Wk 11-25 – Weekly Notes

Notes, highlights, thoughts and other things from the 11th week of 2025.

Morning!
Writing this on the 17th.
While it was a short week for the world (holi and all), I had a long one. I can blame it on work, friends, health and all that! And thus I am late by a day. It is 8 AM right now and I am taking off at 930. If I can publish it before that, great. If I can’t then the post will come towards the end of the day. Have a lot to do.

Nonetheless, let’s go!

🈺 The LARGE objective from the week gone by? And the next week!

There’s a slight change in this format from the past few weeks. I will now track this as one or two LARGE things that I want to do in a week. And my report on that. And then the next section where I will talk about what did I get done in the week.

A/ 2025 plan.
This remains open. I thought I would take a week off and do it. I did not. I continue to keep this open as a task.

So that.

In the coming week, I will…

1/ Carve out time for the 2025 plan.
I met Ashi, Shubhi and a few more friends from MDI on 16th Mar and my eyes have opened up to my foolishness with money. I need some discipline and that would be a large part of this.

2/ Get to the first draft of book 2.
I am at a place where I have enough material to convert my notes into a working draft. So that.

☑️ What did I get done this week?

I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health – This was bad. I was unwell. I ate kachra. I didn’t sleep well. If I could give myself a -10. I would. In fact, this is the BIGGEST red flag. So, will work on that!
-1

Meru – Regular work. Nothing new. Worked hard. Long. Was fun. Need to hire a lot of people. If you know people, please do reach out.
I will give myself a 0 on it.

C4E – Did maintenance things. And trying to hand over things to C. Putting in place things for other parts of C4E. Nothing large to report. Nothing large done.
So, a 0.

Brand SG – Did nothing, even though this is an important one. I mean I did record a few podcasts but I haven’t done anything large. I didn’t even post things on LinkedIn. I didn’t connect with others.
– 1

People – Did a few things. But nothing large to be honest.
I will give a 0.

Book 2 – Wrote a lot. I am ok with the progress I made. Not happy. Not sad. Ok. most of it was done by Claude. But progress for sure.
I will give a +1

Shauk – Nothing on this.
So, another -1

So the overall score is -2 for this week.
Trends from the pevious weeks: -1

The max I can get is 7 in a week. Let’s see when I get to it.
Added this to my tracker too.

📊 The tracker from the last two weeks

Here’s the tracker.

Look at all that food I am having!

I am killing myself one bite at a time. I will fix this. I have promised Ashima that I will get a functioning kitchen. And thanks to Rohilla, I do have a viable cook. I just need to find the money that I need to spend.

My back-of-the-envelope math says that I will have to spend 48K per month on this. Here’s the calculation: Cook – 5K, Groceries – 10K, Supplements – 10K, Gym – 5K, Coach – 8k, Physio – 10K.

And this does not even include the one-time expense (gadgets, utensils, clothes etc). At this time, I don’t have this kind of money on me. Lemme see what can I cut back from my life and allocate to health.

One large decision that I can potentially take is that I can move to Thane or Vashi or whatever. But I refuse to be not at the epicentres. I even wrote last week about how you need to be in the epicentres of action.

The other decision I can take is to cut on Starbucks (I do spend about 30K on casual coffee and meetups). But then this is where I meet my people and other people. May be not.

Anyhow. This is not the place for taking decisions. I am merely dumping whats on my head. Oh, and I know that I am probably over-indexing on the spends. Most people probably manage it in FAR less. But, like I say, I am not a great money manager. Ok, moving on.

📷 Some Photos from the week gone by

Here are some photos.

Not too many worth sharing. But some inspiring ones nonetheless. Do lemme know which one you thought was the best.

📖 Interesting Reads from the last week

This week was busy. I didn’t get a lot of reading done, tbh. However here are a few that I would love to share.

