Wk 11-25 – Weekly Notes

Notes, highlights, thoughts and other things from the 11th week of 2025.

Morning!
Writing this on the 17th.
While it was a short week for the world (holi and all), I had a long one. I can blame it on work, friends, health and all that! And thus I am late by a day. It is 8 AM right now and I am taking off at 930. If I can publish it before that, great. If I can’t then the post will come towards the end of the day. Have a lot to do.

Nonetheless, let’s go!

🈺 The LARGE objective from the week gone by? And the next week!

There’s a slight change in this format from the past few weeks. I will now track this as one or two LARGE things that I want to do in a week. And my report on that. And then the next section where I will talk about what did I get done in the week.

A/ 2025 plan.
This remains open. I thought I would take a week off and do it. I did not. I continue to keep this open as a task.

So that.

In the coming week, I will…

1/ Carve out time for the 2025 plan.
I met Ashi, Shubhi and a few more friends from MDI on 16th Mar and my eyes have opened up to my foolishness with money. I need some discipline and that would be a large part of this.

2/ Get to the first draft of book 2.
I am at a place where I have enough material to convert my notes into a working draft. So that.

☑️ What did I get done this week?

I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health – This was bad. I was unwell. I ate kachra. I didn’t sleep well. If I could give myself a -10. I would. In fact, this is the BIGGEST red flag. So, will work on that!
-1

Meru – Regular work. Nothing new. Worked hard. Long. Was fun. Need to hire a lot of people. If you know people, please do reach out.
I will give myself a 0 on it.

C4E – Did maintenance things. And trying to hand over things to C. Putting in place things for other parts of C4E. Nothing large to report. Nothing large done.
So, a 0.

Brand SG – Did nothing, even though this is an important one. I mean I did record a few podcasts but I haven’t done anything large. I didn’t even post things on LinkedIn. I didn’t connect with others.
– 1

People – Did a few things. But nothing large to be honest.
I will give a 0.

Book 2 – Wrote a lot. I am ok with the progress I made. Not happy. Not sad. Ok. most of it was done by Claude. But progress for sure.
I will give a +1

Shauk – Nothing on this.
So, another -1

So the overall score is -2 for this week.
Trends from the pevious weeks: -1

The max I can get is 7 in a week. Let’s see when I get to it.
Added this to my tracker too.

📊 The tracker from the last two weeks

Here’s the tracker.

Look at all that food I am having!

I am killing myself one bite at a time. I will fix this. I have promised Ashima that I will get a functioning kitchen. And thanks to Rohilla, I do have a viable cook. I just need to find the money that I need to spend.

My back-of-the-envelope math says that I will have to spend 48K per month on this. Here’s the calculation: Cook – 5K, Groceries – 10K, Supplements – 10K, Gym – 5K, Coach – 8k, Physio – 10K.

And this does not even include the one-time expense (gadgets, utensils, clothes etc). At this time, I don’t have this kind of money on me. Lemme see what can I cut back from my life and allocate to health.

One large decision that I can potentially take is that I can move to Thane or Vashi or whatever. But I refuse to be not at the epicentres. I even wrote last week about how you need to be in the epicentres of action.

The other decision I can take is to cut on Starbucks (I do spend about 30K on casual coffee and meetups). But then this is where I meet my people and other people. May be not.

Anyhow. This is not the place for taking decisions. I am merely dumping whats on my head. Oh, and I know that I am probably over-indexing on the spends. Most people probably manage it in FAR less. But, like I say, I am not a great money manager. Ok, moving on.

📷 Some Photos from the week gone by

Here are some photos.

Not too many worth sharing. But some inspiring ones nonetheless. Do lemme know which one you thought was the best.

📖 Interesting Reads from the last week

This week was busy. I didn’t get a lot of reading done, tbh. However here are a few that I would love to share.

  • On assisted suicide. By Kahneman. THE Kahneman. Here.
  • On Network Effects. I read a few posts on the website. Start with this Masterclass. In fact, over the next few days, I will go down this Rabbit Hole and explore this as much as I can. If you are reading this, do read this and lets see how we can teach each other this. I would also like to see perspectives against this.
  • Charlie’s Psychology of Human Misjudgement. This one never gets old. I even told all my people to go read it. Thanks to Andrew for this 🙂

💭 Highlights, reflections and notes from the week.

There’s a lot in this department to be honest. I may not be able to capture all of those here but I will try as much. Lessgoo…

A/ Health
I am not at an age where I am thinking a lot about mortality (funny I am writing this from a plane and I am worried if the plane goes down, what would happen to all things that I have thought about and planned in life), spirituality and other such things. And I am also thinking a lot about how do I become that person who is capable and able to lead others. And I thus need to be in the prime of my health, if not in other departments.

