Wk 20-26 – Weekly Note

Notes, thoughts and highlights from Week 20, 2026.

17 May, 2026 and now, 18th May.
Starbucks

So, after Claude wrote the first draft, I realised, I still had to put in effort. A lot of effort at that. So, I think I should give the final doc to Claude to learn how I actually write.

Anyhow. The weekly review.
The week gone by took me to Colombo. And for a change I tried to live the influencer life by posting pictures / videos of my time there. I was hyper active on Instagram and I posted many photos and videos. And no, I didn’t enjoy it.

Reaffirmed that the influencer life is not for me.

The other thing that got reaffirmed is, even in a city like Colombo (more on Colombo in a bit), is that I want to live in a city that’s walkable. In India, I cant think of a single city that you can walk without stumbling upon broken footpaths (if they exist in the first place), hawkers, traffic and random construction work. Even in global cities that have a very high population density, I’ve not had to encounter what I navigate in India! The “call” to move out is stronger than ever. Come on, universe!

Oh, the track of the week is this version of Ye Tune Kya Kia…

I am told that this is AI but I dont know. What do you think?

The other honorary mention is this track. This one’s a blast from the past but I am glad that I rediscovered this.

With that, let’s go!

.


Highlights, reflections, updates, notes and thoughts from the week gone by.

As always, in no order…

1/ Colombo

Spent four days in Colombo.
Most of it was scoping a potential project.
Met some new people.
Met a classmate from MDI.
Met a young person who runs a community piece in Sri Lanka.

Overall, was interesting. People are warm, things work (not the internet though) and I was lucky to be there when it was raining and weather was pleasant.

The best part, walked about 8K steps on average without trying. Like I said in the beginning of this post, I really would like to be in city where I can walk.

So, is this a city where I see myself move?
No.
Dont get me wrong. People are nice. They are polite. They speak enough English. There is old-world Brit charm, the kinds you see in Delhi and Kolkatta and all. Things work. There’s good food. Felt safe. There are some interesting things to do. But not for me.

Would I want to go back?
I am not sure.

Is it a one-time see?
Not sure.
If you have the money and time, rather go to other places. At best, Colombo is a checkmark on the world map (been here earlier as well).

PS: The only large negative about Colombo? Well their Internet sucks. I was on a roaming plan with Dialog and despite my best attempts I couldnt get good connection. And Vodafone India on roaming, well, it sucks so bad that it’s not funny.

.

2/ Claude Use Cases – Cold Calling, Leads, Content

Many things in this one.

a, I showed off my prowess with Claude to Krishna and showed him how to build a cold-calling engine. It’s not an agent per se yet (I will make it into one) but it does the job of scouting for leads for a tech product that Krishna wants to send. It identifies the potential companies. It filters people that we want to reach out to. And them composes an email to them. Saves that in your drafts folder. Again, a great thing.

b, I then showed Claude to another friend who’s a VC helped him setup his outreach for his outreach. He wants to talk to folks who’ve raised their series A and support them with outcomes.

c, And then I helped a friend scout for jobs. See this post. Again using co-work and wow!

It struck me how few people in my immediate ring have actually seen this stuff in flight. People know Claude exists. Few know what it does at the limit. The demo itself is the unlock.

Damn the powers of Claude.
I wish I discovered Claude when I was younger!
In fact, if you are a young person and you are NOT on Claude (or any other AI tool), well…

Oh, while we are at it, I have an important submission to make as well.

I think I am addict to this AI-productivity porn. I wake up with my Claude. I sleep with my Claude. And I think I am in the middle of a loneliness disease caused by this excessive use of AI. I am not talking to people when I can. I use search as the starting point to even think (earlier, I would be the sparring partner). I wrote about it here. And I mean to implement the suggestions as well. See this chart as well…

.

3/ The Ghostwriting Project

For the uninitiated, I am in the middle of a ghostwriting project. I am helping a senior leader write a book. More experiences, less biographical, the book is to help other people learn leadership principles from this gent.

As of today, the first draft of the book is ready. And people are reviewing it. Some reviews have started to come in and I am glad to report that most of those are positive. So, yay!

On this project, I used a different methodology to ship things. I used a lot of voice notes, async conversations (the gent I am writing for is busier than most heads of states), transcription. I didnt lean onto public sources as much (this one didnt need me to) and then wrote multiple iterations before shipping it.

And since this is done, I want to scout for the next writing project. Help me with it? More details are on sgwashere.com.

PS: note to self and to my AI agent. Add #todo to build an engine to reach out to potential clients for sgwashere.com

.

4/ 56 Hours

The update on 56 Hours is that I wrote nothing new. Lol!
However, I took help from Naman to visualise it.

Here’s a sneak peak into how another character looks like.

One of the characters of the film / book; as visualised by AI and team from Big Bang Edits.

Oh, I am gonna use the next two weeks to focus hard on writing. I will not pick up any “work” apart from whatever is absolutely necessary. I will ensure that I build 56 Hours into a sharable piece. Most likely, a film script. And if I fail at it, a book for sure.

And when I am bored of it, I will work on Caravan Serai. That’s been open for ages!

.

5/ Cash Mode, Eco Mode

Two related experiments this week, both on money.

A/ I committed to a month-long cash-only experiment.
₹20,000 in physical notes, tracked daily on an Expenses app. And despite my aversion for friction of keeping cash. Today (monday) is day 1 and I am as hassled as you can imagine someone to be.

Unrelated, I will also be on a Nokia phone for this week. Starting today.

B/ Eco Mode.
I’ve spoken about it and I think I am gonna activate that. Today on, I will stop making any unnecessary expenses.

.

6/ Rejection Stings

If I could have an alter identity / biography, I would say that I am a professional Rejection Chaser. I’ve got myself rejected so many times that it’s not funny. And yet I continue to send cold emails and texts. And yet I continue to think of things and find ways to building grand visions and getting shut out.

And yet, each time I am rejected… I feel odd and weird and bad.

And these rejections could be from anything. A potential client, a crush, a waiter refusing to serve me, a rick refusing to ply me.

And I am at the funny space where I want to be stoic and not let anything impact me or affect me. And yet on the other side, I get mindfucked each time I am rejected.