  • On assisted suicide. By Kahneman. THE Kahneman. Here.
  • On Network Effects. I read a few posts on the website. Start with this Masterclass. In fact, over the next few days, I will go down this Rabbit Hole and explore this as much as I can. If you are reading this, do read this and lets see how we can teach each other this. I would also like to see perspectives against this.
  • Charlie’s Psychology of Human Misjudgement. This one never gets old. I even told all my people to go read it. Thanks to Andrew for this 🙂

💭 Highlights, reflections and notes from the week.

There’s a lot in this department to be honest. I may not be able to capture all of those here but I will try as much. Lessgoo…

A/ Health
I am not at an age where I am thinking a lot about mortality (funny I am writing this from a plane and I am worried if the plane goes down, what would happen to all things that I have thought about and planned in life), spirituality and other such things. And I am also thinking a lot about how do I become that person who is capable and able to lead others. And I thus need to be in the prime of my health, if not in other departments.

This is a classic “why” that I now have and thus I need to act on the how and the what.

Now, within this, I can control a few things (what I eat, when I sleep etc.) and there are a few that I cant control (diseases, acts of God, randomness). So rather than crying over what I cant control, I will try and optimise what I can, indeed control.

B/ Network School
Even since they talked about Network School, I have wanted to be there. Last week, I secured an “admission”.

My suspicion is that anyone and everyone is getting that. I would have loved to go (little steep for me at USD 1500 per month) but at this time, a lot’s happening and I don’t want to digress.

This is the classic case of wrong timing. If not for Meru, I would’ve gone for a month for sure.

C/ C4E Base / C4E House
I want to get C4E Base in various parts of the world where the entire C4E village can co-live and work on things that are important to them (these could be C4E or non C4E things).

Think of Hacker houses. But for folks from C4E. I know the current ownership structures in the country and the emotions attached by people on their houses makes it tough to create these houses. I will have to build some of these. Let’s see when I am able to do so.

These spaces would be co-work, co-live, co-create, co-perform and all that. These spaces would encourage others to drop in, others to feel at home, others to do whatever they wish to!

D/ Design
This continues to be my Achilles Heel and a want and a need since 2007 when Raj and Vikram first made me aware about power of great design in life and all that. And since I pivoted C4E to brand, I have continued to want a great design partner.

E/ Upwork.
Murtaza opened up my eyes to upwork. For some reason, I’ve always remained on the edge with upwork. I have had this bias that only the shit ones get their projects from upwork. But once Murtaza showed us the numbers, I realised how wrong I was!

I would like C to chase this. But from now on, I can only like. The decision is hers.

F/ Using money.
This could be a long one.

Lemme try to make a coherent narrative. I am a big fan of Paras Chopra. Not just cos he’s made a lot of money but also cos he seems to be giving in using it the right manner – building tools of public utility, offering grants to the deserving, building residencies, initiating moments etc etc.

Same for Andrew Wilkinson. He runs Tiny and he uses some of his money to build things. Same for Ray Dalio.

Now all these may be construed as cherry-picking but they are supporting people. And this is where my lesson is. Why cant I support people like that with my money? I mean I already do with SoG Grant (this year I’ve given up some 45K already but these have been to individuals and in most cases the beneficiaries get to work on a project or two). But can I do this in a way that it compounds and builds something AND someones?

No, I am not a philanthropist. I want to see a better world that M & m may get to inherit and I want to build that work. I want to happen to things. And thus I need to make money. Or may be raise some money. Let’s see what path I take. #sgtodo.

G/ A man who knows a man
Chota Anna (I can’t put his real name here) told me the other day that he’s a man who knows a man. I was instantly reminded of myself. I am also the man who’s knows a man. And I know more men who know other men. And ofc I am a people-connector. So, 2 + 2, I am in a great shape ;P

I want all my people to be this. I know I have a lot of introverts in my life. I know I have a lot of private people in my life. And I know that I merely am a platform for opportunity exchange. So, I need to become an even larger connector.

So that.

Oh, and Chota Anna has asked me for help with some films. I was sad for a minute that I no longer have access to TRS or PPP and I won’t be able to help him. But I will do whatever I can to help him. I can’t be too active, cos Meru, but I will do whatever I can.

More on this in the next few days.