This is a classic “why” that I now have and thus I need to act on the how and the what.

Now, within this, I can control a few things (what I eat, when I sleep etc.) and there are a few that I cant control (diseases, acts of God, randomness). So rather than crying over what I cant control, I will try and optimise what I can, indeed control.

B/ Network School
Even since they talked about Network School, I have wanted to be there. Last week, I secured an “admission”.

My suspicion is that anyone and everyone is getting that. I would have loved to go (little steep for me at USD 1500 per month) but at this time, a lot’s happening and I don’t want to digress.

This is the classic case of wrong timing. If not for Meru, I would’ve gone for a month for sure.

C/ C4E Base / C4E House
I want to get C4E Base in various parts of the world where the entire C4E village can co-live and work on things that are important to them (these could be C4E or non C4E things).

Think of Hacker houses. But for folks from C4E. I know the current ownership structures in the country and the emotions attached by people on their houses makes it tough to create these houses. I will have to build some of these. Let’s see when I am able to do so.

These spaces would be co-work, co-live, co-create, co-perform and all that. These spaces would encourage others to drop in, others to feel at home, others to do whatever they wish to!

D/ Design
This continues to be my Achilles Heel and a want and a need since 2007 when Raj and Vikram first made me aware about power of great design in life and all that. And since I pivoted C4E to brand, I have continued to want a great design partner.

E/ Upwork.
Murtaza opened up my eyes to upwork. For some reason, I’ve always remained on the edge with upwork. I have had this bias that only the shit ones get their projects from upwork. But once Murtaza showed us the numbers, I realised how wrong I was!

I would like C to chase this. But from now on, I can only like. The decision is hers.

F/ Using money.
This could be a long one.

Lemme try to make a coherent narrative. I am a big fan of Paras Chopra. Not just cos he’s made a lot of money but also cos he seems to be giving in using it the right manner – building tools of public utility, offering grants to the deserving, building residencies, initiating moments etc etc.

Same for Andrew Wilkinson. He runs Tiny and he uses some of his money to build things. Same for Ray Dalio.

Now all these may be construed as cherry-picking but they are supporting people. And this is where my lesson is. Why cant I support people like that with my money? I mean I already do with SoG Grant (this year I’ve given up some 45K already but these have been to individuals and in most cases the beneficiaries get to work on a project or two). But can I do this in a way that it compounds and builds something AND someones?

No, I am not a philanthropist. I want to see a better world that M & m may get to inherit and I want to build that work. I want to happen to things. And thus I need to make money. Or may be raise some money. Let’s see what path I take. #sgtodo.

G/ A man who knows a man
Chota Anna (I can’t put his real name here) told me the other day that he’s a man who knows a man. I was instantly reminded of myself. I am also the man who’s knows a man. And I know more men who know other men. And ofc I am a people-connector. So, 2 + 2, I am in a great shape ;P

I want all my people to be this. I know I have a lot of introverts in my life. I know I have a lot of private people in my life. And I know that I merely am a platform for opportunity exchange. So, I need to become an even larger connector.

So that.

Oh, and Chota Anna has asked me for help with some films. I was sad for a minute that I no longer have access to TRS or PPP and I won’t be able to help him. But I will do whatever I can to help him. I can’t be too active, cos Meru, but I will do whatever I can.

More on this in the next few days.

H/ Book 2
This is going SURPRISINGLY better than what I had expected. Thanks to Claude. If there are no large surprises, I should be ready to ship the first draft by the end of this month! Yay!

I/ Love
I’ve been thinking about this lately. I realise that I am ready for this. And yet I don’t have the time. Anoush told me something like, I need to carve out time for love. I realized I don’t have it in me to do even that.

In fact, I realised that I am stuck in that dichotomy – on one side, I want to be detached from everything. On the other, I want to be around my people. But then it makes me think – what’s the point of this life anyway if you’ve spent it in chasing action and all that.

The spiritual in me has come to the conclusion that life is pointless in large scheme of things. But on a day-to-day basis, you need to be engaged (park it as i) and be useful (part this as ii). And while you are engaged and useful, you need to build.

i, You can choose to be engaged in tiny things (like gardening) or you could be engaged in send rockets to the moon (and trying to catch them back). You know that carrom scene from Munnabhai? The old man chose to be engaged in and invested in his game of carrom. We call this “matar” at C4E. All of us need to be engaged in some game of carrom, some matar. For me, it could be C4E. For someone, it could be their family. For some, it could be religion. But there has to be something that becomes your identity and you engaged, invested in it!

ii, You can choose to be useful to your family (make that your focal point). Or you can be useful to the world at large. If you are useful to the family, in all probability, the family will support you and take care of you in your old age. When you are doing it for “others”, you are left to fend for yourself. So, need to figure this.

