Hello hello!
I am back!
I missed week 9. I was unwell and thus I didn’t publish. I could have but it takes like a few hours of active thinking to get this going and I didn’t want to a shoddy job at it. No, I am not for perfection but I am definitely for putting in the effort and I know I was in no shape to put in the effort. So that.
The other thing, no one asked.
So much so for writing in public, and attempts to build an audience!
Anyhow. The point is, I am back to writing.
A lot seems to have happened in the last 2 weeks. And yet nothing seems to have moved. You know what I mean? Everything is happening at once and nothing is happening at all.
More in the next few paras…
🈺 What I was supposed to do in the week gone by. And my report on the same.
A/ 2025 plan.
This remains open. We are now officially in the third month of the year. I’ve never been this delayed with this plan. May be I will take a day off this week and do this?
B/ Health
I have a LOT to report in this department. I got myself kitchen things. After I think 7-8 years. The last time I had a semblance of a functioning kitchen was when Sonali and I lived together in Ghatkopar. Once she moved on, I haven’t had the kitchen things.
I am building it back. I don’t like it to be honest but I need to live long and be healthy while I live long.
I am also adding some more ingredients to what I eat – things like Protein, Oats, Almond Milk, Sattu, Turmeric, Chia Seeds, ACV etc. I’ve built a habit of blending a lot of these things in a grinder and eating / drinking what comes out of it.
Been doing it for 3 days now and so far it seems to be ok.
Oh, the trigger for this was the latest episode of food poisoning. I fell sick and missed a few events. And that’s when I decided I’ve had enough of this life. Oh, I have activated this channel where I will upload EACH thing that I eat. And do read this from my clone.
I just need to add a gym and workout and I think we would be ok.
☑️ What did I get done this week?
I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.
At this point, the following things are important to me (I know too many but…) and these are IN ORDER.
- Health
- Meru
- C4E
- Brand SG
- People (Family, Friends, Strangers, etc)
- Book2
- Shauk (Music, Films, Poker etc)
Health – Started to set up the kitchen. Will try and get a cook. And like I said, will add some workouts. I’ll give myself +1 on this.
Meru – This is new. I am adding this on top of C4E. At the time, we are setting up the business and this means there’s a lot of work – team, processes etc. On this a lot is getting done, thanks to Hareesh Sir. I will give myself a 0 on it.
C4E – I am not very active on this any more. The only thing I do now on C4E is take care of my people (mentoring, coaching etc) and service long-term relationships (clients that are now friends and I am invested in their success). The other critical areas (running the kitchen etc) have been taken up by others.
Over time, I want to stop reporting on this. But I may not be able to. C4E is the only thing I’ve created and probably the only thing I am attached to. With or without my running it like a business. Think Berkshire and Warren. I will give myself 0.
Brand SG – Recorded many conversations. For C4E, for Adulting, and for Meru. The first guest for The Otpmist’s Manifesto is decided. So good overall. I will give myself +1.
Now, need to find a way to build distribution.
People – Did nothing. -1
Book 2 – No action. I just need to carve out time to send prompts to Cluade. So, -1
Shauk – Nothing on this. So, another -1
So the overall score is -1 for this week.
The max I can get is 7 in a week. Let’s see when I get to it.
Added this to my tracker too.
📊 The tracker from the last two weeks

You’d spot a lot of reds. And greens. Blame it on food poisoning. I mean I think it’s food poisoning. I didn’t really go to a doc to check. My aversion to doctors is a well-known thing!
The point is, I was unwell. And that left me with some down days. And that affected how I live and work.
📷 Some Photos from the week gone by
Here are some photos.
This one is a mix of app screenshots and photos that I took. Do check out some of the sunset pics and videos. Absolutely bombs.
📖 Interesting Reads from the last two weeks
- Sam Altman on the shortness of decades
- Anu on Taste.
- This podcast that I shot with Sheba Maini a few years ago.
- This video. I love this father-son duo. While you are at it, see this too.
- Urban Poors are back. Must read.
- Warren Buffett’s letter. Here. And here are my notes.
- Prof Bakshi in all his glory :d
- Hardik’s letter on his sabbatical
- This INSANE document about Brand that Sonam shared
I know there are more things I read and saved. But this is all I have to share at this time.
💭 Highlights, reflections and notes from the week.
A/ Starbucks
I am at a Starbucks as I write this. And I love that I am in the zone while I am here. I just need to build a space like this. At times I think I should start a coworking space. Other times I don’t want to. I may as well say, fuck it, let’s do it. And I may open it up. Anyone wants to partner up?
B/ Love
This is a big one. I think I am ready to find love. If I can find love. I mean I’ve been that romantic who believes that love just happens but it clearly hasn’t happened to me. I am unlucky like that (no am not crying about being unlucky – am VERY lucky otherwise).
Oh, and why do I want to find love?
Well cos apparently love is the fifth ingredient that you need in life to live long and thrive. Read this.