I dont know a way out. If you have any, please lemme know.

.

7/ The ability to live in ambiguity

This is one of the greatest epiphanies of this year. That your ability to survive and operate in ambiguity is one of the greatest flags for your character. I have a strong opinion (loosely held) that people who grow up in safety, structure, predictability grow up to be weak people. Their brains get trained in a manner that operates from a higher level in Maslow’s hierarchy. So while they can think of large things that go beyond self, they can’t operate when left without the basics.

A case in point?

Young people and their sense of direction. I want to make a bet that the average young person today can not navigate the city they live in without Google Maps. They will not know what is North and what is South. And how to use that information.

Remember that chart of hard times and strong people? See this…

Source: unknown; I found this on Google Images

Now extrapolate this to people who grow up in good times. They expect things to work. And they operate in certainty. And thus they would not know when the tide turns.

So that.

I am lucky that I grew up in the events business and that taught me how to operate in ambiguity. And I wish each person I get to work with has had to live an ambiguous life. I often think of that Chinese proverb, may you live in “interesting” times.

I wish all of us interesting times hereon. And in case you want the taste of interesting times, see how you operate / react if you dont have internet for a day. And this means, no mobile, no netflix, no swiggy, no nothing!

Game?

.

8/ Other things worth noting

  • Saw Will Trent on the flight to Colombo. Loved it. To a point am gonna go binge on it.
  • Sreemita is here. I love that I have another young person to give gyaan to.
  • At a whim, I decided that I will want to re-learn Uke / Guitar. I know am not good at it. I know I cant practise. I know its not for me. But I still want it. Such fickleness. Sigh.

.


📷 Photos from the week gone by

Stopped this a few weeks ago. As always, in case you want to get photos from me, DM me.

.


📈 Trackers…

1/ Here’s my weekly one…

Since I’ve been on Claude, I’ve not really filled in my trackers a lot. I must get back to it.

I dont know if it was a good week or bad. I didnt track. Lol! But I can vouch that I was in ok mood mostly. What do you see?

2/ Here’s the summary…

Some good numbers on this – Average mood, YT lives, screen time (I had imagined this would be more).

Must figure the workout thing.

So that!

.


✅ Action on LARGE objectives for the year

In this section, I will capture my progress on large objectives for the year.

In 2026, I plan to do the following three things…

  1. Book2
  2. Human Flag Pole
  3. Save a million dollars

Book2 — Caravan Serai. Not touched this week. End of May draft is still the target. I did nothing in the week gone by. And if I can get the first draft ready by end of May, I will reward myself with a trip to Singapore to meet M&m.

Human Flag Pole — no action.

Save a million dollars — no action.

.


📌 So, what did I get done last few weeks? And what will I do next week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

So, this year, I want to track the following…

  1. Health. Sleep, food, movement. Bad. Many weeks running.
  2. C4E / Work. Pick a thing to apply myself to. No action. I had taken the decision to try events and Claude enabled action but I havent taken action.
  3. Brand SG / Distribution. No large movement this week.
  4. People. Some action.
  5. Book2. Nothing this week.
  6. Shauk. Saw a couple of live shows (one of them by Tanzila). Still no action on poker 🙁

.


🏃‍➡️ Health

I added Health as a key section last year. I read somewhere that you need 4 things to live long — sleep, exercise, diet and community. I will track all four. And then some more variables that I feel are important to me.

No large actions.

.


⏲️ Reminders from last few days

This section captures things that I want to not forget. Ofc, I’ve used Claude to build an entire system. This is how it looks like…

A screenshot from one of the artefacts that I made with Claude.

I will work more on this and make a sharper version.

.


🗓️ So, one thing that defines the past week?

Flow.

I didnt do anything else but went with the flow.

The other words for this year have been: Excitement, Embarrassment, Blur, Whiling, Movement, Blur, Activity, Movement, Regular (again), Regular, Easy, Journey, Downtime.


Phew!
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 345678, 9, 10, 11 (missed these three), 12131415161718, 19

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

PPPPS: This one was again written by Claude and edited heavily by me. This one was not as good tbh.

10 Things Every Young Entrepreneur Must Do

Real advice for young entrepreneurs from a 43-year-old founder — 10 hard-earned lessons with named examples from Naval Ravikant, Jeff Bezos, MS Dhoni, Nithin Kamath, Sara Blakely, and others. The mistakes I’d undo if I could.

TL;DR. If you are a young entrepreneur in your 20s, here is what I wish someone had told me at 23. Ten things. Half of it is borrowed wisdom from people I trust — Naval Ravikant, Jeff Bezos, Paul Graham, MS Dhoni, Nithin Kamath and others. Half of it is mistakes I have made and would undo if I could. Skim the list. Read whichever section punches you in the gut. Then write to me and tell me what I got wrong.

  1. Ready. Fire. Aim. — ship before you are ready.
  2. Don’t rent your time. — build equity, not a salary. Even Pushpa did it 😀
  3. Find experiences. Chase rejections. — go where the doors are closed. They often open if you ask.
  4. Think beyond yourself. — let the work be the thing.
  5. Long-term games. Long-term people. — compounding works on friendships too. Thank you, Naval 🙂
  6. Stand on the shoulders of giants. — find mentors, be a shoulder.
  7. Sar jhukao aur kaam kar. — head down. Do the work.
  8. Build in public. — let strangers find you.
  9. Don’t play for fame. — fame is at best a tool, not a destination.
  10. Be the hero of your own story. — or you’ll be a side character in someone else’s.

A couple of friends met me earlier this week and threw a challenge at me. They said I should explore becoming a content creator. My honest pushback was — what would I even talk about? I dont know enough.

So I asked them to throw a prompt at me. They did.

The prompt: 10 things every young entrepreneur must do.

Here is my listicle. As I said — half of it is borrowed wisdom from people I respect. Naval shows up twice. Half of it is mistakes I have made and would undo if I could. If you disagree with any of this, please write in. I would love to find the gaps.

Lemme just go.


1. Ready. Fire. Aim. (Ship before you are ready.)

This one is from Silicon Valley parlance — if your first version isnt embarrassing, you shipped too late.

