Tag: Claude

Wk 42-26 – Weekly Note

Notes, updates, highlights and thoughts from week 42 of 2026.

19 Oct 2026
20 Oct 2026
Singapore.

Haan ji good morning! good etm!

This weeks update comes in a new avatar. Because while I was writing, I realised that I invest a lot of time in formatting. And the world we live in, the AI enabled one, we dont really need formatting and structure. We can lean onto AI for that.

So, here’s an experimental one.

Oh, here’s the track of the week.

1/ Singapore Stories

I am in SG this week and unlike other times when I am a mere tourist for a few days (or I have agenda), this time I am living like a local. With a friend.

And here are some unfiltered observations.

a. There are a very few coffee shops with charging points. And that means I cant sit at a place for too long (the laptop I have runs out in like 4 hours). And this means that my work productivity is taking a hit. And this means that my general happiness levels are low. And that means I am not a great company.

I dont know how to fix this. I mean I know that my general happiness and wellbeing is in always being on the intellectual treadmill. And wihout a laptop, I am unable to be on one. I tried with an ipad and a phone and it didnt cut.

So, yeah. The city’s not made for remote workers. Like me. Unless I choose to get myself an office space. But then I dont want to have one specific location that I go to.

b. People in Singapore love to queue up. Which is a good thing. After all, large-scale functioning societies must have some sort of order.

But then there’s me. Who’s spent all his life avoiding queues. If I see a traffic light doing a countdown from 7 seconds to 0 and I am just 10 steps away from it, I will not run to catch it. If I see a bus that I need to catch pulling away, I will give up on it. If I am chasing a member of opposite gender for romantic interests, if they act pricy, I distract myself with some Taarak Mehta.

The other day, my niece queued up for 30 minutes to get a frozen yogurt. I dont get the sense. I refuse to believe that it could taste so good that I invest 30 minutes of my life in it. Take Benne for example. Long queues. But not my jam. Never been to one, even though they are growing like mushrooms.

So, this lot of order, lot of queues is nice but not for me.

In fact, I’d say that Singapore feels like a school for adults. People are easy going. Shorts are ok. No one bothers you. There’s safety, order, cleanliness, structure and all that. Like a good school. And a fab campus with gardens, pools etc. Made for adults. Not for me.

PS: I was also finally able to articulate that I want to live away from India but I will never be a Non-Indian. I wont be able to cut ice with non Indians. Some people have the charm to do that. Not me.

So, the business to think of would be to serve Indians around the world.

.

2/ The last 1000 things

I saw this on X while I was doomscrolling yesterday (sad in the head about how I am holed in a room without a Starbucks / coworking space to go to).

And then I read it and I realised that this 1000 is a great thing to look upto.

And as soon as I read this, I got up from the bed and walked to this coffee shop to write this.

Inspired by this, I will start today for a SG of three years from hence.

I tried to be the coolest 30-year-old and failed. I then tried to be the coolest 35-year-old and failed again. At 40, I wasnt the coolest 40-year-old. I will be 45 soon and unless something superhuman happens, I wont be the coolest.

But if I start today, I would have the shot at being the coolest 50-year-old. And let’s gun for that.

PS: Life goes past very very fast. If you are young and reading this, please know that days are long and decades are short.

3/ The world around me

The worlds burning – literally.

I dont track news at a lot of places but the limited ones that come to my feed (Paris, Riyadh, CJP in large part of india, St Petersberg, Kolkata, Thailand et al), all seem to be going thru some sort of crisis. And then there are places in Africa and South American and deep in Europe that I dont even know about that seem to have their own crisis.

I dont know what’s the problem of this world!

There are days when I think hard and I want to fix the world and there are days when I think I should stick to my lane and fix my house first and not think about others.

4/ Hiring

All of us know that I am trying to hire people at C4E. And I am failing at it. From my this week’s experiments, I want to talk about three things.

a. I wanted to hire a quasi-CEO, sort of partner to myself to help with C4E.

I met many and almost shortlisted one. Got him to meet my people. And then we couldnt get him on board. We are way too married to our cult (not culture) that we have a had time accepting more people in our fold.

b. I have been trying to look for a SEO person to manage a client and I’ve failed at it. Please help!

c. I tried to help a friend person out of goodwill and we couldnt come to agree to terms.

And then he talked to me in an impolite tone and manner. And then I lost it. I am done with him. And done with offering myself up with with needless kindness. I want to help people and want to make this world into a utopian, good place but I think I need to reconsider it.

Not just him but a social media butterfly asked me to help her with some random RT and all that. And I lost it when I was told that I am creating “drama” and “not on paid roster” and all that. I must write a note on how (and why) my words are not for sale. And how I will judge each person that participates in this engineered virality. And how I need to be shameless about marketing. In fact, this deserves another section of its own.

Or wait. Maybe am getting to Andropause.

5/ Marketing Self

One of the most important lessons of this year has to be that I need to learn how to accept compliments. And market myself.

Thank to Dr H, I am ok with accepting compliments. But I am still far from my ability to market myself. In fact, tweets after tweets last few days made me realise my mistake.

Here are some…

.

Now, I come from that school of thought that if I am worth 10, I need to say that it’s 1. And then the world around me operates in “make it till you fake it” and if they are worth 10, they say 100.

So I am surrounded by folks who toot their horn each time they get up from their bed and all that. And I am the kinds who would not talk about it even if I won a Nobel / Oscar / whatever is the epitome of recognition.

I know, I know. I need balance. I need to own my wins and acknowledge my losses. But I am unable to talk about myself with words that at even a hint of hyperbole.

I dont know the solution on this.

I think, if I am able to abstract my work from my personality, I should be ok. Lets see.

6/ AI and Cognitive Intensity

Read this on twitter.

From what I can understand and comprehend this tweet, to be able to operate AI with its 100% power, you need to have a the ability of handling large cognitive loads. You may not be busier just in terms of time but also in terms of how much brain you need to use. Since I’ve gone Max on AI, I can feel that my brain has expanded a 100 times, if not more. I have way too many threads and way too many ideas in my head that I am unable to sit still.

In fact, I think this is the place where a generalist and the multitasker may do well. Where you can switch context fast. And deep work is done in partnership with AI.

Wait.

Before I shill my generalist brain, I have a tiny comment.

I know that as a society it would make us go back eons. I mean unless there were folks willing to be on the edge and do more than what life offered, we would still be in caves. Plus the value of doing 10000 dedicated reps to build your muscle for something will be even more. I mean we have these millions of people who cant write one line to save their line or express themselves. Even for their anger and anguish, they need to lean on to AI. And if you told them to make a coherent argument for or against a notion, you would see them struggle.

Coming back. If you are able to keep many things in your head and context switch and lean on to AI for doing things, you could actually have a great life.

Brings me to the next point. Great life.

7/ What makes for a great life?

I’ve been thinking a lot about what makes a great life. Especially at 44 when I dont have a lot to show for how I’ve lived.

To think of a great life, you could look at it from following lenses (and each in isolation).

a. There are these worldly things that you could want to own, you know, cars, houses, crypto assets, reputation, distribution and all that. And each time I think of that, I am reminded of Pale Blue Dot. And then I think about things that the likes of Steve and Elon do. You know, mad scientists? Again, deep down, I am probably not there. While I am ambitious person and want to make a dent and help the world become better and all that, I dont think I have that streak of madness in me.

b. Then there could be a thing about a great family, friends and community. You know, the one that you build (and not inherit) with deliberate effort. That you provide for. That provides for you. That allows you to be you.

No, I dont have a family per se. I dont have a lot of friends either. I do have many acquaintances and many communities. So I think am better here than work.

c. There’s talks about a great life where you have some meaning and purpose. I do have one. And no its not very differentiated from what others may have. And that’s ok. While we are unique as individuals, the uniqueness ends at that.

In terms of my purpose, I aspire to be that person who helps you see more and do more. And I am around when you’re in a soup. I know this is not really Ikigai material but I am ok there. In fact I often pay from my pocket and time bank to help others.

In terms of work, what I do doesnt add a lot to anyone to be honest. Except giving me the freedom of time. For example, I am reasonably free. I control a large part of my time. I am able to do a lot of experiments that need me to be available and invest effort, money and time. And I can do those with a reasonable degree of freedom, choice and agency.

d. Then a great life could be about your ability to chase you interests, hobbies and passions. As a person, I am not particularly passionate about a lot of things. I dont care for food, travel, events, experiences and all that. But I am passionate about people. I love when I see people create magic. I love when am able to push them out of comfort zone. On this one, I think am good. I’ve had many people who’s life got just a tiny bit better because I was in it.

Apart from these 4, the other things that we generally think about when we want to talk about a great life is health, money and faith (religion). Funnily in my case, when I was reading about great life, these three things didnt even cross my mind.

Lemme write a line about each.

  • Health. I am not doing well in this one. I am diabetic. I have inflammatory diseases. Hernia. And more. I need to probably work on this to be able to have a great life.
  • Faith / Religion. I grew up a Hindu and a lot of my lessons and mental composition come from Mahabharata and Ramayana. Plus I grew up in Delhi and a lot of my thinking is as Indian as it comes. And despite this, I dont identify with any religion anymore.
  • Money. Lol. This is the grease that moves the world. I am of a firm belief that having money may not give you happiness but lack of it will 100% make you unhappy. In my case, not one of my conversations is about money. Maybe because I’ve assumed that I will get when I want it?

Ok, this became an exercise in soul searching. Felt ok after I did this. I don’t like it that am not large or whatever but I am otherwise mostly ok in how I live.

Phew.

Ok, so I seem to have an ok life. I’ve may be even had a micro-win at it. But there’s one thing I’ve failed with. And that too something that I hold close to my heart.

Marketing.

8/ My failure as a marketer

So, I am on a 100-day sprint to write 100 posts (one each day) on linkedin. And today’s day 4. Over the last 3 days my words have been seen by like 20 people. And I am sure 15 of those, I know them already.

I am told that my content is tough to read (I dont agree but numbers dont agree with me). I am told that I dont cause any controversy (I dont want to do it for sake of creating controversy). I am told that my words are shit (I was always told that I wrote well, despite my grammar snafu).

But my attempt at marketing myself dont seem to work.

In fact, I am thinking that I am a failure with this entire distribution lead modern marketing. I can see what seems to be working (mid things by celebesque people wanting to shill things for affiliate links) but I cant seem to get to do those things by myself. Neither do I have the energy to DM people and ask them to post about me. And I definitely will not want to put my fam and friends on the internet in hopes of getting some clicks.

So that.

9/ Failed to get to 5K AED

Another failure is my attempts at getting to 5K AED from Dubai.

One of my large goals was to get to 5K AED before 15th Oct. I did make some attempts but I was unable to move the outcome.

In fact, this has been a recurring theme this year. Since I decided to get back to active work, I’ve chased many ideas but I havent been able to put my finger onto one and do it. I havent been able to spot such a large opportunity that I am excited to my bones about it.

I dont know a solution to this. I’ve tried everything. Coaches, OKRs, Claude artefacts as TDLs, accountability buddies and all that. And nothing has worked. I have to find a solution to this for sure.

10/ The Focus for October

This is one of the few sections am retaining.

We are on the last-third of Oct and I have these three tasks.

  • Book 2. I picked the fragments of what I call book2. I will work on it over the next few days. I will work on this in a sprint this week. Let’s see where we reach.
  • A portfolio of bets. Stop forcing one focus. No action. But thanks to Claude and WonderKid, I’ve done a lot. In fact, I may take a more active interest in Yellow. While I may not understand women’s health but I do know about business.
  • 40 pushups in one go. I am pretty confident on this one. I am at 20. I plan to do 25 tomorrow. Let’s see.

So, this is it.

Lemme know what you think of this new format.

PS: This series of posts is inspired by Thej and his weekly notes.

Previous editions from 2026 are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 (missed these three), 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25 (missed), 26, 27, 28, 29 (missed these three), 30, 31, 32, 33 (missed), 34, 35 (missed), 36, 37, 38, 39, 40 (missed these three), 41

PPS: Please do point typos and gaps in thinking.

Wk 41-26 – Weekly Note

Notes, thoughts and highlights from Week 41, 2026.

10 Oct 2026
Starbucks Versova

Started this on the 4th of Oct. Continued on the 5th. And then on the 9th and now I am on the 11th and still not able to get this out. Sigh.