H/ Book 2
This is going SURPRISINGLY better than what I had expected. Thanks to Claude. If there are no large surprises, I should be ready to ship the first draft by the end of this month! Yay!

I/ Love
I’ve been thinking about this lately. I realise that I am ready for this. And yet I don’t have the time. Anoush told me something like, I need to carve out time for love. I realized I don’t have it in me to do even that.

In fact, I realised that I am stuck in that dichotomy – on one side, I want to be detached from everything. On the other, I want to be around my people. But then it makes me think – what’s the point of this life anyway if you’ve spent it in chasing action and all that.

The spiritual in me has come to the conclusion that life is pointless in large scheme of things. But on a day-to-day basis, you need to be engaged (park it as i) and be useful (part this as ii). And while you are engaged and useful, you need to build.

i, You can choose to be engaged in tiny things (like gardening) or you could be engaged in send rockets to the moon (and trying to catch them back). You know that carrom scene from Munnabhai? The old man chose to be engaged in and invested in his game of carrom. We call this “matar” at C4E. All of us need to be engaged in some game of carrom, some matar. For me, it could be C4E. For someone, it could be their family. For some, it could be religion. But there has to be something that becomes your identity and you engaged, invested in it!

ii, You can choose to be useful to your family (make that your focal point). Or you can be useful to the world at large. If you are useful to the family, in all probability, the family will support you and take care of you in your old age. When you are doing it for “others”, you are left to fend for yourself. So, need to figure this.

So that.

I just realised, all these posts are actually great linkedin posts. And if not that, twitter content. And if not even that, a separate essay. When I write these on my weekly note, it gets lost in all the other brain dump. Will think on this. #sgtodo

J/ Demand more from life.
Demand better things (food, drinks, clothes), better service, better people etc. People may say these things don’t matter. They do. But as you demand these things – you MUST NOT be an asshole.

I have a friend – she seeks the best and she wants the world to bow down to her whims and she gets him way most of the times but she’s often an asshole about it. Funny thing is, this attitude of “world is out there to serve me” allows him to do well in life. I’ve often thought about being a bitch like that but I’ve realised that my values don’t permit me to be that.

But what I can do is, stop being a perpetual people pleaser. Instead of doing things to seek validation, please people, I must do things

In fact just yesterday, I took a hard call of not supporting a lady who needed a lakh or so to get out of domestic abuse. The old me would’ve instantly given her 10-15K. This is the number that I am willing to let go of without any remorse. But the new me (who wants to support only the ones who deserve support) has chosen to not do that.

Thanks, Adam Grant!

K/ Poker.
I will teach all my kids poker. It’s a great tool to help you grow. You learn about risk, arbitrage, people, decision making, emotions, maths, gut, small talk and all that.

I took a session for C the other day. I will do it for others. If you want to be a part of the lessons, DM me these magic words – “pocket me rocket hai”. The session is STRICTLY for the ones that DM me these words.

Oh, I am not good at it. May be I can invest time to become better. But then, does it add to my current life plans? Not really. So, I will merely teach :D.

L/ Other things that I want to capture but I may not spill too many words

  1. Spillpot! I love when people ship projects. However broken they maybe. This is a good case in point.
  2. I am guilty of rotting on insta last few days. To be honest, all of it was with the motivation to get things done and learn more and all that. But I end up wasting time on it. I will limit my insta screen time to 10 mins in a day. I know this may not be enough to see, connect etc. But I will limit myself. Same for chess. Oh, I am not even good with chess!
  3. Super lesson from Hareesh Sir – “sheet banate jaaenge, cheez bhi to banani padegi”.
  4. Fam health scare. I will park it here. Nothing more, nothing less.
  5. Got myself a Gen-Z tee. I want to dress better. I am lazy and unplanned but I will fix it.
  6. I need to get myself sunglasses. I used to love them as an accessory at a point in time. And then I lost a couple of pairs in quick succession. And then I realized that the pairs I wanted were too expensive for me. And then I trained myself into thinking that I need to get Vitamin D. Lol. So, I will buy a pair.
  7. The way the captain speaks in the flight says a lot. Confident. Articulate. Polite. I must learn to be that. Wait. I have the word. Gravitas. That! In fact, I can relate the same to events. The way an event manager handles things when things go wrong, you realise their power!
  8. I am in Delhi for 3-4 days. I may stay longer if need be. This time I don’t plan to meet a lot of people. One of these that I will indeed meet is Farheen.