I have lived by it, almost to a fault. Every time I get an idea, I buy a domain, throw up a homepage, and then wait for execution to catch up. My GoDaddy account is a monument to this principle. There are some 80 domain names there. Including shipshit.in.

In a world where Claude, ChatGPT, and Gemini (Gemini is free, by the way) can take you from idea to working v0 in an afternoon — what exactly are you waiting for? Nobody is going to give you permission. Just go.

Who lives by this principle? Well….

  • Reid Hoffman, LinkedIn cofounder, said it cleaner than I can — “If you are not embarrassed by the first version of your product, you’ve launched too late.” That single line is the entire ethos of the Valley.
  • Mark Zuckerberg shipped Facebook from a Harvard dorm in February 2004. The first version did almost nothing — upload a photo, write a profile, poke a stranger. It worked.
  • Brian Chesky and friends launched Airbnb in 2007 with three air mattresses in their San Francisco apartment. The first version was literally called AirBedAndBreakfast.com. Nobody asked them to ship it. They just did.
  • Nithin Kamath started Zerodha in 2010 with a single-page website and a small office in Bangalore. No funding. No fancy app. No marketing. He opened for business. Zerodha is now India’s largest broker.

The lesson is annoyingly simple. Shipping a bad v1 beats polishing a v0 that never launches.

2. Don’t rent your time. (Build equity, not a salary.)

The trap that most smart young people fall into is the high-paying job. Eight to ten hours in someone elses building, at the mercy of someone elses boss, HR, and manager. Nothing wrong with the money. The trap is more subtle.

Time is the only thing in short supply. We get seventy, eighty, maybe ninety years if we are lucky. When you are eighty, do you want fifty of those years to add up to “I clocked in on time, every day”? Maybe you do. Most people I have met who chose that path don’t, in retrospect.

The point is, avoid the mistake of fooling yourself in saying that you will build a company alongside a naukri.

Who has said this better:

  • Naval Ravikant“You’re not going to get rich renting out your time. You must own equity — a piece of a business — to gain your financial freedom.” His How to Get Rich thread is the cleanest treatment of this idea anywhere on the internet. Read it start to finish.
  • Warren Buffett“If you don’t find a way to make money while you sleep, you will work until you die.” He bought Berkshire Hathaway in 1965. He still owns it. The compounding did the rest.
  • MrBeast (Jimmy Donaldson) reinvests almost every dollar he earns back into his next video. He has said publicly that he does not take a traditional salary. He owns the channel, the IP, and the upside.

The lesson is simple. Trade hours for equity wherever you can. Even a 5% stake in something that works will beat a seven-figure salary over 20 years. Remember Pushpa?

3. Find experiences. Chase rejections.

Two things, but they live in the same bucket.

Find experiences means — travel if you have the money. Take on five projects in five different domains if you do not. Approach people you find interesting. Apply for jobs you have no business applying for. Cold-email the biggest founder in the country asking to intern. Hack, cold email me. Worst case — they ignore you. Most likely case — they ignore you. Best case — one rejection becomes a yes, and your life bends.

If I could undo one thing about my life, this would be high on the list. I still struggle to walk into a strangers house and be comfortable there. I cannot start a conversation with someone at the next table at Starbucks. I should fix this. I am working on it. You should not wait until you are 43 to start.

Who has done this best:

  • Jia Jiang ran “100 Days of Rejection” — he deliberately got rejected every day for 100 days. The TED talk has 12 million+ views. The book Rejection Proof (2015) came out of it. He turned a fear into a brand.
  • Tim Ferriss, in his 20s, cold-emailed every successful person he could find. Most ignored him. A few replied. Those few became The 4-Hour Workweek (2007) and Tools of Titans (2016) — two of the most-read business books of the last 20 years.
  • MS Dhoni worked as a ticket collector at Kharagpur railway station while he chased cricket trials. He got rejected at multiple zonal selections. He kept showing up. India lifted the 2011 World Cup under his captaincy.

Rejections are statistical, not personal. Stack enough of them and the math turns.

4. Think beyond yourself.

Most of us — and I am guilty of this — act as if we are the centre of our own universe. Carl Sagan’s pale blue dot is the obvious counter, but the more practical version is this. When you chase fame, validation, attention, adulation, all of it is inward-looking. The work becomes a vehicle for the chasing.

Flip it. Let the work be the primary thing. If validation follows, great. If it does not, the work still mattered. If you are building a startup, build it because someones life gets better when you ship — not because you want to be called a “founder” at dinner parties. The funny thing is, when you actually solve a problem for a lot of people, other people line up to support you anyway.

Who embodies this:

  • Jeff Bezos wrote in every Amazon shareholder letter from 1997 onwards that “it’s always Day 1” — meaning, stay obsessed with the customer, never with yourself. Amazon is now worth ~$2T.
  • Yvon Chouinard, founder of Patagonia, gave away his company in September 2022. He transferred ownership to a trust whose sole purpose is fighting climate change. The work was always the point, not the wealth.
  • Tony Hsieh built Zappos around the slogan “Delivering Happiness.” He sold it to Amazon for $1.2B in 2009 and kept his original salary of $36,000. I wish he dint go so soon 🙁

When you solve a real problem for real people, the personal upside takes care of itself.

5. Long-term games. Long-term people.

Lifted wholesale from Naval. Even at 25 — try to find people you can be friends with for the next 20 years.

Compounding is real. They call it the eighth wonder of the world for a reason. At 43, I can tell you exactly which relationships I let lapse and which jobs I left a year too early. I cannot tell you what those one-year hikes added up to.

If you are 23, build relationships you intend to maintain at 53. And — this is the bit people miss — go do whatever it takes to maintain them. Do not wait for the other person to call first.

Who has played this game best:

  • Warren Buffett and Charlie Munger — 60+ year business and intellectual partnership. Munger passed away in 2023 at 99. Buffett said his loss was “like losing a brother.” That is what 60 years looks like.
  • Bill Gates and Paul Allen — high school friends in Seattle. Founded Microsoft together in 1975. Decades of partnership before Allen left the company.

Compound interest works on friendships and reputations too. But only if you put in the work over decades, not weeks.