So, I am writing this after a while. And I can feel the rustiness in my brain and on my keyboard. The muscle seems to have atrophied. TBH, I dont know what to write. I have lot of thoughts but there is no coherence, no structure, no thought to those. I can ramble on but I dont know what to exclude.

In fact, I am questioning and I am thinking, I dont know why I write these in the first place (except keeping a running log of my life and getting to my catharsis by giving myself a break and finding some mental balance). Not many people read this. And if they do, they dont tell me.

PS: I dont think I write for people. I do write for serendipity and expansion of my luck surface area. o that.

As I sit here on the 5th 6th 9th 11th of October, trying to think of things from the 3 4weeks gone by, I remember very few things. I mean I do remember a lot and I have a lot to say but the words fail me. And the things I remember are not necessarily good emotions or bad emotions. I must have been angry at some point but I dont remember it. I was scared at some time but I dont remember why. All I have is this blur of ideas and incidents.

Does this mean I have attained nirvana?
Does this mean I am no longer human?
Does this mean I’ve lost the capacity for experiencing large emotions?

I dont even remember large events that happened around me in the last few days. I remember reading about the FlyDubai incident, CJP protests, some Asian or Commonwealth games where Indian Cricket Team won the Gold (don’t know what else did we win), Instinct raising 10 billion dollars (or valuation), Open AI’s Dots, US-Iraq thing.

Most of these are geopolitical events, “current affairs”, sports. And while I am updated about these, I am not deeply interested in these. I dont know if I should be. May be I should be?

I could be interested in things that are closer home – you know, hygiene in Mumbai, the attempt to move to Dubai, work I do, people I care for and all that. But again, I dont see the point of it, if in the end all that we do id meaningless. Or may be your life and your attempt and giving people meaning itself is an act of meaning?

Anyhow. I am rambling.

In this edition, unaided, I want to talk about…

  • Of course AI. And all the tokens I burn.
  • Dubai trip.
  • 19.5 20 pushups.
  • Travel being the new normal for me, at least for the next one year.
  • Me being more social. Someone even asked me if I’ve picked up some MLM scheme that I want to shill.
  • My failure with a founder as his storytelling coach.
  • My early success with sgwashere.
  • My failure with hiring.
  • Vv.
  • Finally, the large question that I want to tackle. A close friend asked me what’s rich for you. My answer (ownership of time) didnt cut with her. And thus the question for all of you. What’s your definition of being rich?

So, with that long context, let’s go with the weekly review.

Oh wait.

The track of the week this version of Mera Mann. And this one by a Youtuber.

.

Highlights, reflections, updates, notes and thoughts from the week gone by.

1/ The October Focus

I start each review with the public plan for the month. The one for September was empty. 10 days of October has gone past already. And then I am in Singapore for about 10 days. I will be out and about and may not have too much time to do things.

Nonetheless, the plan for October is as follows…

  • Book 2 ;P. I plan to make this my primary thing for the Singapore trip. Aided by Claude, of course. I figured, I can take advantage of the break / trip and invest my time and energy in working on this book. Let’s see if I find a place to sit and write while I am in Singapore.
  • Life plan. I have struggled to figure what to focus on for work. I’ve tried it for 6 months and I’ve had many ideas but I havent been able to stick to any, or make any of those work. I think I will give up on that. And now I will build a portfolio of bets (which I already have, lol). I will do all things that I want to work on. Lets see how that goes. The only thing is that I will stop thinking about focussing and doing one thing.
  • Get to 40 pushups on a trot without getting a heart attack 😀

.

2/ Claude and my voice

I had trained Claude with my voice. I gave it my emails, blogs, WA chats and other things. And then I told Claude to learn how I write and then write some. And then I gave it feedback till it started to write like me. It was great for a while. A lot of my mails went via Claude and no one felt any difference.

But somewhere along the way, it broke.

The things it was writing for me? Well, was shit.

To a point that I had to re-write almost everything that it was writing for me. So, I need to revisit it.

Btw, this is a pattern I’ve noticed with Claude. Things keep breaking. I had a made a CRM for myself and I was very happy with it for a few days. And then one fine day it stopped working. Then I made a WA tool that tracks my WA chats and tells me what to work on. And then it broke.

Dont get me wrong. The tools worked well. It ran thru logic, rendered correctly, did everything expected. But the piping I was doing to have the data get read from my laptop, that broke! I think that was to do with my laptop not being on 24×7. Maybe that’s why the Mac Mini revolution happened?

Wait. Why am I talking about here? No clue. If I had an editor, they would chop this out 😀

Moving on…

.

3/ Hiring at C4E

I’ve realised that I need people to scale things. After all, people create magic. I can never be a fully autonomous company. And while I need people, I need them to think of things from the lens that I have. I need them to have all the values that I hold true. And I want them to live with my whims and quirks.

Anyhow. So I put a post out. That I need someone to stand next to me and help me. Met some 10 people. None so far is a hell yeah. Some are “nice”.

Here’s a set of feedback and thoughts…

  1. Hiring is tougher than anything else I’ve ever done. Especially because I cant pay a lot.
  2. People dont want to work at all. Most people I met seek “balance”. And when I ask them what does this balance looks like, they have no answers. Except, “time for self” and “chilling”. Of all the people I met, just two of those were willing to work hard.
  3. People are poor with followups. If I could teach people one thing and one thing only, I’d say, the art of followups. Of the people I met, just one person is GREAT with followups.
  4. Everyone has so much happening in their lives that it’s literally impossible to expect them to give their all-in to something that’s not their dream. Unless what you dream of and what they dream of are in sync.
  5. People dont read. People are not into specifics. They have poor attention to detail. Many people claimed to have stalked C4E but not one recalled or remembered things. TBH this says a lot about me than it says about them.
  6. People have an overinflated sense of self. Which is good for them but I am not a fan. Maybe cos I dont have it.

More reflections on this as I talk to more people.

The biggest lesson for me is that I must reach more people. So that I have a larger TOFU and some of that trickles down to me.

PS: Also see #8 below.

.

4/ Founder Brand and Storytelling

Last time I wrote this piece, I talked about how excited I was about building a founder storytelling practise. I also dumped all I know about it on a few blogposts. And I did get some leads.

One was very promising. And I spent a lot of time with that founder to see if I was a good fit for him to help him build his founder brand.

And he chose to not go ahead with me.

And I am sad about it. To a point that I dont know how to express it. I gave it all but it wasnt good enough for him. So that.

.

5/ Dubai

I spent about 15 days in Dubai. Give or take a few. This time I wanted to live like a local (I didnt) and find things that I could do there, to be able to live there (I didnt).

The trip was, well, interesting. I met a lot of people. Each seemed to have their version of Dubai. I agreed to some versions. I didnt agree to others. I need to sit and figure what version of the stories am I gonna hold close and live with.

I know that I want to live in Dubai for a few months. And I have given myself a target go earn 5K AED by 15th Oct. On that, we have 10 5 days to go. Zero clarity on where it will come from.

Here are some other observations about Dubai…

  • Dubai is all about transactions. People meet. People talk. People think. But at the end of it, everyone seeks a transaction. Even close friends. And the ones you know of before they move to Dubai also become transactional.
  • People are there to make money. Nothing wrong with it. Why would you leave your home and live at a place far far away? And to make money, they do multiple jobs (could work for someone like me with no focus). And yet they need you to lead with one specific thing. I want to build a startup and at the same time, write for founders. Since startups, I write essays. And since I am a well-connected man, I want to help others. So I have a lot to talk. But not one lane.
  • People are dressed impeccably. I am told London is fashionable. Dubai is probably better than that.
  • I didnt enjoy the weather. But people are mostly ok with it. Maybe it will be nice in Dec.
  • The city is incredibly safe. And is very walkable.
  • Things are expensive. Coffee is like 25 AED. The city is great if you make 50K AED each month. But less than that, its gonna pinch you.
  • You need to know people to be able to make things move.
  • Oh, the ghosting nature is correct. You really have to be valuable to people.
  • Brown skin is a tax. 
  • Everyone is busy in their lives – kids, family, social etc etc 
  • When I was there (in Sep and Oct), the traffic was back and so were the jams

Oh, while I was in Dubai, I got really bored after a few days and wanted to get things done. In fact that’s been my state for a long time now. I really want to apply myself to something. I know I cant do one thing for too long. I thus need to find projects. Something that I can do for a week or so and then rest for a week and then get back to work.

So that.

.

6/ 19.5 pushups

I did 19.5 push ups day before a few days ago. I am stoked. I have never been the gym / workout kinds. And this gives me validation and I am happy.

Vikram tells me that its an achievement to do 20. I dont get his motivation. He can do 100 and he’s celebrating my not even 20!

PS: I did 20 on Friday. Did nothing on Sat or Sun. Let’s see how’s Monday.

PPS: I hope I can get to a 100. And then do a push-up faceoff with Vikram. And then hopefully, the human flag!

.

7/ Travel

From what I know, over the next 3 months or so, travel will the new normal for me and I need to build my life around it. For such large things, I try to think about it a few times, talk about it loud to a few people and then starts to dawn onto me slowly. So that.

This means workout / yoga / gym / writing / blogging etc all needs to happen with the constraints of flights and cabs and trains and hotels and hostels and shared houses.

In fact, I dont think i’ll have a home for the next one year. I want to mentally prepare myself for that.

Over the next few week, ill be in Singapore and Delhi. With tiny trips to Mumbai.

.

8/ Epiphany with work

I realised that I need someone to work alongside. And my ADHD brain needs someone to lean on to for getting things done. Over time I’ve had people who would do that for me. With time they’ve moved on, drifted apart, grown up and in general not around. And I am unable to offer time, money, brand, validation or anything that people seek.

So, I need to do the hard thing and find more people to be around me. Who are as dedicated with work and for them life is more than watching F1 or whatever.

.

9/ Vv

Found a new young colleague – i have a good feeling about her. She has been helping me do things with Claude. I love her brilliance. And I hate her unavailability. I wish more of her time overlapped with me.

V, if you are reading this, you know the action points ;P

PS: I dont want to get ahead of myself. I’ve had many people but few have stuck.

.

10/ Social / Pseudosocial

I’ve been very social lately. This is very unlike me.

Someone even asked me if I’ve picked up some MLM scheme that I want to shill. In the last few days I’ve been more dinners and all of those at fancy places that typically need you to think about what to wear and all that.

In fact, I wore pants for one of those places. And the others are the kinds where people go for specific occasions.

No, I dont enjoy these places. Just that I am forced to. And thus I need to be social. I am actually being what I call, Pseudosocial.

.

11/ Work

Many things to note. Here’s a list.

  • Am easy on the cash flow, for a change. Got some big fat advance. So I can breathe easy. Honestly, this is a nice feeling. I wish I had more of such days.
  • Made a few new pitches. Not sure of the outcome yet. But I did make pitches. Unlike the last few months. I want to do more of these.
  • Lost direction and motivation with both 66MGRoad and Atlas. While writing, I realised that I am the kinds to not see things thru if I dont have someone leading it. And thus the want to hire someone to help me.
  • Finished and initiated a new biography project. So, sgwashere is going ok.
  • Fired a CA. Hired a new one. Books for the last FY C4E are closed. Finally. Now to wait for the tax refund 😀

.

📷 Photos from the week gone by

I took some. As always, available on request.

.

📈 The trackers of life

No tracker updated last few weeks. I did get back to filling some. So when I do the next week’s review, I will have something to show for.

.

✅ Action on LARGE objectives for the year

In 2026, I plan to do three things.

  • Book2
  • Human Flag Pole
  • Save a million dollars

Book2 / Caravan Serai.
No movement. I will probably strike this off if I cant do this in the Singapore stint.

Human Flag Pole.
No update. Except the 20 pushups.

Save a million dollars.
No update. Cash moved in and out. Nothing moved toward the goal.

.

📌 So, what did I get done last few weeks? And what will I do next week?

  • Health. Sleep, food, movement. Sleep hasnt been the best since Dubai. Even in Dubai, the sleep was screwed. I think its all the food that I am eating that I shouldnt. I had imagined that eating well should be possible once you are on the road. But no, I was wrong. No action on movement. I tried to get in 10K steps but I’ve failed.
  • C4E / Work. Got a couple of new small clients. Made a few pitches. Tried to hire people. So, I’d say some movement. I still dont know where I will be headed. I am oscillating between startup ideas, events, Claude-enabled businesses and other things.
  • Brand SG / Distribution. Nothing large.
  • People. Talked to many many people in Dubai. And I’ve been incredibly social lately.
  • Book2. Lol.
  • Shauk. Nothing tbh.

