Author: Saurabh Garg

Wk 24-25 – Weekly Notes

Weekly update from the 24th and the 25th week of 2025. This has Saurabh Garg’s notes, thoughts, reflections and everything else.

7 AM, Jun 23

I haven’t written for 2 weeks now (I was busier than expected). And while I dont have a lot of time today to write either, I will do it. I have promises to keep (Hi, AA). I will not talk about how busy I was and all that. I will merely get writing.

Here we go.

💭 Highlights, reflections and notes from the past two weeks

PS: These are not in any order. Specifically because I was all over the place the last two weeks. I haven’t had the time to process things that I was experiencing and living.

PPS: Since I didn’t get to write for the last few days, my thoughts and reflections will suffer from recency effect. A lot of my words are an outcome of what ive been thinking lately.

Let’s go…

A/ Taught some 300 people about Gen AI
It was not the best session in terms of my delivery but I got a reality check that the world out there needs a lot more education that the world of twitter has. In fact, we must encourage each person to get active on twitter and follow the silicon valley types and see where the world is headed. Not from the lens of being scared about it but from the lens of learning and being ready.

Here’s my feedback from the students.

B/ Kabir
Saw this reel on Insta.

View this post on Instagram

A post shared by गुलमोहर (@kagazkephoool)

Insane lessons. And insane talent of to dissipate lessons from Kabir. The amount of wisdom from kabir made accessible by this music is fabulous.

At some point in time, I want to commission someone to do such things. In case I am unable to in my life time, I hope one of you (the ones reading) does it.

C/ Grateful that Vivek exists.
I just wish I was not so far behind him in terms of wealth. I would have got to spend more time with him and M, if I werent.

D/ The Flight
Everyone has been talking about the Air India plane crash. Since then I’ve taken two flights – both Air India. And in one of those, there was a very rough patch. So clearly, thanks to the recency effect, been thinking a lot about it. In bullets…

First things first. In the grand scheme of things, we are meaningless. Heart goes out to folks who lost their lives. Even tougher is the lives of the ones left behind. I wish there wasnt so much pain in the world around us.

Second. I am not afraid to die. Just that it would be a shame that I died without doing anything that I had set out to do. Heck, maine to achi achar bhi nahi daala! I have a lot to lose and the thought that I would go randomly, I get sad.

Third. I would’ve taken 500, if not 1000 flights in my life. And I was never the kinds to be scared. But thanks to second above, I am little scared. I was reminded of what a classmate from MDI once told me – while a plane going down is a Black Swan event, the very nature of the event means that it can happen to you and the destruction would be 100%, unlike a road accident where the destruction is not fatal.

Fourth. In the two flights I took in the last week, I was unable to write. I tried to but I failed. I could merely take bullet point notes. I need to fix this cos flights used to be me sacrosanct writing place where I could be in the zone and get a lot thought / written.

Fifth. Maybe I need to work on my attention span? Maybe get back to meditation? Maybe I am unable to write cos I am unable to focus on things?

So that.

E/ Events is a good business
Over the weekend, I was in BKK. For an event thing.

And I was reminded of all the reasons why I love it – there’s no set office, there is freedom of time and place for the most part, there is ample use of common sense and there’s some of the most interesting real life folks with real skils and not just keyboard warriors.

Oh, and it sucks as well – there is no scalability (the largest event agency would be like 500 crores), there is a lot of muck (relationships, under the table conversations etc) and no large impact on the universe per se.

So, its something that I would like to be a part of in some way. But now that I have Meru and some bits of C4E, I may not be able to.

At this time, I am merely cataloging. Oh, wait, events business is a brilliant training ground for life skills. I want EACH of my kids to be spend a year doing events. But then, I dont know where so I find kids who want to build their lives around mine (and then subsequently, I build mine around their’s). So that.

May be I will bring back SoG?

F/ Life without border and passport control
I pine for a life where I dont have to worry about my passport or about visas and all that. But then lately, with all the news around hyper-nationalism and flying horrors, I dont know.

G/ Health and Fitness
I have realised that I dont look great and I anyway don’t dress great. And thus I get judged and a lot of opportunities that ought to come to me, dont. So, I need to work on those. Maybe fitness with help.

Thing is, my looks or clothes never mattered to me. In fact, I looked at it as a giant fuck you to the world. But now I realise that this fuck-you attitude was not the best thing.

So, I will fix it.

PS: Is 42 the wrong age to admit this? Or maybe this is me coming out with my insecurities?

So solution…

I will make fitness my P1. You know, Yoga. I think I can do this. I’ve done it in the past. Then at some point IN THIS MONTH (7 days to go), I will add a better diet (where I prep things myself (I cant seem to find a cook)). And then at some point in the month, I will add a gym or some sport. I dont think I can do gyms yet. I need to pick a sport for sure.

My P2 would be better groomed. You know, more focus on shaving my head, beard etc. Perfumes, accessories etc. Better footwear (no shoes ;))

My P3 would better clothes. This may take forever. But I will try.

H/ Let go of a team member
Not the best feeling to part ways. But had to be done.

Have done in the past as well and no it doesnt get better.

And funny thing is that I will have to part ways with more team members in the next few months.

I/ Work hard, make money and give money
The entire world around me seems to be moved by money. I need to find a way to make a LOT of money. And then use that money to build better lives for everyone around me. And give great money to people that are around me.

I am a capitalist at heart but I love that people chase more things than money.

J/ SG on Mira Murati’s team
C pointed that Mira’s team seems to have a SG. I must gather all these folks ;P

K/ Biography writing for seniors
I am working on a cohort to help active seniors write their biographies. While the idea sounds good on paper, there are inherent challenges with that. I need to solve for those.

L/ Personal Brand
My sense is that world in the future would be run by personal brands. Think Elon. Think Tanmay. Think SG. Three different people. Three different spectrums. Each has a certain influence over things. Each has opportunities in direct proportion to their brand.

I need to work on this.

This has been a theme since I dont know when. I HAVE to accelerate this. I will probably hire someone for this.

On this, I will also put in motion my podcast and content. Just that in the post-AI world, I dont know what is the importance of all the content you put out.

M/ Ask. And the world shall give.
See this from Jim Rohn.

And this from Steve.

N/ Regrets in life
While I was in the flight yesterday, I made a list of things that I regret in life. While more details would go on my notes, here are four folks that I wish I could continue to be with – KG, RG, RN, Parents.

Funny most of my regrets seem to around people. And not around money, achievements and all that.

O/ Make a film
I have decided. I will make a film this year. It would be a short (while I will try, it may not be a full-length), But will do. And this is apart from my book (lol). That I will work on as well. More details in subsequent days.

Oh and all these things need one thing and one thing only – my decision that I will separate people and projects. I know it would require me to be tough and stern with my people but I will do it. Oh, and also marry this with my thing about personal brand (see J above)! And AI!

Wow, so many things seem to be coming together!

P/ Passive income
I HAVE to HAVE mutiple sets of passive incomes. Right now, I only have one source of income – that too needs me to be fairly active. May be a franchisee of something? May be something on rental? What else?

Oh and I need passports of 3 countries and bank accounts in 5.

Q/ Not deep
Lol (first time I heard this, it was from a kid I mentor – she said that no boys are deep – all they do is talk about pizza, games and sex).

So, while I was writing this, I reaslied that am an ordinary person. And while thats ok, makes me question the meaning of these notes. I mean why would you (or someone) read these notes? I dont talk anything deep. I talk about what I want to do, what I fail at and mostly these are reflections.

R/ “ai makes people dumb”, “money makes them lazy”
Everyone has read that research of less than 50 participants where they proclaimed that people that use AI tend to get dumber. No they did not use these words. Dont hold me for words. But try to get the drift.

Warikoo had an interesting take on it. He highlighted two things – AI and UBI.

I will do an episode on this. CC Anshika.

S/ If money werent an object…
Like I said, I was in BKK over the weekend and apart from one presentation for 3 hours, I had all the time in the world to explore. So I went around. And I realised that at different times, I wanted to buy…

Remarkable
AirPods
On Sneakers
Even thought about changing my phone

I realised, I wanted a new toy.
However, I chose to not get.
You know, money.
I wish money werent an object…

T/ Neosapian
Wrote a review of the Neo 1. Here.

Review of NeoSapien’s Neo 1

U/ Films
I saw a few films – dunno why or how. And I dont even remember the names (except Ritual Killer and Bonnie and Clyde that I remember seeing cos it was in the long / boring flight).

V/ Details
I am realising that I am unable to remember names of things but I can remember facts around them. For example, I wanted to write the name of the film I saw but I couldnt remember it. I remembered hunting and Africa. I googled. No response. But then I thought, lemme put the name of the actor. Again, I didnt remember the name of the actor. But I remembered he’s often refered to as the voice of God. And thus I made the connection.

I dont know what to do with this information. Maybe I will put this in some LLM and see what can I do about this.

Phew!
So that!

📷 Some Photos from the week gone by

Here are some photos from week 24.

The one that I would like to plaster on my blog is…

🈺 The LARGE objective from the week gone by?

Book 2
I didnt get time to even think about thinking. The person I was working with seems to have a lot on her plate and thus I am unable to move. No, I am not leaning onto her and blaming her for my inaction but I didnt move on this at all.

PS: Dropped 2025 Plan a few weeks ago.

☑️ What did I get done last two weeks?

This is a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

I may not have a lot to add this week but here is a report nonetheless.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health. No action. 0.

Meru. Again, like last update, moved the needle a bit. No large updates to be hoenst. 0.

C4E. No action. 0.

Brand SG. No action. HAVE TO PUT IN A LOT MORE EFFORT HERE.

People. No action on this. I’d say 0.

Book 2. Lol! -1

Shauk. Nothing. So, a 0.

So the overall score is -1 for this week. Also, like I said, the last two weeks went in a whirwind.

Trends from the previous weeks: 3, 0, -4, 0, -4, -5, -5, -3, -2, -1
The max I can get is 7 in a week. Let’s see when I get to it.

📊 The tracker from the last week

This is the tracker for the last 2 weeks.

Nothing to write home about. I have failed.

I will rise up again.

PS: I have noticed that each time I am on the road, I miss updating this. And once I am back to ground, I take a few days to get back to speed. And that causes the chaos. May be I need to find a way to do this better.

📖 Interesting Reads from the last week

I have a lot to share TBH but I may not have the time to write about all of those. So, I will get to those in the next week’s update.

The best place to get these updates is via my TIL WA group. It is inspired by Sunanda’s fabulous book, TIL, and on this WhatsApp group, I aim to post VERY VERY VERY frequently. Like MULTIPLE times a day. About things personal (rants, overshares, thoughts etc), what I read, what I want to think about, what I need help on etc. Join here.

So, some links that I want to share…

  1. Ankush Datar on Thin Desires vs Thick Desires. Here. And here.
  2. Pentagon Pizza Index. Here. And their twitter account. Also read, Big Mac Index.
  3. Wrote a review of a note-taking device. Here.
  4. Why you MUST not read. By Kevin. Here.
  5. This NY Times piece talks about Grief Tech. I first heard a version of this on Sahil Bloom’s Twitter.
  6. This video of Boston Dynamics machines at America’s Got Talent
  7. These two resources (a video and the companion presentation) by Vinod Kholsa on Luring the VC.

There are a lot more but I will skip. You know, done is better than best. Progress > perfection.

🧠 Reminders from last week

This section captures things that I want to not forget. I will copy paste these week on week and track updates. I will also add these to SG’s Office.

Here are things from the past few weeks that I want to remember. And no, this may not be a comprehensive list. In categories.

  1. Long term
    • Professional pool / snooker / poker. I played poker in bangalore and it was fun. I dint win a lot but I was able to read some players. So that’s cool. Other thing (pool) saw no action.
  2. Health
    • Kitchen setup (incomplete)
    • Gym membership (incomplete)
  3. C4E things (I will stop tracking these things and have C do these)
    • C4E Base
    • Design
    • Borderless agency
    • Adding films
  4. Shauk / Personal
    • Use of money to buy time – doing this already.
    • Better dressed – lol
    • Find love – lol!
    • Demand more from life
    • Speak better!

In case you know me, lemme know if I have missed something.

PS: Adding a section of things that I talked about in THIS post…

  1. Kabir
  2. Film
  3. book 2
  4. Personal Brand
  5. Podcast on AI and UBI (for adulting?)
  6. Meditation
  7. Yoga

Did I miss something?

🥡 So, one thing that defines the past week?

Experience.
That’s the world I would use for the last two weeks.

