42 things I’ve learnt in my 42 years

Note: I started writing this list 2 years ago but never got around to finishing it. Today I will.

Yesterday, Nikhila asked me, “What would you do if you were 21 again & knew everything you know today?

I thought it was a great prompt to get thinking and writing about two things – what do I know today. And what would I do if I were 21 again.

So, let’s go.

A/ What do I know today?

AKA, 42 things I wish to tell a younger version of self.

What do I know today? Well, I have to admit. Not a lot. In fact more I know, the more I realize that there are more things that I do not know.

But then I started to write this list a couple of years ago and since today I’ve decided that I will get this done. Thanks, V for this 6 AM writing gift.

Oh, here are a few disclaimers before I start…

A/ Do read this in continuation to the list of things that I want to do in my 40s.

B/ On this list, I will only put in things that I have experienced firsthand. No gyaan but things that have happened to me. Or not happened to me. I dont want this to be fluff.

I mean I will not say, “eat more protein”. I know it’s a universal truth but I haven’t experienced the advantages of eating more protein and thus I can’t talk about it.

So, here is a list. In no order.

  1. Compounding is the 8th wonder of the world. Don’t know who said this. But it’s true. I’ve seen it in my life. Put everything on compounding treadmill.
  2. Time is limited. This is the single most important thing you have. Spend money to earn time. Never rent your time out. Find opportunities where your time is spent on meaningful things like lunches, conversations, etc.
  3. Dont hop from one thing to another. Never be in that zone of trying to find the next greener pasture. The grass is green on the side you choose to water it. Longer you water it, better it would be. Let it compound. Read point 1.
  4. Learn to spot energy vampires and energy boosters. Eliminate the vamps. Invest in boosters.
  5. Actions > Words.
  6. If you make a promise, you better keep it. Try to become consistent. I suck at this. I am trying hard. I don’t know if I would succeed.
  7. Some time ago, Sheba helped me discover the word that drives me. Movement. For a friend, it’s fearless. For someone else, it’s money. Find your word. Invest your entire being into it. Also, see this.
  8. The ability to do something in public is one of the most underrated ones. You could choose your vocation – write / design / dance / write / speak / make fun of people / cry / do your make up / share your travels etc. So, build in public. And talk about it on the internet. Learn from AK.
  9. Sleep well. Invest in your sleep. Do not make excuses about parties, work, networking, etc. Oh, while you may believe you are a “night person”, there is nothing more magical than waking up before the sun and seeing the sun shower the world with warmth. Of course, you may be a night owl. And that’s ok. You’re missing on it ;P
  10. Keep your back straight and rest will follow.
  11. Family > Friends. Family is what is imposed on you. Friends is what you choose. And you must choose carefully. These two (family and friends) will dictate how happy, how engaged, how inspired you live a life. I have been extremely lucky in this department.
  12. Think long-term. Everything I have today has come to me because I’ve operated from a time horizon of infinity. See 1 again.
  13. Know that you are an Average Joe. You are a midwit at best. I know of myself as the greatest gift to humankind and yet I know that I am an average. All the thing that dreams are made of – dating a supermodel, winning a jackpot, building a billion-dollar company – happens to people on the edges. I am not on the edge. Am bang in the middle of the middle. And thus I need to work hard. And I want to work at things that have the highest probability of success for an average person.
  14. Give each person you love one rupee and one brick. This is a maxim from baniya community and it translates into giving your people work and room. More on this someday. I am yet to do this as a process but I’ve been at it.
  15. Other people’s opinions don’t amount to much. They will not come to save you when you are drowning. Except when it affects your public reputation or brand.
  16. Build your personal brand. This is one of the biggest lessons ever and one of the things I wish I had known sooner. I’d go as far as to say, chase vanity numbers – 100K on Twitter, 1M on Instagram etc.
  17. See Pale Blue Dot every week.
  18. Practice delayed gratification. This is an easy muscle to build. Each time you are tempted to do something, take a 48-hour break!
  19. Read Naval. And implement what he says. While we are on reading, read Aurelius, Seneca, Epictetus. This is a good starting point.