6. Stand on the shoulders of giants.

I have lived a large part of my life by this idea. Whatever I am standing on right now is built on the shoulders of my parents, teachers, bosses, colleagues, and a long list of people I owe.

The two-part instruction request for you.

Find mentors who will anchor you for the next 20 years (long-term games, long-term people). And, at the same time, be the shoulder for someone else. If you are 20, find someone your age and commit to being their shoulder for the next 20 years. Or find someone five years younger than you and commit to being their shoulder for the next 30.

What this does is unglamorous but priceless. When you start chasing vanity, your mentor will tell you. When you are about to take a fat salary at the wrong place, your mentor will tell you. When you stop playing the long game, your mentor will tell you. And the act of mentoring younger people forces you to think harder than you would have on your own — because the questions they ask are the questions you stopped asking yourself.

Where this comes from:

  • The phrase is most probably from Isaac Newton (1675) — “If I have seen further it is by standing on the shoulders of giants.” Newton was talking about scientific work. The principle applies to careers, businesses, and lives just as well.
  • Nikhil Kamath runs WTF, a podcast that brings senior operators in conversation with younger founders. He has openly said his goal is to be a shoulder for the next generation, not a guru.

Pick a mentor. Become a mentor. Both, at the same time, no matter how old you are. The two roles teach each other.

7. Sar jhukao aur kaam karo

I saw this on someones WhatsApp status and it stayed with me. Sar jhukao aur kaam karo. Head down. Do the work.

My pet peeve: people at Starbucks who are “working” but actually spend the whole time looking at other tables, talking to strangers, getting up for the third refill. Starbucks is a workplace. If you treated those three hours like work, you would have shipped twice already.

Who treats the work like the work:

  • Jeff Bezos worked 80-100 hour weeks in the first decade of Amazon (1994-2004). He has said publicly he didnt take a single full weekend off in those years.
  • Elon Musk famously slept on the Tesla factory floor during the 2018 Model 3 production ramp. Whatever you think of him otherwise — that is what sar jhuka aur kaam kar looks like in practice.
  • Jensen Huang, the NVIDIA CEO, has said in multiple interviews that he works “every day from when I wake up to when I go to sleep, including weekends.” NVIDIA is now a $3T+ company.

Actual work, not the appearance of work, is the only input that compounds.

8. Build in public.

In my generation, building in public meant writing a blog. Today it means making videos, posting on LinkedIn, shitposting on Twitter. The medium will change again. The principle will not.

The reason it works — people you do not know, who do not know you exist, surface and offer help you did not ask for. Inputs, intros, opportunities. Every single person I have watched build in public — without exception — has found more options than they would have otherwise.

Caveat: build-in-public is the single most over-said piece of advice on the internet right now. That does not make it wrong. It just means most people repeat it without doing it. Less repeating. More doing.

Who actually does it:

  • Pieter Levels built Nomad List, Remote OK, and a dozen other products fully in public on X. He shows revenue dashboards. He shows what is breaking. He has built a $3M+ ARR portfolio as a solo founder.
  • Sahil Lavingia built Gumroad in public. He has shared revenue, layoffs, mistakes, and pivots openly since 2011. The transparency is the brand.

The leverage is not the views. The leverage is the strangers who reach out because they saw what you are working on. I do a version of this with my weekly notes, every Friday. Try it for 12 weeks. The compounding shows up around week 8.

9. Don’t play for fame.

This is uncomfortable to write because I am, right now, making content to be known by more people. But the distinction matters.

Fame as a tool — for distribution, for trust, for access to opportunities — is fine. Fame as the destination is a trap. The test — if someone stripped your name and face from your work and put it out under no name at all, would you still make it? If yes, you are working on the right thing. If no, examine what you are actually chasing.

Who has lived this:

  • Naval Ravikant“Be famous for your work, not your name.” He has the most-quoted thread in tech history (How to Get Rich) and he still mostly stays off the conference circuit.
  • Satoshi Nakamoto built Bitcoin under a pseudonym in 2008. Disappeared in 2011. Bitcoin’s market cap is now $1T+. The creator is unknown. The work survives.
  • Banksy has made anonymous street art since the 1990s. Pieces sell for tens of millions of dollars. The art is the artist’s whole identity. There is no face.
  • John and Patrick Collison — Stripe’s founders — built infrastructure that powers a huge chunk of internet commerce. Stripe is valued at ~$90B. Most of Stripe’s customers couldn’t pick the Collisons out of a lineup.

Fame collected as a side effect of useful work is durable. Fame chased directly evaporates the moment you stop performing.

10. Be the hero of your own story.

This is the biggest lesson of the last few years for me, so I am saving it for last.

For most of my life, I have been a supporting character in other peoples stories. Useful, sometimes essential, almost never the lead. The clearest test — think of your five favourite films. Name five characters you remember. You will name the heroes. You will not remember the loyal friend who shows up in three scenes and helps the lead succeed.

You have one life. Limited time. A large objective. If you do not build your story, you will build someone elses. They will pay you well. You will be useful. The story will still be theirs.

This is the one I am still learning.

Who has lived this:

  • Joseph Campbell described it in The Hero with a Thousand Faces (1949) — the hero’s journey is the universal pattern. Every culture, every century, the same arc.
  • Steve Jobs, in his 2005 Stanford commencement speech“Your time is limited, so don’t waste it living someone else’s life.”
  • A.R. Rahman moved from Madras to Mumbai to London to Hollywood across three decades. He composed Slumdog Millionaire‘s score on his own terms. Won two Oscars in 2009. Indian. Specific. The hero of his own story.

Your story does not have to be globally famous. It just has to be yours. Picked by you. Driven by you. Edited by you.


Frequently asked questions

What is the single most important thing a young entrepreneur should do?

Ship before you are ready. Every other principle compounds on top of having something in the world. A bad v1 in public beats a brilliant v0 in your head.

Do I need a mentor to succeed as a young entrepreneur?

Yes — and you also need to be a mentor. Both at the same time. Find someone 10 years ahead of you who anchors you. Find someone 10 years behind you who you anchor. The two-way relationship is what makes you better.