Oh and in the previous weeks, the one-word reviews have been… Grind, Busy for Nothing, Regular, Getting back to action, Slack, Busyness, Action, Survive, Looking Up, Survival, Taste, Community, Respect, Money, People.

—
Phew!
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 01, 02, 03, 04, 05, 06, 07, 08, 09 (missed), 10, 11, 12, 13, 14, 15 (missed), 16, 17 (missed), 18, 19, 20, 21, 22 (missed), 23, 24 (missed)

PPS: Please do point typos. Grammarly is not working well and I don’t have energy to cut paste edit this in some other spell check thing.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

Review of NeoSapien’s Neo 1

So, I met Dhananjay (DJ) for the first time at the insistence of Aditya Sir. Aditya had told me that DJ was working on an AI-wearable. Mind you, this was some 6 months ago, before AI became ubiquitous. 

So I was curious!

The first thing that struck me was his fitness. 

He is extremely fit and ripped, and he has long flariy hair, and I was like yaar I wish I could be like that! 

Any how, the second thing, and more pertinent to this post that hit me was the blinking pendant he was wearing around his neck. The curious cat in me asked him, what was it. 

And turns out, it was an early version of Neo. An AI-enabled notetaker that you hang around your neck! Wow! 

At the time, he mentioned that Neo can also track the emotions of the people in the conversations. For example, while talking, if somebody’s sad while talking to you, the notetaker will tell you that the other person was sad. 

Now somebody like me who likes the idea of living in public, and taking notes, and wanting to be a super connector, this seemed like a godsend thing. I could focus on conversations and be fully present in the meetings. I won’t have to carry a notepad, I won’t have to break eye contact, and I will absorb more! I am anyway, a big fan of augmenting human capability with such tools and all. 

So when I finally got access, I had high expectations. And here’s my unbiased, honest review and how I use it. 

USE CASE 1 – THINKING 

1.1/ I use this while I want to talk to myself. 

I go for walks and I don’t carry a notepad etc. 

I merely talk out loud the things that I want to save. Since the device does NOT record the conversation, I also use the voice memo feature on my iPhone to record those. 

USE CASE 2 – IRL MEETINGS 

2.1/ I use this in physical meetings where people are ok with a physical device. 

TBH, till these browser-based based AI-notetakers were not commonplace, it was tough to get consent. Now, all I say is, think of this as my AI notetaker from the browser window, in a physical meeting room.

In those meetings, I can focus on conversations and outcomes and all that. Rather than scribbling furiously in my notes. 

No, I dont use this for online meetings. For that, I use Granola. Ofc, if Neo comes up with a browser extension, I will try it. 

2.2/ Saves me the pain from decoding my handwriting 😀 

2.3/ Once I have those notes, I port those into my Roam. While I do that, I add context. This is where all the magic happens. 

USE CASE 3 – EARLY DRAFTS FOR WHAT I WRITE

3.1/ I also use this to “write” early drafts. 

My best writing happens when I have talked out loud about a concept. And then I let that simmer in my head. And then I vomit out the word salad. And then I don’t edit (lol). 

And with Neo, I talk about loud about what I want to write. And then I use that as my first draft. 

PS: A large part of this very post was “written” by Neo! See raw notes in screenshot. 

WHAT WORKS FOR ME? 

1/ Battery life is GREAT! 
I charge it once every 2 days 

2/ It can gather voice streams even in noisy environments. 
This is great. Because I am at a Starbucks all the time. 
Or I am walking on the noisy roads (Mumbai, you know) 

3/ The notes and summaries are pretty amazing. 
I dont know what engine they use at the backend but it captures pretty much everything! 

WHAT DOESN’T WORK FOR ME

1/ I don’t like the form factor. 
Nothing to do with Neo. Just that I dont like pendants. Even when I do podcasts. I hate to use a clipon mic. 

2/ Haptic Feedback
I want the “click” button to start the device to give me some haptic feedback. 

Right now, it doesnt do anything. I mean it works, but I like some feedback for sure. This is the very reason why I was bearish on touch phones when they first came (really!). 

3/ Audio recordings
I wish the device were like a dictaphone where I could record everything. Often, there is merit in relistening to conversations. Right now I cant access raw recordingts. 

FINAL VERDICT?

I like it. I would love to make this a part of the joining kit of every team member.

If you want a gadget that can become your note-taking copilot, you MUST try it. I want DJ and Neo to succeed. So, I could be biased in my opinions. 

I would encourage you to try it. However, as always, please do your due diligence. I could be biased. 

So, that’s it. In case you do end up buying / using, lemme know and we must chat on use cases.

PS: DISCLAIMERS

1/ I paid for Neo. I paid 9999, cos I was one of the early backers. 
I did not get any freebies or money from DJ for this. 
PS: Price seems to have gone up. 

2/ Here are raw notes from the app after I “talked” to it.

Wk 23-25 – Weekly Notes

Weekly update from weeks 22 and 23. This has Saurabh Garg’s notes, thoughts, reflections and everything else.

Hi!

I am back after a break of a week. I couldnt write. I was on the road. No, I am not beating myself over it (unlike past times). But I am acknowledging that I am not being consistent. I will try harder.

Now with that motivational self, pep-talk, lets get back to business.

The update for the last two weeks.

From the top of my head, a large part of update would be about Bangalore trip, health, personal brand and village. Lets see what else do I write.

💭 Highlights, reflections and notes from the past two weeks

A/ Anurag Sir
I want to start from here. You know, how heroes fall? That! I love the guy. I love his films. I love his storytelling. A large part of my life has been dictated trying to be what he and Vikram Sir have been.

But, the guy’s falling. Hard. I can say a lot but I dont want to. I just want to catalog that I am sad about him falling 🙁

PS: In case I forget in the future, note to self, read about what he said about Netflix launching in India with things apart from Sacred Games.

Staying on films, saw Khosla Ka Ghosla, at an event organised by Balram. Each time I see the film, I am amazed that the film captures Delhi nuances so well that I am inspired to do similar things!

And staying further on films, I really want to be in the films business. I know AI and all is gonna disrupt how this business works (we are already making short films using all the AI tools) but there’s something about visual storytelling that still moves people. I need to be a player in this space. Come on, universe…

B/ Bangalore
Many notes from this one. Lemme write in bullets.

  1. Played poker. Enjoyed it. Must play more. Met some really incredible people on the poker table. Must do more to be around Poker
  2. Realised that my personal brand needs a lot of work. I orgniased a meetup and I was unable to meet a lot of good folks. I HAVE to work on this
  3. Spent time with Sonam and each time I meet her, I want to be able to afford person like her to work with me (either at C4E or at Meru)
  4. Met a couple of really interesting folks (you know, the VC, startup kinds). I realised I enjoy meeting these people. I had this VERY strong urge to move to Bangalore, just for these connections. But I realised that I am chasing vanity and I would do well staying away, keeping my head down and building.
  5. Saw collective-thinking in action at a couple of places. A new fancy coffee shop has opening in Bangalore. I try to not go to these fancy places. And while I was not keen on going, I was taken there. By folks who apparantly “boycott” these places. Plus everyone famous at Bangalore seems to be there as well. It’s like how socialites want to flock the fancy places? No, I will not rant about it. Merely saying.

Ok this is it?
I thought I would have a lot to say about this trip to Bangalore. I clearly do not.

C/ Counter Strike
Recorded a video where I talked about how I am inspired by Counter Strike and how each thing their echos how I have structed C4E. In case you want to see, it’s here.

D/ Life Manual for the your 30s
On someone’s request, I wrote this manual where I talked about what . You may read this here.

The Life Manual for your 30s

On this note, please give me prompts that you want me to write on. I work the best when triggered!

E/ Build a new format to track what I am working on.
Each few days I have something new that I track. This time I have copied this from what I saw on screens of my new team at Meru. I’ve been at it for a few days now. Let’s see how long this lasts.

F/ FOXO
Got myself a FOXO subscription. This is the most expensive thing EVER that I’ve got for myself. Prior to this, the most expenisve thing was sgElectra.

So far the only tangible thing I know is that I can hold a plank for a minute and I am a diabetic. Oh, thrown in a gym, I can do 10 pushups. Plus my balance seems to be good and calcium in my bones seem to be ok as well. So, apart from my diabetes, most things are ok. I need to figure why and how do I have bad skin and less stamina. I need to work on my lower back and improve my posture. Let’s see what more I discover.

The other related thing is that I read this thread about Ray Kurzweil and one of the thing he says is that we will probably live forever. He says that “death will be optional” and there are three things he talks about – a, science seems to have learnt the secret of aging, companies like Neuralink seem to have found success in Brain Computer Interfaces and then the digital twins are already around (thanks to FOXO).

So, if we can live for the next few decades, we can be immortal. This is the frontier that no one knows (except Ashwatthama or may be Trivedi :D). Let’s see.

PS: I am an investor in FOXO. And C4E does some work for FOXO.

G/ Getting the AI FOMO
On a day to day basis, I have this HUGE AI FOMO. I have written about this in the past. And its all over my twitter. I think the only way to go about this is by actually doing this. I think the only way to do this is to carve time (now that I have agreed that I wont find anyone to work with me and support me). And I need to probably cut down on a lot of other things.

H/ Broke “H” on my laptop’s keyboard.
I tried to fix C’s laptop’s keyboard. I had fun. I was bored. On a whim, pried open the H on my keyboard and now I can’t fix it!

Grrr…

I/ Recorded an episode of The Optimist’s Manifesto Podcast with Subendhu (of FOXO).
He’s had a stellar life and has such a wide range of experiences that I want to be him! Spoke to him for two hours. I need to build a life where I have similar richness of stories!

J/ Jayant Mundhra
One of the conversations in the last two weeks was with Jayant. He’s an incredible writer and over the last 2 years, has built a community of about 100K folks that read general purpose advice from him. While I dont about each person I meet, Jayant is special. He’s doing EXACTLY what I want to. And he’s doing a GREAT job at it. And he’s consistent with it. If I could be a shade consistent of him, I would be elsewhere in life!

He also told me about Zero1 network, again something I want to be able to build. But unlike the Kamaths I dont have a lot of FCF. Maybe I will build a corpus as I go along? Let’s see.

K/ KP got hitched!
This means Pooja ka bachcha is growing up.
Poo saas ban gayi ;P

L/ High-Performance Org
One of the latest lessons from Hareesh Sir has been that I need to be a little more strict with my people. The idea is to build a high-performance organization that delivers on the promise to the stakeholders.

This is similar to the riff about idea people and people people from the last update. In fact this is something that I lack in my life.

I am way too kind when I work with people and I need to learn balance. I dont want to create weak people. May be that’s what I had done with other businesses? That in my unwavering support, did I create weak orgs there?

Lot to think!

M/ Mountain Goat
Thanks to J, discovered a new retaurant in Lokhandwala. Mountain Goat. They serve Wai Wai Sadeko. I think I will go there a lot (went there on May 28th and havent gone back, lol) if my sugar doesnt spike.

So this is it from the last 2 weeks. Lemme know what is interesting and what is not. And what would you like to see more.

📷 Some Photos from the week gone by

Here are some photos from week 22 and 23. A lot to be honest.

The one that I would like to plaster on my blog is…

🈺 The LARGE objective from the week gone by?

Book 2
I didnt get time to even think about thinking. The person I was working with seems to have a lot on her plate and thus I am unable to move. No, I am not leaning onto her and blaming her for my inaction but I didnt move on this at all.

PS: Dropped 2025 Plan a few weeks ago.

☑️ What did I get done last two weeks?

This is a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health. Got FOXO membership. Now I have a CGM (for a few days) that tells me how I recat to food and all. I am more aware. No action. No done. So a 0.

Meru. Was an ok week. Moved the needle. But still far from where I’d like to be. Thus, a 0.

C4E. No action. 0.

Brand SG. No action. The trip to Bangalore told me that I remain an insignificant person in the large scheme of things. I need to get more active. I want to give a -1 but one a day to day basis, in my world, I get by ok. So, a 0.

People. No action on this. I’d say 0.

Book 2. Lol! -1

Shauk. No large things. Bangalore trip, FOXO, Poker. So, a 0.

So the overall score is -1 for this week.

Trends from the previous weeks: 3, 0, -4, 0, -4, -5, -5, -3, -2, -1
The max I can get is 7 in a week. Let’s see when I get to it.

📊 The tracker from the last week

This is the tracker for the last 2 weeks.

 

I really need to pull my socks on this. I cant be missing.

