56 Hours Archives

Wk 21-26 – Weekly Note

Week of demos, not writing. Five Claude walk-throughs, one Saturday session that became a four-meeting org reset at someone else’s company, three intros that closed, and zero personal output. Honest call of the week.

22 May, 2026.
Friday morning.
Andheri. The usual Starbucks.

Last week I went influencer (you know, Colombo). This week I went demo-walla. Five people got a live Claude walk-through in seven days. No pitches. Only “show”. And one of them, into their second week of conversations, went and rebuilt their own org chart inside 72 hours because of it. Lol. I didn’t see that coming.

So the honest line of the week — I gave structure to other people’s businesses, and made none for my own. The book didn’t move a lot. 56 Hours didn’t move a lot. Five days left on the end-of-May draft and the page is the same shade of blank. And yet, somehow, ok-ish week. Lemme explain.

But wait. Before that, track of the week is from Silk Route. This one…

Ok, lets go!

Highlights, reflections, updates, notes and thoughts from the week gone by.

As always, in no order…

1/ Heart to heart with some agency folks

Sat down with a couple of people on a saturday morning to talk about their agency. Spent a few hours digging into where they were, where they wanted to go, and where things were leaking. It was interesting to see that the pain is such similar and such universal in the creative businesses. I wish more people were more honest and open and were willing to chat about how to navigate this VUCA world!

The best part about these two people was that the founder admitted his mistake. It’s one of the rarest sentences in the founder vocabulary. Most people in his seat will give you a hundred reasons before they say that one. And when I reflected, I realised that even I, as the founder of C4E, must admit to!

So, what’s coming out of it for them?
A reinvigorated structure of their agency. And in two weeks, a plan to try and navigate things.

Will it work? I don’t know.
But the velocity is the signal.

And a note for self that I need to work on it as well!

PS: While talking to them, I felt like SUCH an imposter. I need someone else to show me the light and help me navigate this!

2/ Claude – the demo IS the unlock

Continued from last week’s epiphany. The demo itself is the unlock.

This week, did few new demos. I will redact names…

A — built him a cold-calling engine on Cowork. Identifies companies, filters people, drafts emails into the drafts folder. Not an agent yet. Soon.
B — sat with him on Monday. His client pipeline is shrinking because AI is eating the “easy tasks” entry point. Two pivot directions came out — senior talent placement, and AI-workflow retainers at $100+/month. Let’s see what he does with it.
C — a senior marketer. She found me via this post. Helped her see the light of the day to crack new things. Took just an evening. Helped her on consulting positioning. We identified what she could stand for! Wishing her well.
D — training session on how to actually use it. The core principle, again: treat it like a highly paid assistant. “You are a brand strategist with 20 years experience…” wins over “give me brand strategy…” every single time.

I keep saying this. Few people in my immediate ring have actually seen this thing at its limit. People know Claude exists. They don’t know what it can do.
The unlock is not the tool. The unlock is one person sitting next to one other person and saying — here, let me show you.

The best line came from my friend Sachin today. He said that if you dont use Claude in cowork mode, you are 1 year behind the normal and you’re a dinosaur.

Also, a side note. It’s after 20 days that I’ve started to see the value for Claude Max plan. I think I need a few more days to build a function. Let’s see.

3/ Shram

Did a product feedback call with one of the founders from Shram.

In one line, Shrram is a tool that sits on your laptop and auto-detects tasks from your day and turns them into to-dos. For me, it picks up about 50% of tasks, ~80% accurate. Founder claims that its privacy-friendly. I am yet to test.

The founders come from design background but I think they let that hat at home while building this. Which is ok. These days, design and communication is easy to fix. If the tool delivers on what theyre promising, why not?

Also, if I were investing, I would’ve given them some money for sure. I like the idea. I like the earnestness of the team. I like what I see in the product.