So that.

I just realised, all these posts are actually great linkedin posts. And if not that, twitter content. And if not even that, a separate essay. When I write these on my weekly note, it gets lost in all the other brain dump. Will think on this. #sgtodo

J/ Demand more from life.
Demand better things (food, drinks, clothes), better service, better people etc. People may say these things don’t matter. They do. But as you demand these things – you MUST NOT be an asshole.

I have a friend – she seeks the best and she wants the world to bow down to her whims and she gets him way most of the times but she’s often an asshole about it. Funny thing is, this attitude of “world is out there to serve me” allows him to do well in life. I’ve often thought about being a bitch like that but I’ve realised that my values don’t permit me to be that.

But what I can do is, stop being a perpetual people pleaser. Instead of doing things to seek validation, please people, I must do things

In fact just yesterday, I took a hard call of not supporting a lady who needed a lakh or so to get out of domestic abuse. The old me would’ve instantly given her 10-15K. This is the number that I am willing to let go of without any remorse. But the new me (who wants to support only the ones who deserve support) has chosen to not do that.

Thanks, Adam Grant!

K/ Poker.
I will teach all my kids poker. It’s a great tool to help you grow. You learn about risk, arbitrage, people, decision making, emotions, maths, gut, small talk and all that.

I took a session for C the other day. I will do it for others. If you want to be a part of the lessons, DM me these magic words – “pocket me rocket hai”. The session is STRICTLY for the ones that DM me these words.

Oh, I am not good at it. May be I can invest time to become better. But then, does it add to my current life plans? Not really. So, I will merely teach :D.

L/ Other things that I want to capture but I may not spill too many words

  1. Spillpot! I love when people ship projects. However broken they maybe. This is a good case in point.
  2. I am guilty of rotting on insta last few days. To be honest, all of it was with the motivation to get things done and learn more and all that. But I end up wasting time on it. I will limit my insta screen time to 10 mins in a day. I know this may not be enough to see, connect etc. But I will limit myself. Same for chess. Oh, I am not even good with chess!
  3. Super lesson from Hareesh Sir – “sheet banate jaaenge, cheez bhi to banani padegi”.
  4. Fam health scare. I will park it here. Nothing more, nothing less.
  5. Got myself a Gen-Z tee. I want to dress better. I am lazy and unplanned but I will fix it.
  6. I need to get myself sunglasses. I used to love them as an accessory at a point in time. And then I lost a couple of pairs in quick succession. And then I realized that the pairs I wanted were too expensive for me. And then I trained myself into thinking that I need to get Vitamin D. Lol. So, I will buy a pair.
  7. The way the captain speaks in the flight says a lot. Confident. Articulate. Polite. I must learn to be that. Wait. I have the word. Gravitas. That! In fact, I can relate the same to events. The way an event manager handles things when things go wrong, you realise their power!
  8. I am in Delhi for 3-4 days. I may stay longer if need be. This time I don’t plan to meet a lot of people. One of these that I will indeed meet is Farheen.

🥡 So, one thing that defines the past week?

Looking up.

I think this is how I would summarise the last few days.

In the previous weeks, it’s been Survival, Taste, Community, Respect, Money, People.

Ok!
This is it for the week gone by. Late by a day. But it’s here. Yay!
Lemme know what you think.
See you around.

PPS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 01020304050607, 08, 09 (missed), 10

The Freelancer Gig Economy Mismatch

What can be done to create a better ecosystem for freelancers and freelancer gigworkers to thrive?

The post that I wrote a few days ago? I have more thoughts on it.

I realised that even if I do choose to become a full-time, freelance writer, I would continue to be associated with the marketing / communications industry in some manner. And with the startup universe. Maybe as a mere people-connector. Or maybe as a consultant, maybe as a service provider and of course as a seeker of services (often I get projects that are bigger than what I can handle by myself and I need collaborators).

I don’t know yet.

But I think this would be the new normal for other creative + knowledge workers like me. People would don multiple hats, do multiple things (things that they like) and collaborate with others that have the same sensibilities and yet different, complementary skills.

Afterall, this lockdown and pandemic has taught more people about the importance of life than anything else. And I think a lot of people would choose to work on things that matter to them!

In fact, the good one would go the freelance route for sure! They know that they can choose a location independent life and yet do meaningful work. And because they are good, they can continue to get work without hustling hard for it.

Of course this is counter-intuitive to common wisdom – everyone “knows” that tough days are coming and you need the stability of a full-time job with a large company. But I maintain that we’d see more freelancers! Let’s revisit this in a few months to see if I were right.

The trouble with going freelance is, well, too many troubles! Lemme list a few.