PS: I have noticed that each time I am on the road, I miss updating this. And once I am back to ground, I take a few days to get back to speed. And that causes the chaos. May be I need to find a way to do this better.

📖 Interesting Reads from the last week

Some links that I want to share…

  1. Rahul on Obvious – here
  2. Mary Meeker’s report on AI – here. Do not miss this.
  3. Derek O Brian was in a flight that got damaged in the hail. In this video, he talks about his near death experience.
  4. On “choice”, from David Ogilvy. Here. Thanks to Pradx for sharing this.
  5. From the top person at Snapchat – how to build companies – here.
  6. V told me about Navagunjara (no I did not know about this even though I claim to be a fan of Mahabharata)
  7. This is a great list of superpowerful maxims about life. From founders. The ones I love are as follows…
    • 1. Money comes naturally as a result of service.
    • 4. Be a professional opportunist.
    • 7. You don’t need to be a genius; you just need to collect more information.
    • 12. Mute the world, build your own.
    • 17. Make yourself easy to interface with.
    • 18. Relationships run the world.
    • 20. Quality of your life is the direct result of the quality of your decisions.
    • 23. Problems are opportunities in work clothes.
    • 31. Actions express priorities.
    • 32. The public praises people for what they practice in private.
    • 36. Business is problems; the best companies are problem-solving machines.
    • 40. Always more audacious.
    • 44. Making mistakes is the privilege of the active.
    • 46. Incentives rule everything around you.
    • 50. Intensity is the price of excellence.
    • 51. You can’t save souls in an empty church.
    • 61. Imitation precedes creation.
    • 63. Optimism is a moral duty.
    • 69. Repeat, repeat, repeat; volume and consistency win.
    • 72. The hard way is the right way.
    • 73. Be intolerant of slowness.
    • 74. Hire a professional critic.
    • 79. “Action solves everything.”
    • 88. Avoid boring people.
    • 90. All good things in life come from compounding.
    • 93. Have pride in creation, not consumption

PS: Are these useful? Do these help in any way? I read a LOT more than what I share here but these are what I think people I know must read. Skewed towards startups, hard work, deliberate living etc etc.

🧠 Reminders from last week

This section captures things that I want to not forget. I will copy paste these week on week and track updates. I will also add these to SG’s Office.

Here are things from the past few weeks that I want to remember. And no, this may not be a comprehensive list. In categories.

  1. Long term
    • Professional pool / snooker / poker. I played poker in bangalore and it was fun. I dint win a lot but I was able to read some players. So that’s cool. Other thing (pool) saw no action.
  2. Health
    • Kitchen setup (incomplete)
    • Gym membership (incomplete)
  3. C4E things (I will stop tracking these things and have C do these)
    • C4E Base
    • Design
    • Borderless agency
    • Adding films
  4. Shauk / Personal
    • Use of money to buy time – doing this already.
    • Better dressed – lol
    • Find love – lol!
    • Demand more from life
    • Speak better!

In case you know me, lemme know if I have missed something.

🥡 So, one thing that defines the past week?

Grind.
That’s the world I would use for the last two weeks.

Oh and in the previous weeks, the one-word reviews have been… Busy for Nothing, Regular, Getting back to action, Slack, Busyness, Action, Survive, Looking Up, Survival, Taste, Community, Respect, Money, People.

—
Phew!
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 01, 02, 03, 04, 05, 06, 07, 08, 09 (missed), 10, 11, 12, 13, 14, 15 (missed), 16, 17 (missed), 18, 19, 20, 21, 22 (missed)

PPS: Please do point typos. Grammarly is not working well and I don’t have energy to cut paste edit this in some other spell check thing.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

The Life Manual for your 30s

If you are entering your 30s, this guide may come in handy.

I shared a link in one of the WA Groups I run (you can find a list of all groups I run here) and Neha asked me…

how would you write one for folks entering their 30s 🌿

I knew I had a lot to say, and when I asked for more details, she told me to write about “Relationships- with body, mind, spirit; pursuits and money; people.”

I understood this as 3 things. 

  1. Relationships 
  2. Pursuits and money. I will call this career. 
  3. People. 

I feel I am qualified to talk about the last two, and the next few paras would be about that. However, before you read, a few disclaimers. 

1/ I started writing this on a flight. Lol.
I don’t know why this is a disclaimer. 
And then I worked on this in the lobby of a cheap hotel. 
And then I was on a flight when I wrote this. 

2/ My advice would have worked for me if I were to relive my life.
You know, my kind of mindset, my kind of upbringing, my kind of emotions and all that. This is not general purpose advice. Most of what I said will not be applicable to most folks. Please take everything with a pinch of salt. 

3/ I am biased.

4/ Do your own diligence before you take action.
My advice is typically not for people who want to take it easy. I am indexed on hard work, harsh opinions and moving ahead in life. I want you to take action and do more. So, that bias will reflect in what I write. 

5/ This may sound like a rant from an old person.
Which it probably is. Even I am probably not aware. 

6/ I have nothing new to report that you already do not know.
Just that stories and examples from my life would be unique. And you need to find meaning and inspiration from those stories. 

So let’s start.

If you think your 20s went by fast, 30s would be faster.
And 30s would be more challenging.
At least it was for me. 

The world would expect you to “handle” adult things (like marriage, homes, children, careers). With maturity.

You would see your friends zoom past very fast. In my case, I saw ALL my friends rise through the corporate ladder faster than Bolt goes thru those 100 meters and earn all the goodies that come alongside (cars, houses, weddings, kids, access to lounges, business class travel, foreign holidays etc) with scary consistency. World does reward boredom. I on the other hand was stuck in some funk, and there were so many times when I knew I couldnt go dinnering with my friends because I cant afford the restaurants they go to.

And while the two things above happen, you would start seeing your fitness levels fade (unless you are working on it already). Fitness in terms of body, mind and soul. Body – you probably aren’t sleeping enough. Mind – you probably have stopped learning long ago. Soul – you probably are playing jumping jacks between relationships. See Appendix A.

Oh, and if you are entering your 30s in this day and age, you would be staring at irrelevance, thanks to AI and harder-working, younger people who are probably at the peak of their hunger. Thankfully, you don’t need to worry about older folks like me. My ilk is obsolete. Even this gyaan I am giving you can be articulated far better by an AI tool. 

And no, all’s not bad. Here’s the good part.

You are at a place where people will start taking you seriously. You are no longer a “kid” who’s only daydreaming and fucking around to find out. You are an adult who has probably “thought through” things, and you know what you want to be working on. 

You would also have some friends, acquaintances and well-wishers who’ve known you for a few years now. You would have earned some social currency for sure, and you hopefully have built some sort of safety net (in terms of savings). These connections, social currency and bank balance will come in handy when you want to do things. PS: In the subsequent part, I talk about how to build these two. 

You also would have some clarity on how you want to spend your time here and where you want to live. On where to live, see my biased take in annexure B. 

Life’s a gift, and we ought to make the most of it. Like Naval says, the journey is all we have and the attention is all we can give. So you need to figure out what journey gives you the most rasa and who do you want to gift your attention to. In my case, I was a foolish drifter till COVID struck and I was a slave to the vagaries of life. I went where life took me. When I was clueless, I followed the herd. When I didn’t know better, I would default to drifting. 

Now I try to live a more deliberate life – I choose who I want to meet, who I want to work with, what I do, when I do and where I live. I also know nothing is in my control and Pale Blue Dot and all, and this plane I am on can drop from the sky (it did not), and all my gyaan will have no consequence. Except that I would have seen one of the most gorgeous sunrises on the right hand side. Gorgeous enough for me to die with a smile on my face. 

Oh, and I am ok to limit my wants.
Here’s an example. I want to live in a certain building in a certain part of Mumbai. I know I can’t afford the rent of that place, let alone owning it. So, instead of me getting mindfucked about it, I choose to use that as an inspiration. I look at it each day (I make sure I see it everyday) and I resolve to work harder. And no, I don’t spoil my day-to-day work (my attention) by craving for it, but I use that as a goal that I want to get to someday. If you think I’ve given up, no I haven’t. I remain one of the most ambitious people I know, but I also am more aware that I need to enjoy this journey and give all my being to it. 

Now, after the meandering, here are my ACTUAL thoughts. These are not in any order. 

1/ Avoid vanity like the plague. 

This is the number 1 shift that folks need to make when they transition from 20s to 30s. 

Most folks I know are stuck in the vanity trap. I want you to get out of it. Na samman ka moh, na apman ka bhey. Go do Vipassana. Go read Aurelius. Meditations is a good place to start. Go practice detachment. Do whatever, but do not do it in the chase of getting recognition, rewards and all that. Do not work for the spotlight. Do not chase famous people. In fact, do not work to be famous. Do work that delivers value and if that makes you famous, enjoy the fame. 

No, this does not mean you don’t let the world acknowledge your work. In fact, it’s amazing to get rewards and it’s great to see your loved ones see your success. It’s also amazing to see greater access when you are famous. Truth be told, fame has its own advantages. 

But don’t make it the only metric. Let that be the by-product of your work. 

2/ Ready. Fire. Aim. 

Take action. 
Thinking is good. 
Processing is better. 
But taking action is best. 

One of my closest people defers all actions till they’ve internalised information, read thru opinion and thought thru things. In my opinion, by the time they take action, it’s often too late. But their deferring of action probably serves them well. However, I believe in action.

Get these three words tattooed on your forehead – Life rewards action.

So that you can see it everyday. And others can too. And no, don’t let anyone tell you otherwise. 

Thing is, you didn’t come here cos someone was “thinking” about getting married or someone was “reading” about how to have babies or someone was “waiting” for the perfect partner. You came here cos your parents took action.

This laptop that I am writing on was created cos thousands of engineers took action.

This flight was comfortable because many people took action.

This post is happening cos I am taking action.

The prompt for this post came in cos a young lady took action. 

What action would you take?

3/ Stop with activism. Start with creation. 

No, standing for nature and human rights is not bad. 
But you are standing. Not creating. 

No, sharing social media posts about the atrocities of rulers is not a bad thing. 
But that’s sharing. Not creating. 

No, participating in boycotts is not a bad thing. 
Wait, it’s actually bad. 

Ignore this. 

So, us humans are designed to create.
If you create, you are engaged.
If you are engaged, your passionate fire rages from inside out, and lights up the world around you.
And that light, that gift is all we have! 

Oh and I read somewhere that we find meaning in creation. Think of the most fulfilled and most engaged people (I dont believe in happiness) and you would see that they are obsessed with creating or with their creation. A parent who dotes on their child, a filmmaker who cant stop talking about their film, a teacher who’s meaning comes from creating younger minds.

My meaning comes from sharing what I know and seeing others use it. I am a gardener who’s meaning is from tending to the garden and not from the wait of the fruits of the trees.

And while you are on creation, two things…

3.1/ Be less cynical.
Enough said.

3.2/ Stop hating capitalists. 
I’ve seen a lot of folks in their late 20s and early 30s hate capitalists. I don’t know too much about capitalists but like most things, most people of any type are bad. But some are some good. You need to pick the good ones, lessons from them and then move on. 

4/ Grass is greener where you water it. 

You can choose to live slow. 
But then stay slow. 

You can choose to live fast. 
But then don’t crave for slow. 

Balance is a myth. 
It’s a capitalist’s and a politician’s scam to keep you on the treadmill. You can’t have the cake and eat it. 

Pick one side and stay there. 
Now that you are in your 30s, you better pick a side. And take action. 

In my case, I love both the sunrise and the sunset. But I cant have both. One will require me to wake up early and the other will require me to stay up till late. I had to make a choice. I made one.

Another one. I want to live in the epicenters of action. And yet I want to live in the mountains. I know I have to choose one. So, instead of craving for the magnanimity of the mountains, I have made peace with living in a concrete jungle.

One more. I want to do things that impact billions of lives. What I do today impacts handful of people. And God knows that I want to work on things that impact large things. And despite that I dont beat myself over the gap between where I want to be and where I am.

Here’s a quesiton. What is your patch of grass that needs to be watered to make greener?

5/ Zubaan Ki Keemat. 

You need to work hard to have a zubaan that has some keemat. 

Rajesh Sir, one of my many gurus, is so punctual that I question the watch if he’s not on time. I’ve tried to learn this from him and each action I take, I try to do it in a way that it establishes that I am a reliable person who’s words carry weight.

If I’ve said something, that would happen, come hell or highwater.

Of course I am not perfect. I am often inconsistent. But I am aware of this and I am working on it. Also, if I am inconsistent, I am with myself. When I am with others, I do whatever I can to be consistent.