🏃‍➡️ Health

No log this week. Just the pushups.

.

🗓️ So, one thing that defines the past week?

Itch.

I am itching to do something. I am done with these small things and I dont know what’s the large thing I can do. I’ve thought about it. I have talked about it. But nothing seems to be moving! Sigh!

.

The other words for this year have been: Uncertainty, Busy, Skip, Routine, Routine, Getting Back, Freedom, People, Motion, Show, Flow, Excitement, Embarrassment, Blur, Whiling, Movement, Activity, Regular, Easy, Journey, Downtime, Same, Drift, Routine, Busy.

So that.

Over and out.
Until next week.
SG

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 (missed these three), 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25 (missed), 26, 27, 28, 29 (missed these three), 30, 31, 32, 33 (missed), 34, 35 (missed), 36, 37, 38, 39, 40 (missed these four)

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

Wk 31-26 – Weekly Note

Notes and reflections from Week 31 of 2026.

2 Aug 2026.
Seema’s Starbucks.
I’ve been coming here everyday for the last week or so. Some normality has come back to life. I think as much as I like being a nomad, I also like the idea of being tethered at one place and living a boring life of routine. Talk of weirdness. Lol!

PS: Pradeep asked me what do I mean by “fix life”. This normality of having a routine is a component in fix life.

Ok, so a lot to talk about.
Took much action over the last few days and I feel like dumping things somewhere. I mean I am dumping those onto my Roam and notes and all that but I still want to capture those.

Lessgo…

Oh, the song of the week is this.

.

Highlights, reflections, updates, notes and thoughts from the week gone by.

1/ A month in Dubai

I’ve decided that I will go live in Dubai for the month of Sep. It’s my 2131231th attempt to go build a life outside India. Let’s see if I am able to make it work this time.

While I am there for this tiny window, I will see if I can shift my personality to live in a place like Dubai where people expect everything to be polished and all that. Like I said, I am not sure and I will never find out till I actually do the hard thing.

Oh, and more than just the shift, I need to also think what I can apply myself to. Agency, AI transformation, 66MGRoad, Yellow, Writing, Or anything else. And if nothing else, a podcast 😀

PS: While editing this, Claude told me to build a clone of FlexingIt for Dubai market. Lol, so many ideas. So less time. Such easy desk execution now. What does a man do!

PPS: As I write this, there are news that the conflict is escalating and that means all my investments and plans will go down the drain. I remain an optimistic and I hope we would find some resolution soon.

PPPS: As I edit this, there are talks of de-escalation. Optimism Pro Max.

.

2/ The August Plan

While September is Dubai (and thus things around there), here’s my plan for August…

  1. Work more on WeAreC4E.com. Make it into a lead magnet for event piece for C4E.
  2. I am thinking of shipping the CRM tool to the world. I find value in it. Let’s see if others will find value as well. So, I will make a landing page and will try to give demo to people and sell them a subscription. In case you want to buy, am selling it for $99 a year.
  3. Make Book 2 shippable. It’s almost ready. Just that I need to make a pass thru it.
  4. Operate in Eco Mode. And as a part of that, use cash as much as I can (against digital payments). Unless absolutely necessary. I want to add friction to the money spending thing.

I will add more as they come.

.

3/ Udipt and Himanshu

On 66MGRoad, these two boys are helping me move things. And I’ve been proven very wrong by these guys at a lot of places. I want to make a list but I think that is beyond this blog. At this time, I merely want to acknowledge and document that I was wrong.

Also they taught me the value of doing things with Brute Force. And reminding me of PG’s do things thats dont scale.

Thank you, boys.

.

4/ Eco Mode

I have activated Eco Mode in life.

This meant that I’ve cut EACH expense that is not required. This means, I have expensive memberships and I will downgrade on things where am paying to get special access (you know, lounges, clubs etc). I am also more mindful and I am eating at home. And I am increasingly tempering my spends at Starbucks. Irony, I am sipping onto a 400 bucks coffee while I write this.

Among these, the one that hurt the most was cancelling AMEX. Couple of reasons TBH.

A, I spend about 75K on it per year, just to get access to the card. I can get Claude for that much ;P. The add ons they offer dont really add a lot. I dont think I’ve used any of their additional services. I will find out ;P

B, Over time the service had really degraded. Like one time I didnt have my card on me and they denied me access to their otherwise empty lounge.

I know it will be tough to get this again. But I had to get it as an ego thing. I got it. And they were not able to offer me enough value to retain them when the times turn bad for me. Compare this to Claude. I am thinking of getting an even higher tier than that 200 USD Max!

Oh, this is true for people and relationships too. I’ve often see myself getting cut when I stop offering value. In fact, I’ve been cut even when I was valuable. Lol!

PS: like I said above, I will use as much cash as I can in all of August, to know and see how am I spending.

.

5/ Previous Weekly Reviews

I dont know why but I was seeing older posts on these weekly reiews.

And I realized that they were more layered, nuanced and revealed more about my thinking and were not merely reporting. I think since I got busier I started to cut corners. Starting with this one, I will get back to more verbose, more long-form notes where I talk about a lot more than mere reports.

Lemme know what you think.

.

6/ Ideal End State

I met Dr H this week. She asked me what do I really want from life and in life. And while elaborating on it, she asked me if it was a lavish home, people, money, power or something else. And when she further elaborated it, I realised it was something VERY similar to Kevin’s Ideal End State.

Made me think.

And here’s my articulation of how I want my life to be. PS: Note 2 self – my more private ideal end state document is here.

My answer will always start from the Kabir couplet.

Sai itna dijiye, jaame kutumb samaay,
main bhookha naa rahoon, sadhu na bhookha jaaye

And if I were to tangibalise it, I would say,

  1. Enough to not think about spending money. I anyway don’t splurge. I spend on mid-level comforts (business class travel etc). I think I would glad if this number is in high three-digit USD millions.
  2. Enough to support friends, family and acquaintances with things that they need. Need. Not want.
  3. Live without needless drama. In a place that gives me AC (or is cold without AC). I dont know what this location could be.
  4. Some work that allows me to travel the world and meet people. And with time, people who are at the top of their games. I remember Chamath or someone mentioned that the world is run by 150 people. I dont want to run the world would but I would love to know some of those.
  5. Support and be a patron to people who’re pushing the baton with art, music, entertainment, films etc.

Of course there is more. The private link above has a longer list.

What do YOU really want?
What’s your ideal end state?

PS: An argument against this ideal end state is that I want to enjoy the journey and not work towards a destination. And while I do things that take me close to my ideal end state, I want to continue to optimise for day to day joy.

.

7/ Lessons from HelioCoach

I’ve never talked about this our loud but here I am.

For context, I pulled together a team of friends and well-wishers and built a consumer mobile app for supplementation compliance. You may see it at heliocoach.com.

Of course the market is crowded but I thought I could find a place and build a business. We wanted to get just about a few hundred dollars each month and that would have made us enough to keep the team going. You know, Ramen money!

We did each thing that all the startup gurus say — content, ebook, influencers, founder branding etc etc. And yet we were unable to make any dent anywhere.

Of course, I take it in the stride. And I did get something from it.

Here’s a list…

  1. Aarya
  2. Confidence that any app can be made using Claude. I am using that confidence to build 66MGRoad now. And Chandni and Aarya are now building Yellow.
  3. Lessons on importance of distribution. This has been on my radar for like decades but I havent moved my ass on it.
  4. Awareness that I am unable to push people I love. As the originator of idea and “leader” of the team that was working on this idea, I take all the blame for the non-success of the app. And I learnt that unless I push, I wont be able to take things far. This is something that Nakul also mentioned. That unless you are a gunda in your team, you wont be able to move things forward.

.

8/ Nims. And Mt Everest

The mountains took Nimsdai away. I am sad about it and my thoughts are with his family. This tweet from Barsha expresses the agony and anguish that I feel in words far better than me.

Also, lemme talk about something else here. Lemme make this about me.

When I was young (around 2013 or 14), I read somewhere that years are long and decades are short. And at that time I made a promise to myself and the world. That I will do three things – make a billion dollars, impact a billion lives and climb Mt Everest. And I will take 10 years to do that. This 10-year deadline expired on Jan 1, 2026. And ofc, I didnt do any of these three. While I am hopeful that I will do the first two, I’ve given up on Mt Everest.

Many reasons. Lemme try to articulate.

a/ I dont have it in me. It’s plain simple acceptance of defeat and humbling down that comes with it.

b/ I did go to the Everest base camp (in 2021) and I sort of understood that it’s not for me and thus worth the effort. This could be my justification-brain talking here but a shot at Everest would have taken me a few years of all-in training and a lot of money. I know there are serious hobbyists who’ve done it. But I am not like them. I am easily distracted and have way too many interests to go all-in into one of those.

So, I gave up.

Mind you – this could be my defeat talking. So read with that bias please.

c/ I realised that Everest was a bragging conversation more than anything else. I come from Delhi and Haryana and like most people from there, I love to talk. And this means that I would have spoken it out loud in some conversation. So, that!

.

9/ Rant on Reading

I grew up with comic books and novels (my father used to read potboilers from Surendra Mohan Pathak and all) and then once I went to MBA, I got to read more. And with time reading habits evolved. Till the last few years. When my reading habits changed.

I stopped reading books unless they were recommended by a lot of people I respect.

Most of my reading then became blogs, newsletters and all that. And then that stopped too. Not because there was so much to read but because I found “better” way to read. By seeing videos, talking to people and tinkering and all that. And for my use case, this works well. So I never picked books again.

Plus I’ve been distracted a lot. I have immense respect for people who’re able to do things while battling personal things. I can either keep the kitchen running for myself. Or I can think deep about things. Lately i’ve become acquainted with a young woman, Drishti. She does brilliant work at work and for her personal projects. I dont know how she gets the time. Or find the energy. Or may be its easy once you have a job that gives you a fixed fee for a fixed time you rent there. There are times when I regret my decision to not take a job and use my non work time to meander. But then I think about how we as humans weren’t really supposed to take jobs and all that. It’s just a construct to keep the fire burning.

Ok am rambling. Moving on.

PS: This means that my reading list and the TIL group that I run is dying a slow death. I am just glad that Pradeep keeps me posted on important things around the internet!

.

10/ Claude

While I was doing an edit pass, I realised that I hadnt talked baout Claude. And I must! After all, thats where I spend a lot of my time and attention. I have nothing specific to write this week. My tokens got Maxxed on a Tuesday or something (reset happens on Thursday) and I felt like one arm has been taken away from me 🙁

And since it came back on a Thursday, am back on it with a vengeance! Yay!

.

📷 Photos from the week gone by

Available on request :D.

But I have to place this here.

.

📈 Trackers…

Here are one.

Love that there’s good recovery (I suspect Whoop is misfiring), green on emotions and about 6-7 hours of sleep on an average.

Also notice the pushups row. I do sets of 5 thru the day. Aim is to get to 100 pushups in a day (through the day) and then grow sets to 10 and then more.

.

✅ Action on LARGE objectives for the year

In 2026, I plan to do three things.

  • Book2
  • Human Flag Pole
  • Save a million dollars

Book2 / Caravan Serai.
No movement this week. I will pick this in August.

Human Flag Pole.
I’ve started with push-ups. Its nothing tbh but some action for sure.

Save a million dollars.
No action to report.

📌 So, what did I get done last few weeks? And what will I do next week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

So, this year, I want to track the following…

  1. Health. Sleep, food, movement. Bad. Many weeks running.
  2. C4E / Work. Pick a thing to apply myself to. Reworked on C4E website. Added some content. Made some progress on 66MGR.
  3. Brand SG / Distribution. No action TBH.
  4. People. No action.
  5. Book2. Nothing this week.
  6. Shauk. Again, nothing.

.

🏃‍➡️ Health

No large actions apart from eating first meal post 12, taking supplements on time (Just popped the Vit D 60000 IU tab), some pushups. Which is a LOT tbh, compared to what I am typically on.

.

⏲️ Reminders from last few days

Thanks to Claude and sgTasks, I dont forget things. However like most things that you stop thinking about, often they become blind spots and you dont even think about those. And I’ve found that thinking about things in the liminal often gives you great clarity.