4/ Ready, Fire, Aim

The phrase that I kept saying to myself this week. I even made a video on it. See this. In it, I said that you don’t get to know the shape of the business before you start. Amazon started as a bookstore. Zomato started as a restaurant menu archive (Foodiebay, remember?). Every business that has worked at scale has shape-shifted post-launch.

Unless you start, there is no shape. And there is no shifting.

5/ The Super Connector and the intro economy

I’ve said this in the past and I will say it again. I want to be a Super Connector. The man who knows a man. And knows how to connect these men. I am inspired by Red. He says…

“There’s a con like me in every prison in America, I guess. I’m the guy who can get it for you. Cigarettes, a bag of reefer if you’re partial, a bottle of brandy to celebrate your kid’s high school graduation. Damn near anything, within reason. Yes, sir, I’m a regular Sears & Roebuck.”

I want to be a regular Sears. And get you damn near anything, within reason.

I love connecting people. And I do double opt-in. Did three this week.

Connected a senior from MDI to a portfolio company of mine
Connected a community person I met in Colombo to my fav SheR ladies
C was in Delhi and connected her to I dont know how many people!

Thing is, each intro takes me five minutes to write. Sometimes less. And the surface area it creates is enormous.

If I had to redo the past twenty years of being on the internet, the one thing I would do more of is this. You know, luck surface area. Oh while we are on topic of luck, do read this.

6/ Pickle

Played pickle on Friday night at 10:30 PM. I had assumed that it would be cooler and nicer. But it was not. And I was so tired after that, that I slept for like 16 hours. And then did I meeting on Saturday. And then slept again. And then I ate like a hog on Sunday. And then slept again. In the last 48 hours, I would’ve slept 30.

7/ Other things worth noting

I had written a long, fond mail to Roshan Sir after I saw his play. He hasn’t replied. I remain hopeful that he would. I do have a third door to get to him but then I want to test if Claude works 😀
Did a brand workshop for a celebrity. Really enjoy doing those!
C4E Press may come to life. Here are some notes that Pradeep and I made.
Recorded a podcast with Juhi. Yet to release. In case you want to notes, ask me nice. #brandSG
Wrote this for LLMs for saurabhgarg.com
Saw this post and fell in love with this chart…

📷 Photos from the week gone by

Same drill — DM me if you want photos.

📈 Trackers…

Here’s the trackers…

1/ The daily one. Nothing special to see in this one.

2/ The weekly one. Some goods and bads here.

✅ Action on LARGE objectives for the year

In this section, I will capture my progress on large objectives for the year.

In 2026, I plan to do the following three things…

Book2
Human Flag Pole
Save a million dollars

Book2 — Caravan Serai. Made some progress. I have a week to go in May. Let’s see if am able to ship. I also aim to finish 56 hours before the end of May. Let’s see.

Human Flag Pole — no action. In fact my step count has also gone down. I am at 3400 on an average now :(. Once the weather gets better, I will try to catch up. Let’s see.

Save a million dollars — no action.

📌 So, what did I get done last few weeks? And what will I do next week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

So, this year, I want to track the following…

Health. Sleep, food, movement. Bad.
C4E / Work. Pick a thing to apply myself to. Still no direction.
Brand SG / Distribution. Two LinkedIn posts that did decently. Some daily lives. No large action.
People. Few intros. Some old catch-ups
Book2 / Caravan Serai. Some progress,
Shauk. Still no poker. Still no Uke.

🏃‍➡️ Health

I am not updating this one, this week.

⏲️ Reminders from last few days

This section captures things I want to not forget. Parking this week as well. I want to ship the two things – 56 Hours and Caravan Serai and thus not focussing on anything actively.

🗓️ So, one thing that defines the past week?

Show. (Not Tell).

The whole week was about showing what I did. Five sit-downs to show people what Claude can do. One Saturday session that turned into a four-meeting org reset for somebody else. One product feedback call. One consulting session for a new operator. A handful of intros.

So that.