For example, if I tell someone that I am meeting them at 6, I ensure that am there at 6 but I’ve told myself that I will do 10 pushups and I dont do those.

Make a list of all times when you were inconsistent and then see how it impacts your reputation and reliability and social currency and gravitas. And you would have the answer.

6/ Reputation

Your reputation should be built from the time you hit your 18. Or 21. Or when you pass out of college. Sooner you start, the better. If you havent worked on this deliberatey, it’s time to start now. Your 30s are an even more important time to build a reputation. 

In fact, all we have is our reputation.

In your 30s, you can no longer appear to be a fickle person. You can’t be vibing thru your 30s. You will be entrusted with large things. In fact, you must WANT to be entrusted with larger things. You’ve worked hard in your 20s to build a life and a skill. This is the time you want to apply and scale and create impact.

And often these opportuniies are gatekept behind the heavy, closed doors fortified by the strongest locks that have only one key – your reputation. In fact, you walk into a room decades after your reputation has made itself comfortable in it.

Work on that.  

7/ Health

If I could change one thing about how I’ve lived thru my 20s and 30s, I would work hard to be healthier.

Ironic that I am in the worst shape of my life and I know that the road is a tough one from here on and yet I refuse to do anything about it.

Wait. Lemme go do 5 pushups and come back.
Back.
Could do only 4

So, I want each person who’s transitioning from their 20s to 30s to focus on their health. In fact, if you can, make health your biggest spends (not clothes, not fashion, not eating out, but health). I have started to. I recently made the most expensive purchase of my life – a membership at Foxo. I can see myself making more spends in the similar space. In fact, my work will probably index highly on health. I am encouraging all my friends and family to make more investments on health.

PS: Super inspired by Vivek who ensures that he’s physically active all the time.

8/ Place faith in people 

People create magic
You are people
You create.
You have magic. 

And while you do, work with others to do so. 

Find a few young folks that you can mentor. 
While you do that, learn from their exuberance and experimentation. And try to create things with them.

Find a few older folks that you can submit to.
On submission, see this tweet by Tushar Sir.
While you submit, try to see why they do what they do. Learn from their experience and stories.

I’ve had a engaging time here only because I was lucky to be surrounded by people 20 years younger and 20 years older. See SoG.

Ok that.
Phew.

This is it for the time being.
In case you have a thought, please let me know 🙂 

Annexure A

I’ve seen way too many people fall by the side when they get into a romantic / sexual relationship. While it’s an important part of growing up, in your 30s, life stakes are higher and you better not be trapped by just carnal pleasures.

If you have to, make your partner your strength. 

Annexure B

Here’s my biased take – if you do NOT live in some hub of sorts (Mumbai, Bangalore etc) and still believe in remote work propaganda, you need to accept that you will be left behind. 

Having said that, C4E is fully remote, and folks live at places like Nasik and Goa. But the folks who live at these places have accepted that they want to take it easy, and that’s a choice. You need to know what choice to make. 

On where to live, do read this piece by Paul Graham – Cities and Ambition

Annexure C: Additional Reads

I will keep updating this as and when I think of more things.

  1. Man’s Search For Meaning
  2. Shawshank Redemption

Lemme know what you think. Share this with whoever you think can find value. All the best!

Wk 21-25 – Weekly Notes

Notes, thoughts, reflections and everything else from Week 21 of 2025.

May 24
3:4p PM, Jamjar
Updated at 8 AM, May 26th at DN Nagar.

The week gone by was a super fast one. Naman and Vishal were around and that meant I was lot more busy with them. Reinforced the belief that you can either work or manage life. I mean, am sure there are people that manage homes and lives and all that. But I know I can’t. So that.

Ok enough of prelude. Let’s get going.

Let’s go!

💭 Highlights, reflections and notes from the week.

A/ Self-Image
Lemme start with the biggest, the deepest thing in my head and heart: my self-image.

Context – I was talking to somebody last week and I realized that I think that I am doing the worst in my friend and social circle. In terms of money, life, work, societal goals etc etc.

And this means that my self-image is really really bad. And like all problems that I need to solve, I need to work on it.

Now I don’t know how to do it but I want to make a note in this weekly update. And I want to reflect on that during the coming week. Let’s see how I do that.

B/ Photo on the internet
Continuing on the self-image thing, it is one of the large reasons why I didnt put my photo on the internet.

But, I now have many photos on the internet. On places like Linkedin and Twitter. And people are commenting left, right and centre. And that’s not cool. And I need to fix it. So that.

And no, I am not linking to those. Go find out!

B.1/ Personal brand
HIGH TIME I WORK ON MY DISTRIBUTION AND PERSONAL BRAND. COME ON AK! And AK, Happy birthday!

C/ C4E People
My people are stronger than I had imagined them to be. For context, at C4E, we have a tough client and I was of the opinion that we must let go of that client. Not worth the effort. But my team said they will manage. And they seem to be managing. So, yay!

D/ Push ups
I talked about pushups last week. I am glad to report that I continued for a few days. I’ve missed it over the last 2-3 days but I am mostly been thinking about it. So that’s cool.

I will eventually get to a point where I can do 100 push-ups in one go. Adding this to yet another life goal. Lol!

E/ Google IO / io
I saw the keynotes from Google IO. Loved that I am almost at the peak of my life at this time and I get to live and do great things.

I also saw the announcement by Sam and Jony about Open AI and io. And I want to scream in the void. There’s so much to do in life and we are fighting over religion. Sigh.

Thing is, when I saw the video, epiphany dawned onto me that they are actually talking about building things that will impact the way the world lives and works. Lemme give an example. When Apple made the iPhone with a touchscreen, I am sure they weren’t the first ones to make a phone with a touchscreen. But they definitely were the ones to show people what they wanted and marketed that well. To a point that people started to demand that. And other companies had to innovate to stay relevant. And that pursuit of relevance made these companies chase innovation and that chase of innovation gave a larger mass actual access to a better life.

Same thing with Tesla. Tesla wasn’t the first one to make electric cars but the marketing and communication around it made the entire world open up to the ideas of electric cars. And that forced every other car manufacturer to chase it. And that made the dream the reality.

So, that is the kind of impact that you need to have rather than doing delivery of groceries in 10 minutes. You build something that shifts how people live and operate. And then you talk about it. And then you enable. That’s something I want to work on!

Oh, and while I do that, I want to make money. To be able to do more things!

Makes sense?

F/ Mr Beast at a Billion Dollars
This seems to have not got its due because of all the other news from the last week (AI, Cannes etc). The fact that one-person from a non-celebrity, non-sports background is a billionaire is a remarkable thing. This gives me a lot of hope!

G/ Madhushala by Harivansh Rai Bachcchan
One of my favorite poems of all times. I dont know why am talking about them here but I listen to these often.

मेरे शव पर वह रोये, हो जिसके आंसू में हाला
आह भरे वो, जो हो सुरिभत मदिरा पी कर मतवाला,
दे मुझको वो कान्धा जिनके पग मद डगमग होते हों
और जलूं उस ठौर जहां पर कभी रही हो मधुशाला।।८३।

और चिता पर जाये उंढेला पात्र न घ्रित का, पर प्याला
कंठ बंधे अंगूर लता में मध्य न जल हो, पर हाला,
प्राण प्रिये यदि श्राध करो तुम मेरा तो ऐसे करना
पीने वालों को बुलवा कऱ खुलवा देना मधुशाला।।८४।

Also, related, see, these lines from Zakir. I dont want no one to come when I die (I want to die alone – caretakers of my will, please take note) but these lines ring home.

H/ Cheerleader of action
I was talking to someone the other day and I happened to mention that I am the biggest cheerleader of action. Lemme elaborate.

So there are people say they will do things and they’ve been saying it for 100 years. And then there are some people who actually do things. They move forward. Even if its an inch at a time.

I have this solid belief that I ought to support the ones who actually do things.

Often you would find people who fake and all that. But their actions show their true intent. You know, words > action and if you have to make a mistake, I love folks who err on the side of action.

Oh, this also correlates to that adage – “God helps those who help themselves”.

This tenet seems to have percolated in each thing I do and each action I’ve taken. I want to mention Roohi here. The kid has the tenacity of a warrior. She is taking action all the time!

Phew!

I/ Issac John of Ivory
Got connected to Issac John. He’s one of the founders at Ivory. The chat with him was one of the most hearywarming and interesting ever. I wish I am like him when I grow up.

J/ Baarish is here!
Yay!

K/ Khosla Ka Ghosla (and films)
Lemme talk about this in a tad more detail.

In the week gone by, I spent some time thinking about the medium of films. And I realised that we need to be a player in that.

Plus, I saw Khoslsa Ka Ghosla on Saturday at Balram‘s Secret Cinema Screenings. Revisited the ride of emotions that I get each time I see it. Made me reflect on a lot of things. Here are some…

Watching films is a communal experience that I am not sure I get the value of. In fact, I dont get the value of watching anything when you are in a group. No films. No sports. Nothing. And I know I am wrong. Because nations have been built, battles have been fought, planets have been conquered on the back these communal experiences. People meet ideas as these experience. People meet people. And most importantly, people meet inspiration. And these experience, people and inspiration makes people create magic. 

Coming to me, I am not fan of these. Simply because I am not the consuming kinds. Not passively. I want to be an active player in the dance of the universe around me. I want to not just have the front row seat, but actually build that seat! 

Ok, I am getting into the rant zone. Will skip.

Oh, I did meet Balram to talk about films and all that. Was a very very interesting meeting. Let’s see where it goes. Wish I was like him! I wont say more here.

L/ Saw a Working Man, A Jason Statham Film.
I love him!
I ended up seeing 2 films in the week!
Must fix this.

M/ Mario
Been watching Mario run videos on YT. And its the most therapeutic thing ever. Here is one for your viewing pleasure.

So that was from the week!
Phew!

📷 Some Photos from the week gone by

Here are some photos from week 21.

I quite like some of the photos that have some lessons. I wish I could upload those here.

And no, this does not have my photos 😉

🈺 The LARGE objective from the week gone by? And the next week!

Book 2
No update. Again, please stay patient. I shall get back to this soon.

PS: Dropped 2025 Plan a few weeks ago.

☑️ What did I get done this week?

I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health. Didnt sleep well most of this week. Ate a lot of food that I shouldnt (not calling it Kachra, thanks J). Did a few pushups but that was that. A solid -1. Lol!

On this, addendum. When people realise that I am not well (when they see my tweets etc), they reach out to ask me how am doing. And I dont know how to reply to them. It gets awkward. Maybe going forward, I will not update my health conversations on public forums?

Meru. Was an ok week. Met a few people. Moved the needle. But still far from where I’d like to be. A 0.

C4E. Better than the last week. Cash flow remains a problem. This output for Foxo is kickass. I dont want to say -1. And I dont want to say +1. So a 0.

Brand SG. No action on this either. But some action. So a 0.

People. No action on this. I’d say 0.

Book 2. Lol!
-1

Shauk. Saw a couple of films. Met some new people. Not the best. But will have it 0.

So the overall score is -3 for this week.

Trends from the previous weeks: 0, -4, 0, -4, -5, -5, -3, -2, -1
The max I can get is 7 in a week. Let’s see when I get to it.

📊 The tracker from the last week

Looked at all the days I’ve missed 🙁

Must fix.

📖 Interesting Reads from the last week

I didnt read as much during the week. But I used my downtime to get some reading done. Here are some…

  1. Pritesh Jain’s Blog (on Punit’s Recommendation)
  2. This post by Balram
  3. PG’s new essay on good writing
  4. This tweet from Dharmesh Ba.
  5. This tweet from Hemant about taste, instinct and risks. Do read.
  6. Rick Rubin on The Way of Code. Probably the most impactful thing I read in the last week. This deserves a long discussion. I dont know when.
  7. This essay about Sarvam.

🧠 Reminders from last week

This section captures things that I want to not forget. I will copy paste these week on week and track updates. I will also add these to SG’s Office.

Here are things from the past few weeks that I want to remember. And no, this may not be a comprehensive list. In categories.

  1. Long term
    • Professional pool / snooker / poker – no action. I dont think this would see any action anytime soon.
  2. Health
    • Kitchen setup (incomplete)
    • Gym membership (incomplete)
  3. C4E things (I will stop tracking these things and have C do these)
    • C4E Base
    • Design
    • Borderless agency
    • Adding films
  4. Shauk / Personal
    • Use of money to buy time – doing this already.
    • Better dressed – lol
    • Find love – lol!
    • Demand more from life
    • Speak better!