🥡 So, one thing that defines the past week?

Looking up.

I think this is how I would summarise the last few days.

In the previous weeks, it’s been Survival, Taste, Community, Respect, Money, People.

Ok!
This is it for the week gone by. Late by a day. But it’s here. Yay!
Lemme know what you think.
See you around.

PPS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 01020304050607, 08, 09 (missed), 10

Wk 05-25 – Weekly Notes

Notes from Week 5 of 2025. I talk about things I did, things I learnt and things I am thinking about.

6:47 PM, 2 Feb
Jamjar, Versova

I should be at CSS.
But I am sitting this one out. I have multiple reasons. Here’s a list.

A/ I want to write this before the day ends. I started late and then I had to be at places and thus I didn’t get time. This is my pursuit and I am responsible and I have to get this done. CSS is C4E’s pursuit and I have it in very capable hands of AK.

B/ Also, I want AK (and other kids) to start taking independent ownership of things. I want them to start living with the idea that I will not be around. I also want to learn to not have the pleasure of seeing my kids in action. I want to give them the space to grow and I want to be absent from their lives. I want to be proud of them from a distance. Howsoever tiny it may be but it’s indeed a thing that I value a lot. More about CSS is here.

Ok two only 😀

Anyhow. Coming to the review of the week. Here’s a report.

What I was supposed to do in the week gone by.
And my report on the same.

A/ 2025 plan.
In one line, I haven’t been able to work on my plan for the year. I think now that one month of 2025 is gone, I may never get around to doing it. May be I will still do it during the next week. Let’s see.

The tracker from the week that went by.

The tracker from the last week is here.

As you can see, I have started to miss some days. I need to get stricter about it. And now that I’ve done this for a month, there’s no reason why I shouldn’t do this everyday.

What do you see in this tracker?

Photos from the week

Here are some pics from the week gone by. Here is the link for the week.
As you will see, it was quite a week!

And this brings me to highlights, reflections and notes from the week.

Highlights from the week gone by…

In no order…

A / Unidimensional personality
I’ve realised that I have a very unidimensional personality. I was dinnering with a friend of 20 years last night and I did not know what to talk to her about. Each time she would talk about current affairs, friends, etc etc, I would bring it back to work.

While its ok for me at this stage of my life, I think I will have to find a way to change this. Oh, I do want to change this. While work is interesting, what I do today is not world-changing. Aisa bhi kuch khaas nahi kar raha main!

B/ AI FOMO
I have this HUGE FOMO about my lack of participation in the AI rush. While we at C4E have a client who works at the forefront of AI, I am still a silent observer. I feel like that person sitting on the sidelines while life is passing him by!

I don’t know what to do about it.

I do have a friend and collaborator in Krishna. I do have that not-so-secret startup that I am building with a few friends. Both are on the fringes of AI but I would like to have a more mainstream participation. I don’t know how. Any ideas anyone?

C/ AK at Hyd
AK is going to Hyd in the next week. I am INCREDIBLY proud of it. I know she will read this. And I want her to know that I love her!

D/ Processes over people
Each day I am reminded that if I want to scale, I need to think beyond my love for people. You know, I REALLY wanted to prove to the world that I can create a billion-dollar company with great people at the helm and all that. But each passing day I think its getting difficult.

Today I met AK Sir (not my AK but AK sir) and reiterated that if I want C4E to go beyond where we are, I will have to think more about processes than people.

So that.

I know, I know. Sad and disappointing. But this is how it is. I swear that the world is unkind, unfair. And at the same time, it is good, nice and all those warm things. I think its fair to say that the world is indeed a reflection of who you are!