  20. There is no substitute for hard work. If two roads diverged in the woods and you want to want on the one that makes all the difference, take the harder one.
  21. Always operate from the humility of being a student. I know tons of young and younger folks who know that they know it all. And I am sure they do. And I see them as miserable humans. I don’t want to be that.
  22. Invest in relationships. All kinds. Romantic, friendly, professional, etc. I’ve been a great beneficiary of these investments. Apart from the love department, I’ve been lucky in all others. And let them compound. See point 1.
  23. Breathe. Meditate. Pause. Reflect.
  24. Assume that you are all alone. On the darkest nights and toughest battles, I’ve found myself by myself. No friends. No lovers (my lovers were the first ones to desert me). No one. Apart from my parents and my sis. I’ve had enough of troughs to now know that I need to learn how to operate as a lone warrior.
  25. Get a nice house to live in. When I say nice, I don’t mean you get Antilla. You need to get a room for yourself that no one can enter without your permission. Make it your abode. I have always overpaid for houses and I think the large investment is worth it. Oh, I still dont own one. I still live in a rented apartment.
  26. Fuck the FOMO.
  27. Take notes.
  28. Learn how to read people. Most people are guided by the same tiny set of things – appreciation, respect, vanity, greed, fear etc. Spot who’s guided by what and then operate from there on.
  29. Make friends with support staff. Invest in their stories, lives etc. Think of your Barista at a Starbucks. Think of your security guard, your domestic help etc. Know their names. Know their whys. Talk to them. More than a polite and transactional thank you when they serve you well, get to know them. These tiny things make life worth living.
  30. Make friends with people that you have an age gap of 10, 20, 30, even more. My closest confidante today is a 23-year-old. I seek advice from a 60-year-old advertising professional. I built SoG as a means to stay connected to young folks. I built party of 9 to find more people to learn from.
  31. Learn cold approach. I suck at this but I am learning. Read about PuAs. I should give myself a target of cold approaching 5 people every day.
  32. Ready. Fire. Aim.
  33. No, I don’t understand those maxims about direction and speed where they say that its important to go in the right direction (rather than going fast). If I knew the direction, I would run with speed. But like most folks, the direction is often not clear. I still dont know what I want to do in life. I dont have a mission. I dont know why I work hard. I do so because I dont know anything else. So, I operate with directionless speed. No, dont follow this advice 😀
  34. Go easy on wokeness. While inclusion is important, it has lately become a cog in the propaganda machinery and young folks dont know how to see through it. An easy way out is to be aware of woke conversations but do not attach your identity to those. Even if you feel strongly about those.
  35. Empathy is important. But not to the point that you can’t function.
  36. Build the muscle to take hard calls. Asking someone to fuck off because they are rude to you is easy. But letting go of a colleague who’s working hard and is committed and is loyal and you can’t see them improving is hard.
  37. The word “passion” is an over-abused one. You are not passionate about anything. You are merely seeing success in that thing. While you are on passion, read this by Giibran.
  38. Incentives have superpowers. If you want to know what drives who, try to see what incentives are in place. In fact, read everything by Charlie Munger.
  39. Learn how to not take a no. Again, I am trying to build this muscle. I think Dhirubhai used to say, “mujhe na sunnay ki aadat nahi hai“. Not sure. But I love the line.
  40. Ask yourself often, what is that you are willing to give up to get what you want. I first heard this from Ajeet Sir. I’ve given all and more to be at this place. And no, this is not enough. I wish I could have more. And no, I don’t mean it from a lens of a complaining old man but from that of someone who’s divinely discontent.
  41. All advice, all lists, all lessons, all things I know are an outcome of my own life. Most of these will not make sense to you. Most of these will not bear fruit. Most of these will be laughed upon. Like all general-purpose advice, take these 42 with a fistful of salt. Also see the last line of this post.
  42. This is THE most important thing I know and thus I kept it for last – “this too shall pass

Phew!

I am sure there are more. Adding those in appendix below. But these 42 came to me at this time – 8:30 AM, 27 Sep 2024.

Onto what would I do today if I were 21 and knew everything that I listed above.

B/ What would I do today if I were 21?

This is a tough one to answer.