Is it bad to take a high-paying job as a young entrepreneur?

Not bad, but expensive. The opportunity cost of renting your time at 23 compounds into a different life by 43. Trade hours for equity wherever possible.

What does “build in public” actually mean?

Share your work publicly while you are doing it — on X, on LinkedIn, in newsletters, on YouTube. Not the polished output. The messy middle. The lever is the strangers who surface and offer help you didn’t ask for.

How do I find experiences as a young entrepreneur if I have no money?

You don’t need money. Take on five projects in five different domains. Cold-email people who scare you. Apply for things you have no business applying for. The currency is rejection — collect enough of them and one will turn into a yes.

Who are the best people for a young entrepreneur to follow?

Naval Ravikant for principles. Paul Graham for essays. Jeff Bezos’s shareholder letters (1997 to 2020) for customer obsession. For Indian operators — Nithin Kamath, Kunal Shah, Nikhil Kamath, Anand Mahindra. Read the ones whose work compounds. Not the ones whose follower count compounds.

Is “ready, fire, aim” the same as “move fast and break things”?

Close cousins, not identical. Ready, fire, aim is about launching before perfection. Move fast and break things is Facebook’s old engineering mantra — about iteration speed once you have launched. Use the first to start. Use the second to iterate.


If you read this far — and you disagree with anything, or you think I missed something — write to me. Email or @saurabh on X. I will read it.

Wk 19-26 – Weekly Note

Notes, thoughts and highlights from Week 19, 2026.

11 May, 2026
5 AM
DN Nagar

I write this on a Monday morning from the desk at my home. I woke up 10 minutes ago, checked Instagram on texts from my crush (none for the last 5 days), had a sip of water and typing. It’s 5:15 AM AM and I aim to get this done by 5:45.

90% of this is being written by a Claude skill that I trained. Lets see if you can make it. Ofc, I wrote 100% of the balance 10% and I have edited baout 90% of the balance 90%.

The highlight of the week was my screentime. On the laptop and on Claude. And the fact that I asked my insta followers to recommend me some new music. Both experiences were interesting. Both overwhelmed me. Both are offering me the new that I am not used to.

The honest line of the week is something I scribbled into Roam a couple of days ago, “Claude is pulling me in all directions. I have multiple tabs open and that means I am not looking at any. And this is being a problem.” That’s where I am. The tools have multiplied faster than my attention. The bottleneck is no longer ideas or even building. It’s pick-and-finish. I will talk more about Claude subsequently, but on the music front, I will take the safe option of music I know. For example, this one by Bashir.

And with that, lets go to the week!

.


Highlights, reflections, updates, notes and thoughts from the week gone by.

In no order…

1/ The Peer Conversations

In the week gone by, I reached out to a few other marketers that I respect. And I was blown by the incredible clarity that those people had. Some realizations are…

One — I am not going back to a traditional agency model. AI has compressed agency-side economics by a LARGE factor on the client side. And in words of one of the folks I spke to, “all the kids are doing great work with AI — we are probably fossils.” A thousand agencies in the market, all playing catch-up. I’ve seen this movie before with social media. Don’t want to go again.

So, I dont think C4E in its current shape will survive. I dont think I’ve annnouced the death knell in these clear words. I am giving ourselves a year at max. I will bet that we would be irrelevant by end of the year. Let’s see.

Two — the offline business will thrive. Elon and Pradeep have been telling me to work on this. I have not paid heed. Maybe its the time to do so?

Three — there may be something in Soham. Need to chat with AK on that.

.

2/ “Its expensive to be poor”

My access to a $200 a month Claude subscription is yet another proof point of the maxim that its expensive to be poor.

I’ve seen friends and strangers struggle with rate limits and all that. And I on the other hand can do 5 things in 3 tabs and apps and yet not hit even 10%. Heck, I can even “rent” out my limits.

Even though this is the most expensive subscription I have, I can see it save me so much time! Plus THE MOST INCREDIBLE THING is that Claude is pulling me in all directions and giving me the kick that probably drugs give you. I am not sleeping, I am not distracted. I am in the flow. Am dreaming of possibilities. It’s made me realise that I need to be fit enough to “enjoy” this “grind” for a long-term. I can see the “why” that will make me fix the “how” and the “what”. I want to be fitter and more active and I want to ship things. For once, I want to put Seneca to rest and not die.

In words of Andrew, Claude is helping me reduce the time and friction from an idea to its execution. Do see this podcast.

PS: The other expensive purchase (Airpods Pro Max) is being a dud.

.

3/ 101 on Indian Arts, and the AI Distortion Problem

Sonali talked to me about her passion project – Indian art. She has an interesting thesis on it. I will not explain it here. But in one line, she argues that AI does more disservice to Indian art to anything else. Since the training data is skewed to English and Western artforms, the misrepresentation and omissions and hallucinations are real. AI is actively rewriting what Indian art “is” – kolam loses its geometric precision, Kali gets hypersexualized, and once distorted versions dominate search, the correct version disappears from collective consciousness.

That is her “large battle.”

.

4/ The Ghostwriting Book Project

As part of sgwashere.com, my latest book (the one am ghostwriting) has moved from “shaping” to “executing” this week. We’ve despatched the book to beta readers are we are now in the editing phase. My sense is that we would have a publishing ready book by end of May.

Yay!

.

5/ Lessons from Nimisha and Himanshu and Others

Many threads in this one

One (the highlight),
Nimisha gave me a 90-minute growth marketing masterclass that I am still digesting. Here are some takeaways…

1. Reddit is criminally underrated. She grew a subreddit to 2,000+ members in 15 days. And she said shes not even the best. So I have been told to focus on that

2. Faceless AI accounts for TikTok / IG. Audit competitor accounts for the last 6–12 months. Find what’s working. Replicate format. Don’t over-invest in tooling. Test format first.

3. Read Brian Balfour’s 4 Fits framework. Product–Market → Product–Channel → Channel–Model → Model–Market. Each fit must be validated in sequence. A mismatch at any stage breaks the growth loop. She told me on my face that we are have the wrong channel for its product and model. I agree.

