Tag: Sheba Maini

Wk 10-25 – Weekly Notes

Notes from the 9th and the 10th week of 2025.

Hello hello!
I am back!
I missed week 9. I was unwell and thus I didn’t publish. I could have but it takes like a few hours of active thinking to get this going and I didn’t want to a shoddy job at it. No, I am not for perfection but I am definitely for putting in the effort and I know I was in no shape to put in the effort. So that.

The other thing, no one asked.
So much so for writing in public, and attempts to build an audience!

Anyhow. The point is, I am back to writing.

A lot seems to have happened in the last 2 weeks. And yet nothing seems to have moved. You know what I mean? Everything is happening at once and nothing is happening at all.

More in the next few paras…

🈺 What I was supposed to do in the week gone by. And my report on the same.

A/ 2025 plan.
This remains open. We are now officially in the third month of the year. I’ve never been this delayed with this plan. May be I will take a day off this week and do this?

B/ Health
I have a LOT to report in this department. I got myself kitchen things. After I think 7-8 years. The last time I had a semblance of a functioning kitchen was when Sonali and I lived together in Ghatkopar. Once she moved on, I haven’t had the kitchen things.

I am building it back. I don’t like it to be honest but I need to live long and be healthy while I live long.

I am also adding some more ingredients to what I eat – things like Protein, Oats, Almond Milk, Sattu, Turmeric, Chia Seeds, ACV etc. I’ve built a habit of blending a lot of these things in a grinder and eating / drinking what comes out of it.

Been doing it for 3 days now and so far it seems to be ok.

Oh, the trigger for this was the latest episode of food poisoning. I fell sick and missed a few events. And that’s when I decided I’ve had enough of this life. Oh, I have activated this channel where I will upload EACH thing that I eat. And do read this from my clone.

I just need to add a gym and workout and I think we would be ok.

☑️ What did I get done this week?

I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health – Started to set up the kitchen. Will try and get a cook. And like I said, will add some workouts. I’ll give myself +1 on this.

Meru – This is new. I am adding this on top of C4E. At the time, we are setting up the business and this means there’s a lot of work – team, processes etc. On this a lot is getting done, thanks to Hareesh Sir. I will give myself a 0 on it.

C4E – I am not very active on this any more. The only thing I do now on C4E is take care of my people (mentoring, coaching etc) and service long-term relationships (clients that are now friends and I am invested in their success). The other critical areas (running the kitchen etc) have been taken up by others.

Over time, I want to stop reporting on this. But I may not be able to. C4E is the only thing I’ve created and probably the only thing I am attached to. With or without my running it like a business. Think Berkshire and Warren. I will give myself 0.

Brand SG – Recorded many conversations. For C4E, for Adulting, and for Meru. The first guest for The Otpmist’s Manifesto is decided. So good overall. I will give myself +1.

Now, need to find a way to build distribution.

People – Did nothing. -1

Book 2 – No action. I just need to carve out time to send prompts to Cluade. So, -1

Shauk – Nothing on this. So, another -1

So the overall score is -1 for this week.

The max I can get is 7 in a week. Let’s see when I get to it.
Added this to my tracker too.

📊 The tracker from the last two weeks

Here’s the tracker.

You’d spot a lot of reds. And greens. Blame it on food poisoning. I mean I think it’s food poisoning. I didn’t really go to a doc to check. My aversion to doctors is a well-known thing!

The point is, I was unwell. And that left me with some down days. And that affected how I live and work.

📷 Some Photos from the week gone by

Here are some photos.

This one is a mix of app screenshots and photos that I took. Do check out some of the sunset pics and videos. Absolutely bombs.

📖 Interesting Reads from the last two weeks

I know there are more things I read and saved. But this is all I have to share at this time.

💭 Highlights, reflections and notes from the week.

A/ Starbucks
I am at a Starbucks as I write this. And I love that I am in the zone while I am here. I just need to build a space like this. At times I think I should start a coworking space. Other times I don’t want to. I may as well say, fuck it, let’s do it. And I may open it up. Anyone wants to partner up?