The other words for this year have been: Flow, Excitement, Embarrassment, Blur, Whiling, Movement, Blur, Activity, Movement, Regular (again), Regular, Easy, Journey, Downtime, Flow.

—
So that.
Over and out.
Until next Friday.

Oh, and this too shall pass.

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 (missed these three), 12, 13, 14, 15, 16, 17, 18, 19, 20

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

PPPPS: This one was again drafted by Claude on top of the week’s data — daily notes, Granola, Gmail, Calendar — and edited by me. Tell me what reads true and what doesn’t.

Wk 19-26 – Weekly Note

Notes, thoughts and highlights from Week 19, 2026.

11 May, 2026
5 AM
DN Nagar

I write this on a Monday morning from the desk at my home. I woke up 10 minutes ago, checked Instagram on texts from my crush (none for the last 5 days), had a sip of water and typing. It’s 5:15 AM AM and I aim to get this done by 5:45.

90% of this is being written by a Claude skill that I trained. Lets see if you can make it. Ofc, I wrote 100% of the balance 10% and I have edited baout 90% of the balance 90%.

The highlight of the week was my screentime. On the laptop and on Claude. And the fact that I asked my insta followers to recommend me some new music. Both experiences were interesting. Both overwhelmed me. Both are offering me the new that I am not used to.

The honest line of the week is something I scribbled into Roam a couple of days ago, “Claude is pulling me in all directions. I have multiple tabs open and that means I am not looking at any. And this is being a problem.” That’s where I am. The tools have multiplied faster than my attention. The bottleneck is no longer ideas or even building. It’s pick-and-finish. I will talk more about Claude subsequently, but on the music front, I will take the safe option of music I know. For example, this one by Bashir.

And with that, lets go to the week!

Highlights, reflections, updates, notes and thoughts from the week gone by.

In no order…

1/ The Peer Conversations

In the week gone by, I reached out to a few other marketers that I respect. And I was blown by the incredible clarity that those people had. Some realizations are…

One — I am not going back to a traditional agency model. AI has compressed agency-side economics by a LARGE factor on the client side. And in words of one of the folks I spke to, “all the kids are doing great work with AI — we are probably fossils.” A thousand agencies in the market, all playing catch-up. I’ve seen this movie before with social media. Don’t want to go again.

So, I dont think C4E in its current shape will survive. I dont think I’ve annnouced the death knell in these clear words. I am giving ourselves a year at max. I will bet that we would be irrelevant by end of the year. Let’s see.

Two — the offline business will thrive. Elon and Pradeep have been telling me to work on this. I have not paid heed. Maybe its the time to do so?

Three — there may be something in Soham. Need to chat with AK on that.

2/ “Its expensive to be poor”

My access to a $200 a month Claude subscription is yet another proof point of the maxim that its expensive to be poor.

I’ve seen friends and strangers struggle with rate limits and all that. And I on the other hand can do 5 things in 3 tabs and apps and yet not hit even 10%. Heck, I can even “rent” out my limits.

Even though this is the most expensive subscription I have, I can see it save me so much time! Plus THE MOST INCREDIBLE THING is that Claude is pulling me in all directions and giving me the kick that probably drugs give you. I am not sleeping, I am not distracted. I am in the flow. Am dreaming of possibilities. It’s made me realise that I need to be fit enough to “enjoy” this “grind” for a long-term. I can see the “why” that will make me fix the “how” and the “what”. I want to be fitter and more active and I want to ship things. For once, I want to put Seneca to rest and not die.

In words of Andrew, Claude is helping me reduce the time and friction from an idea to its execution. Do see this podcast.

PS: The other expensive purchase (Airpods Pro Max) is being a dud.