4. Viral vs trending is a real distinction. Viral = millions of views on one piece. Trending = 1,500 posts about you across the platform. The mechanic? Viral spike creates a traffic bump. Use that window to release a second high-potential piece while the audience is primed. Compound.

5. She connected me with other young people. The highligt being Kaashvi. She also gave me many lessons. Post for the next week.

Two,
Himanshu (a student at MDI) has blown me with his hardwork and enthusiam for work. Wish I was that when I was 21. He’s like Aarya. Insane potential that makes me afraid. And inspires me enough to work harder to be able to give them a platform worth their talent.

.

6/ The ’56 Hours’ Update

56 Hours has its own page on the blog now. From “told friends about” to “linked from the homepage.”

While I am writing the script, talked to Naman on Sunday about turning it into an AI film. He is excited. I am excited. Built character dossiers on Tuesday. Here’s one of the outputs…

Imagined by SG. Created by NG.
Again, imagined by SG. Created by NG.

.

7/ People…

Met and spoke with many people.

  • A producer friend who’s struggling.
  • A seasoned entrepreneur who wanted intros to CMOs. I hate when I am used like that.
  • Varsha.
  • Saw Tanzila‘s show on Thursday. Incredible! Bumped into Sampat while I was there.
  • Saw Roshan Abbas on stage. Loved it! I will try to take a leaf from his book and try to become a listener. I may even convert my “daily” soloCast into a live radio of sorts. Afterall, we are all stories. And I love to gather those! #sgtodo
  • Did a long call with a friend who I had lost touch with.
  • A client+friend who made me make this video about commandments for young people.

.

8/ Other things worth noting…

  • HelioCoach is chuggling slower than I had imagined. I will push it more.
  • shipshit.in has started to come together well.
  • Read Dr Pradip Jamnadas on hugs and inflammation earlier in the week. Go hug someone.
  • I HAVE to do a TinyDesk clone in India. This has been on my list for a 1000 years.
  • I need to make a list of things that I do NOT want to be associated with. And I want to make a list of people who I do NOT want to become.
  • I need to reduce the gap between my impulse. And my response. Say, I want to check what my crush is upto. I need to WAIT before I take action of lifting my phone and seeing her insta.
  • I want to be able to have intensity drip through my work. The only work I know is writing. And I dont know how to showcase my intensity in this day and age. But I need to think on this.
  • This tweet by Elon…

So that.

.


📷 Photos from the week gone by

Stopped this a few weeks ago.
In case you want to get photos from me, DM me.

.


📈 Trackers…

Was not a good week. The sleep was all over the place. Worse I didnt track a lot. I am down on all counts. Overspent. Had many Diet Cokes. Sleeping less, walking less, more screen time (on Claude lol), missed trackers etc.

No screenshots this week.

I hope to get back on track this week.

.


✅ Action on LARGE objectives for the year

In this section, I will capture my progress on large objectives for the year.

In 2026, I plan to do the following three things…

  1. Book2
  2. Human Flag Pole
  3. Save a million dollars

Book2 – made some progress. Yet to get to a point where I can talk. But its no a 0.

Human Flag Pole – no action.

Save a million dollars – no action. In fact, last 2 months have seen financial stress.

.


📌 So, what did I get done last few weeks? And what will I do next week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

So, this year, I want to track the following…

  1. Health. I will work on sleep, food and movement. Not a good week. Sleep broken. No workouts. ~5K steps. Will work on it.
  2. C4E / Work. I want to shortlist some idea to work on. No new ideas. I am running behind on this one.
  3. Brand SG / Distribution. No large action but I am. started to see some traction. Got a premium X. Started to do videos. Wrote a few pieces. But no outcome.
  4. People (Family, Friends, Strangers, etc). No large action.
  5. Book2. No large thing.
  6. Shauk (Music, Films, Poker etc). Nothing additional.

.


🏃‍➡️ Health

I added Health as a key section last year. I read somewhere that you need 4 things to live long — sleep, exercise, diet and community. I will track all four. And then some more variables that I feel are important to me.

This week was bad. Again.

Bad sleep
Bad food
No supplements.
No workouts.
Stress and dissatisfaction – good!

.


⏲️ Reminders from last few days

This section captures things that I want to not forget. I add those to SG’s Office.

A few things…

  1. Update C4E’s Culture Book. This is still WIP.
  2. C4E’s website. This is new and WIP. Parth showed me some updates. Lets see when we ship it.
  3. Sparring Partner as a Service. Added this new thing.

I have a suspicion that this list will grow and will become unmanageable in a few weeks. I will find a solution when I get to it. For the time being, here’s a sheet where I track my actions.

Here are the things that I’ve closed previously…

  1. Start a podcast with C and AK. This remains open and will probably get shut. I dont see the excitement in the three of us. 
  2. Storytelling presentation for the session on the 7th March. I missed this. And I will do this in March. Maybe on the 28th or the 29th? I missed this again. I dont think am doing this. So closing and moving on.

.


🗓️ So, one thing that defines the past week?

Excitement.

Love all that I did with Claude this week. Super excited.

The other words for this year have been: Embarrassment, Blur, Whiling, Movement, Blur, Activity, Movement, Regular (again), Regular, Easy, Journey, Downtime.


Phew!
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 345678, 9, 10, 11 (missed these three), 121314151617, 18

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

PPPPS: This one was 90% “written” by Claude and edited heavily by me. Tell me what bits do you think I wrote?

Wk 18-26 – Weekly Note

Notes, thoughts and highlights from Week 18, 2026.

2 May, 2026
Started writing this at Silk Road Coffee Company and continued at other places.

Today’s M’s birthday. One of those rare people in the world that I love. And I gave Poo a hug. Again, another rare person that I love.

And I write this from a table where I am with AK, Prak, Naman and C. My people. The ones I want to live with and grow old with. Grateful that I have these people around me. If I were to zoom out, I think I would agree that my greatest achievement has been my mastery over my time. I am able to choose who I want to spend my time with and what I do with that time. I am mostly ok on the money front as well, though it could be better.

So that.

The week gone by saw a lot of action. There are a few things that I even delivered (yay!) and I shall talk about those shortly.

The song for the week is Lucky Ali’s Dekha Hai Aise Bhi. And this version of Iris.