So, I shall write those here in a list.

  1. Fix my linkedin
  2. Get a better CA for C4E
  3. Fix the voice guide on my AI tools
  4. 66MGR Ops things
  5. Close edits on wearec4e.com

Eventually this list will get longer. But at least it’s a start.

.

🗓️ So, one thing that defines the past week?

Routine.

The other words for this year have been: Getting Back, Freedom, People, Motion, Show, Flow, Excitement, Embarrassment, Blur, Whiling, Movement, Activity, Regular, Easy, Journey, Downtime, Same, Drift.

So that.
Over and out.
Until next Friday.
SG

Oh, and this too shall pass.

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 (missed these three), 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25 (missed), 26, 27, 28, 29 (missed these three), 30

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

Wk 30-26 – Weekly Note

Notes and updates from Week 30.

26 July 2026.
Back home.
At Seema’s Starbucks.
Was away for about 15 days. Large part of it was in Colombo. And now that am back, am trying to not go anywhere for the next 30 days. Lets see how it goes.

So, I am in that funk right now.
Whats the utility of writing this. No one reads this. AI creates lot of slop. Even I dont do as much mehnat as I must while I write things. And the primary reason for writing this is to get gunk out of my head. That’s happening anyway cos I journal a lot and take notes and talk it out. And of course I am forgetful, so that helps.

So that.
Lets start writing and see where it takes us.

Oh, I almost forgot. The track of the week is this. This version is ever better. You decide.

.

Highlights, reflections, updates, notes and thoughts from the week gone by.

1/ The monthly “focus”

I started this last month on where I would talk about what I want to do in the upcoming month.

In the months of Jun and Jul, I had decided to work on these…

  1. Revenue from Claude
  2. 66MGRoad
  3. Fix CA for C4E
  4. Distribution
  5. Caravan Serai
  6. 56 Hours
  7. Lean onto Claude to run my life
  8. Worldly problem
  9. Poker
  10. Public Speaking
  11. Fitness
  12. Fix 25

This must look like a long list but I can put them into three clusters only – work, play and health. The first four are work, next six are play and last two are health. And each feeds into another.

Even though these are clusters, I do think that I need to trim these. Thanks to friends and special thanks to Pradeep (he told me today morning that my “top three” things have four things in it), I will try to reduce these.

So, in the month of August, I plan to work on just one thing in each bucket. Here they are…

Work – 66MGRoad

Play – AI tools and all that

Health – Keto Diet for a month. Starting today. Ok, tomorrow please. I feel like Thepla and all that today : D

So, that.

.

2/ CJP

Cockroaches have run wild and they brought the change they were seeking! Wow!

So, I need to admit something. All my life, I’ve never been in support of dharnas, blockages, strikes and all that. In fact, I would argue (in close quarters of course) that these do more harm than good. And I’ve never overtly supported any public movement. Not because I dont want to. But because of two things.

a/ I dont have the balls. Simple.

b/ I am not informed enough to take a stand. And this is true not just for protests or any political conversations but for everything that needs deep thinking. I operate at the surface. I hide behind my articulate ass and skirt the real issue. Plus, it was never gonna impact me anyway – I am male, old, self-employed and all that. And each time I was asked by people, I would make a “wise” comment about my being apolitical and move on.

However, CJP and the movement has shown what it means to have a spine. Young people decided on something and they came out in numbers and they showed what it meant to have spine. I know there are conversations about the movement having bad actors, influence from deep state, hidden agendas and I dont know what all. But, the fact of the matter remains that The Minister of Education had to put in his papers. If this is not change and impact. I dont know what is.

And I must learn.

.

3/ Colombo. And home.

Like I said in the beginning, I was in Colombo for a few days.

I must admit that I quite liked my time there. I even made a new friend, who I hope to stay in touch with. In fact, I told SO that we must live in Colombo / Sri Lanka for an extended period. I dont know when I’d be able to do that but it’s definitely on the cards (as long as I dont forget).

Colombo gave me everything that I wanted. Coffee shop (they dont have Starbucks, there’s Barista and Java Lounge), nice people, India-like cost of living, safety (at least the parts I was in, I didn’t feel unsafe), India timzone, modern conveniences (nots just supermarkets but they also have PickMe, an Uber like services that delivers people and restaurant orders alike) and good food. The only complaint I have is shitty internet. I am assuming that will get fixed with time.

Oh, I took my parents as well, to get to the Hindu trail. Wrote about it here, specifically from the lens of making an itinerary for old parents. Should you choose to go there with your parents, please do ask me.

The Ramayana Trail in Sri Lanka, Planned for Old Parents

.

4/ ADHD

I self-administered an online ADHD assessment. And guess what was the outcome.

I am taking a human proctored one in the next week.

Once I get the results, I will have proven beyond doubt that my inability to focus on one thing is as medical condition. No, I dont plan to take meds. I will find a way to solve for things without that.

.

5/ Survival for another month

Thanks to an unplanned project, we survive yet another month!

Which is good and bad.

Good – that we survived.

Bad – that I am stuck in this survival mode for years now. 20 years to be precise. I dont know how to get out of this. And I have tried everything including a lot of self-imposed, self-love. And even though I believe I am smart, I am still poor. This is a genuine, from the depth of my heart question that I really need an answer on.

.

6/ Claude

How can I write my weekly note and not talk about Claude?

Even though I was away, I did some Clauding. And the list of chats and projects is getting longer. And the amount of revenue I’ve made remains 0. But one thing has moved and I am probably not giving it enough weight. I’ve acquired three projects to help businesses get more efficient with Claude.

Here’s a list.

  1. I am helping a finance company optimise their speed to market and enable the sales team to focus only on sales and give up all the reporting, updating etc etc to a custom built tool.
  2. I am working with a manufacturing company that has plants across the country to save the time of their accounting department by building tools to reconcile things faster.
  3. I am helping a corporate gifting company do better by building a CRM tool purpose built for them and for their use case.

All these are pilots and if these work well, I’d try to convert these into a service layers. Oh, and apart from this, I’ve made a personal CRM tool (for other superconnectors as well), a task manager, an accountant and more for myself. I hope to build these into standalone products and offer them for sales.

So, I may very well be able to pivot into an AI-enabled transformation service provider. I just need to get sure of the outcome before I make it commercial. And I need to figure that it’s a large enough opportunity. I could be a McKinsey 2.0 for SMEs and traditional businesses!

Here’s a request – in case you have a problem that you’d like to be automated with the help of AI, please do let me know. I will not charge you anything. Really.

.

📷 Photos from the week gone by

Since I was in Colombo, I did take a lot of photos. And as always, available on request. Lemme know if you want those.

Here’s a teaser…

📈 Trackers…

No trackers for this update. I didnt capture data TBH. Hoping to get back to this from this week on.

.

✅ Action on LARGE objectives for the year

In this section, I capture progress on the large objectives for the year. Going forward. I will also add monthly priorities. I suspect, if I keep going like this, I will end up with an OKR system of my own.

In 2026, I plan to do the following three things…

  1. Book2
  2. Human Flag Pole
  3. Save a million dollars

Book2 / Caravan Serai.
Book 2, draft 1 is done. I had finished it before I went to Colombo. But I am not confident enough to unleash it in the world. I will work on it in Jul-Aug and get it ready.

Human Flag Pole.
No action.

Save a million dollars.
No action worth reporting. I am just grateful that I survived this month.

.

📌  So, what did I get done last few weeks? And what will I do next week?

A one-line report on things I got done. Shipped. Not WIP.

Health.
Sleep, food, movement.
Nothing to be honest. Travel screwed this. Need to find a way to keep consistent on these things while I travel.

C4E / Work.
Regular things. Nothing large to report.

Brand SG / Distribution.
No action. We did release a few videos. See them here.

.

People.
Spoke to some friends. Talked to some contacts. Used my CRM tool to reignite some connections. Love that!

.

🏃‍➡️ Health

Nothing large to report.
Status quo.

Trying to self -administer some meds and supplements and all that. I am still unable to find a way to work out. I’ve tried almost all shapes and sizes of inspiration and motivation and all that to get to learn. But I havent been able to 🙁

.

⏲️ Reminders from last few days

Same as the last few weeks. Parking this section.

The only saving grace is that I’ve built myself a tool on Claude that helps me not lose track of things. At some point in time, I want to build public showcases of these tools to help people become better.

.

🗓️ So, one thing that defines the past week?

Getting back.

The other words for this year have been: Freedom, People, Motion, Show, Flow, Excitement, Embarrassment, Blur, Whiling, Movement, Activity, Regular, Easy, Journey, Downtime, Same, Drift.

So that.
Over and out.
Until next Friday.
SG

Oh, and this too shall pass.

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 (missed these three), 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25 (missed), 26, 27, 28, 29 (missed these three).

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

PPPPS: This wasnt the best weekly update but I really had nothing else to write. Hopefully, ill have something large to report from the next week on.

Wk 24-26 – Weekly Note

Notes, thoughts and updates from Week 24 of 2026.

13 June, 2026.
Saturday.
Versova. Morning.

Lemme start this one with an anecdote. On thursday, I had to meet a friend in Powai. So, like most times, I left early (around 8 AM) and en route I passed SEEPZ and then LnT. Seepz is where a lot of blue collar and back office work happens. You know, ops, regular office going people. And I saw people walking about like soulless machines. Crowded around foot stalls, sweating at bus stops, jostling for space. No spark. Nothing. The same loop, every day. And without even questioning the reason why.

Then I passed by LnT. This time, I saw crisp shirts, a few jackets, best formals. Almost all with laptop bags. And another bag for their lunch. And yet in this headless rush to what I think would be consulting firms and tech firms.

This one hurt more. These are the people like me and my closest friends. People who did everything right. They studied. They worked. They earned the seat. They dressed for it. And they looked just as hollow as the first lot.

I could only think of a strong elephant walking to work, carrying its own chains. And the peg. To the exact spot that will bind it. Dignified on the surface. Marching, on its own feet, into the same confinement, day after day. And what sucks more? These people are not wrong. They are not lazy. They love their families. They want a good home. The house, the status, the path everyone expects.

And while I was thinking about this, I reached Starbucks and I had nothing but greatest wave of gratitude engulf me! No, I was not rejoicing in their misery but in my freedom. I love that I no fixed place I have to be. I dont have to dance for anyone. I may not have a golden chain and I may have to scrounge around for my next meal but I love that I can run amok. Reminds me of this cartoon…

I dont know who’s the cartoonist.

And no, i’ve never shared this before but I couldnt stop thinking of this as I rested at the Starbucks seat, with my Americano and a butter chiplet in it.

Ok, lets go.

No, no music this week.

Highlights, reflections, updates, notes and thoughts from the week gone by.

1/ Distribution. From young ones.

Lets start with D. I wont use her full name. Shes 22. Runs growth at one of the hottest startups in India. I spent the call sitting at her feet. And I told her so. “I am a Buddha here, undo what I have learned and relearn.”

She walked me through her playbooks. From doing things at colleges to making playbooks to letting others run it. The shout-out she earned from India’s largest personality. And how she writes hooks (which she takes from evolutionary biology – my notes have details on three signals she looks at and I will not share here). And how she uses Reddit and other things.

Oh, she has a keen eye. She spotted Neem Karoli Baba behind me. And then the call became something else. Pania would call it Satsang. Some day I’d get to spend time with him as well.

.

2/ The slow rot at the village

For the first time, I admitted to my people that the village that I am proud of and call myself the zamindar of, is slowly rotting. And dying a slow death. Nothing went wrong. Except three things…

  1. Statis
  2. I created easy times and thus non-hard structures
  3. My inability to push people

I am of the firm belief when something grand happens, its the work of a team. And when a disaster strikes, its typically one person to blame. For the village, the person is me.

So, I spoke to my people about how I am feeling. I said, “This village I created ten years ago will disintegrate into nothing. Which is fine. All good things come to an end. And I am okay with that.”

No one disagreed. Which I can imagine.

The good part is that we agreed that we’d love to be around together, free and thriving. And we know that in the post-AI world, we need to pivot. I made some hard rules and lets see who we get to those.

.

3/ Average. And refusing it.

I recorded a solocast on Sunday that I keep returning to.

I said, out loud, “I am a very average guy. I have accepted that I am average.”

And then, almost in the same breath, “in my case, I am not accepting that I am average.” Both true.

That is the thing that makes me tick.