3/ 101 on Indian Arts, and the AI Distortion Problem

Sonali talked to me about her passion project – Indian art. She has an interesting thesis on it. I will not explain it here. But in one line, she argues that AI does more disservice to Indian art to anything else. Since the training data is skewed to English and Western artforms, the misrepresentation and omissions and hallucinations are real. AI is actively rewriting what Indian art “is” – kolam loses its geometric precision, Kali gets hypersexualized, and once distorted versions dominate search, the correct version disappears from collective consciousness.

That is her “large battle.”

4/ The Ghostwriting Book Project

As part of sgwashere.com, my latest book (the one am ghostwriting) has moved from “shaping” to “executing” this week. We’ve despatched the book to beta readers are we are now in the editing phase. My sense is that we would have a publishing ready book by end of May.

Yay!

5/ Lessons from Nimisha and Himanshu and Others

Many threads in this one

One (the highlight),
Nimisha gave me a 90-minute growth marketing masterclass that I am still digesting. Here are some takeaways…

1. Reddit is criminally underrated. She grew a subreddit to 2,000+ members in 15 days. And she said shes not even the best. So I have been told to focus on that

2. Faceless AI accounts for TikTok / IG. Audit competitor accounts for the last 6–12 months. Find what’s working. Replicate format. Don’t over-invest in tooling. Test format first.

3. Read Brian Balfour’s 4 Fits framework. Product–Market → Product–Channel → Channel–Model → Model–Market. Each fit must be validated in sequence. A mismatch at any stage breaks the growth loop. She told me on my face that we are have the wrong channel for its product and model. I agree.

4. Viral vs trending is a real distinction. Viral = millions of views on one piece. Trending = 1,500 posts about you across the platform. The mechanic? Viral spike creates a traffic bump. Use that window to release a second high-potential piece while the audience is primed. Compound.

5. She connected me with other young people. The highligt being Kaashvi. She also gave me many lessons. Post for the next week.

Two,
Himanshu (a student at MDI) has blown me with his hardwork and enthusiam for work. Wish I was that when I was 21. He’s like Aarya. Insane potential that makes me afraid. And inspires me enough to work harder to be able to give them a platform worth their talent.

6/ The ’56 Hours’ Update

56 Hours has its own page on the blog now. From “told friends about” to “linked from the homepage.”

While I am writing the script, talked to Naman on Sunday about turning it into an AI film. He is excited. I am excited. Built character dossiers on Tuesday. Here’s one of the outputs…

7/ People…

Met and spoke with many people.

A producer friend who’s struggling.
A seasoned entrepreneur who wanted intros to CMOs. I hate when I am used like that.
Varsha.
Saw Tanzila‘s show on Thursday. Incredible! Bumped into Sampat while I was there.
Saw Roshan Abbas on stage. Loved it! I will try to take a leaf from his book and try to become a listener. I may even convert my “daily” soloCast into a live radio of sorts. Afterall, we are all stories. And I love to gather those! #sgtodo
Did a long call with a friend who I had lost touch with.
A client+friend who made me make this video about commandments for young people.

8/ Other things worth noting…

HelioCoach is chuggling slower than I had imagined. I will push it more.
shipshit.in has started to come together well.
Read Dr Pradip Jamnadas on hugs and inflammation earlier in the week. Go hug someone.
I HAVE to do a TinyDesk clone in India. This has been on my list for a 1000 years.
I need to make a list of things that I do NOT want to be associated with. And I want to make a list of people who I do NOT want to become.
I need to reduce the gap between my impulse. And my response. Say, I want to check what my crush is upto. I need to WAIT before I take action of lifting my phone and seeing her insta.
I want to be able to have intensity drip through my work. The only work I know is writing. And I dont know how to showcase my intensity in this day and age. But I need to think on this.
This tweet by Elon…

So that.

📷 Photos from the week gone by

Stopped this a few weeks ago.
In case you want to get photos from me, DM me.

📈 Trackers…

Was not a good week. The sleep was all over the place. Worse I didnt track a lot. I am down on all counts. Overspent. Had many Diet Cokes. Sleeping less, walking less, more screen time (on Claude lol), missed trackers etc.