And with that, let’s go.

.


Highlights, reflections, updates, notes and thoughts from the week gone by.

In no order…

1/ Bunked a Work Meeting

Some context. I live in Andheri West. I had to meet a mentor at Nariman Point. For some work. And life updates.

Nariman Point is as far as you can go, if you travel South from Andheri. And typically takes about an hour early in the morning. And I had to meet him at his office. This means I had to wear pants. And do more superhuman things like that.

I did all of it.

Wore a shirt.
Wore pants.
Left home at 7:30 am to bear and beat traffic.
Reached a Starbucks close to his office at 8:30.
For a meeting at 10:30.
And then, I didnt go.

And no, I am not proud of it.
And I must talk about it.

The thing is, I had to go there to update him about work I’ve done in the past few months. And I didn’t really have a lot of new things to show him. Which is ok. No update is also an update. But while thinking about what to tell him, I realised, I am a hack. I havent dont anything by myself. All that I had to talk about was other people, doing things that I would have taken credit for. And I would have made pretenses about how I made those things happen.

Yes, ladies and gents, imposter syndrome is a real thing.

No, I dont need. I will be ok.

2/ Money

I will not get into too many details but I have feel the financial pressure. And I dont see it easing in the next few months. And I know that the next few things would be expensive. So, we shall see what do we do about it.

One option is to go extreme eco mode. But then I dont want that to hamper my ability to ship things. Case in point, I put up $200 to buy Claude Max (you will read about it shortly) to help me do more things.

So that.

3/ Spiral Bound

If you are from the films space, you would know Spiral Bound, the screenwriting thing that Boman Irani Sir runs. Last week they held a dinner and party of sorts for the students. And I was invited.

Here’s a photo from the event. Look at that talent on the stage!

Image courtesy: A friend who attended.

And no points for guessing, I didnt go.

And I hate it. This is the second thing that I shouldve gone to but I didnt. I wish I was more social and I had it in me to attend these things.

Oh the highlight was that for this, I had to write 11 pages of a screenplay. Which I did. And I am grateful. I am gonna develop it further into a full feature script. In this month itself. Ofc with the help of AI.

I call it 56 Hours.
Ask me about it next time you meet me.

Also, side note: I am thinking, is this writing of the script a distraction? I should be hyper-focussed on making money and fixing my home before I think about others. But then, that would be the rational thing to do and if there’s one thing I’ve learnt, it is that I am not rational. Heck, I am not even rationalising.

Also, also, this brings me to my next point.

4/ Film Making and Offline Business.

I love the business of films.

Even though it has changed drastically in this post-AI world (in writing, music, design, even production and direction), the core tenet that we are all about stories has NOT changed. The tools available have. The barriers to entry have gone down even more. And the only thing standing between who you are and what you could do is your ability to actually do!

And I love the business of live events. And while I’ve not done a lot of these in the recent past, I think I must rethink about it. For the sheer love of things that it allows me to do – travel, solve problem, stay in the moment, operate in a high-stress environment and more.

And Pradeep has been insistent that I must do both of these. On the films, he says that I must make one (all by myself) and then decide if I want to do more or not. And on the offline events space, he’s been after my life to get into it head first. The world seems to be moving offline, people are getting lonely and people need a detox from devices and AI.

So, why not.

Let’s see.

5/ Lessons from Kay Khoo

I met Kay over the weekend for a coffee.

Hands down, this was one of the most incredible meetings I’ve had in long long time. For a large part of the time I spent with him, I felt I was out of my depth. Which is incredible. I would love to be in more rooms like that.

Here are some lessons I took away. Words are mine.

A/ Do Large Things
Kay mentioned that when he gets on a project, his mind first expands to figure the grandest picture that he can. Even if its impossible, improbable, unrealistic et al. And then he sets about seeing how to make it happen.

Wow!

B/ Pick things you want to work on
Kay was abundantly clear that he wants to cheery pick projects that he puts his mind to. Ofc, he’s at a place where he can pick and choose things. I am not. But from what I could imagine, he would’ve been like this since a lot of time to come to this point.

A pursuit worth investing energy into.

C/ Have opinions
This.
He comes from the design space and he has opinions. Which is not unheard of. But he had a rational reason for EACH of his opinions. And he could put those forth in simple words.

Unlike me where I say I dont “vibe” with things. Must learn how to be more articulate and clear and have rational, simple explanations.

D/ Choose your words.
I was with him for about two hours and in that time he dint use a single profanity. In a world where we take pride in being “brash” and “bindaas” and “chalta hai”, the man chose his words, spoke well and didn’t have to lean onto expletives to put his point forth.

So that.

I wish I met more people like Kay.
I hope I get to spend more time with him.

6/ Tale of 2 Maxes

This past week saw me “invest” in two Maxes.

Airpods Pro Max for about 50K
Claude Max for $200 per MONTH!

And at least with Claude Max, in the three days I’ve had it, I’ve seen a remarkable shift in life. I am running three tasks at the same time and I can see my brain expanding. Right now, a lot of my usage is about writing and design. I am yet to get to the code part (for that, am using TRAE)

Both are out of aukaat for me (in terms of money) but I think I wanted both. And now that I have put in money, I will see if I continue to be excited about it. Oh, and these two happen to the most expensive purchases for myself in a while. And also, the belief that its expensive to be poor has been reinforced. And thus, must make more money.

7/ The shattered rickshaw

Lemme start this one by saying that I am grateful for my privilege.

So, a couple of days ago, I was coming back from Versova and on one of the intersections, I saw a rickshaw that was apparently in an accident and was shattered so bad that it would get scrapped.

And next to it, crouched, was the driver. I don’t know if he was the owner or the renter but he looked devastated. He had his face in his hands (I couldnt see more) and was shaking. There were people around him but they were all in various stages of helplessness. And like it happens with such incidents, a crowd had gathered.

I didnt see this scene for more than a couple of minutes cos the rick I was in was ushered by the traffic cops but I realised what wa happening. The rick that was shattered was probably the only way for the driver to make his living. More than that, it was probably a large part of his networth and worldly possession. He had his entire world shattered in front of his eyes!