Is it okay to be average?
Yes, if you accept the average outcome that comes with it. Plenty of people around me made that peace.

I have not.

The way out, for someone who is not born brilliant, is discipline. “The best way to get free is through discipline.” Also, I have said this in the past and I will say it again. Being in the clutches of the calendar is what buys the freedom.

And thru this discipline and hard work, I aim to be that person that’s average and yet wildly successful.

.

5/ June Focus

15 days in, I can say that one of the experiments seem to be working. I wrote a list of things that I want to explore in June. Here it is…

  • Distribution
  • 66 MG Road
  • Caravan Serai (my Book 2)
  • 56 Hours
  • Revenue from Claude
  • Fix my living situation
  • And more.

I am glad to report that I think I’ve stayed on course with these. I have made progress on some and have taken action on others. And I am superglad. The one thing that seems to be missing is Claude revenue. So far it has proven to be a great experiment and I love it.

Just today I built something that tells me when am hunching! And then I built a task manager!

Isnt this pretty?

Then last week I built a food log generator. Here…

yeah, I need to do better.

.

6/ Brian on Post-AI Life

Saw this podcast. Took many notes. Must watch. A lot of it is similar to what he’s spoken in the past but it was refreshing to see it again.

Some are…

  1. Double down on founder mode. Maybe needed considering the rot of the Village?
  2. In action lies salvation. Lol!
  3. The greatest gift you can offer someone is belief.
  4. Micromanage? Not sure on this.
  5. Dont be a manager / coach / mentor. Hmmm…
  6. “How you do anything is how you do everything”
  7. Make the problem small and dominate one thing than many things (this is worth thinking about)
  8. Do what you love for yourself and everything else is noise

More notes here. Ask for access, in case.

.

7/ Other things…

Things that I think need to be captured.

  1. Fable came and went. Lol. I have to admit, it was good while it lasted.
  2. Elon is the first trillionaire. Wow. And the other incredible thing is the number of people who got 100M+. Go fund out. Now that’s wealth. And that’s how you build a prosperous village.
  3. Gave gyaan to more people on Claude and oh boy!
  4. We we did CQ. See the new site here.
  5. Gave gyaan to a start up founder about fitness (lol) and a young person about how to get her life back on track (double lol).

.

📷 Photos from the week gone by

Same. DM me if you want photos.

.

📈 Trackers…

Not updating this week.

Funny that for all the things that I am making, the very first trackers that I started with, I’ve lost steam with those!

.

✅ Action on LARGE objectives for the year

In this section, I will capture my progress on large objectives for the year.

In 2026, I plan to do the following three things…

  1. Book2
  2. Human Flag Pole
  3. Save a million dollars

Book2 / Caravan Serai. Made some progress. I think by tomorrow I will be ready to share progress with people!

Human Flag Pole. No action.

Save a million dollars. No action worth reporting.

.

📌 So, what did I get done last few weeks? And what will I do next week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

So, this year, I want to track the following…

  1. Health. Sleep, food, movement. Nothing. My steps are so low that it’s not funny. I dont know how to walk in this humid weather. Late evenings are better but I dont know how to step out.
  2. C4E / Work. Pick a thing to apply myself to. It’s high time I figure something. I am not getting the confidence to pick a thing. I may get back to events. Let’s see.
  3. Brand SG / Distribution. Nothing shipped apart from talking to a few people.
  4. People. Met many. Should do more of these.
  5. Book2 / Caravan Serai. Made some progress!
  6. Shauk. No action.

.

🏃‍➡️ Health

Absolutely no action on this. In fact if anything, this would be negative. No steps, sleep at all hours, eating not clean, unable to manage emotions.

Sigh!

.

⏲️ Reminders from last few days

Same as last few weeks. Parking this section.

I think the tracking system I made (I talked about it above) could solve this for me. Let’s see.

If not that, I dont think I will be able to ever make this!

.

🗓️ So, one thing that defines the past week?

Freedom.

No, I didn’t suddenly get free. But the realization that I am free was liberating.

The other words for this year have been: People, Motion, Show, Flow, Excitement, Embarrassment, Blur, Whiling, Movement, Blur, Activity, Movement, Regular (again), Regular, Easy, Journey, Downtime, Flow, Show, Same, Motion, People.

—
So that.
Over and out.
Until next week.

SG

Oh, and this too shall pass.

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 (missed these three), 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out

Wk 23-26 – Weekly Note

Notes, thoughts and highlights from Week 23, 2026.

7 June, 2026.
Starbucks.

Unlike me, lemme start with a rant. What a June I’ve had. And we are not even thru with the first week. Here’s a list.

  • Had to scream on a VERY VERY dear friend (PD) because of his teams’ folly. I hate to raise my voice but I cant help it. 
  • The C4E Village as I know it is dead. But I will resurrect it. I am giving myself till end of the year for it. Back to grind mode. In case I cant till the end of this year, I will stop chasing freedom.
  • Meta suspended @c4ein’s insta. And my personal one. And an alt one I used to kill time. Work of the last 10+ years gone. Not that we had a lot there but we did do some effort. I dont think we have the posts saved. Our folly. It sucks to be just a one in a billion where you have no access to decision makers. 
  • Lost a lot of money in random experiments. Which is ok. As long as I move forward. The top of the pile is Claude ;P
  • Played poker like a chump and lost some. But that’s ok. I enjoy being on the table even though I am out of my depth. I wish I had unlimited bankroll to keep playing.
  • Lost steam with all the experiments that I was in the middle of with Claude. Must get in the cave and come out with an outcome. I plan to not do anything but limited things with it.
  • Wrote a shit screenplay from a great synopsis (56 Hours).
  • Got mindfucked by tardiness of businesses I use – Vodafone (inflated and incorrect billing; will port out once am back in Bom), Rentomojo (bad service), Nippon MF (pesky sales calls), Uber (drivers more than the app), Swiggy (have uninstalled it now), my CA (who can’t keep track of simple things). It sucks that in India you pay so much and you get so less. At least be upfront and ask for more. Dont take me for a ride.
  • My Uke broke. I had carried it to Pune to show off to Aarya and C. And then somewhere, it broke. 🙁

So that.

But then, like I see glass half full, I think all was bad.

I was in Pune and that meant I got to be in the same room as people I love. In no order, Aarya, Himanshu, AK, C, Krishna, Pradeep. And some more people. And I wanted to be with my people with all my attention and being and and thus I didnt meet anyone apart from my inner circle. So that was good!

Now, on to the review.

Wait. The track of the week. It has to be Bairan. See this…

.

Highlights, reflections, updates, notes and thoughts from the week gone by.

As always, in no order…

1/ Pune!

The trip happened after trying to make it happen for a while.

Stayed at Bloom (I always do – sasta, tikaaoo). Just that this time the service was not the best. Must write to their care team.

Spent time at Third Wave. Got tired of it and then took cabs to Starbucks.

We as a group of people made many notes. Need to sit on those and action.

To be honest, I liked the slowness of Pune for a few days. I was in Koregaon Park and it’s definitely more walkable than Mumbai – both in terms of quality of roads and the weather. But then I think I can tolerate it for a few days only. I am glad to be back to Starbucks at Versova.

Also, I think I am done with Mumbai. To be honest, the only thing that holds me back here is my lust for the films business. Once I am over it, I think I will be more mobile. Let’s see when.

.

2/ People and my inability to hire them

Thanks to this tweet I spoke to a lot of young people over the last two weeks. A 19-year-old from Haridwar, deeply into tech, even called me cool. A young man from Gujarat will probably do a prototype with me. Someone from Ranchi is excited to talk to us about Yellow. Both goods and bad. And many realisations. Here are some…

  1. People on twitter live in a delusionary world.
  2. I am unable to hire great people cos I cant pay them well. Wrote about it on LinkedIn. I will copy paste it here too after this list.
  3. Unrelated to this twitter induced dopamine rush offered by people, I failed to hire a person who’s non-twitter. I’ve been trying to rizz him for more than 6 months. I’ve spent a LOT of money chasing him. A lot of mental energy. And I couldnt hire. Not because I couldnt show him the vastness but I couldnt inspire him to get out of his comfort zone.

So that. It plain sucks that despite doing so much for so many people, I am unable to get people to be next to me when I need them the most. I am not a vindictive person but I tend to remember who chose to be by my side when I needed them. And who chose a “better” offer. And no, I will repeat. I dont blame them for choosing better. I would probably do the same. But I can’t shake off the feeling that when I need someone or something I find myself standing alone in a corner.

Any how.

Here’s the post that I talked about. I have edited it slightly…

Sanket once told me, “We want to charge top dollar from our clients. We pay top dollar to our people. We offer our people top dollar facilities. And we operate like a top-dollar company.”

I loved it!

And since then, I’ve been reflecting on how I can get there and hire great people. Especially today when a REALLY talented young design person said no to work with me cos I cant pay her well.

This money to talent is one of the pieces of puzzles that I’ve not been able to figure out. There are just three ways to attract great people.

1/ Initial capital. 
From friends and family, or your own savings. Or angels. 
Use that to build something that works. Thats valueblae.
Show the results to the world.
Raise.
Hire great people.
Great people produce great work.

A cycle. Clean.
Obvious once you hear it.

PS: You can also offer services to fund your dreams. Nikhil and Gokul did that well to fund CynLr. I tried that for years with C4E but I failed.

2/ Personal brand.
You ship work in public. Over years, your name starts to carry weight. People follow what you build, read what you write, watch what you create. The chance to be in the room with you is worth more than money. People join for who you are, not what you pay. Think of Tanmay Bhat and Kunal Shah. People are willing to pay to be a part of the room they are in!

In my case, even though I’ve talked about things in public, I am yet to cross the threshold yet where a talented person says “I need to work with this person, regardless of the pay.”

3/ Mission.
Make the vision so large that smart people trade cash for the chance to matter. Make it into a movement. The kind of thing where someone looks at your company, looks at their current job, and thinks: I will regret not being part of this. Not “this is interesting.” Regret. That is the threshold. Climate. Healthcare. Education at scale. Or a local problem, stated at the right magnitude. Think of what Cockroach Janta Party or Aam Aadmi Party.

–

Of course its fair that people seek great value for their time and talent. Plus there’s insane opportunity cost for what they choose to work on. Which is fair as well.

And as a person who values people, its only imperative that I do justice to what people bring to the table. And thus, as an entrepreneur, my job is to solve this problem and find a way. I shall find one. Or make one.

.

3/ The Claude playground

This Sunday and the last, took a session on Claude Maxxing. In the one last week, I had Nikunj as the guest speaker. We covered things like emails, autonomous companies, coding, job-hunt automation, marketing plans, and the “Mad Men” ad engine. Nikunj was slow, deliberate, honest. It changed my perception of him. I told him as much that night.

While I took the session I realised that people really dont use Claude (or any other AI tool) to their advantage. I wish I could show them the light.

For me, to be honest, the only thing to lookout for is to get away from mere productivity porn and lifestyle intervention to actual revenue.

.

4/ Meta Rug Pull

The largest loss of the week for me has to be Meta’s Rul Pull.

Meta disabled and banned C4E’s Insta handles. And my personal handles. And some others that I made to make life simpler (sg.health, sg.ai etc etc). And the ones I would use to distract myself. Most of these accounts and handles have been around for years. The C4E one has been around for almost 10.

To be honest I dont know why would they do that.

And sad part is that there’s no recourse. It sucks to be an insignificant person. No one wants to listen to you. When you “appeal” to a bot, you are told about Community Standards, account integrity and the usual opaque template. I have uploaded my photos, Aadhar Card, Pan Card, Passport and I dont know what all. I dont think I have given these many documents to even a bank.

And its a big big reminder that rented land is rented land. And there’s nothing you can do stake a claim at it once it’s gone. Maybe its different for famous people. Maybe not. Either way, must work hard to be famous. May be at 43, I cant be famous anymore. Must teach my kids to be famous.

.

📷 Photos from the week gone by

Same drill. DM me if you want photos.

I do have a photos that I want to share. This is the screenshot of the homepage of a website that I made way back in 2001!

.

📈 Trackers…

Not updating this week.

.

✅ Action on LARGE objectives for the year

In this section, I will capture my progress on large objectives for the year.

In 2026, I plan to do the following three things…

  1. Book2
  2. Human Flag Pole
  3. Save a million dollars

Book2 — Caravan Serai. No action. But I will ensure that I ship this in the month of June. Watch me.