B/ Love
This is a big one. I think I am ready to find love. If I can find love. I mean I’ve been that romantic who believes that love just happens but it clearly hasn’t happened to me. I am unlucky like that (no am not crying about being unlucky – am VERY lucky otherwise).

Oh, and why do I want to find love?
Well cos apparently love is the fifth ingredient that you need in life to live long and thrive. Read this.

C/ From C4E to Meru
A large part of my time will now be spent on building Meru. While I do that, C4E will be run independently by Chandni, Anshika, Fareen, Kaushik and others. And they will be helped by our friends, colleagues, partners and well-wishers. I need to write a separate post on this someday. Not for others. But for self.

Oh, the other thing that has happened is that I now open Meru’s email before I open C4E’s. If this is not moving on, I don’t know what is.

D/ Spiritual SG
Lately, I have found myself to be very very spiritual. I find deeper meaning in the music I listen to, the actions I take, the people I meet and the decisions I make. I don’t know what this means or where I am going but this is new to me. I’ve been a transactional person all my life. I look at things from a problem-solution lens. And then I move on. Once I add spirituality to things, things change. So that.

I’ve been reading a lot of Kabir, Baba Farid, Buleh Shah, Rumi etc. I am not sure what school of devotion, spirituality, bhakti etc they belong to. But I like what I am reading.

E/ This tweet
I saw a couple of people I love get what they want. And that was incredible! This was easily the highlight of the week gone by. Do read it. Please 😀

F/ Films
While I was unwell, I saw a lot of films. Jack Reacher. The Runaway Jury. I don’t even recall the name of, or the story of the other 8-part series that I saw!

While vegetation is ok for a few days, I remembered that I wanted to make films. I will get back to it. I am not sure when I will find the time with all that’s happening but I will add this to the shauq column and get going.

G/ Mumbai
Here’s a thing. If you are young, ambitious and want to grow, you HAVE to be in Mumbai or Bangalore. No Delhi. No Pune. No Goa. No remote. While on this, read these two by Paul Graham – Ambition and Cities and Hubs. Of course, if you can go beyond India, look at places like Dubai, NY, SFO, Singapore and such places.

I know the world we live in is very connected and all that. But there’s some magic that happens when you shake hands and look at someone in their eyes. Hubs create magic that nothing else can replace.

Oh, this trigger came to my head because in the last few days, I’ve spoken to two really sharp young women who’ve expressed their desire to move from their cocoons to large hubs. In fact, I saw one really smart person move to Pune to join some startup that sells cheap Chinese knock-offs and it broke my heart. It could be a great career move but its life harakiri.

You will get limited as a person if you goto a place like Pune, Nasik, Kochi, Chandigarh, Indore, Jaipur, Ahmedabad (C4E Labs is based out of Ahd, btw) and all that.

Of course, if you are not ambitious, you can continue to “enjoy” the “quality” of life in these second-rate cities. But if you are ambitious and want to make something from your life, consider moving to a hub. Move to epicentres of action and not pine for the relaxed, remote life. You can relax when you’ve done what you’ve been sent here to do. And while the remote things may work for a few exceptional people, in general, for average folks, remote life is not worth it.

And I say this with all my disclaimers (edge cases, exceptions, strong opinions, power of youth, opportunity, privilege, life conditions, family etc etc).

And yes, the fuckery that “hubs” impose on you (bad infra, pollution, “fast” life, “struggle”) is 100% worth it.

H/ Space. Trust.
I realised that I want to have a large space for self. And then some space for my friends and family. You know, sai itna dijiye?

And thus I need more money. To be able to have a large space. And no, not on rent. But own. India sucks like that. Pesky neighbours look down upon you and question if someone is staying the night with you. I don’t know why we are such a low-trust society. And here I am – I put my faith and trust in even strangers.

So I need that. I will work towards that.

I/ Impermanence. Of loss.
Something happened at C4E that made us lose money (about 3 lakhs) and our reputation. As a team, we could’ve done better. We’ve taken our lessons. The largest for me is that I need to listen more to my gut and not give into emotions.