No screenshots this week.

I hope to get back on track this week.

✅ Action on LARGE objectives for the year

In this section, I will capture my progress on large objectives for the year.

In 2026, I plan to do the following three things…

Book2
Human Flag Pole
Save a million dollars

Book2 – made some progress. Yet to get to a point where I can talk. But its no a 0.

Human Flag Pole – no action.

Save a million dollars – no action. In fact, last 2 months have seen financial stress.

📌 So, what did I get done last few weeks? And what will I do next week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

So, this year, I want to track the following…

Health. I will work on sleep, food and movement. Not a good week. Sleep broken. No workouts. ~5K steps. Will work on it.
C4E / Work. I want to shortlist some idea to work on. No new ideas. I am running behind on this one.
Brand SG / Distribution. No large action but I am. started to see some traction. Got a premium X. Started to do videos. Wrote a few pieces. But no outcome.
People (Family, Friends, Strangers, etc). No large action.
Book2. No large thing.
Shauk (Music, Films, Poker etc). Nothing additional.

🏃‍➡️ Health

I added Health as a key section last year. I read somewhere that you need 4 things to live long — sleep, exercise, diet and community. I will track all four. And then some more variables that I feel are important to me.

This week was bad. Again.

Bad sleep
Bad food
No supplements.
No workouts.
Stress and dissatisfaction – good!

⏲️ Reminders from last few days

This section captures things that I want to not forget. I add those to SG’s Office.

A few things…

Update C4E’s Culture Book. This is still WIP.
C4E’s website. This is new and WIP. Parth showed me some updates. Lets see when we ship it.
Sparring Partner as a Service. Added this new thing.

I have a suspicion that this list will grow and will become unmanageable in a few weeks. I will find a solution when I get to it. For the time being, here’s a sheet where I track my actions.

Here are the things that I’ve closed previously…

Start a podcast with C and AK. This remains open and will probably get shut. I dont see the excitement in the three of us.
Storytelling presentation for the session on the 7th March. I missed this. And I will do this in March. Maybe on the 28th or the 29th? I missed this again. I dont think am doing this. So closing and moving on.

🗓️ So, one thing that defines the past week?

Excitement.

Love all that I did with Claude this week. Super excited.

The other words for this year have been: Embarrassment, Blur, Whiling, Movement, Blur, Activity, Movement, Regular (again), Regular, Easy, Journey, Downtime.

—
Phew!
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 (missed these three), 12, 13, 14, 15, 16, 17, 18

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

PPPPS: This one was 90% “written” by Claude and edited heavily by me. Tell me what bits do you think I wrote?

Wk 18-26 – Weekly Note

Notes, thoughts and highlights from Week 18, 2026.

2 May, 2026
Started writing this at Silk Road Coffee Company and continued at other places.

Today’s M’s birthday. One of those rare people in the world that I love. And I gave Poo a hug. Again, another rare person that I love.

And I write this from a table where I am with AK, Prak, Naman and C. My people. The ones I want to live with and grow old with. Grateful that I have these people around me. If I were to zoom out, I think I would agree that my greatest achievement has been my mastery over my time. I am able to choose who I want to spend my time with and what I do with that time. I am mostly ok on the money front as well, though it could be better.

So that.

The week gone by saw a lot of action. There are a few things that I even delivered (yay!) and I shall talk about those shortly.

The song for the week is Lucky Ali’s Dekha Hai Aise Bhi. And this version of Iris.

And with that, let’s go.

Highlights, reflections, updates, notes and thoughts from the week gone by.

In no order…

1/ Bunked a Work Meeting

Some context. I live in Andheri West. I had to meet a mentor at Nariman Point. For some work. And life updates.

Nariman Point is as far as you can go, if you travel South from Andheri. And typically takes about an hour early in the morning. And I had to meet him at his office. This means I had to wear pants. And do more superhuman things like that.

I did all of it.