Human Flag Pole — no action.

Save a million dollars — negative action. Wont get into details.

.

📌 So, what did I get done last few weeks? And what will I do next week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

So, this year, I want to track the following…

  1. Health. Sleep, food, movement. Travel week. No routine. No tracking.
  2. C4E / Work. Pick a thing to apply myself to. Still no single direction. I am terrible late with this. But I think C is making good progress with Yellow and that could emerge to be the thing that I apply myself to.
  3. Brand SG / Distribution. No large action.
  4. People. The best part of the week. Pune, the funnel, the intros. Need more weeks like this.
  5. Book2 / Caravan Serai. Nothing.
  6. Shauk. Played poker. Lost some. Will work more to become a better poker players.

.

🏃‍➡️ Health

No specific updates. Travel ate the week. The June dumb-phone experiment I committed to in May has not started — it is June 5. I think I will try it from Monday.

.

⏲️ Reminders from last few days

Same as last few weeks. Parking this section.

I think I need to find a better tracking system that does this for me.

.

🗓️ So, one thing that defines the past week?

People.

The other words for this year have been: Motion, Show, Flow, Excitement, Embarrassment, Blur, Whiling, Movement, Blur, Activity, Movement, Regular (again), Regular, Easy, Journey, Downtime, Flow, Show, Same, Motion.

—
So that.
Over and out.
Until next week.

SG

Oh, and this too shall pass.

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 (missed these three), 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

Wk 22-26 – Weekly Note

Notes, thoughts and highlights from Week 22, 2026.

31 May, 2026.
Sunday evening.
Starbucks. Versova.

20:35. Opene this draft. It was here when I opened my wordpress backend. Claude had saved it.

So like last week, this week too, I was a demo-walla again. A few new sit-downs, a couple of strategy calls, a book chapter plan locked for somebody else’s book. The last week also saw me a lot of things. I finished 56 Hours. I hate the way it has shaped. I attended a screenwriters meetup. I almost took a session where Nikunj and Chandni saved the day. And of there are misses. I will talk about those.

I had told myself that if I can get Caracan Seari done by end of May, I will reward myself with a trip to Singapore. That’s not happening clearly. More on it in a bit.

Oh, here’s the track of the week. Take Five. Read more about it here.

.

Ok, lets go!

.

Highlights, reflections, updates, notes and thoughts from the week gone by.

As always, in no order…

1/ The Ghostwriting Book. Edit 1 done.

The book am ghostwriting, I finished the first round of edits this week. Now we need to do the second round. Sat with my mentor on Thurday and finally pinned down the editorial spine of the book. His workspace is the central character. Adn around it, a distributed cast. The structural problem we’ve been chewing on for weeks dissolved in one sitting.

The next thing — chapter asks going out to all of these folks. I am guessing that by the end of June we would be talking to publishers.

.

2/ 56 Hours. Done.

I had to submit to Satyanshu Singh’s Prayogshala. I managed to. Against all odds. You know, distractions and all. Also when I went to register it, my SWA didnt work. Luckily Copyright office did.

The thing is, I hate the shape it is in. It’s so raw that I am cringing at it. But as they say, if you are not embarrassed about your first output, you are too late. Now I will have to find the energy to sit though the next rounds.

A pattern has emerged. When I mark small steps to a deadline, things move. When I make it for the entire project, nothing moves. So that’s a good thing to know.

I have to mention that even if this doesnt get made into a film, I am eternally grateful to Boman sir, Harshit, Viraff, Shital and more. Gratitude.

.

3/ Divya — after a long while

Divya dropped a weekly update on Tuesday and then I met her for dinner on Friday. Love her. I hope she’s reading this:D

While we talked, took a lot of notes. Here are some…

  • Must use Claude for outreach and mailbox automation. Need to find a way to warm up multiple mailboxes and then run. The only thing is, I dont know what business.
  • Divya told me that I must learn to sell something on Amazon. I will talk to Krishna and see what could that be.
  • While talking to her, I realised that I could hire some young people to be EIRs and help me build businesses around all the things that am cooking with Claude.
  • Must run SEO for C4E via Claude — separate workstream.
  • Must also stop the temptation of replying each time someone asks me for marketing / communication things.
  • Side note: I’ve written a piece on Death of C4E Village. Must find the courage to post it. Let’s see when.

Wow. A lot.

.

4/ The Claude playground

Here’s what I used Claude for in the last week.

  • A – built an Excel sheet for a friends pickleball brand. Took help from Sreemita. Took me an afternoon. Otherwise would’ve taken weeks.
  • B – build an analyst report to show the prowess. Was unable to impress my friend with it. A fail.
  • C – made this VC action tracker. Not sure what would I do about it.
  • Shonit talked to me about the agency tool he’s building. Interesting use case of AI. Not sure what’s the underlying LLM there.
  • Met Rohit. Loved seeing how young people are building things. He’s asked me to apply to South Park Commons. I’ve done that in the past and got rejected Lets’s see if he can get me in.

So that.

.

5/ Pune!

Pune is on for next week. I am gonna meet AB (yay). And Krishna after a while (yay). And Himanshu for the first time (yay).

If you are in Pune between 2nd and 5th, please lemme know.

Have a tight agenda.

I like that travel is happening with a real reason and not as a way to escape Mumbai. Last few months I’ve done a couple of trips that were more “get out” than “go to”. This one’s a “go to”.

.

6/ The capture system gave up on me. Or may I say, I gave up on!

An ugly admission. My capture system broke this week.

I realized that over the last month, I had hyper optimized Claude to capture and process every morsel of information. I had even installed gBrain and Karpathy’s system. But then I realised that I am wasting token with all these pulls. I want to now build a more robust and efficient system.

I could do today if I had to. But I want to leverage it more and discover more powers first. Especially in terms of actual business impact. Right now, the outcome is more from personal productivity gains. So, lets see when.

.

7/ Update on the Caravan Serai

End of May was the deadline I gave myself for the first draft of Caravan Serai. Today is May 31. There’s no draft. The reward I’d promised myself — a trip to Singapore to meet M&m — is forfeit by my own rule.

I dont have too many excuses but I couldnt do it cos I had overestimated my ability to do things.

Maybe I will pick it in the month of June?

.

8/ Other things worth noting

  • Talked to a few more people about their job hunts. So far no solid conversion.
  • Updated my Linkedin
  • Chandni’s post talk about Ready Fire Aim
  • Attended Screenwriting Corner‘s meetup and participated in a discussion around Death in the Gunj.
  • Spoke to Viraff Patel on Harshit‘s recommendation. Quick chat. Will share more if it goes somewhere.
  • This tweet saw some 10 inbounds and I realised that there are a lot of interesting people if you know where to find them. Thanks to Vatsal.
  • I had decided to take a session on Claude and invited Nikunj by mistake. And oh man, did he save the day! Do yourself a favor. Become friends with him.

.

📷 Photos from the week gone by

Same drill. DM me if you want photos.

Here’s one that I wanted to show off to the world.

.

📈 Trackers…

Not updating this week.

.

✅ Action on LARGE objectives for the year

In this section, I will capture my progress on large objectives for the year.

In 2026, I plan to do the following three things…

  1. Book2
  2. Human Flag Pole
  3. Save a million dollars

Book2 — Caravan Serai. End-of-May target — missed.

Human Flag Pole — no action.

Save a million dollars — no action.

.

📌 So, what did I get done last few weeks? And what will I do next week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

So, this year, I want to track the following…

  1. Health. Sleep, food, movement. Worse than the past week.
  2. C4E / Work. Pick a thing to apply myself to. Still no direction.
  3. Brand SG / Distribution. I was hoping that Claude session will help me. It did not.
  4. People. Met a few. Helped a few. I think I did ok on this. Need to build more.
  5. Book2 / Caravan Serai. Negative progress — missed the target.
  6. Shauk. Nothing tbh.

.

🏃‍➡️ Health

No specific updates.

.

⏲️ Reminders from last few days

Same as last week. Parking this section.

.

🗓️ So, one thing that defines the past week?

Motion. No progress.

The other words for this year have been: Show, Flow, Excitement, Embarrassment, Blur, Whiling, Movement, Blur, Activity, Movement, Regular (again), Regular, Easy, Journey, Downtime, Flow, Show, Same.

The week that two consecutive words are Show and Same, it’s either the start of a trend or the end of a year. Lemme find out.

—
So that.
Over and out.
Until next Friday.

Oh, and this too shall pass.

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 (missed these three), 12, 13, 14, 15, 16, 17, 18, 19, 20, 21

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

PPPPS: Drafted by Claude on top of the week’s data — Roam dailies, Gmail, Calendar, Apple Notes — and edited by me. Tell me what reads true and what doesn’t.

Wk 21-26 – Weekly Note

Week of demos, not writing. Five Claude walk-throughs, one Saturday session that became a four-meeting org reset at someone else’s company, three intros that closed, and zero personal output. Honest call of the week.

22 May, 2026.
Friday morning.
Andheri. The usual Starbucks.

Last week I went influencer (you know, Colombo). This week I went demo-walla. Five people got a live Claude walk-through in seven days. No pitches. Only “show”. And one of them, into their second week of conversations, went and rebuilt their own org chart inside 72 hours because of it. Lol. I didn’t see that coming.

So the honest line of the week — I gave structure to other people’s businesses, and made none for my own. The book didn’t move a lot. 56 Hours didn’t move a lot. Five days left on the end-of-May draft and the page is the same shade of blank. And yet, somehow, ok-ish week. Lemme explain.

But wait. Before that, track of the week is from Silk Route. This one…

Ok, lets go!

.

Highlights, reflections, updates, notes and thoughts from the week gone by.

As always, in no order…

1/ Heart to heart with some agency folks

Sat down with a couple of people on a saturday morning to talk about their agency. Spent a few hours digging into where they were, where they wanted to go, and where things were leaking. It was interesting to see that the pain is such similar and such universal in the creative businesses. I wish more people were more honest and open and were willing to chat about how to navigate this VUCA world!

The best part about these two people was that the founder admitted his mistake. It’s one of the rarest sentences in the founder vocabulary. Most people in his seat will give you a hundred reasons before they say that one. And when I reflected, I realised that even I, as the founder of C4E, must admit to!

So, what’s coming out of it for them?
A reinvigorated structure of their agency. And in two weeks, a plan to try and navigate things.

Will it work? I don’t know.
But the velocity is the signal.

And a note for self that I need to work on it as well!

PS: While talking to them, I felt like SUCH an imposter. I need someone else to show me the light and help me navigate this!

.

2/ Claude – the demo IS the unlock

Continued from last week’s epiphany. The demo itself is the unlock.

This week, did few new demos. I will redact names…

  • A — built him a cold-calling engine on Cowork. Identifies companies, filters people, drafts emails into the drafts folder. Not an agent yet. Soon.
  • B — sat with him on Monday. His client pipeline is shrinking because AI is eating the “easy tasks” entry point. Two pivot directions came out — senior talent placement, and AI-workflow retainers at $100+/month. Let’s see what he does with it.
  • C — a senior marketer. She found me via this post. Helped her see the light of the day to crack new things. Took just an evening. Helped her on consulting positioning. We identified what she could stand for! Wishing her well.
  • D — training session on how to actually use it. The core principle, again: treat it like a highly paid assistant. “You are a brand strategist with 20 years experience…” wins over “give me brand strategy…” every single time.

I keep saying this. Few people in my immediate ring have actually seen this thing at its limit. People know Claude exists. They don’t know what it can do.
The unlock is not the tool. The unlock is one person sitting next to one other person and saying — here, let me show you.

The best line came from my friend Sachin today. He said that if you dont use Claude in cowork mode, you are 1 year behind the normal and you’re a dinosaur.

Also, a side note. It’s after 20 days that I’ve started to see the value for Claude Max plan. I think I need a few more days to build a function. Let’s see.

.

3/ Shram

Did a product feedback call with one of the founders from Shram.

In one line, Shrram is a tool that sits on your laptop and auto-detects tasks from your day and turns them into to-dos. For me, it picks up about 50% of tasks, ~80% accurate. Founder claims that its privacy-friendly. I am yet to test.

The founders come from design background but I think they let that hat at home while building this. Which is ok. These days, design and communication is easy to fix. If the tool delivers on what theyre promising, why not?