The biggest thing for me from this experience? Ensure that people directly involved are ok. And I second, do not add random processes so avoid such things from happening in the future.

No, I don’t want to get into too much detail. But the last word on this is, this too shall pass.

J/ Other things that I want to capture but I may not spill too many words…

  1. Looking forward to the workshop on Taste. On the 22nd. More here.
  2. The fact that I live away from my parents continues to eat at me. I don’t know what to do about it.
  3. Loved the connection between Baba Farid and me.
  4. Met a friend and gave him gyaan on how to manage life. I wish I could do more such sessions. Anyone else needs to put a structure to their lives?
  5. Plants remind me of Sonam. Starbucks reminds people of me. What else can one be reminded of? reminded by?
  6. I put this tweet offering help. Spoke to a few people. Must do this more often.
  7. cerebralquotient.com is gonna be live soon!

I think this is it. Was good to be back and writing! I really missed the joy this simple activity brings to me. Must do more of this.

🥡 So, one large takeaway from the week?

Survive. Survival. Surviving.

I think this is how I would summarise the last few days. This is what defines my week

In the previous weeks, it’s been Taste, Community, Respect, Money, People.

—

Ok!
This is it!
Lemme know what you think.
Gotta go.
See you around.

Oh, here are the previous editions: 01, 02, 03, 04, 05, 06, 07, 08, 09 (missed)

PS: This series of posts is inspired by Thej and his weekly notes.
PPS: Added emojis!

110321 – Morning Pages

Wore pants and shirt yesterday. Here’s a report card. And of course, chats about other things.

8:26. Andheri. So, I wore pants yesterday. Which was as terrible as it sounds. It sucked like mad. Worse was that I wore a shirt to go with it. And that shirt did not fit me. I could not breathe in it. And that’s the shirt that was like a baggy fit for me. You know, loose. The kinds where I could stuff one more person in and still stay sane. I am that unfit. To a point that even Instagram is showing me ads of fitness clubs and gyms and all that. Kya hoga mera?

Anyhow. Morning Pages.

Yesterday was fun. I recorded my second ever video conversation ever (the first was I think with Mihir (Karkare) that we never released; thank God for that). This one was with Sheba Maini. She is brilliant. She made me talk about things that I never thought I was capable of saying out loud on the Internet. And she made me agree to come on a video. Wow.

If you guys need someone to coach you and give you direction, Sheba is it! Her Linkedin profile is here. When I first spoke to her, in the 3rd minute of our chat, she could point out what afflicted me and what I need to do to get out of that. I was dumbfounded by how well she could read my mind. Over a Zoom call. In less than 5 minutes. You must consider her.

PS: Sheba is a client at Podium and a mentor so I may be biased.
PPS: If you are curious what is my problem, read this one and specifically, point #5.

Next. I met this young kid (JS) that I know from TRS days. We met for dinner (see streaks below). He is now onto his own business and set up and he seems to be on this amazing path that excites, inspires, and scares me. At 21, he’s sure where he wants to. And he’s acting on it. At 21, I did not know how to tie my shoelaces. The future is bright. Reminded me that I need to hang out with more such people. I think I am at my happiest when I see that I am making a difference in other people’s lives, especially when it comes to their work. I am a nincompoop if the conversations are around relationships and all that. I often can’t relate to what they are talking about and how to help with things. I even zone about when people talk about their lives and relationships. But when they talk work, ooh, la, la! I need to find a way to accelerate this and do this for more people.

In other news, Anjum Rajabali Sir’s next film, Toofan was just announced yesterday. This is one film that I cant wait to watch. For multiple reasons. For starters, it’s Anjum Sir’s film. Then this is about sports. Then its mass-market entertainer. Plus it has Farhan Akhtar, a guy that I look up to for his work (and nothing else). What else could you ask for? And this is EXACTLY the kind of films I want to make! Let’s see when that happens.

PSA: he’s taking sessions for aspiring screenwriters these days. See if you can attend.

So that’s the large updates from me on yesterday.