In case you know me, lemme know if I have missed something.

🥡 So, one thing that defines the past week?

Busy for nothing.
I was busy for nothing. I had family over and thus I was busy for nothing specific.

Oh and in the previous weeks, the one-word reviews have been… Regular, Getting back to action, Slack, Busyness, Action, Survive, Looking Up, Survival, Taste, Community, Respect, Money, People.

—
Phew!
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 01, 02, 03, 04, 05, 06, 07, 08, 09 (missed), 10, 11, 12, 13, 14, 15 (missed), 16, 17 (missed), 18, 19, 20

PPS: Please do point typos. Grammarly is not working well and I don’t have energy to cut paste edit this in some other spell check thing.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

PPPPPS: I “wrote” some part of this post using voice to text. Can yout spot what part?

Wk 20-25 – Weekly Notes

Notes, thoughts, reflections and everything else from Week 20 of 2025.

Adding additional content (Saurabh Garg) for SEO ;P

May 18
6:34 AM

I started writing this yesterday at a Starbucks and then life happened and I moved along. And then I am back in the morning today to get this done. Oh, and I am listening to this as I write this.

Let’s go!

💭 Highlights, reflections and notes from the week.

A/ TDL Accountabiltiy Group
I have joined a WA group of some folks who post their daily todo list. And then at the end of the day, check on things they’ve done. I am starting it today. Made my list. And let’s see where it goes.

Here’s the list from day 1…

B/ Lessons from Hareesh Tibrewala
I will make a seperate page on this, tbh. I get to learn so much from him that I curse myself for not being with him sooner.

Here are some lessons from this week alone…

  1. Any team member, how so ever bad their sitaution be, if they dont contrinbute to the team, they are better removed. Of course you must have empathy and support and everything else. But you need to think team first. This also echos with the idea people vs people people thing that I read elsewhere. Also, see point C.
  2. Ask for accountability. As a leader of a team, my only job is to ask for accountabilility. Everything else follows from there on. All you need to is ask “what” and “why” and enable your people to deliver on those.
  3. Stop sharam. He asked us to focus on the outcome and leave behind the sharam and all that. This also coupled with this video from Gary Vee. Must be more shameless when seeking work. In fact this is one of those earliest things that Suvi taught me – never ask for work from friends and family. And I will have to unlearn it. I will have to learn the skill to seek work. One life, man!

C/ Idea People vs People People
This is the biggest lesson from the week gone by. And thanks to Thej for sharing this link. While the context and meaning is tad different in this piece, I am taking away something else altoghter. Which is as follows.

I know that the world is a tansient place. This too shall pass. And I know that in grand scheme of things, all pursuits are purposeless and with our lifespans in double-digits, whatever we may do, as a collective, will all not amount to much. You know, Pale Blue Dot.

At the same time, I also know that the journey is all we have (thanks, Naval). I thus try to invest all my time, attention and energy in to being present in the phase of journey I am in.

Wait, I am rambled.

The point is, I can either work towards caring for people or for caring for ideas. All my life, I have cared for people, at the risk of reputation, work, money etc. However after I read the post, I have made this mental switch where I will focus on ideas. No, I will not stop caring for people. But I will become a lot more ideas oriented.

D/ Start with Hi
This is the greatest life hack in the world.

All the things you ever want and ever seek are on the other side of a simple hi. If you make a goal to say hi to 10 strnagers everyday, you would be unbeatable. Reminds me of this talk by Jia Jiang.

Thanks to AD for this.

E/ Reflections from a Life Coaching Call
A person from MDI is taking up coaching as a profession. She wanted to complete her hours and to help her, I spoke to her.

While I spoke, a lot of things came out. I am listing those here.

  1. I am in flux. A lot is changing about me – work, age, emotions etc etc
  2. Deep down, I have become a stoic. Mostly. I still have a long way to go.
  3. I am not motivated by money or anything. But by access.
  4. In life, most things happen in tandem. If I am doing well at one part of life, I am doing ok at most parts.

F/ 15504 Steps
I made a bet that I will average 12K steps per day in 2025. As of today (day 137), I have averaged about 7500 steps per day. And if I have to get to an average of 12K, I need to do 15504 everyday for the rest of 228 days of the year.

Looks tough. But I know that we would hit the baarish mausam soon and I am hopeful that would help.

G/ I need a faster laptop
Even though this is a “new” machine (I use a M1 that got for a colleague and I took it from her when she moved on), it has started to give me trouble.

H/ Toughest thing first
I was talking to C abotu something yesterday. I told her that if you have a task list, start with the toughest one (not the longest one). The one that you are dreading the most. Do it. And the dopamine you get from that, take it to the second toughest. And so on and so forth.

I/ 5 pushups
Inspired by Shruti, I did 5 pushups today! If I can do this for a week, I will get into the habit. Someone inspire me!

In fact, I will stay on this thread. This week, I was talking to Mihir about how we need to change our identity as that of a “healthy person” and then build a life around it. And then I reaslied that it may be easier said than done.

I am gonna make tiny changes in the way I operate. And that means I will not eat anything crappy and I will walk (lol) and I will be more disciplined with food and I…

Lol!

J/ Parallels between C4E and CS
Yesterday, I recorded a solocast and I drew parallels between CS and C4E. Ambition, Aim, Resources, Team, Strategy, Execution and all that. And I realisesd that sports team, armies, event teams etc etc can become very effective tools to deliver lessons to people.

K/ Excuse as a roadblock 
One of the biggest lessons I “gave” out to NG and VM is that they need to stop hiding behind an excuse.

Heres the back story…

I gave them a small project to work on, and when they were working on it, they came back to me saying they didn’t have the footage for that product. They told me this after 3 days, and it took me 3 days to know that the project is not moving forward.

Essentially, they were hiding behind an excuse to get their work done. Which is not something that we can live with because we are a small company. In life, I think we could either have excuses or progress.

L/ C4E – Past.
While wandering thru Roam, was looking at my notes and spotted this email I wrote to a friend in 2017 about how I look at C4E as a business. As of today, 8, 9 years have since passed and nothing seems to have changed. Except that we are no longer an events agency. And that’s a good thing and a bad thing! Anyhow, in case you want to read, ask for access. 

M/ Here are other things that dont fall in any category.

  1. I am still looking for someone to join me at Meru. See this post. And this one.
  2. The time has come for the kids to go back. I hope they learnt a few things while they were here.
  3. I want to start some mini-IPs that are clones of Sofar Sounds, TED talks, My Next Guest etc.
  4. I am mindfucked with all the garmi all around me and I dont know what do about it.
  5. I see the importance of having a large group of friends – at work and elsewhere. I’ve been shy about it and I want to get good at it. If you are reading this, how do you make new friends? Especially when you are in early 40s.
  6. I want to get memberships at all exclusive and boujee places like Soho, MCA, Quorum etc. I dont know if I will even go to these places but I want to have the option of going!
  7. Made a tiny investment (~1 lakh) in a friend’s startup. Its a tiny number but this is my attempt to show my confidence in the friend.

So that was from the week!
Phew!

📷 Some Photos from the week gone by

Here are some photos from the week 20.

I thought I had clicked a lot more. But clearly I was wrong.

🈺 The LARGE objective from the week gone by? And the next week!

2025 Plan and Book 2

I have dropped the plan.

On book2, despite multiple attempts, I’ve not been able to make any progress. And no, I dont want to let go of that. If you are reading this, please stay patient. Let’s see when I am back.

☑️ What did I get done this week?

I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health. I’d say I would give myself a 0. I didnt work out but I was mindful of what I ate. The week saw me struggle with garmi but I think I was ok more or less.
So, 0.

Meru. Not so good week. I moved things but I am not happy with the progress. Two critical tasks that I had to do – website and hiring – are open. And that means this was a step back. I will give myself a -1.
So, a -1.

C4E. No action from me. In fact, I saw the team struggling in my absence. C is doing what she can but we are not moving. So another -1.
So, a -1

Brand SG. No action on this either. But some action. So a 0.
0.

People. No action on this. Last week I had a lot of friends and family. This week nothing.
So, a 1

Book 2. Sigh!
-1

Shauk. 0 action. And thus a -1.
So, -1

So the overall score is 0 for this week.

Trends from the previous weeks: -4, 0, -4, -5, -5, -3, -2, -1
The max I can get is 7 in a week. Let’s see when I get to it.

📊 The tracker from the last week

Tracked most days! So that’s a win. Here’s the tracker…

Lemme know what you see.

📖 Interesting Reads from the last week

I spent a lot of time reading and reflecting. In fact, I would say that this was a good week when it comes to reading. Here are some pieces…

  1. Utsav on Taste. Link.
  2. Vivek and Molly on People over Ideas.
  3. This conversation between Jony Ive and Collision.
  4. Seth on systems.
  5. The “other” Saurabh Garg on How to Start a Startup.
  6. This post on X that talks about how Qatar happened to become what it has become.
  7. Someone compiled Kunal Shah’s content. Here’s the list. Since this is a compilation, this will not attract as much attention as a scarce piece would. Go figure why!
  8. This thread (old but worth it’s weight).

I had thought I would have more than 8 things to share!

🧠 Reminders from last week

This section captures things that I want to not forget. I will copy paste these week on week and track updates. I will also add these to SG’s Office.

Here are things from the past few weeks that I want to remember. And no, this may not be a comprehensive list. In categories.

  1. Long term
    • Professional pool / snooker / poker – no action.
  2. Health
    • Kitchen setup (incomplete)
    • Gym membership (incomplete)
  3. C4E things (I will stop tracking these things and have C do these)
    • C4E Base
    • Design
    • Borderless agency
    • Adding films
  4. Shauk / Personal
    • Use of money to buy time – on this!
    • Better dressed – lol
    • Find love – lol!
    • Demand more from life
    • Speak better!

In case you know me, lemme know if I have missed something.

🥡 So, one thing that defines the past week?

Regular.
It was a regular week with regular work and regular things and regular inputs and outputs.

Oh and in the previous weeks, it’s been Getting back to action. Slack, Busyness, Action, Survive, Looking Up, Survival, Taste, Community, Respect, Money, People.

—
Phew!
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 01, 02, 03, 04, 05, 06, 07, 08, 09 (missed), 10, 11, 12, 13, 14, 15 (missed), 16, 17 (missed), 18, 19

PPS: Please do point typos. Grammarly is not working well and I don’t have energy to cut paste edit this in some other spell check thing.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

Wk 19-25 – Weekly Notes

Notes, thoughts and reflections from the 19th week of 2025.

5:40 AM, May the 13th.
Tuesday. This is that weekly review that never went out.

If not for AA. Thanks, AA. I am grateful that I have folks like here that push me towards consistency.

Thing is, like most weeks, I started writing this on a Saturday, I wrote some and then I thought I would write the rest on a Sunday. And then I had to spend the day with someone, solving their crisis and Sunday went in a jiffy. I then pushed this for a Monday morning. But then that never happened. Cos Monday Monday’d with a million calls.

But here I am.
With the review.
Lets see where we go.

💭 Highlights, reflections and notes from the week.

1/ Looking for an EA / Helper / Business Analyst / Whatever you may want to call it.
At Meru, I am looking for someone to work very closely with me and make things happen. At C4E, many people have played that role – from SJ2 to SJ to CM to AK to Bri and many more in the middle. Each of these people has hopefully learnt a lot from me. In exchange, I paid them whatever I could. And then I took their help in getting things done.

At Meru, I need someone like that. I would like to run faster and thus I need this person. If you know someone who’s ok with an 8 lakh kind of CTC, is in Mumbai and is willing to wrk with me closely, please recommend.

Do read this post as well.

PS: While UTMs are great for marketers, I hate them!

2/ The India-Pakistan War
I wish I had more time to write on this. But I have to write this…

In one line, despite WHATEVER happens, am not on the side of war. Or on the side of nationalist boundaries. I know a lot of close friends and connections are cheering and rooting for military action that India took. I know there are rational reasons for that. I know we shouldn’t be aggressed up on. I know innocent lives were lost and they have to be avenged. I know I am a great fan of Mahabharata, that literally is about the greatest war of all times.

I also know that I am not the greatest fan of MK and yet I love his lesson on non-violence.

And yet I am not for war.

I wish I had the words to talk about why the war is a bad idea for everyone, everything. I wish more folks exercised restraint. I wish there was dialogue.

I would park this by sharing this.

