This quote, attributed to Kabir is what I run my life on…
साईं इतना दीजिए, जामे कुटुंब समाए
Kabir
मैं भी भूखा न रहूं, साधु न भूखा जाए
I want to live a life where I take care of myself, my people and help the ones that need. This page is an attempt to extend what I have with others. Plus this is my way of paying it forward to folks who’ve helped me at various times in life. If I were to make a list of those people, I would need a long website but some people that are “first among equals” are Vanita, Rana Sir, Rajesh Sir, Suvi, Anna and others. Like I said, this is my tiny attempt to pay it forward to them.
When to work with me?
I like problems. And I love to solve those. Or find someone who can. You know, am like Red from Shawshank. I am a guy who can get you “damn near anything as long as it’s with in reason.”
See the first 10-15 seconds of this.
My Ethos
I am here to help. No do. And I am definitely not here to do your thinking for you. I am here for the person already moving. Show me you have tried, be straight about where you are stuck, and put in the hours. Once I see that, I will open my life and brains and everything that you can imagine.
And I know, I may not be for everyone.
A longer list of my ethos is here. You may want to read it.
What I am good for
Some of this is C4E’s work, so it is paid. Some is me paying it forward, so it is free when I have the time. I have marked which is which.
Commercial Engagements. What I do for a living.
1/ Marketing.
All sort of. Brand. Product. GTM. Content. Think of a thing in marketing as a discipline and I think I will be useful. I’ve worked for some of the most iconic brands and I am incredibly proud of it!
2/ Fractional CMO mandates.
I have started to take these up lately. Send me a problem statement and lemme spin up my magic. I start this at $5000 per month retainers.
3/ Idea to a shipped v1. Or as they call it, 0 to 1.
I am incredibly good at taking things from 0 to 1. Especially with AI-enabled workflows sand all. Give me an idea, tell me how your shipped v0 looks like and lets bring it to life!
4/ A go-to-market sprint.
Fifteen days, one real asset a day: offer, copy, brand, growth, sales. You leave with a launch, not notes.
5/ Your voice and personal brand.
I have written in public since 2004. I’ve written some bestsellers as a ghostwriter. See sgwashere.com.
Unpaid engagements. When I have the time.
A/ An intro.
I know people across marketing, startups, media, India and Dubai. If I can connect you to someone useful, I will.
B/ A read on your raise.
Small angel cheques for founders I know, and an honest take on your deck even when I do not write one.
C/ My personal productivity and note-taking setup.
The systems that I run my ADHD life on. Happy to show you what I use.
What I will not help with
A few noes, so we do not waste each other’s time. Hot political takes. Religious certainty. Institutional-scale investing. Deep engineering or product work.
Two ways to reach me
1/ Email on sg@c4e.in.
One line, the company and the problem, is enough.
2/ For anything else, fill the form below.
Tell me what you are stuck on.
I cannot promise I will get to all of them. I can promise I will not send you a template. What do you need help with? Over to you.