On streaks (that I started to track publicly since yesterday)…

  • Morning Pages – 89! Wow! I am surprised at myself!
  • #aPicADay – XX (will count at some later date)
  • 10K steps a day – 2
  • OMAD – 0. Had dinner yesterday with JS. Was not hungry per se but then I gave in to the temptation. Restarting the counter.
  • #noCoffee – 2
  • #noCoke – 2
  • #book2 – 0 (I REALLY need to start on this!)

I also have a sheet where I track my actions on day to day basis. Have been lapsing on it. Will get back to it. #note2self

I think this is about it. Not a lot to share. Lot of work though. Chalo, over and out. See you guys tomorrow.

170221 – Morning Pages

A longish post where I have dumped all that is clouding my head. I talk about Mumbai, Goa, Money, Work, Shah Rukh Khan and more!

7:43 AM.

Am at a Starbucks. The Powai one. This is where I wrote most of #tnks from way back in 2013. Or was it 2014? Whatever it was. I used to love the early morning grinds (this one opens at 7 AM) and flurry of words that would come out. Truth be told, I miss it. I mean I still live a tiny hop away from Starbucks (4 of them!) but for some reason, the one at Powai feels like home. Things have changed – your know, ambiance, people, staff partners, what I do in life but for some reason, the Powai Starbucks feels like home!

So, the morning pages. I have quite a few things to dump on paper. I am not sure if I would have the time. I have a LOOOOOOOOoooot of things to work on. Actually, lemme start with that.

Work. So thanks to COVID and the general fuckery with which I live my life, I am struggling to make ends meet (no wonder! Mr. Garg, you are wasting 500 bucks on average coffee, you dumb-wit!) and as a result, I took on everything that came my way. Most of these things are where I need to create make. And that means I am left with very little time or energy to do things. And that means I am unable to make things move. Remember what I spoke about movement the other day? And what Sheba told me as well? That!

So, I need to find more work where I am paid well for being a mere manager. You know, not invest a lot of time and get paid for experience and expertise. Right now, I am slugging it out like a modern slave. I am paid for my time. I exchange money for time. I am not getting rich while I sleep. The hourly rate that I charge can continue to go up but at the end of the day, I am paid for the hours that I put in! And that has to change. Naval has talked about this so many times that it’s impossible to miss it. I just need to find a way to get to a point where I no longer need to charge for my time. So, that.

This is also related to what PG has been saying for years – Maker and Manager. PS: PG is probably the best essayist that we have on the Interner right now. Do read his stuff. Gold.

So that’s first thing I need to work on. Someone, help me please!

Moving on. So this trip to Mumbai (wow, did I say this trip to Mumbai?), I have been indulging – you know, watching TV, spending money and all that. And you know what I realized? I like love to spend money. The only pair of shorts I have, it was housing dirt and muck and I don’t know what else from at least 3 months. And since I don’t have a washing machine or help or even the time to let it dry after I wash it, I had to buy another one. I bought the exact same one and I loved the feeling of swiping my card on a machine at an almost fancy store (Marks and Spencer). And I am wearing it today. And I feel good about it. In fact, I was out with a friend last night (well, thug life) and while talking both she and I agreed on the following relationship between money and happiness. I call these ‘SG’s Rules of Scarcity or Abundance of Money‘. These are not really my original thoughts but a mere articulation of what I’ve read and what I understand about it.

Here we go…

  1. While money may not buy you happiness, it definitely makes your life comfortable. If you are indeed sad, you’re better off being sad in the comfort of your plush home (or the backseat of a Merc) than being sad at a place that doesn’t offer you any privacy. You know, in shared accommodations, large families, Internet (lol!), etc.
  2. While money may or may not make you happy, not having money will definitely make you sad. I am the biggest living, breathing, moving, thinking testimony of this. I operate at my best when I am comfortable.
  3. Money gives you the freedom to do what you want to do. And this ability (or inability) to do things that you want to is often is the root cause of happiness (or sadness).
  4. Money allows you to control your time. You become the master of your time and this mastery is what drives happiness or sadness in large parts.