Wore a shirt.
Wore pants.
Left home at 7:30 am to bear and beat traffic.
Reached a Starbucks close to his office at 8:30.
For a meeting at 10:30.
And then, I didnt go.

And no, I am not proud of it.
And I must talk about it.

The thing is, I had to go there to update him about work I’ve done in the past few months. And I didn’t really have a lot of new things to show him. Which is ok. No update is also an update. But while thinking about what to tell him, I realised, I am a hack. I havent dont anything by myself. All that I had to talk about was other people, doing things that I would have taken credit for. And I would have made pretenses about how I made those things happen.

Yes, ladies and gents, imposter syndrome is a real thing.

No, I dont need. I will be ok.

2/ Money

I will not get into too many details but I have feel the financial pressure. And I dont see it easing in the next few months. And I know that the next few things would be expensive. So, we shall see what do we do about it.

One option is to go extreme eco mode. But then I dont want that to hamper my ability to ship things. Case in point, I put up $200 to buy Claude Max (you will read about it shortly) to help me do more things.

So that.

3/ Spiral Bound

If you are from the films space, you would know Spiral Bound, the screenwriting thing that Boman Irani Sir runs. Last week they held a dinner and party of sorts for the students. And I was invited.

Here’s a photo from the event. Look at that talent on the stage!

And no points for guessing, I didnt go.

And I hate it. This is the second thing that I shouldve gone to but I didnt. I wish I was more social and I had it in me to attend these things.

Oh the highlight was that for this, I had to write 11 pages of a screenplay. Which I did. And I am grateful. I am gonna develop it further into a full feature script. In this month itself. Ofc with the help of AI.

I call it 56 Hours.
Ask me about it next time you meet me.

Also, side note: I am thinking, is this writing of the script a distraction? I should be hyper-focussed on making money and fixing my home before I think about others. But then, that would be the rational thing to do and if there’s one thing I’ve learnt, it is that I am not rational. Heck, I am not even rationalising.

Also, also, this brings me to my next point.

4/ Film Making and Offline Business.

I love the business of films.

Even though it has changed drastically in this post-AI world (in writing, music, design, even production and direction), the core tenet that we are all about stories has NOT changed. The tools available have. The barriers to entry have gone down even more. And the only thing standing between who you are and what you could do is your ability to actually do!

And I love the business of live events. And while I’ve not done a lot of these in the recent past, I think I must rethink about it. For the sheer love of things that it allows me to do – travel, solve problem, stay in the moment, operate in a high-stress environment and more.

And Pradeep has been insistent that I must do both of these. On the films, he says that I must make one (all by myself) and then decide if I want to do more or not. And on the offline events space, he’s been after my life to get into it head first. The world seems to be moving offline, people are getting lonely and people need a detox from devices and AI.

So, why not.

Let’s see.

5/ Lessons from Kay Khoo

I met Kay over the weekend for a coffee.

Hands down, this was one of the most incredible meetings I’ve had in long long time. For a large part of the time I spent with him, I felt I was out of my depth. Which is incredible. I would love to be in more rooms like that.

Here are some lessons I took away. Words are mine.

A/ Do Large Things
Kay mentioned that when he gets on a project, his mind first expands to figure the grandest picture that he can. Even if its impossible, improbable, unrealistic et al. And then he sets about seeing how to make it happen.

Wow!

B/ Pick things you want to work on
Kay was abundantly clear that he wants to cheery pick projects that he puts his mind to. Ofc, he’s at a place where he can pick and choose things. I am not. But from what I could imagine, he would’ve been like this since a lot of time to come to this point.

A pursuit worth investing energy into.

C/ Have opinions
This.
He comes from the design space and he has opinions. Which is not unheard of. But he had a rational reason for EACH of his opinions. And he could put those forth in simple words.

Unlike me where I say I dont “vibe” with things. Must learn how to be more articulate and clear and have rational, simple explanations.