3/ Kids in Mumbai
NG and VM are here for a few days. Krishna was here for a couple of days. And I am trying to spend time with them. And as a result, I am wasting time. I am being irregular with my updates. I am spending more time outdoors. I am not doing these reviews. I am scrambling at the last minute to get things done.

I need to learn how to manage time better.

The other good thing that am loving is that I have two young boys willing to listen to me. Wait, I have an idea! How about I give them my letters and have them discuss?

Point aside, I need to find a way to become better with my time.

3.1/ Hosted a Mini CSS
While people were / are here, AK hosted an evening full of music and conversations.

I have two videos from there. I am not uploading them here. But I am willing to share with whoever asks. Here’s the link.

4/ Voice Training
I talked about how I want to be better spoken. I chatted with Riya. And now, I have got Sonu Sir to give me some homework. And it’s similar to what Riya told me. And I know that I wont be able to do it. Sigh!

Apart from this, I saw a DastanGoi performance by Sikander Khan. It was good and could’ve been better. I am super inspired to do more to support more artists.

5/ Got Paras Chopra’s Book
Yet to read it fully but love his work and I am excited that he’s poured his ideas in a book. Also see this deck.

If you point out three mistakes in this post, I will gift you a copy ;P

6/ “The world was made by people who gave a shit”
I dont know where I read this first (I suspect, some tweet by Toby) but I have been thinking a lot about this. At work. At personal life. At everything else. I really want to be the person who gives a shit.

Contrast this to how we are trained and taught at India. Jugaad. Chalta hai. Need to fix this!

Next time you see me saying “koi baat nahi”, please tell me about it and I will fix it.

7/ Antler Next 100
Like I spoke last week, Antler released their Next 100 report. We at C4E got together and chatted on it. Lots of lessons for me. Need to convert those into action. AK, if you are reading this – do your thing.

8/ AI Experiments
I have been thinking if I should go do somethings with AI by myself. In the last few years I have not done anything by myself. I have only got things done. Which has served me well, TBH. I learnt the art of delegating, I groomed some folks and overall we are at a net positive.

However with AI, I have this FOMO like I had with Crypto and Web 3. So, I want to give in and do something by myself. Just that I dont know if I have the time to do this. I mean there are more urgent battles to fight – Meru, C4E. And there are other Shauqs (of book2, poker, pool, films etc.).

Or may be I can take one of the battles and use AI to ship something?

TBH, I dont know what I would do. Let’s see.

9/ Brain Games
I’ve been playing Peak, Lumosity and Elevate lately.

I dont know if these make a difference to anyone’s life but I do play these. I like the idea of challenging myself.

I used to play these long ago and it’s interesting to see that I am not doing as well as I did 3-4 years ago. Maybe I will get used to those games and become better? Or maybe these games actually work? Who knows!

Anyone has any experience here?

10/ Clean My Notes
I take a lot of notes. And in the last 2-3 weeks I have not organized those. I need to work on that. So I will do a time block and do that. #sgtodo

So that was from the week!
Phew!

📷 Some Photos from the week gone by

Here are some photos from the week gone by.

I loved that I was at the beach almost everyday this past week!

🈺 The LARGE objective from the week gone by? And the next week!

2025 Plan and Book 2

Both haven’t happened. I will drop the 2025 plan.

On book 2, I have hit a random roadblock. I will unclog it. You will hear about the next steps on the update for Week 20.

☑️ What did I get done this week?

I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health. Last week was a tad better. I ate better. I still need to go to a skin doctor and the Foxo thing. But I was better. I will give myself a 0.
So, 0 there.

Meru. Good week. My co-founder was traveling and I had the baton. I think we moved the needle on most things. So that’s cool. A 0, tbh. I will give a 1 when we see progress.
So, a 1.

C4E. Some action. Again, I dont want to track this. Letting C handle the kitchen.
So, a 0.

Brand SG. AK has been releasing some of our conversations. I am sure it’s helping in some way. So, this is not really -1 this week. And no, it’s not even a +1 either. So, 0.
0.

People. I think +1. I was surrounded by friends and strangers and love and inspiration and all that.
So, a 1

Book 2. No action. For almost a month now!
-1

Shauk. Apart from mini CSS, no action on this. I didnt play pool, I didnt play poker. I didnt travel. Etc etc.
So, -1

So the overall score is 0 for this week.

Trends from the previous weeks: -4, -5, -5, -3, -2, -1
The max I can get is 7 in a week. Let’s see when I get to it.

📊 The tracker from the last week

I havent been filling the tracker properly.

Nevertheless, here’s it.

Lemme know what you see.

📖 Interesting Reads from the last week

I didn’t have a lot of time to read or reflect in the last week. But of the few things I read, here are some links…

  1. Paras Chopra’s slide deck. Link
  2. Shaan VP on Taste. Link. Staying on taste, I have bookmarked this by Utsav but yet to read. Taste has infact become a recurring conversation in my head.
  3. Shaan VP on Creativity. Link
  4. AK on her graduation. Link

I know I should read more, reflect more and write more!

🧠 Reminders from last week

This section captures things that I want to not forget. I will copy paste these week on week and track updates. I will also add these to SG’s Office.

Here are things from the past few weeks that I want to remember. And no, this may not be a comprehensive list. In categories.

  1. Long term
    • Professional pool / snooker / poker – no action.
  2. Health
    • Kitchen setup (incomplete)
    • Gym membership (incomplete)
  3. C4E things (I will stop tracking these things and have C do these)
    • C4E Base
    • Design
    • Borderless agency
  4. Shauk / Personal
    • Better dressed – lol
    • Use of money to buy time – on this!
    • Find love – lol!
    • Demand more from life
    • Adding this – speak better!

In case you know me, lemme know if I have missed something.

🥡 So, one thing that defines the past week?

Slack.
I am taking it easy. I need to do more. I need to remind myself that the day I dont work, I dont eat that day. Need someone or something to push me more to make me work harder and smarter. I am merely leaning on my people and I know they are working for themselves and at best, for us. But not for me. So I need to move my ass.

Come on, universe.

Oh and in the previous weeks, it’s been Getting back to action. Busyness, Action, Survive, Looking Up, Survival, Taste, Community, Respect, Money, People.

—
Phew!
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 01, 02, 03, 04, 05, 06, 07, 08, 09 (missed), 10, 11, 12, 13, 14, 15 (missed), 16, 17 (missed), 18

PPS: Please do point typos. Grammarly is not working well and I don’t have energy to cut paste edit this in some other spell check thing.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

PPPPS: I had almost skipped this. But thanks to AA, I wrote this. I am glad. I need more cheerleaders like her in my life. Will try and find them!

Wk 18-25 – Weekly Notes

Notes, thoughts and reflections from the 18th week of 2025.

9:38 AM,
May 3,
Starbucks, Versova

I am back to my spot at Starbucks. Most days I get this, cos I come at 8 AM. Listening to this as I write this. The one before this was this.

So, lets get going with it.

Before anything, a couple of things.

After I wrote the 16th week note, some people (notably, Pavithra) mentioned that they like that version compared to the structured one that I’ve been writing over the last few weeks.

Second, I want to retain the review. As much is this note for the world, it’s for me as well. So that.

So, this week on, I will do the unfiltered, stream of conscious thoughts first and then the review. Lemme know what you think.

💭 Highlights, reflections and notes from the week.

A/ Travel
Each time I go out to travel, I sort of get derailed. This is the reason why I decided that I will not travel at whims this year.

However, the moh of meeting M got the better of me (btw, it was her birthday on the 2nd). And even though I was with her for a week or so, after the trip, I have gone rogue. I am not working as much. I am not eating well. I am not keeping a schedule. I am not tracking things as well.

But then, I love being on the road.

So, I will have to find a way to manage work and travel. In fact as we go along and Meru picks speed, time will become even more critical. And that means I will have to find a balance.

Lets see how I do this.

B/ Snooker / Pool
The biggest epiphany of the week gone by was that I realized I could still play a sport at professional level. I just need to find a way and structure it.

For the uninitiated, one of the oldest secret dreams of mine has to been to play some sport at a professional level. And the other, win the WSOP ME.

So this epiphany gives me a hope that I could get to both those! Just that I wont be able to pick this up for some years, to be honest. At this time, the priority is something else. But I will keep this “dream” alive and get back to it.

Oh, reminds me – my Everest dream and billion dollars dream. Sigh!

C/ Course on Camera
I finally recorded a course on camera. For Meru.

I don’t like it, to be honest. I hate seeing myself on camera or on a screen. And I hate that you charge to give the gift of your knowledge.

But I know its important. And needed. And it will help people. Plus its for a larger cause. So that.

And now that I have broken my course virginity, I need to get better at it. I even reached out to Riya to help me better with my voice. She told that I will have to invest 30 odd minutes everyday. I know it will be tough. I will anyway try and get better at it.

If you’ve seen me on camera, please do give me feedback on how I can improve.

D/ Diet Coke!
I restarted with Diet Coke. And, I LOVE IT!

I had some Coke Zero at BKK but I didnt like it at all. This one, I love!

Since I restarted, I am averaging more than 4 a day. I know its a lot. I will bring it down to more acceptable levels. Let’s see when and how.

PS: This is temporary. I will quit it again. On June 1. Marking on my calendar.

E/ Weekly chat with my people
Instituted a weekly chat thing with my people where I will try and be a more active participant in their lives.

For me, most of these people are work people. I tried to do this with friends (stole this idea from Hareesh Sir) but none of my friends showed any interest.

PS: I know that most people like solid boundaries between work and personal life. I dont. And I know some of my people at work may want these boundaries. And I am ok.

F/ Shilpa Desai
Met Shilpa for a brunch.
And realized that I need to invest as much as I can in finding more incredible people like her that I can be around.

The intent with these is to learn from them.

While a meeting may not give me deep insights about work and life and all that, the way they conduct themselves teaches a lot. For example, Shilpa is ALWAYS ahead of time. She doesnt touch her phone when she’s with anyone. She doesnt take notes per se but she remember things.

So that. If I ever get to work on Party of 9, I will want her on the first one.

G/ SO
Made some progress on this.
Early days.
Lets see where this goes.

H/ Twitter
Ever since I took it “pro” only, my frequency of tweets has gone down.

Not a good thing. Twitter has been my number 1 expression medium and goto place for a long time now. I’ve met some of my closest friends there (Hello, Krishna)! And I dont like that my usage of it has reduced.

I will try and fix it.

Thing is, its tough for me to filter out my stream of thoughts. And thus when I publish on twitter now, am thinking about what to write. And by the time, I’ve thought of it, the moment is gone!

I/ Language
I have promised Seema (from Starbucks) that I will work on improving my language.

Blame it on my background in events and growing up in Jamna Paar, I use very rough language and I use a lot of cuss words and I want to change that. No, no one minds in this day and age. But I want to practice self-control.

The promise is that I will only use that language that I can use in front of my parents.

Next time you see me use coarse language, please point out.

J/ Water Fast for 48 hours
I am writing this on a Saturday. My plan is to only have water, coffee or Diet Coke today and tomorrow. Or maybe Kombucha. Let’s see how this goes.

Update from Sunday. I couldn’t do this on Saturday. Will try on Sunday (today). It’s 8:35 AM and I am yet to eat anything. I am sipping on to coffee with butter.

K/ Naptick
This is the labour of love of two people who I REALLY care for.
V is one.
The other is in stealth.

I’ve known about this since the idea came into being. And now they seem to be ready to ship to the world. And that’s incredible! Love when people I love do great things!

PS: On this, C4E was an early partner to the team. A large part of work was done by Pavithra and team at CoLab.

L/ Read Antler’s Next 100 Report
Got a lot of ideas.
Made my people read it.
Got them to spot ideas.
Will jam with them and see how it can help them.

M/ House
I think I am done with the current place I live at. Multiple reasons. The biggest one being unreasonable neighbors. My landlord is brilliant but the neighbors, meh!

I need to find a new one.
And I need to also figure the money situation for that. So that.

Related: I have some stress on the money front. The thing is, for the last 10 years, I have not been able to get out of this funk. And I dont know what to do. I will not lie here, it does take a toll. However I think I am lucky that I can manage. As Vanita says, I am a survivor. More on private notes.

N/ The Psychology of Human Misjudgment
This talk by Charlie is among the best that I’ve ever seen.

I want to initiate a project C4E has rolled out a project where we invite someone to build this into a video (using AI tools) that is palatable for young people, in India.

C posted about this on linkedIn.
Any of you wants to take a shot?