Am sure, there are more. I will write them in a separate post and publish em here. But one thing’s for sure. I love money. I love earning And I love to spend. I can’t wait for the achche din to be back. Come on, Universe!

So that’s that. The next thing? Happy Accidents. At the Starbucks, I bumped into an old acquaintance. This is what I love about places like Mumbai and Starbucks. These places allow for serendipity to happen. Plus, there is something about a hug that a Zoom can never make happen. We are social animals and while we adapt fast (and we will), at least for me, the handshakes are as important as breathing. I just hope that I am not obsoleted to a minority that still wants to meet IRL. Sigh. That’d be sad.

Once I understood the power of living at hubs, I have tried hard to find those and move there. The move to Andheri helped me like mad. If only I had some passive source of income, I would have done a lot more. Wait…

Wait.

Epiphany just happened.

I just dawned onto me that I love Mumbai WAY too much to not live here (#facepalm). Even though I don’t have anyone here that I can call my own. Even though I hate the dirt and the filth and mess and all that. Even though the place is expensive af. But I love the convenience of living in a big city. I love that I can dream here. Unlike in other cities. I like the idea that people are open. For ideas, conversations, business, work, and all that.

But then I like the idea of being a rootless bird as well. I loved the time I spent in Goa (for all the fuckery around the Internet) and I am getting serious about a cafe in Goa. I’ve made a few phone calls, have connected with a few folks, have started to do the maths! Again, I am not sure about it. I will let it simmer in my head and see where it goes.

The point is, while I was in Goa, I loved it. Now that I am in Mumbai, I love this. I am easily swayed I guess! Let’s see where I go life takes me and what I choose and what’s in store for me. To be honest, I am very very ok with the ambiguity and randomness and all that. Just that I need to be comfortable 😀

There’s one thing though that I’d like to know. How would the world change with WFH and all that? I tend to believe that places and things that thrive on IRL human connection will continue to remain in vogue. You know places like Mumbai and businesses like films. And things that do not need you to be in the same room as others, may change radically. Places like Silicon Valley and things like technology and software.

So that. Any ideas?

Before I move to the next thing, am at 9:47. Been writing for two hours now! And I still have a lot to write about! Lemme use bullets to take notes and I will probably pick these up tomorrow. And in case I don’t, at least I would send these to my Roam.

  1. SRK (who else but Shah Rukh Khan). I dont know where to start talking about him. Or where to end. He is, well, one of his kind.
  2. Met Sid Saahil from TID Podcast yesterday and shared notes. Learned that despite him coming from an affluent background, he hustles 10X harder than what AD and I engage in at Podium. We have to pull our socks. Such rude shocks are required once in a while to keep us on course. Will write a Twitter thread about the lessons from the meeting.
  3. A documentary on Aram Nagar. I was at Aram Nagar yesterday. Realized that someone needs to make a documentary about it. I mean it is as iconic a place as any and the contributions of Aram Nagar to Bollywood has been immense! I wonder why it’s not been captured so far? May be it has been, just that I haven’t seen it yet.
  4. Writing Tips. A few days ago, I started a series of writing tips. Primarily to friends that are nonwriters. Here’s the first one. You can join the no-spam, admin-posts-only WA group here.
  5. Someone asked me what was I doing when I was 31. I had no answer. When I asked her to tell me the year (I was 31 in 2013), I could remember with great clarity where I was! I always thought people operated in terms of ages but I realized I operated in years. Dunno what to make of it. I just found it interesting and amusing. Here’s a question for you. What do you remember better? Age? Years? And what were you doing when you were 11? 21? 31? 41? 51? Do tell me!
  6. Another conversation yesterday made me realise that you need to find underserved markets that could be immensely boring! Cases in point? Recruitment for young startups, digital marketing for mom and pop shops, content farms etc etc. These are really boring and non-sexy businesses and yet they deliver exceptional opportunity!

So yeah. That.

I know it’s a lot for a day. Guess this was a long time coming. Am glad that I could finally pour things out. I just need to continue with the flow and get going on #book2. And no, I am clearly not working on #book2 today either 🙁