For the simple reason that folks may read this as a manipulative piece (I want to get a lot of young folks to work with me) and my number 1 advice would be to work with the 42-year version of me!

I mean it. Whoever is reading this, if what I’ve written makes sense, come work with me.

But I want to be fair to Nikhila. And I know she will not want to work with me. So, if I were to discard my number 1 advice, here’s some more things that I could do if I were 21…

1/ Reconsider your decision to not work with me. No one else will give you a long leash, opportunities, respect. Ask C. Lol!

2/ You can have only three parts of life – career, personal life, and social life. Each activity in life can easily be clubbed into one of the three. And here’s the thing I would want the 21-year version of me to do.

Choose one of the three.
One. Not two.
Not one and a half.

You will live a very unfulfilled life if you pick more than one of these. And yeah, I probably will get canceled. And I know there are people who manage to do all three. But then, I am an average Joe. See point 13 above.

3/ Submit yourself to a guru for 5 years. Think of this as the next education you’re getting after your college. You HAVE to be there for 5 years. And you will come out of the other side without a paper to certify. But you would probably have scars from skirmishes that you would recount with pride when you are old!

PS: I’ve not submitted myself to anyone but if I could, I would.

4/ Work in an events agency for five years. The exposure I got while I was at Gravity remains the most impactful in my life. It was helped by the fact that I was close to the founder (may be find work where you work with the founder), I was often in ambiguous places (build my muscle), unknown territory, and had a very long leash! So, may be not events but find a place that gives you all these things.

5/ Build in public. Something, anything. Even if it’s a doodle a day. Allow serendipity to happen. And while you do that, build your personal brand.

6/ See thing I know #17. Every week.

7/ Make a list of things you want from life. Make a list of things you are willing to give up to get what you want. See thing I know #40.

I guess this is it.
Do read the disclaimers.
Hope you get what you want from life.
May you live long and prosper.


As always, please point flaws in my thinking. Apart from typos ;P

Oh, and please share this with others and help me find more folks that I can work alongside and learn from!

Appendix: Additional things I know

I will keep adding to this list. I like the idea that this page would evolve into things I know. I will also strike out things that are no longer relevant.

27 Sep 2024

  1. It’s ok to have typos. No one cares. I know this piece has many!
  2. Attention to detail is a great skill to have but in case you dont have it, it’s okay.
  3. Excellence is overrated. In fact, this should make it to the list of top 42. But I dont know which one to remove.

28 Sep 2024

  1. Some people read the early draft and a couple of them mentioned that they’d like to read about anecdotes / stories behind each of these things and lessons. Maybe I will write a separate post. But at this time I don’t feel the need to write those.

More as they come.

Thanks to Nikhil, Ahona, Pradeep, Chandni and others for sharing feedback on an early draft. Thanks to Nikhila for the prompt. And Vaishnavi for the writing hour gift!

The last line

I read this fascinating list by Kevin D where he’s talking about his 50 lessons as he turned 50. His 43rd point is, “43. Only take advice from people who embody the traits you want to have. Talk is cheap—emulate those who have DONE it. (Especially important here on X where charlatans run rampant.)”. Emphasis mine.

So, please take this advice with that disclaimer 🙂

I’ve failed.

So I’ve failed. 

Lemme elaborate on this clickbaity headline. And this is about C4E – one of my life’s works.

Here’s some context.

I started C4E sometime in 2015 or 2016. Thanks to the generosity of Rajesh Sir at VISCOMM, I got off to a great start. But I couldn’t keep up the momentum. Things went along like you would expect them to at a startup. Just that we weren’t a startup per se – we were more of a regular business.

And then in COVID, I had to sort of pause. And with the help of Parijat and Pooja, C4E took rebirth in 2020. Both Ps continue to be well-wishers and tethered to us. In Poo’s case, she continues to have the option of being the founder alongside me. As I say often, her chappals occupy the highest throne at C4E.

So, with time, I have grown up and my thinking has evolved. And the world around us changed. And I have seen people change. And from wanting to be the richest man in the world, I’ve started to think a lot more about delivering insane impact, while being the richest man in the world. And from wanting to build a well-oiled machinery, I have pivoted to the want of building an org that is more human than anything else.