As a freelancer…

There is no regular, predictable supply of work. I mean, as an average gig worker (I am talking for myself), I have access to limited contacts. And once I exhaust those, I don’t know how else to seek work. Of course, if I were good, a referral engine would get built and I don’t need to seek work.

But like I said, I am average and all the people that I work for, may not refer me to more clients!

To solve this first one, I may goto platforms like Upwork, Gigster, Fiverr but from what I understand, getting the first few projects is like a nightmare. You need to be super active on the platform, pitch till you die and you would then, if all goes well, land a project! Plus, each pitch is like a project in itself – after all requirements from each gig is different. So, it is time consuming and yet there is no guarantee of returns.

This is my biggest issue – the best work happens when you do something consistently for a longtime. With the gig economy, as a creator, I don’t get to create long-term relationships and thus, long-term projects. I am always left pining for more work! Plus, most projects become a transaction and once the project is over you are out. There is no continuity, no documentation, no love that I can carry with me. I don’t know how to solve for this; apart from getting hired as an ongoing consultant!

As someone who’s hire freelancers…

I get way too many applications if I post my requirements on an open platform. I don’t have the time to sift through each application, respond to all queries. I need a gig done, often fast and I want someone reliable.

The biggest grouse that businesses have is that freelancers are unreliable. They sign-up for the project and then the project becomes a never-ending cycle of a Tom and Jerry chase!

The people I work with, in case I want to offer them another project, they may or may not be able to pick it up. After all they are masters of their destinies! So, even if I want continuity, I don’t know how to keep working with the same set of people.

Finally, most platforms that I use to find freelancers, they create such walled-gardens that I can’t even communicate with the freelancers. I mean I understand that they want transactions to happen on their website but why stifle the communication? The ratings and reviews is a big enough reward for me to search for more talent on your platform!!

So, what is common to two?

  • No trust. The default setting is that you don’t trust the other party.
  • Closed vs Open networks. AKA, WhatsApp groups – most people (both buyers and sellers) start within their respective networks and then move to open networks if the requirement remains unfulfilled. While this helps tackle the trust part, it adds friction and extends the timeline for projects.
  • Ad-hoc demand for both seeker and provider. Once a project has been completed, the seeker may not need services again for a bit. And vice versa. This breaks the continuity and long-term delivery.

These are all I can think of. I am sure there are more!

Wait. What could be a few solutions to this freelance conundrum?

The freelancer-first business life would mean that there has to be businesses that connect freelancers with gigs. There are quite a few of those right now – from an Upwork to Flexingit to a hundred more.

However, I have an issue with how they are managed. Most of these are self-serve platforms where they match gigs with workers and they take a fee off the top. The quality, reliability, contracting, and other things remain questionable. They do have escrows and dispute resolution mechanisms but there is just way too much friction on both sides. As a freelancer, I don’t know if I’ll get paid for what I worked on. As a seeker of services, I don’t know if I’d get output worth my investment.

Plus the biggest challenge?

As a company that needs to hire gig workers, I need to be on different platforms for different kinds of work. Upwork for design, marketing gigs, Gigster for tech projects, Fiverr for low value, repetitive tasks and so on and so forth. And then there are services that are not fulfilled by any platform right now (at least I am not aware of those). For example, what if I need a lawyer? Or a Company Secretary for that matter? Or a CA. What about a photographer in a small town deep in South India? Or the services of a chef for an upcoming birthday of a friend?

I can use age-old yellow books and classifieds websites (Justdial et al) but how do I ensure that these contractors actually deliver? How do I give them the confidence that I am not window shopping?

So, here’s the idea!

How about someone build the yellow pages for the times we live in, an Indiamart of sorts where, as a business, I can find service providers of ALL kinds? And the platform actually manages the entire project for me (and not just stop at matchmaking). You know, I’d love to have a shared COO of sorts for my business!

In fact, I tried implementing one iteration with a friend (Bhuvi Gupta) in a cottage-industry manner but we could not reach anywhere with it. See this post I made on Linkedin and the subsequent form we floated. Our thesis was that COVID-19 has left a lot of great agency folks jobless and they could use our networks! However, we could not make it work.

I wish there was someone who helped me solve this pain. I’d love to be on such a platform – both as a service provider and a seeker.

As of today, the only place that comes close is refrens.com. Run by a friend, Naman, they are solving this very problem. As a company that seeks a variety of things done, I can go to them and they will not only match me with people that can deliver but also manage the entire project end to end.

Super early days for them. They seem to be onto something big here! Lets see what they come up with. I hope they are reading this post and once they do so, they hire me to run their marketing (NS, are you reading?). And if not that, at least get me some gigs and find me some doers 🙂

Over and out.

PS: Keep watching this space for more posts on the future of work, personal branding, and more!

Update on 31 Oct 2020 – Fixed a typo, thanks to Ratti.