ISTG, I am full of hope on most days. In fact, as I write this, I am staring at the first loss-making year for C4E since COVId-19. And I remain hopeful that we will do well.

Time shall tell.

E/ Took a laptop back from a C4E alum
One of the people at C4E moved out abruptly. Many things lead to this. We weren’t able to challenge the person enough. We couldn’t pay her well enough to help her retain her lifestyle. We didn’t have enough work to keep them meaningfully employed. And then some more.

Each time someone moves on from C4E, I feel sad. In most cases, I justify my sadness with the knowledge that whoever goes away, has gone to a better place. And that’s ok.

In most cases when people go, they go with the gifts that C4E had showered them with – most of these are intangible. In some cases it’s tangible. This person when she moved, C and I decided that we would ask for the laptop that we had got for them. This is very unlike us. I have promised people that I will take care of them for as long as I can. And in most cases, I do. Even after they move on from our life.

But for some reason, this one seemed personal. And I hate it. HATE IT.

But I had to do it. You know, a man’s gotta do. I am also justifying this one as the first in many steps that I will have to take to make C4E bigger and better. So that.

Oh, in the same bullet, I want to write about a tough separation with someone who we were trying to get at C4E. But I shall skip the gory details. All of us at C4E failed with that. Our culture failed. I wish we didn’t. But lesson learnt.

F/ Private Twitter
On the counsel of AP, I’ve made my Twitter private.

I will continue to be on @saurabh and I will build that into a large distribution page (despite the flag and shadow ban). But all personal updates will move on @altsg. Go follow that.

G/ Met Prof Kavi Arya
What a guy!

This meeting was probably the highlight of the week. He runs e Yantra. I heard his journey and I was inspired to do more with SoG.

Meeting him again on Tuesday the 4th. Looking forward to that!

H/ Met Murtaza.
Again, what A GUY!

Again, the second highlight of the week. Murtaza is all of 33 and wise beyond his years. I wish I could be like him. I wish I could create the kind of impact and wealth he’s been able to create.

I/ MDI Network
For the startup, I have been asking for help from people. The set of people who came forward the most is from MDI! I even made a post on LinkedIn about it.

I can’t express in words how much the help means to me. I would’ve spoken to 10 odd people and EACH person gave out advice, inputs, connections and more. I am so so floored by the generosity of these people.

I aspire to be like that. I want to be that person in deed when someone comes to me in their time of need. Come on, universe!

J/ Other things worth noting
I am adding this section for things that I want to take note of, but don’t have large comments to make. This doesn’t mean that these are small things. Just that I’ve either spoken about them elsewhere or I want to keep those private. Here they are, in bullets…

  1. Sachin told me to stop with self-deprecating humor. Wrote more about it here.
  2. Vinny told me about the secrets of the restaurant business. It’s no longer a case but there was a time when I wanted to run a restaurant (I still want a cafe / co-working space etc).
  3. Pradeep did a KICKASS job on Towards Eternity! It is a weekly newsletter that curates and brings together insights from the world of healthtech. Aimed at health enthusiasts, startups and investors, Pradeep cranks out a kickass letter week on week. Do subscribe!
  4. I failed as a leader at C4E. I failed to instil camaraderie. I failed to inspire a sense of urgency in my people. I failed to have us at a team seek higher standards. More is on my roam.
  5. Decided that at C4E, we will stop with low-value work. More on this in some subsequent post. Maybe Chandni will write this.
  6. Read about Bardo. Loved it!
  7. Was reminded that I need to learn the art of sales. I suck at it and I will make a deliberate effort to learn. Thanks, Ramanuj.

Ok that.
Phew

One large takeaway from the week?

In one word.
People.
Simple.

In the week gone by I must have spoken to some 20 people and each was an intense, long chat to learn more, share more, connect more and all that. And I want more! Lol!


Ok!
This is it!
Lemme know what you think.
Gotta go.
See you around.

Oh, here are the previous editions: Wk 01, Wk 02, Wk 03, 04

PS: This series of posts is inspired by Thej and his weekly notes.