The last time I felt like that was when we were demonetized and there was this image of a old man from a tier 2 (or 3) location with his hands on his forehead. I cant forget that visual. I wont forget this rick person. The helplessness on these people. The shattered rickshaw could probably get fixed but what about the man? In one second, his entire life would’ve changed. You know, when life leaks one strand at a time from your soul, you dont realize. My business has been bleeding for last two years and on a day to day basis, I dont get to see the impact. But when you lose everything you have in one snap, I dont know how that would feel. Like I said, life’s been kind to me and I am grateful.

I remember one time Paras lost that he had built in a fire. Paras being Paras bounced back. I am not sure of this rick person. Neither am I aware of what happened to that old man.

Made me guilty of my privilege. Made me sick. Made me think. Made me question the reason. Made me want to work harder.

8/ HT’s book

Ok, coming back to things that I did, with the help of Claude Max, I’ve been able to deliver a book that am ghostwriting for a mentor. Ahead of time. And yes, I used AI liberally.

As we speak, the book is at the review stage and some folks are reading to give their inputs. Lets see what they say. Needless to say, I am damn excited about it.

9/ ShipShit

I shipped.
Shit.
See it here. I didn’t intend to shit it on shipshit but that was the only domain available that was not being used. And thus I ready fired aim the domain. And it is ready. In some shape.

Oh and I worked on this with TRAE and NOT Claude. Lol!

So, if you are a screenwriter and you want to take the tool for a spin, please lemme know. And in case you dont want to let me know, you can easily sign up and play. In either case, please do give me feedback.

Disclaimer: This is WIP and thus PLEASE do NOT use this for commercial work. There are bugs and you will lose progress.

10/ Work

I dont have a lot to say here. I was to pick a thing to apply myself to by the end of April. I still dont have an answer. I did have a few thoughts but dont think they are panning out. I now have the following options…

  1. Toss a coin (I dont have two options but you get the drift)
  2. Ask my Village and I will do whatever they tell me to
  3. Give myself one more month. But I had decided I will not make my timelines flexible

So, I dont know which one to choose. You help me.

11/ Instagram

I got back on Insta last night (I am on altSaurabh).
And after a month.
And oh man, it is a hellhole. Before I knew it, I had spent 2 hours on it. Doing inane things. Scrolling profiles of my crushes. Getting envious of perfect lives of pseudo-strangers. Thinking about all the things that I could’ve done.

If for the brain expansion that happened with Claude Max, these two hours with Insta were so terrible that I wanted to puke.

But… there’s always a but…

I realised that I need it.
For work.

The world has, for some sad reason, moved to Insta as their primary vehicle for content and news consumption. It’s a necessary evil that you have to live with, to put your point forth and connect with more people.

But is there a way to do it without wasting time on it?
Maybe use it only from a browser?
Are there any wise answers?

11/ Other minor updates

No minor updates from this past week.

.


📷 Photos from the week gone by

Stopped this as few weeks ago.
In case you want to get photos from me, DM me.

.


📈 Trackers…

Lemme start from Whoop….

Clearly…

And then.
The steps…

Number of steps I took in the week gone by. For comparison, while in BKK, this number was 15K.

Then, the weekly…

I am glad that screentime is not tru the roof.

Finally, the larger tracker…

I see a lot of red flags. Lemme know what you see.

.


✅ Action on LARGE objectives for the year

In this section, I will capture my progress on large objectives for the year. 

In 2026, I plan to do the following three things…

  1. Book2
  2. Human Flag Pole
  3. Save a million dollars

With Claude Max, I made some effort on second book.
And I love it!
Let’s see if I can carve time to actually write more.
I am giving till end of May to get the draft ready. The best part of Claude is that it can act as a solid research assistant and help me. And even if it hallucinates, I am ok. After all, we are working on a fiction project.

The other two are still sus.

.


📌 So, what did I get done last few weeks? And what will I do next week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

So, this year, I want to track the following…

  1. Health. I will work on sleep, food and movement. Was not a good week at all. I will work on it in the coming week.
  2. C4E / Work. I want to shortlist some idea that I want to work on. I still dont have it. I have one more day on this. And in case I dont get it, then I dont know. And I am sad about it 🙁
  3. Brand SG / Distribution. No action on this.
  4. People (Family, Friends, Strangers, etc). No action.
  5. Book2. I want to start with this. Did some work.
  6. Shauk (Music, Films, Poker etc). No action.

.


🏃‍➡️ Health

I added Health as a key section last year. I read somewhere that you need 4 things to live long – sleep, exercise, diet and community. I will track all four. And then some more variables that I feel are important to me. Let’s see what comes out.

This week was REALLY bad.
Bad sleep.
Bad food.
Bad energy.
I need to put in some work on this.

.


⏲️ Reminders from last few days

This section captures things that I want to not forget. I add those to SG’s Office. I will copy paste these week on week and track updates. I am revisitng htis after a while

A few things…

  1. Update C4E’s Culture Book. This is still WIP.
  2. C4E’s website. This is new and WIP.
  3. Sparring Partner as a Service. Added this new thing.

I have a suspicion that this list will grow and will become unmanageable in a few weeks. I will find a solution when I get to it. For the time being, here’s a sheet where I track my actions.

Here are the things that I’ve closed previously…

  1. Start a podcast with C and AK. This remains open and will probably get shut. I dont see the excitement in the three of us. 
  2. Storytelling presentation for the session on the 7th March. I missed this. And I will do this in March. Maybe on the 28th or the 29th? I missed this again. I dont think am doing this. So closing and moving on.

.


🗓️ So, one thing that defines the past week?

Embarrassment.

Yeah. That’s the word I want to use. I did a few good things but the highlight (the lowlight actually) has to be my conduct with Boman Sir and Arun Sir. I am quite embarrassed about how I conducted myself this week.

And I will fix it.

The other words for this year have been: Blur, Whiling, Movement, Blur, Activity, Movement, Regular (again), Regular, Easy, Journey, Downtime.


Phew!
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 345678, 9, 10, 11 (missed these three), 1213141516, 17

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

PPPPS: I am not really happy about this update. But I guess we will live with this and aspire to do better in the next one.