D/ Choose your words.
I was with him for about two hours and in that time he dint use a single profanity. In a world where we take pride in being “brash” and “bindaas” and “chalta hai”, the man chose his words, spoke well and didn’t have to lean onto expletives to put his point forth.

So that.

I wish I met more people like Kay.
I hope I get to spend more time with him.

6/ Tale of 2 Maxes

This past week saw me “invest” in two Maxes.

Airpods Pro Max for about 50K
Claude Max for $200 per MONTH!

And at least with Claude Max, in the three days I’ve had it, I’ve seen a remarkable shift in life. I am running three tasks at the same time and I can see my brain expanding. Right now, a lot of my usage is about writing and design. I am yet to get to the code part (for that, am using TRAE)

Both are out of aukaat for me (in terms of money) but I think I wanted both. And now that I have put in money, I will see if I continue to be excited about it. Oh, and these two happen to the most expensive purchases for myself in a while. And also, the belief that its expensive to be poor has been reinforced. And thus, must make more money.

7/ The shattered rickshaw

Lemme start this one by saying that I am grateful for my privilege.

So, a couple of days ago, I was coming back from Versova and on one of the intersections, I saw a rickshaw that was apparently in an accident and was shattered so bad that it would get scrapped.

And next to it, crouched, was the driver. I don’t know if he was the owner or the renter but he looked devastated. He had his face in his hands (I couldnt see more) and was shaking. There were people around him but they were all in various stages of helplessness. And like it happens with such incidents, a crowd had gathered.

I didnt see this scene for more than a couple of minutes cos the rick I was in was ushered by the traffic cops but I realised what wa happening. The rick that was shattered was probably the only way for the driver to make his living. More than that, it was probably a large part of his networth and worldly possession. He had his entire world shattered in front of his eyes!

The last time I felt like that was when we were demonetized and there was this image of a old man from a tier 2 (or 3) location with his hands on his forehead. I cant forget that visual. I wont forget this rick person. The helplessness on these people. The shattered rickshaw could probably get fixed but what about the man? In one second, his entire life would’ve changed. You know, when life leaks one strand at a time from your soul, you dont realize. My business has been bleeding for last two years and on a day to day basis, I dont get to see the impact. But when you lose everything you have in one snap, I dont know how that would feel. Like I said, life’s been kind to me and I am grateful.

I remember one time Paras lost that he had built in a fire. Paras being Paras bounced back. I am not sure of this rick person. Neither am I aware of what happened to that old man.

Made me guilty of my privilege. Made me sick. Made me think. Made me question the reason. Made me want to work harder.

8/ HT’s book

Ok, coming back to things that I did, with the help of Claude Max, I’ve been able to deliver a book that am ghostwriting for a mentor. Ahead of time. And yes, I used AI liberally.

As we speak, the book is at the review stage and some folks are reading to give their inputs. Lets see what they say. Needless to say, I am damn excited about it.

9/ ShipShit

I shipped.
Shit.
See it here. I didn’t intend to shit it on shipshit but that was the only domain available that was not being used. And thus I ready fired aim the domain. And it is ready. In some shape.

Oh and I worked on this with TRAE and NOT Claude. Lol!

So, if you are a screenwriter and you want to take the tool for a spin, please lemme know. And in case you dont want to let me know, you can easily sign up and play. In either case, please do give me feedback.

Disclaimer: This is WIP and thus PLEASE do NOT use this for commercial work. There are bugs and you will lose progress.

10/ Work

I dont have a lot to say here. I was to pick a thing to apply myself to by the end of April. I still dont have an answer. I did have a few thoughts but dont think they are panning out. I now have the following options…

Toss a coin (I dont have two options but you get the drift)
Ask my Village and I will do whatever they tell me to
Give myself one more month. But I had decided I will not make my timelines flexible

So, I dont know which one to choose. You help me.