Also, if I were investing, I would’ve given them some money for sure. I like the idea. I like the earnestness of the team. I like what I see in the product.

.

4/ Ready, Fire, Aim

The phrase that I kept saying to myself this week. I even made a video on it. See this. In it, I said that you don’t get to know the shape of the business before you start. Amazon started as a bookstore. Zomato started as a restaurant menu archive (Foodiebay, remember?). Every business that has worked at scale has shape-shifted post-launch.

Unless you start, there is no shape. And there is no shifting.

.

5/ The Super Connector and the intro economy

I’ve said this in the past and I will say it again. I want to be a Super Connector. The man who knows a man. And knows how to connect these men. I am inspired by Red. He says…

“There’s a con like me in every prison in America, I guess. I’m the guy who can get it for you. Cigarettes, a bag of reefer if you’re partial, a bottle of brandy to celebrate your kid’s high school graduation. Damn near anything, within reason. Yes, sir, I’m a regular Sears & Roebuck.”

I want to be a regular Sears. And get you damn near anything, within reason.

I love connecting people. And I do double opt-in. Did three this week.

  1. Connected a senior from MDI to a portfolio company of mine
  2. Connected a community person I met in Colombo to my fav SheR ladies
  3. C was in Delhi and connected her to I dont know how many people!

Thing is, each intro takes me five minutes to write. Sometimes less. And the surface area it creates is enormous.

If I had to redo the past twenty years of being on the internet, the one thing I would do more of is this. You know, luck surface area. Oh while we are on topic of luck, do read this.

.

6/ Pickle

Played pickle on Friday night at 10:30 PM. I had assumed that it would be cooler and nicer. But it was not. And I was so tired after that, that I slept for like 16 hours. And then did I meeting on Saturday. And then slept again. And then I ate like a hog on Sunday. And then slept again. In the last 48 hours, I would’ve slept 30.

.

7/ Other things worth noting

  • I had written a long, fond mail to Roshan Sir after I saw his play. He hasn’t replied. I remain hopeful that he would. I do have a third door to get to him but then I want to test if Claude works 😀
  • Did a brand workshop for a celebrity. Really enjoy doing those!
  • C4E Press may come to life. Here are some notes that Pradeep and I made.
  • Recorded a podcast with Juhi. Yet to release. In case you want to notes, ask me nice. #brandSG
  • Wrote this for LLMs for saurabhgarg.com
  • Saw this post and fell in love with this chart…

.

📷 Photos from the week gone by

Same drill — DM me if you want photos.

.

📈 Trackers…

Here’s the trackers…

1/ The daily one. Nothing special to see in this one.

2/ The weekly one. Some goods and bads here.

.

✅ Action on LARGE objectives for the year

In this section, I will capture my progress on large objectives for the year.

In 2026, I plan to do the following three things…

  1. Book2
  2. Human Flag Pole
  3. Save a million dollars

Book2 — Caravan Serai. Made some progress. I have a week to go in May. Let’s see if am able to ship. I also aim to finish 56 hours before the end of May. Let’s see.

Human Flag Pole — no action. In fact my step count has also gone down. I am at 3400 on an average now :(. Once the weather gets better, I will try to catch up. Let’s see.

Save a million dollars — no action.

.

📌 So, what did I get done last few weeks? And what will I do next week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

So, this year, I want to track the following…

  1. Health. Sleep, food, movement. Bad.
  2. C4E / Work. Pick a thing to apply myself to. Still no direction.
  3. Brand SG / Distribution. Two LinkedIn posts that did decently. Some daily lives. No large action.
  4. People. Few intros. Some old catch-ups
  5. Book2 / Caravan Serai. Some progress,
  6. Shauk. Still no poker. Still no Uke.

.

🏃‍➡️ Health

I am not updating this one, this week.

.

⏲️ Reminders from last few days

This section captures things I want to not forget. Parking this week as well. I want to ship the two things – 56 Hours and Caravan Serai and thus not focussing on anything actively.

.

🗓️ So, one thing that defines the past week?

Show. (Not Tell).

The whole week was about showing what I did. Five sit-downs to show people what Claude can do. One Saturday session that turned into a four-meeting org reset for somebody else. One product feedback call. One consulting session for a new operator. A handful of intros.

So that.

The other words for this year have been: Flow, Excitement, Embarrassment, Blur, Whiling, Movement, Blur, Activity, Movement, Regular (again), Regular, Easy, Journey, Downtime, Flow.

—
So that.
Over and out.
Until next Friday.

Oh, and this too shall pass.

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 (missed these three), 12, 13, 14, 15, 16, 17, 18, 19, 20

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

PPPPS: This one was again drafted by Claude on top of the week’s data — daily notes, Granola, Gmail, Calendar — and edited by me. Tell me what reads true and what doesn’t.

Wk 20-26 – Weekly Note

Notes, thoughts and highlights from Week 20, 2026.

17 May, 2026 and now, 18th May.
Starbucks

So, after Claude wrote the first draft, I realised, I still had to put in effort. A lot of effort at that. So, I think I should give the final doc to Claude to learn how I actually write.

Anyhow. The weekly review.
The week gone by took me to Colombo. And for a change I tried to live the influencer life by posting pictures / videos of my time there. I was hyper active on Instagram and I posted many photos and videos. And no, I didn’t enjoy it.

Reaffirmed that the influencer life is not for me.

The other thing that got reaffirmed is, even in a city like Colombo (more on Colombo in a bit), is that I want to live in a city that’s walkable. In India, I cant think of a single city that you can walk without stumbling upon broken footpaths (if they exist in the first place), hawkers, traffic and random construction work. Even in global cities that have a very high population density, I’ve not had to encounter what I navigate in India! The “call” to move out is stronger than ever. Come on, universe!

Oh, the track of the week is this version of Ye Tune Kya Kia…

I am told that this is AI but I dont know. What do you think?

The other honorary mention is this track. This one’s a blast from the past but I am glad that I rediscovered this.

With that, let’s go!

.

Highlights, reflections, updates, notes and thoughts from the week gone by.

As always, in no order…

1/ Colombo

Spent four days in Colombo.
Most of it was scoping a potential project.
Met some new people.
Met a classmate from MDI.
Met a young person who runs a community piece in Sri Lanka.

Overall, was interesting. People are warm, things work (not the internet though) and I was lucky to be there when it was raining and weather was pleasant.

The best part, walked about 8K steps on average without trying. Like I said in the beginning of this post, I really would like to be in city where I can walk.

So, is this a city where I see myself move?
No.
Dont get me wrong. People are nice. They are polite. They speak enough English. There is old-world Brit charm, the kinds you see in Delhi and Kolkatta and all. Things work. There’s good food. Felt safe. There are some interesting things to do. But not for me.

Would I want to go back?
I am not sure.

Is it a one-time see?
Not sure.
If you have the money and time, rather go to other places. At best, Colombo is a checkmark on the world map (been here earlier as well).

PS: The only large negative about Colombo? Well their Internet sucks. I was on a roaming plan with Dialog and despite my best attempts I couldnt get good connection. And Vodafone India on roaming, well, it sucks so bad that it’s not funny.

.

2/ Claude Use Cases – Cold Calling, Leads, Content

Many things in this one.

a, I showed off my prowess with Claude to Krishna and showed him how to build a cold-calling engine. It’s not an agent per se yet (I will make it into one) but it does the job of scouting for leads for a tech product that Krishna wants to send. It identifies the potential companies. It filters people that we want to reach out to. And them composes an email to them. Saves that in your drafts folder. Again, a great thing.

b, I then showed Claude to another friend who’s a VC helped him setup his outreach for his outreach. He wants to talk to folks who’ve raised their series A and support them with outcomes.

c, And then I helped a friend scout for jobs. See this post. Again using co-work and wow!

It struck me how few people in my immediate ring have actually seen this stuff in flight. People know Claude exists. Few know what it does at the limit. The demo itself is the unlock.

Damn the powers of Claude.
I wish I discovered Claude when I was younger!
In fact, if you are a young person and you are NOT on Claude (or any other AI tool), well…

Oh, while we are at it, I have an important submission to make as well.

I think I am addict to this AI-productivity porn. I wake up with my Claude. I sleep with my Claude. And I think I am in the middle of a loneliness disease caused by this excessive use of AI. I am not talking to people when I can. I use search as the starting point to even think (earlier, I would be the sparring partner). I wrote about it here. And I mean to implement the suggestions as well. See this chart as well…

.

3/ The Ghostwriting Project

For the uninitiated, I am in the middle of a ghostwriting project. I am helping a senior leader write a book. More experiences, less biographical, the book is to help other people learn leadership principles from this gent.

As of today, the first draft of the book is ready. And people are reviewing it. Some reviews have started to come in and I am glad to report that most of those are positive. So, yay!

On this project, I used a different methodology to ship things. I used a lot of voice notes, async conversations (the gent I am writing for is busier than most heads of states), transcription. I didnt lean onto public sources as much (this one didnt need me to) and then wrote multiple iterations before shipping it.

And since this is done, I want to scout for the next writing project. Help me with it? More details are on sgwashere.com.

PS: note to self and to my AI agent. Add #todo to build an engine to reach out to potential clients for sgwashere.com

.

4/ 56 Hours

The update on 56 Hours is that I wrote nothing new. Lol!
However, I took help from Naman to visualise it.

Here’s a sneak peak into how another character looks like.

One of the characters of the film / book; as visualised by AI and team from Big Bang Edits.

Oh, I am gonna use the next two weeks to focus hard on writing. I will not pick up any “work” apart from whatever is absolutely necessary. I will ensure that I build 56 Hours into a sharable piece. Most likely, a film script. And if I fail at it, a book for sure.

And when I am bored of it, I will work on Caravan Serai. That’s been open for ages!

.

5/ Cash Mode, Eco Mode

Two related experiments this week, both on money.

A/ I committed to a month-long cash-only experiment.
₹20,000 in physical notes, tracked daily on an Expenses app. And despite my aversion for friction of keeping cash. Today (monday) is day 1 and I am as hassled as you can imagine someone to be.

Unrelated, I will also be on a Nokia phone for this week. Starting today.

B/ Eco Mode.
I’ve spoken about it and I think I am gonna activate that. Today on, I will stop making any unnecessary expenses.

.

6/ Rejection Stings

If I could have an alter identity / biography, I would say that I am a professional Rejection Chaser. I’ve got myself rejected so many times that it’s not funny. And yet I continue to send cold emails and texts. And yet I continue to think of things and find ways to building grand visions and getting shut out.

And yet, each time I am rejected… I feel odd and weird and bad.

And these rejections could be from anything. A potential client, a crush, a waiter refusing to serve me, a rick refusing to ply me.

And I am at the funny space where I want to be stoic and not let anything impact me or affect me. And yet on the other side, I get mindfucked each time I am rejected.

I dont know a way out. If you have any, please lemme know.

.

7/ The ability to live in ambiguity

This is one of the greatest epiphanies of this year. That your ability to survive and operate in ambiguity is one of the greatest flags for your character. I have a strong opinion (loosely held) that people who grow up in safety, structure, predictability grow up to be weak people. Their brains get trained in a manner that operates from a higher level in Maslow’s hierarchy. So while they can think of large things that go beyond self, they can’t operate when left without the basics.

A case in point?

Young people and their sense of direction. I want to make a bet that the average young person today can not navigate the city they live in without Google Maps. They will not know what is North and what is South. And how to use that information.

Remember that chart of hard times and strong people? See this…

Source: unknown; I found this on Google Images

Now extrapolate this to people who grow up in good times. They expect things to work. And they operate in certainty. And thus they would not know when the tide turns.

So that.

I am lucky that I grew up in the events business and that taught me how to operate in ambiguity. And I wish each person I get to work with has had to live an ambiguous life. I often think of that Chinese proverb, may you live in “interesting” times.

I wish all of us interesting times hereon. And in case you want the taste of interesting times, see how you operate / react if you dont have internet for a day. And this means, no mobile, no netflix, no swiggy, no nothing!

Game?

.

8/ Other things worth noting

  • Saw Will Trent on the flight to Colombo. Loved it. To a point am gonna go binge on it.
  • Sreemita is here. I love that I have another young person to give gyaan to.
  • At a whim, I decided that I will want to re-learn Uke / Guitar. I know am not good at it. I know I cant practise. I know its not for me. But I still want it. Such fickleness. Sigh.

.