C/ From C4E to Meru
A large part of my time will now be spent on building Meru. While I do that, C4E will be run independently by Chandni, Anshika, Fareen, Kaushik and others. And they will be helped by our friends, colleagues, partners and well-wishers. I need to write a separate post on this someday. Not for others. But for self.
Oh, the other thing that has happened is that I now open Meru’s email before I open C4E’s. If this is not moving on, I don’t know what is.
D/ Spiritual SG
Lately, I have found myself to be very very spiritual. I find deeper meaning in the music I listen to, the actions I take, the people I meet and the decisions I make. I don’t know what this means or where I am going but this is new to me. I’ve been a transactional person all my life. I look at things from a problem-solution lens. And then I move on. Once I add spirituality to things, things change. So that.
I’ve been reading a lot of Kabir, Baba Farid, Buleh Shah, Rumi etc. I am not sure what school of devotion, spirituality, bhakti etc they belong to. But I like what I am reading.
E/ This tweet
I saw a couple of people I love get what they want. And that was incredible! This was easily the highlight of the week gone by. Do read it. Please 😀
F/ Films
While I was unwell, I saw a lot of films. Jack Reacher. The Runaway Jury. I don’t even recall the name of, or the story of the other 8-part series that I saw!
While vegetation is ok for a few days, I remembered that I wanted to make films. I will get back to it. I am not sure when I will find the time with all that’s happening but I will add this to the shauq column and get going.
G/ Mumbai
Here’s a thing. If you are young, ambitious and want to grow, you HAVE to be in Mumbai or Bangalore. No Delhi. No Pune. No Goa. No remote. While on this, read these two by Paul Graham – Ambition and Cities and Hubs. Of course, if you can go beyond India, look at places like Dubai, NY, SFO, Singapore and such places.
I know the world we live in is very connected and all that. But there’s some magic that happens when you shake hands and look at someone in their eyes. Hubs create magic that nothing else can replace.
Oh, this trigger came to my head because in the last few days, I’ve spoken to two really sharp young women who’ve expressed their desire to move from their cocoons to large hubs. In fact, I saw one really smart person move to Pune to join some startup that sells cheap Chinese knock-offs and it broke my heart. It could be a great career move but its life harakiri.
You will get limited as a person if you goto a place like Pune, Nasik, Kochi, Chandigarh, Indore, Jaipur, Ahmedabad (C4E Labs is based out of Ahd, btw) and all that.
Of course, if you are not ambitious, you can continue to “enjoy” the “quality” of life in these second-rate cities. But if you are ambitious and want to make something from your life, consider moving to a hub. Move to epicentres of action and not pine for the relaxed, remote life. You can relax when you’ve done what you’ve been sent here to do. And while the remote things may work for a few exceptional people, in general, for average folks, remote life is not worth it.
And I say this with all my disclaimers (edge cases, exceptions, strong opinions, power of youth, opportunity, privilege, life conditions, family etc etc).
And yes, the fuckery that “hubs” impose on you (bad infra, pollution, “fast” life, “struggle”) is 100% worth it.
H/ Space. Trust.
I realised that I want to have a large space for self. And then some space for my friends and family. You know, sai itna dijiye?
And thus I need more money. To be able to have a large space. And no, not on rent. But own. India sucks like that. Pesky neighbours look down upon you and question if someone is staying the night with you. I don’t know why we are such a low-trust society. And here I am – I put my faith and trust in even strangers.
So I need that. I will work towards that.
I/ Impermanence. Of loss.
Something happened at C4E that made us lose money (about 3 lakhs) and our reputation. As a team, we could’ve done better. We’ve taken our lessons. The largest for me is that I need to listen more to my gut and not give into emotions.
The biggest thing for me from this experience? Ensure that people directly involved are ok. And I second, do not add random processes so avoid such things from happening in the future.
No, I don’t want to get into too much detail. But the last word on this is, this too shall pass.
J/ Other things that I want to capture but I may not spill too many words…
- Looking forward to the workshop on Taste. On the 22nd. More here.
- The fact that I live away from my parents continues to eat at me. I don’t know what to do about it.
- Loved the connection between Baba Farid and me.
- Met a friend and gave him gyaan on how to manage life. I wish I could do more such sessions. Anyone else needs to put a structure to their lives?
- Plants remind me of Sonam. Starbucks reminds people of me. What else can one be reminded of? reminded by?
- I put this tweet offering help. Spoke to a few people. Must do this more often.
- cerebralquotient.com is gonna be live soon!
I think this is it. Was good to be back and writing! I really missed the joy this simple activity brings to me. Must do more of this.
🥡 So, one large takeaway from the week?
Survive. Survival. Surviving.
I think this is how I would summarise the last few days. This is what defines my week
In the previous weeks, it’s been Taste, Community, Respect, Money, People.
—
Ok!
This is it!
Lemme know what you think.
Gotta go.
See you around.
Oh, here are the previous editions: 01, 02, 03, 04, 05, 06, 07, 08, 09 (missed)
PS: This series of posts is inspired by Thej and his weekly notes.
PPS: Added emojis!