11/ Instagram

I got back on Insta last night (I am on altSaurabh).
And after a month.
And oh man, it is a hellhole. Before I knew it, I had spent 2 hours on it. Doing inane things. Scrolling profiles of my crushes. Getting envious of perfect lives of pseudo-strangers. Thinking about all the things that I could’ve done.

If for the brain expansion that happened with Claude Max, these two hours with Insta were so terrible that I wanted to puke.

But… there’s always a but…

I realised that I need it.
For work.

The world has, for some sad reason, moved to Insta as their primary vehicle for content and news consumption. It’s a necessary evil that you have to live with, to put your point forth and connect with more people.

But is there a way to do it without wasting time on it?
Maybe use it only from a browser?
Are there any wise answers?

11/ Other minor updates

No minor updates from this past week.

📷 Photos from the week gone by

Stopped this as few weeks ago.
In case you want to get photos from me, DM me.

📈 Trackers…

Lemme start from Whoop….

And then.
The steps…

Number of steps I took in the week gone by. For comparison, while in BKK, this number was 15K.

Then, the weekly…

I am glad that screentime is not tru the roof.

Finally, the larger tracker…

I see a lot of red flags. Lemme know what you see.

✅ Action on LARGE objectives for the year

In this section, I will capture my progress on large objectives for the year.

In 2026, I plan to do the following three things…

Book2
Human Flag Pole
Save a million dollars

With Claude Max, I made some effort on second book.
And I love it!
Let’s see if I can carve time to actually write more.
I am giving till end of May to get the draft ready. The best part of Claude is that it can act as a solid research assistant and help me. And even if it hallucinates, I am ok. After all, we are working on a fiction project.

The other two are still sus.

📌 So, what did I get done last few weeks? And what will I do next week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

So, this year, I want to track the following…

Health. I will work on sleep, food and movement. Was not a good week at all. I will work on it in the coming week.
C4E / Work. I want to shortlist some idea that I want to work on. I still dont have it. I have one more day on this. And in case I dont get it, then I dont know. And I am sad about it 🙁
Brand SG / Distribution. No action on this.
People (Family, Friends, Strangers, etc). No action.
Book2. I want to start with this. Did some work.
Shauk (Music, Films, Poker etc). No action.

🏃‍➡️ Health

I added Health as a key section last year. I read somewhere that you need 4 things to live long – sleep, exercise, diet and community. I will track all four. And then some more variables that I feel are important to me. Let’s see what comes out.

This week was REALLY bad.
Bad sleep.
Bad food.
Bad energy.
I need to put in some work on this.

⏲️ Reminders from last few days

This section captures things that I want to not forget. I add those to SG’s Office. I will copy paste these week on week and track updates. I am revisitng htis after a while

A few things…

Update C4E’s Culture Book. This is still WIP.
C4E’s website. This is new and WIP.
Sparring Partner as a Service. Added this new thing.

I have a suspicion that this list will grow and will become unmanageable in a few weeks. I will find a solution when I get to it. For the time being, here’s a sheet where I track my actions.

Here are the things that I’ve closed previously…

Start a podcast with C and AK. This remains open and will probably get shut. I dont see the excitement in the three of us.
Storytelling presentation for the session on the 7th March. I missed this. And I will do this in March. Maybe on the 28th or the 29th? I missed this again. I dont think am doing this. So closing and moving on.

🗓️ So, one thing that defines the past week?

Embarrassment.

Yeah. That’s the word I want to use. I did a few good things but the highlight (the lowlight actually) has to be my conduct with Boman Sir and Arun Sir. I am quite embarrassed about how I conducted myself this week.

And I will fix it.

The other words for this year have been: Blur, Whiling, Movement, Blur, Activity, Movement, Regular (again), Regular, Easy, Journey, Downtime.

—
Phew!
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 (missed these three), 12, 13, 14, 15, 16, 17

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

PPPPS: I am not really happy about this update. But I guess we will live with this and aspire to do better in the next one.