Human in my book means – empathetic, soft-spoken, polite, fair, “nice” and all that. Plus, at C4E, each human must (in the order I’ve written below)…

  1. have the respect (as a human) of everyone in the ecosystem. We are ok to let go of clients, people, things if we don’t spot respect. And respect goes beyond general niceness and politeness. And respect needs to be earned and not commanded or demanded.
  2. offer this respect to everyone else. And respect is in action (and not in words). And it’s in tiny things. For example, every email unanswered reeks of disrespect. Every time we leave someone on “seen” and not respond, it’s disrespect. Even if they are wrong. Each time we promise we’ll do something and we don’t that’s disrespect. Not showing up 2 minutes before the appointed time is disrespectful. I can go on for hours on this but I am sure you get the gist.
  3. have the freedom of their time to a reasonable extent (if not 100%).
  4. get fair and timely compensation for the time and energy they put in. Please note I am not indexed on competitive, world-class, market rates etc. I am indexed on fair and timely.
  5. have the opportunity to find a balance (of work and play) in their lives. It’s only them who get to decide what is work or what is play. And C4E must enable that. I’d go a layer deeper and say that their work at C4E must give them a sense of identity and pride. In my case, all of it is work. In the case of some of my colleagues, work is not even a part of their identity.
  6. come with the intent to put in honest, hard work that enables them to “earn” money, respect, the freedom of time and the opportunity to find the balance harmony in their lives. We are a smart bunch and we spot when people try to fool us. And we assume that the world out there is smart as well and they can spot when we try to fool them.
  7. have the drive to grow by doing more and the willingness to contribute to the growth of others. If not of the entire world, then of C4E Village. If not that, then at least the colleagues at C4E. If we don’t grow, we are dead.

PS: I am sure there would be more things that I want people at C4E to have, but these come to my mind as I write this. I will continue to update this.

PPS: I know that people don’t have an inherent awareness of many of the above. As the leader of the pack (I still get uncomfortable calling myself a leader), thus, it’s my job to train, educate, upskill, push, nudge, support, and encourage my people to become the best version of themselves.

And yes, even though I want my people to get all the things in the list above, we must acknowledge and know that we are a business at the end of the day. And as a business, we need to make money. And a lot of that hopefully. Money keeps the machinery running well. I need to pay people fairly and on time. I need money to enable a lot of things that we do at C4E. I need money to pay for my Starbucks!

Of course, we owe it to our shareholders (largely Pooja, myself and some others), mentors, clients, villagers, friends and others. In that order.

But we owe the most to our people. More than shareholders or mentors. It’s our people that make us who we are. The very foundation of C4E is people and the list that I shared above is a non-negotiable. I am lucky and grateful that people at C4E have chosen to invest their most important asset in C4E – time!

And if I am unable to offer my people all the things that I’ve listed above, I would consider myself a failure.

And this brings me to the clickbaity headline.

I’ve failed.

No, I will not go into details of why I’ve failed and what was the point of fault that triggered these thoughts. That stuff goes on my echoChamber. What goes here is acknowledgement that I’ve failed to offer the things that I’ve listed above.

In my head, I have failed to the point that while showering today a few days ago, I decided that I would shut the business on 31 Mar 2025. I thought that I would give my team, my clients and everyone a 7-month notice. I thought of scenarios after that and decided that I would do nothing for a while (may be a year) and drift around. May be reset life at the fabled age of 42!

But then I told myself the following…

It’s my raita. It’s my village. And I can’t take the easy way out. I can’t quit till I’ve reached where I want to reach (please don’t ask me what is this ‘where I want to reach’ – I have a fuzzy picture of me floating in gold like Uncle Scrooge would). And, most important, if not me, who? Reminds of this quote I read yesterday…

It says,

“Look at your habits: Are they the product of innumerable little cowardices and lazinesses…or of your courage and inventive reason?”

And poof! All doubt was gone. All the lingering feeling was gone. I had failed. But I shall rise. At least I will try to. And thus, ladies and gents, we continue to march on. And do whatever it takes to bring my house to order.

Watch me.

PS: While editing this, I realised, I could’ve very well titled this post The C4E Manifesto. Or the C4E values. Or even the C4E promise.