O/ C4E started a new project with AD
AD and I have been partners at Podium. And when we decided that we want to not continue with it, we parted ways.

Ofc, we remained friends. If nothing, the friendship grew stronger!

So, when he came to me a few days ago seeking help for a project around personal branding, I had to jump in! Put him in touch with C and FV for it. Hope it works out!

That’s about it from the week.

📷 Some Photos from the week gone by

Here are some photos from the week gone by.

Lemme know which ones do you like.

🈺 The LARGE objective from the week gone by? And the next week!

2025 Plan and Book 2

Both seemed to have been derailed.

And I concede. I accept that I will probably skip plan for 2025.

I will however restart book2.
I will use Miro and a wall of my house to get it done.
Next week, you will see some action.
If you don’t, PLEASE hold me accountable.
cc Pradeep 😀

☑️ What did I get done this week?

I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health. It has been a terrible few days with health. I will fix it from here on. Today’s fast could be the starting point.
So, -1 there.

Meru. Made some good progress, to be honest. I am not entirely happy but I like where we are. So thats good. However I will still give myself a 0.
So, a 0.

C4E. No action. In fact, I may stop tracking this altogether in a few weeks.
So, a 0.

Brand SG. No action on this either. I did record some podcasts with AK, but I am nowhere close to where I want to be. So, I will continue to be harsh on myself and give myself a -1.
-1.

People. I am tempted to give myself a +1 for choosing M and fam over work and other things. But I dont want to be “kissi ke itne pass” that I forget others. I can also give another +1 for burying an old hatchet. But again, I will be harsh.
So, a 0

Book 2. No action. For almost a month now. 🙁
-1

Shauk. No large action here either.
So, -1

So the overall score is -4 for this week.

Trends from the previous weeks: -5, -5, -3, -2, -1
The max I can get is 7 in a week. Let’s see when I get to it.

📊 The tracker from the last week

I havent been filling the tracker.
I got back to it properly on 1 May.
It wont have a lot but here’s a screenshot.

Please tell me what you notice.

Oh, I’ve made it private.
Why?
Well, I have started to add more context to it that I may not want to share in public. If you still want access to it, please let me know.

📖 Interesting Reads from the last week

I didn’t have a lot of time to read or reflect in the last week. So I will skip this.

🧠 Reminders from last week

This section captures things that I want to not forget. I will copy paste these week on week and track updates. I will also add these to SG’s Office.

Here are things from the past few weeks that I want to remember. And no, this may not be a comprehensive list. In categories.

  1. Long term
    • Professional pool / snooker / poker
  2. Health
    • Kitchen setup (incomplete)
    • Gym membership (incomplete)
  3. C4E things (I will stop tracking these things and have C do these)
    • C4E Base
    • Design
    • Borderless agency
  4. Shauk / Personal
    • Better dressed
    • Use of money to buy time
    • Find love
    • Demand more from life

In case you know me, lemme know if I have missed something.

🥡 So, one thing that defines the past week?

Getting back to action.

Like I said, each time I travel, I go down the slope of inaction. I am trying to get back to action.

In the previous weeks, it’s been Busyness, Action, Survive, Looking Up, Survival, Taste, Community, Respect, Money, People.

—

Phew!
I missed last week and it’s good to have written this.
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 01, 02, 03, 04, 05, 06, 07, 08, 09 (missed), 10, 11, 12, 13, 14, 15 (missed), 16, 17 (missed)

Wk 16-25 – Weekly Notes

Notes, thoughts and reflections from the 16th week of 2025.

Wrote this on my way from BKK to BOM. On board 6E1052.

This is the weekly review, after about 10 days. I missed the last week cos I was on the road. I could’ve written, to be honest, but I didn’t want to. Call it my laziness or procrastination but I did not write, even though I could have squeezed time to do so.

I was gonna miss this week too, cos, well, travelling again. But then I didn’t want to miss it two times in a row and thus here’s a note. 

And no, this will not follow the regular review template that I had come to appreciate and build over the last few weeks. I can use that but I wanted to get back to freeform writing without any plan or thought and dump things! 

So, over the last few days (since the 13th), I’ve read nothing, written nothing, saw no TED talks (not even Naval’s podcast). I worked very little (like 4 hours, maybe in the last week), slept little, and walked a bit (I averaged 10K steps (less than 13K planned). Oh, I ate a lot, and realised some things while I was at it. And I will talk about those here. 

Let’s go!

A/ Am still a boy who loves boy games (like pool, poker etc.) and am not even good at it. 

This epiphany happened to me while I was playing pool with VG at a posh-ish watering hole (The Sitting Room, or The Corner Cafe or something). 

It was late in the evening and patrons were having their beers and chatting and all that. I was playing pool and out of nowhere, it dawned onto me that I love these boy games – you know, Poker, Pool, Counter Strike and all that. And no, I am not good at any of those. I am just about average on my best day and subpar on most. And yet I love those games. Am far from Dude Perfect but I would love to be one of those boys. Maybe I’d pick one of these things and go all-in on that? Maybe Poker? It has revenue opportunity too, if I become better. Just that I don’t have the talent or the mental discipline to play like a pro or even a pro-am. The only way I would do well would be deliberate practice and that will need money and time. So, at this time, maybe not. Maybe when I am “retired” 😀

But the epiphany was helpful to have. I knew it deep down but it was good to see its surface. 

Oh, and no, I don’t like to watch sports. I am more interested in being an active participant. Maybe this is why folks invest in fantasy leagues? 

B/ Coke 

I had a LOT of Coke Zero.
Not Diet. Zero. 
And I didnt like it. But I had a lot of it, in absence of anything else. I could have had coconut water but you can only have so much of it. And I didnt want to have beer or anything alcoholic. 

BTW, this is worth mentioning because I hadn’t had a coke since Dec 2024. About 4 months. And I am the kind to shower in coke! 

And here’s my resolve. I will not have soda while I am in India. Lol. 

C/ I can’t take good photos. 

Here are some that I would like to flaunt. 

But I wish they were better. Maybe I need to hire someone to teach me how to take better photos. Or maybe I should find an editor and get that person to edit whatever I click. 

Any thoughts on this? 

D/ I need to work on my health.

I was at this market night with some 15 people and some kids. They took a photo of the group (I am not in it – I escaped ;)).

When I saw the photo, I realised that the only person closest to being healthy in that group was Vivek. And to be honest, he too needs some work around the edges. And it was scary and eye-opening. 

Not that the eye hasn’t opened in the past. Not that I haven’t had these health epiphanies. But the thing is, it’s high time. I am 42 and I can see old age screwing up with me. Plus, my skin seems to be giving in and I need to cure it, lest it fucks with my already tiny self esteem. So that. 

Oh, I spotted an incident in the flight and realised how inadequate we are to handle anything medical while in flight. So, I will also take a first aid course and carry the basics with me in the flight. #sgTodo

E/ The resolve to make more money is more stronger. 

Enough said. 

I need to do whatever I can to make money. Of course I want to stay within the boundaries of my ethos, values and principles.

I also need to work hard to get another passport. And I need to be able to have money in various countries. With Meru, this plan would probably get pushed by a few years but I have to find a way to live out of the country for a few years, if not for good. 

Oh, its funny that what I’ve wanted from life has not changed since I was a child – money, health, experiences etc etc 

F/ Was off Social Media 

I was only on email, slack and linkedin. And that too as less as I could. 

I was not on the news, twitter, instagram or anything else. I am glad to report that I was mostly successful at it.

To be honest, I did see some posts when some work required me to (but I was logged off). But that was that. I think that’s one #win from the trip. 

Now that I am gonna be back on social, I will make the shift and use it only for work. Made the announcement already. And I will not have social apps on my primary phone. I will get a new phone where I will have these apps. 

G/ Garmi

I just can’t do garmi. 

I can stay hungry. I can walk a lot. I can tolerate any shit you throw at me. But I can’t do garmi. I know this is a first world problem and I saw almost everyone be ok with the weather – from kids to oldies to everyone. But I wasn’t able to think straight most of the time. 

Made me think – how do I survive in Mumbai. The thing is, I don’t, on most days. Most times I am ranting about the heat and humidity. And then when I am not, I have spotted ACs and places that allow me AC. That reminds me, I need to talk to folks at Rentomojo to fix ACs at home. #todo

H/ Family thing 

I had a few chats at home and they weren’t the best. And I can see my parents sinking. And I don’t know the solution. I will probably move them to Mumbai or I will move to Delhi. Let’s see. 

It really sucks that you live all your life with your folks, see them as the source of strength that you take pride in, and then at a point in time, you are forced to accept that they will wither away. 

I know I can’t do anything about it. I know this is acceptance that we need in life. I know this too shall pass. 

Oh, coming to my life per se, I wouldn’t want to be seen as frail, unwell, drifting away to anyone. 

To be honest, no one cares. And anyway I don’t care about anyone but Sonali or Myra. I can hide myself from them. To be honest, even Myra wouldn’t care for that matter. Kids are a malleable bunch and they move on fast. Maybe some kids from Village would stay around. Maybe I would want them to stay around. But, again with them, my past has taught me that folks from work tend to move on faster than you imagine. I don’t want to keep repeating sorry tales of my experience with people but it’s something that I need to think about for sure. 

I/ Space

I’ve realised yet again that I need my personal space. I may not use it a lot but I love the idea of having space. I want to ensure that I have my bed, my room, my whatever at each place I go to. Something that only I have access to. Like a secret room or something 😀 

I don’t know why or how this want has happened to me. I didn’t grow up in a place with a lot of space. I’ve never had a fancy house (apart from that 2-year window when my income to mehangai ratio was tenable and that short window when I lived in Vivek’s house). Plus, most times I’ve travelled, I have had to share rooms. Plus, lately, I’ve had to give a lot to keep people from the village happy and close.

So, I don’t know how or where this want and need for space happened to me. 

Maybe worth meditating more over. 

But the point is, I like space. And I can’t do well when things are crowded. So, this rules out public transport (apart from flights (I am writing this from a cramped seat of a plane), hostels and other such things. 

More on this some other day. 

J/ When I travel… 

Continuing on the space thing, in this 7 day trip, I slept on 4 different beds. This means I have packed and unpacked at least 5 times. 

And I hate this feeling of being a nomad when I am on a chutti. I am a nomad enough in real life and I want to not have the same feeling when I am traveling for leisure.

Ofc, while I am travelling for work, I know I have to do this. But when I am on a chutti, I want to take it easy and not run by the clocks of hotel check-in and check-out.

Next time on, I will ensure that either I am on a road trip where I am living the camper life or I stay put in one hotel / location. 

I know this extreme thinking may not be ideal if I want to see the world (imagine going for a Euro Trip – covering 10 countries in 15 days). So, I am ok to miss on things. Fuck the FOMO! I will only do this pack-unpack-pack-move routine in rare conditions. 

Ofc, some people enjoy this moving around like a sport. I don’t. 

Ofc, this is a very first world issue. But I am now a first-world resident and I better live with the reality.

K/ People 

I love people. And I love to help them. I was telling Farheen that my love language is your success. Your = people I love. 

And I need to find a way to enable more people around me to do more. Maybe I should carve out time for specific things? Maybe break them into tiers and funnels. Lol. Will think more on this. 

Oh, I also removed a lot of people from calendars and other places where I tend to save things at. This means that I am removing some people from my life. 

L/ Bored of not working 

I think on the 5th day of the trip (friday I think), I was at a point where I was bored out of my wits of not working. And I craved to get back to work.

I don’t know how people tend to retire. Maybe they reach a point where they want to do something meaningful without the hassle that comes along with work. 

Would be useful to think about. Especially in wake of the Meru and H above. 

M/ Flight snafu

I am on a 5 hour flight and I think I need to fly better airlines. I miss Vistara 🙁 

I dont want to get into too many details but I was on a narrow body aircraft of a low-cost carrier (Indigo) for a 5-hour flight and it was hell. Passengers were rude, drunk, bickering over small things. Air Hostesses were inept at handling 180 people for 5 hours. Service was shit.

The person next to me complained of chest pain and he was visibly in distress. The air hostess gave her an apple and a paracetamol!

I mean, really?

What about talking to the captain to ground the aircraft? What about emergency landing? Someone’s life was at stake!

Anyhow. Not my monkey. Not my circus. And again, first-world problem ;p

N/ High-trust society 

I’ve spoken about this a lot in the past that once you eliminate reasons for mistrust, life becomes better. This has been a guiding philosophy lately. And I saw that in action in Bangkok. And in the flight (the snafu I mentioned above).