📷 Photos from the week gone by

Stopped this a few weeks ago. As always, in case you want to get photos from me, DM me.

.

📈 Trackers…

1/ Here’s my weekly one…

Since I’ve been on Claude, I’ve not really filled in my trackers a lot. I must get back to it.

I dont know if it was a good week or bad. I didnt track. Lol! But I can vouch that I was in ok mood mostly. What do you see?

2/ Here’s the summary…

Some good numbers on this – Average mood, YT lives, screen time (I had imagined this would be more).

Must figure the workout thing.

So that!

.

✅ Action on LARGE objectives for the year

In this section, I will capture my progress on large objectives for the year.

In 2026, I plan to do the following three things…

  1. Book2
  2. Human Flag Pole
  3. Save a million dollars

Book2 — Caravan Serai. Not touched this week. End of May draft is still the target. I did nothing in the week gone by. And if I can get the first draft ready by end of May, I will reward myself with a trip to Singapore to meet M&m.

Human Flag Pole — no action.

Save a million dollars — no action.

.

📌 So, what did I get done last few weeks? And what will I do next week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

So, this year, I want to track the following…

  1. Health. Sleep, food, movement. Bad. Many weeks running.
  2. C4E / Work. Pick a thing to apply myself to. No action. I had taken the decision to try events and Claude enabled action but I havent taken action.
  3. Brand SG / Distribution. No large movement this week.
  4. People. Some action.
  5. Book2. Nothing this week.
  6. Shauk. Saw a couple of live shows (one of them by Tanzila). Still no action on poker 🙁

.

🏃‍➡️ Health

I added Health as a key section last year. I read somewhere that you need 4 things to live long — sleep, exercise, diet and community. I will track all four. And then some more variables that I feel are important to me.

No large actions.

.

⏲️ Reminders from last few days

This section captures things that I want to not forget. Ofc, I’ve used Claude to build an entire system. This is how it looks like…

A screenshot from one of the artefacts that I made with Claude.

I will work more on this and make a sharper version.

.

🗓️ So, one thing that defines the past week?

Flow.

I didnt do anything else but went with the flow.

The other words for this year have been: Excitement, Embarrassment, Blur, Whiling, Movement, Blur, Activity, Movement, Regular (again), Regular, Easy, Journey, Downtime.

—
Phew!
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 (missed these three), 12, 13, 14, 15, 16, 17, 18, 19

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

PPPPS: This one was again written by Claude and edited heavily by me. This one was not as good tbh.

Wk 19-26 – Weekly Note

Notes, thoughts and highlights from Week 19, 2026.

11 May, 2026
5 AM
DN Nagar

I write this on a Monday morning from the desk at my home. I woke up 10 minutes ago, checked Instagram on texts from my crush (none for the last 5 days), had a sip of water and typing. It’s 5:15 AM AM and I aim to get this done by 5:45.

90% of this is being written by a Claude skill that I trained. Lets see if you can make it. Ofc, I wrote 100% of the balance 10% and I have edited baout 90% of the balance 90%.

The highlight of the week was my screentime. On the laptop and on Claude. And the fact that I asked my insta followers to recommend me some new music. Both experiences were interesting. Both overwhelmed me. Both are offering me the new that I am not used to.

The honest line of the week is something I scribbled into Roam a couple of days ago, “Claude is pulling me in all directions. I have multiple tabs open and that means I am not looking at any. And this is being a problem.” That’s where I am. The tools have multiplied faster than my attention. The bottleneck is no longer ideas or even building. It’s pick-and-finish. I will talk more about Claude subsequently, but on the music front, I will take the safe option of music I know. For example, this one by Bashir.

And with that, lets go to the week!

.

Highlights, reflections, updates, notes and thoughts from the week gone by.

In no order…

1/ The Peer Conversations

In the week gone by, I reached out to a few other marketers that I respect. And I was blown by the incredible clarity that those people had. Some realizations are…

One — I am not going back to a traditional agency model. AI has compressed agency-side economics by a LARGE factor on the client side. And in words of one of the folks I spke to, “all the kids are doing great work with AI — we are probably fossils.” A thousand agencies in the market, all playing catch-up. I’ve seen this movie before with social media. Don’t want to go again.

So, I dont think C4E in its current shape will survive. I dont think I’ve annnouced the death knell in these clear words. I am giving ourselves a year at max. I will bet that we would be irrelevant by end of the year. Let’s see.

Two — the offline business will thrive. Elon and Pradeep have been telling me to work on this. I have not paid heed. Maybe its the time to do so?

Three — there may be something in Soham. Need to chat with AK on that.

.

2/ “Its expensive to be poor”

My access to a $200 a month Claude subscription is yet another proof point of the maxim that its expensive to be poor.

I’ve seen friends and strangers struggle with rate limits and all that. And I on the other hand can do 5 things in 3 tabs and apps and yet not hit even 10%. Heck, I can even “rent” out my limits.

Even though this is the most expensive subscription I have, I can see it save me so much time! Plus THE MOST INCREDIBLE THING is that Claude is pulling me in all directions and giving me the kick that probably drugs give you. I am not sleeping, I am not distracted. I am in the flow. Am dreaming of possibilities. It’s made me realise that I need to be fit enough to “enjoy” this “grind” for a long-term. I can see the “why” that will make me fix the “how” and the “what”. I want to be fitter and more active and I want to ship things. For once, I want to put Seneca to rest and not die.

In words of Andrew, Claude is helping me reduce the time and friction from an idea to its execution. Do see this podcast.

PS: The other expensive purchase (Airpods Pro Max) is being a dud.

.

3/ 101 on Indian Arts, and the AI Distortion Problem

Sonali talked to me about her passion project – Indian art. She has an interesting thesis on it. I will not explain it here. But in one line, she argues that AI does more disservice to Indian art to anything else. Since the training data is skewed to English and Western artforms, the misrepresentation and omissions and hallucinations are real. AI is actively rewriting what Indian art “is” – kolam loses its geometric precision, Kali gets hypersexualized, and once distorted versions dominate search, the correct version disappears from collective consciousness.

That is her “large battle.”

.

4/ The Ghostwriting Book Project

As part of sgwashere.com, my latest book (the one am ghostwriting) has moved from “shaping” to “executing” this week. We’ve despatched the book to beta readers are we are now in the editing phase. My sense is that we would have a publishing ready book by end of May.

Yay!

.

5/ Lessons from Nimisha and Himanshu and Others

Many threads in this one

One (the highlight),
Nimisha gave me a 90-minute growth marketing masterclass that I am still digesting. Here are some takeaways…

1. Reddit is criminally underrated. She grew a subreddit to 2,000+ members in 15 days. And she said shes not even the best. So I have been told to focus on that

2. Faceless AI accounts for TikTok / IG. Audit competitor accounts for the last 6–12 months. Find what’s working. Replicate format. Don’t over-invest in tooling. Test format first.

3. Read Brian Balfour’s 4 Fits framework. Product–Market → Product–Channel → Channel–Model → Model–Market. Each fit must be validated in sequence. A mismatch at any stage breaks the growth loop. She told me on my face that we are have the wrong channel for its product and model. I agree.

4. Viral vs trending is a real distinction. Viral = millions of views on one piece. Trending = 1,500 posts about you across the platform. The mechanic? Viral spike creates a traffic bump. Use that window to release a second high-potential piece while the audience is primed. Compound.

5. She connected me with other young people. The highligt being Kaashvi. She also gave me many lessons. Post for the next week.

Two,
Himanshu (a student at MDI) has blown me with his hardwork and enthusiam for work. Wish I was that when I was 21. He’s like Aarya. Insane potential that makes me afraid. And inspires me enough to work harder to be able to give them a platform worth their talent.

.

6/ The ’56 Hours’ Update

56 Hours has its own page on the blog now. From “told friends about” to “linked from the homepage.”

While I am writing the script, talked to Naman on Sunday about turning it into an AI film. He is excited. I am excited. Built character dossiers on Tuesday. Here’s one of the outputs…

Imagined by SG. Created by NG.
Again, imagined by SG. Created by NG.

.

7/ People…

Met and spoke with many people.

  • A producer friend who’s struggling.
  • A seasoned entrepreneur who wanted intros to CMOs. I hate when I am used like that.
  • Varsha.
  • Saw Tanzila‘s show on Thursday. Incredible! Bumped into Sampat while I was there.
  • Saw Roshan Abbas on stage. Loved it! I will try to take a leaf from his book and try to become a listener. I may even convert my “daily” soloCast into a live radio of sorts. Afterall, we are all stories. And I love to gather those! #sgtodo
  • Did a long call with a friend who I had lost touch with.
  • A client+friend who made me make this video about commandments for young people.

.

8/ Other things worth noting…

  • HelioCoach is chuggling slower than I had imagined. I will push it more.
  • shipshit.in has started to come together well.
  • Read Dr Pradip Jamnadas on hugs and inflammation earlier in the week. Go hug someone.
  • I HAVE to do a TinyDesk clone in India. This has been on my list for a 1000 years.
  • I need to make a list of things that I do NOT want to be associated with. And I want to make a list of people who I do NOT want to become.
  • I need to reduce the gap between my impulse. And my response. Say, I want to check what my crush is upto. I need to WAIT before I take action of lifting my phone and seeing her insta.
  • I want to be able to have intensity drip through my work. The only work I know is writing. And I dont know how to showcase my intensity in this day and age. But I need to think on this.
  • This tweet by Elon…

So that.

.

📷 Photos from the week gone by

Stopped this a few weeks ago.
In case you want to get photos from me, DM me.

.

📈 Trackers…

Was not a good week. The sleep was all over the place. Worse I didnt track a lot. I am down on all counts. Overspent. Had many Diet Cokes. Sleeping less, walking less, more screen time (on Claude lol), missed trackers etc.

No screenshots this week.

I hope to get back on track this week.

.

✅ Action on LARGE objectives for the year

In this section, I will capture my progress on large objectives for the year.

In 2026, I plan to do the following three things…

  1. Book2
  2. Human Flag Pole
  3. Save a million dollars

Book2 – made some progress. Yet to get to a point where I can talk. But its no a 0.

Human Flag Pole – no action.

Save a million dollars – no action. In fact, last 2 months have seen financial stress.

.

📌 So, what did I get done last few weeks? And what will I do next week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

So, this year, I want to track the following…

  1. Health. I will work on sleep, food and movement. Not a good week. Sleep broken. No workouts. ~5K steps. Will work on it.
  2. C4E / Work. I want to shortlist some idea to work on. No new ideas. I am running behind on this one.
  3. Brand SG / Distribution. No large action but I am. started to see some traction. Got a premium X. Started to do videos. Wrote a few pieces. But no outcome.
  4. People (Family, Friends, Strangers, etc). No large action.
  5. Book2. No large thing.
  6. Shauk (Music, Films, Poker etc). Nothing additional.

.

🏃‍➡️ Health

I added Health as a key section last year. I read somewhere that you need 4 things to live long — sleep, exercise, diet and community. I will track all four. And then some more variables that I feel are important to me.

This week was bad. Again.

Bad sleep
Bad food
No supplements.
No workouts.
Stress and dissatisfaction – good!

.

⏲️ Reminders from last few days

This section captures things that I want to not forget. I add those to SG’s Office.

A few things…

  1. Update C4E’s Culture Book. This is still WIP.
  2. C4E’s website. This is new and WIP. Parth showed me some updates. Lets see when we ship it.
  3. Sparring Partner as a Service. Added this new thing.

I have a suspicion that this list will grow and will become unmanageable in a few weeks. I will find a solution when I get to it. For the time being, here’s a sheet where I track my actions.

Here are the things that I’ve closed previously…

  1. Start a podcast with C and AK. This remains open and will probably get shut. I dont see the excitement in the three of us. 
  2. Storytelling presentation for the session on the 7th March. I missed this. And I will do this in March. Maybe on the 28th or the 29th? I missed this again. I dont think am doing this. So closing and moving on.

.

🗓️ So, one thing that defines the past week?

Excitement.

Love all that I did with Claude this week. Super excited.

The other words for this year have been: Embarrassment, Blur, Whiling, Movement, Blur, Activity, Movement, Regular (again), Regular, Easy, Journey, Downtime.

—
Phew!
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 (missed these three), 12, 13, 14, 15, 16, 17, 18

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

PPPPS: This one was 90% “written” by Claude and edited heavily by me. Tell me what bits do you think I wrote?