Once you are in a high-trust place, you automatically do more. You automatically start to do more things.

Oh, same with AC. If you are in a place with AC, your productivity goes up. Lol. 

I must build high-trust environments. And I know there would be some agents who would try to game these and it’s ok to build these despite this. You know, tax. But I will index on this. At least at C4E, we eliminated this challenge by overcommunicating and offering favorable payment terms to our collaborators (two sources of mistrust).

As I scale and do more, let’s see how I build this.

O/ Other things from my notes that I wanted to talk about 

  1. On the 15th of April, some years ago, I got myself sgElectra. Till a point in time, I celebrated the birthday with great fervor. But not anymore. 
  2. In continuation with J above, I have taken this note on my notes that “ 1/ Need to be less sore. There are many things to do as I look forward. The past is gone. And I need to move to the next”. On this, most times I am not sore, to be honest, but there are times when I feel I need to practise equanimity even more. 
  3. Parenting is not for me. I saw Shilpa in action and I realised that I am glad that I get to parent Myra and Mira from far!

I think this is it. I am sure there must be more notes. Maybe at a later time.

—

So, yeah.
This is it.

I am back to regular programming from tomorrow. And that means, more reviews.

Lemme know what you think.
See you around.

Oh, and this too shall pass 🙂

PS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 01, 02, 03, 04, 05, 06, 07, 08, 09 (missed), 10, 11, 12, 13, 14, 15 (missed).

Wk 14-25 – Weekly Notes

Notes, thoughts and reflections from the week gone by.

Morning!
Started writing this on Saturday (April 5) and

This was probably the fastest week of 2025.
And I am glad that it’s over.
Here’s my review for the week gone by.
Oh, I am listening to this as I write this.

🈺 The LARGE objective from the week gone by? And the next week!

I was to work on the 2025 plan and Book 2.

This has been consistent objective for the last few weeks. However, I have not been able to make any progress on these.

I can blame it on a lot of action at work. Actually, more than action, right now, its discussions and deliberations. I am hoping that once we have a team, I would have lot more time on hands. But as someone who takes pride in my ability to juggle things and do multiple things, this should have been easy for me. I need to find a way to solve this conundrum.

Anyhow, to summarise, I didnt make any progress on either of the goals. I need to buck up. I need to push myself more.

And like last time, I acknowledge that I didn’t work on these two.
I will try this week.

Moving on…

☑️ What did I get done this week?

I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health. It was a terrible week. Sunday was the worst. I dont know what came over me. But I am back. Other days saw me with lack of sleep, eating kachra, no walks (except one day) and even happiness was questionable.
So, -1 there.

Meru. A lot of action here. Nothing specific in terms of what I can talk here.
So, a 0.

C4E. No action TBH. C is running the kitchen now. I am merely supporting. I have nothing to report here.
So, a 0.

Brand SG. No large actions. I did use AI to build some posts (will link further in the post) but nothing apart from that. This needs to more VERY VERY fast. So, I will be harsh on myself and give myself a -1.
So, a -1.

People. This was a clear -1. I did a few things that I shouldnt have. I mean I wont do them differently but I didnt know that it would have such large impact on people I care for. Apart from that I met some really interesting people that I look up to. So, if not for the snafu, I would have been a +1 on this.
So, a -1

Book 2. No action.
-1

Shauk. No large action. I am gonna travel to meet M. Maybe that counts? Maybe it doesnt. When I am evaluating myself, I want to give myself a harsh -1.
-1

So the overall score is -5 for this week. Same as last week.
Trends from the previous weeks: -5, -3, -2, -1
The max I can get is 7 in a week. Let’s see when I get to it.

📊 The tracker from the last week

Here’s the tracker.

What do you notice?

For me, the highlights are…

  1. I’ve stopped tracking my twitter updates. I think I can skip tracking this. I am habituated to write these. Lets see.
  2. A couple of days were not as good as I would want them to be.

What do you see?

📷 Some Photos from the week gone by

Here are some photos from the week gone by.

Not too many. Blame it on a busy week.

📖 Interesting Reads from the last week

I didnt have a lot of time to read or reflect in the last week but here are some that I did read…

  1. Naval’s podcast with Chris Williamson. I am at an hour and 30 mark. Took many many lessons. Saved some here.
  2. Akanksha Pandey’s March Reflections.
  3. This twitter thread explaining Kun Faya Kun
  4. How I’ve run major projects by Ben Kuhn. Here. At some point, I must write something similar. From Ben’s website, I spotted this post about how to write cold emails by Sriram K.
  5. This tweet by Erik
  6. This post by Morgan. A couple of quotes worth keeping are “The person who is desperate for attention and acceptance from a group of strangers is hardly different from the person begging for money on the street” and “The wild thing about all this effort is how easy it is to overestimate how much other people are thinking about you. No one is thinking about you as much as you are. They are too busy thinking about themselves.”

Next week on, I will also share a list of things that I share in my groups. I may not read all of those but I am sure it would be useful.

💭 Highlights, reflections and notes from the week.

Here are some from this week.

A/ Ankesh Kothari
Met Ankesh and as always, it was incredible to meet him. Among other things, he asked C and I this – “If you had to have dinner with any 3 people from history, who would they be? The answer shows who your heroes are. Then deconstruct what about them resonates, and you will have more clarity on your self.”

My dinner guests would include Steve, Charlie and Charles. Each is different from another – one was an individual poet, other was an investor and the third was an org builder. I should think more on this.

Who would be your three dinner guests?

B/ Rana Sir
Met Rana Sir for something. Went to his home. I almost didnt go but C reminded me that I need to. And thus, I went. As always, it was a brilliant three hours that I spent with him.

One of the things that came out of that meeting was my articulation that if I get physical proximity to young people, I can literally change their lives. Assuming they are willing to submit to me and they are willing to work hard. And then the follow up thought (that I didnt articulate to sir when I met him but was important) – that may be I am destined to be a coach and not a player. I am gonna be at best a Drona (not Eklavya, not Arjuna), a Ramakant (not a Sachin), a Coach Carter et al.

Something to think on. #currentThings

C/ Starbucks induced serendipity
I was at a random Starbucks far from home and I bumped into a classmate from MDI. And I used the opportunity to tell him about Meru. And about C4E. I dont know what would come out of that but it was incredible to have that farce-less chat with someone who knows me since 2004!

D/ Akanksha Pandey’s March Reflections.
One of the best pieces I’ve read in a long time. You must read it. I took a lot of notes. I learnt a lot about myself. I learnt a lot about AP. And thanks to this post, I have started to make public posts about what am thinking about. You may search for those here.

From her note, here’s a quote…

Fear, self doubt, self sabotage, procrastination, addiction, distraction, perfectionism… all can be overcome with stupidity, stubbornness, delusion, blind faith, obsession, arrogance & optimism.

PS: For the context, I had interviewed her for a role with me and she rejected me. Which is ok. But I’ve stayed connected and boy, am I glad! I knew that she would have pushed me to do more if I could get her around. But then as long as I am learning from her even from a distance, I am ok.

E/ Experiments with AI
I’ve been playing with some tools. Wrote two posts. Both via AI. I dont know what traffic would they get me. But it’s amazing that I can churn more content, faster. And I dont see a dip in quality!

I am also pushing C4E and Meru teams to become faster and better with the use of AI. We’ve made some strides. Commendable is AK and team’s foray on Labs with CQ. And then some more.

The ambition is that we would all be AI-enabled Centaurs (in words of Mihir) in the times to come and faster and sooner we get to that, better it is!

F/ Naval’s podcast with Chris
I have a 100 notes on this. I will make a separate post on it. At this time, I am saving my notes here. While I’ve captured this above, this needed a section in itself!

G/ Things I stand for.
Made a thread. I will update it as and when things change at my end.

To be read alongside Work With Me. And also see this photo album where I upload things that are important to me.

H/ People Snafu
I said something about someone that I know I shouldnt have. I cant get into details but I must write.

So, when I said what I said, I assumed what I said was innocuous, harmless, action-induing (I love to err on the side of action). That’s how I talk to people.

However, things were taken out of context, things were assumed without asking for clarification and then I was spoken in a not so cool tone.

I understand why I was spoken to the way I was spoken to. My actions hurt the other person. But then it was unintended. It was supposed to be a nudge in action and all that.

Anyhow. I am rambling. At this time, I know I didnt make a mistake. But I know my actions caused hurt. So, I am unequivocally sorry. I will try to do better.

I/ A-List Assholes
First. What is an A-List Asshole?
Someone who thinks they are A-list talent and are Assholes on top. They may or may not know that they are assholes!

Think of the most obnoxious, rude, unkind, tantrumy sports superstar or filmstar. And then port that person to the world of startups. Think of the rockstar coder that you know who’s also a bully. Steve Jobs would probably qualify to be an A-List asshole.

So, I was to interview someone for a client. And the guy turned out to be an A-List Asshole. I couldnt interview him (we couldnt agree on a calendar) but from the conversation, it seemed that the guy was heavily inspired by Silicon Valley types and was misplaced. Or may be I am misplaced. Irrespective. It was not going to work out. And thus I quickly retreated.

That’s a thing that I need to work on by the way. Stay away from A-list assholes. While it was ok for Steve to be one, in this day and age, I dont want those.

J/ Online selling Gurus
Met someone who told me about the work of these online gurus. You know people like Sadhguru, Robin Sharma, Brian Tracy, Tony Robbins, Dandapani, Dave Ramsey, Russell Brunson, Harv Eker, Chris Chroft and others.

For all the interest I have in cults, it was incredible to learn that cults and these sales conversations tend to be the same!

More on these some other day. But it was important to write and track.

K/ Venture Studios
I need to push C4E into becoming a venture studio. I’ve been reading about the likes of Tiny, Recurse, Late Checkout, Bending Spoon etc. Some of these may not be venture studios in the traditional sense but I like the idea of a small team building many things together.

Again, with Meru on the horizon, I may not get to do this with my time but I can nudge my kids!

Oh, here’s a thing. Most of my ideas are old ideas that I’ve been on since I was a child! I need to find a way to ship more and do more. I mean this venture studio idea, I’ve been on it since the beginning of time!

L/ 12K Steps #in2025
Made a bet of 50K with Annkur that at the end of this year, I will have averaged 12K steps. I made a similar bet with Subhendu. Let’s see.

This also reminds me that I will not have climbed the Mt Everest by Jan 1, 2026. Sigh.

M/ Other things that I want to capture but I may not spill too many words on…

  1. Found money on the road, two times, on one single walk. And I was listening to Naval’s podcast while I found that. Maybe that’s a sign!
  2. While listening to Naval, I was left thinking, should I get into podcasting fulltime?
  3. Implemented Paras Chopra’s TDL at C4E. See this tweet. Been 5 days and so far my score is 0. Lol!
  4. Met some clients for C4E for quick meetings. Not to pitch anything. Not to sell anything. Only to say hi. It’s incredible how many people have supported me on my journey! Eternally grateful.
  5. My back has started to give me trouble. I need to find a chiropractor or a masseuse. I dont want to go to a doctor. The skin thing is also spreading. So that needs fixing.
  6. Met Paras and asked him a few questions about this business. Must push him more.
  7. The number of times I wore pants and traveled this week to Nariman Point – I am reminded why I didn’t do the “regular life” all this while. Once we get an office, this will hopefully get fixed!
  8. Been thinking about US tariffs. Saw some videos. Read some but I am not able to wrap my head about how it would impact and what would the second order effects be. If you are aware, please share and help!

🧠 Reminders from last week

I am adding this section. To capture things that I want to not forget. I will copy paste these week on week and track updates. I will also add these to SG’s Office.

Here are things from the past weeks that I want to remember. And no, this may not be a comprehensive list. In categories.

  1. Health
    • Kitchen setup (incomplete)
    • Gym membership (incomplete)
  2. C4E things
    • C4E Base
    • Design
    • Borderless agency
  3. Shauk / Personal
    • Poker
    • Better dressed SG
    • Use of money / time
    • Love
    • Demand more from life

In case you know me, lemme know if I have missed something.

🥡 So, one thing that defines the past week?

Busyness. For nothing. Going forward, I will change this.

In the previous weeks, it’s been Action, Survive, Looking Up, Survival, Taste, Community, Respect, Money, People.

—

Ok!
This is it for the week gone by.
Late by a day but here nonetheless.
Lemme know what you think.
See you around.

Oh, and this too shall pass 🙂

PS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 01, 02, 03, 04, 05, 06, 07, 08, 09 (missed), 10, 11, 12, 13