Wk 37-26 – Weekly Note

Notes from Week 37.

Sep 12, 2026
Dubai

I am here since a couple of days. And this trip so far has been nothing to write home about. While I am writing this, I am reading what Claude wrote for me and it’s incredible how much it knows about this trip. For example, it wrote this line… “The bags are in the room. The Niyo cards are still not topped up and the travel adapter i was supposed to buy in Mumbai is sitting in a shop in Mumbai.” And somehow it knows that I was to add money in my Niyo cards and buy a travel adapter.

Anyhow. I am here.
And let’s see how this trip goes.

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Highlights, reflections, updates, notes and thoughts from the week gone by.

1/ The September Focus

The plan for September remains empty.

Think of this as the month where I took a break and did nothing. And thought about what to do next. Let’s park it at that. Think of it as break season for me. And of course, like most things, even when I take a break, I want to work on things. And I am indeed working on things. These things may not be structured per se in terms of client outcomes but in terms of exploration and all. Like right now, Claude is churning out websites for a few projects that I am excited about.

2/ Dubai

Claude tells me that this is my fourth trip here. I have no way to check. But I was to say that I’ve been here more times than this. And I dont have energy or inclination to check. So lets live with that.

So, while I am moving around and meeting people, I am in the Marina area and I quite like it here. Very modern. Very structured. Has easy access to a water body (a canal). Wish it was close to a beach as well (there’s JBR but thats very commercial for my taste; some part of this post is from a Starbucks outlet here). I can totally see myself living here. Just that like Akshay told me, this is an expensive place to be poor in. I mean I am not poor per se but I am not rich either. Definitely not from Dubai standards. And it’s way too hot for my taste. It’s September and 8:30 in the night and the air is still stuffy. Maybe I spend only the winter months here?

Anyhow. It’s just been a couple of days and a lot of thoughts. I will write them sometime. Maybe on this post itself when I get to that.

3/ Founder Storytelling Coaching

Spotted a tweet where a founder seems to be seeking services of a storytelling coach. I thought it would be an interesting problem to solve. The founder wants to get better at telling his own story, and he is right that it is the thing standing between him and the rooms he wants to walk into.

So I reached out to him and we got talking. And things are now at a place where we will do a pilot. And got me thinking. That it’s a large enough problem to work on and it fits into my thinking about being useful and being there when you are stuck (and not being there when you are happy or sad; must write this piece somewhere). Need to think more on this.

Oh, I wrote this piece while thinking about that project.

In case you know folks who need help with their founder stories and personal brand for founders, please do tell me.

4/ Focus. Focus. Focus.

In one of the chats in Dubai (with Pritam), I realised yet again that I need to be able to focus on one thing; in case I want large outcomes. If I continue to be a mild success, I can do that well. But in case I need to a wild one, I have to be able to focus on one thing.

I’ve tried hard to be focussed on one thing but I’ve failed miserably at it. I’ve tried hard to stop doing things but that makes unhappy. I’ve wanted to cut off things that dont give me immediate value and don’t allow me to play to win. Even those dont take me where I want to be.

So, I need to find a way to get focussed in life.

I know I am not a big fan of specialization but I think I am coming around to the fact that I need to pick a lane and stick to it. And then while I am on it, I need to figure what could be the way to find my hobbies.

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5/ Strong opinions. Loosely held.

Over the last few days, I’ve been thinking a lot about things. And a lot of my strong opinions are changing.

For example, the entire coaching thing – where you charge money to give gyaan? Well, I no longer think it’s a bad thing necessarily. There are more examples, but I am not ready to talk about those at this time. May be I will process some more and come around to that.

Also see the bit on founder storytelling coaching thing.

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6/ Work in spurts

I’ve realised that I can only work in spurts. Once I move on, I move on.

Lemme give an example. The other day, I whipped together an app to help folks write their manifestations. And then I moved on. And then while writing this weekly review, I stumbled onto that app again. And ISTG I had forgotten about it. Similarly, I made my own clone of Tally to manage my expenses. I burnt like a billion token on it in a week and then I forgot about it. Till it resurfaced a few days later.

So I need to find a way to track things so that I don’t lose, well, track of those. Any clues? I do have a command centre that I made with Claude, a task manager, a CRM but still.

Oh, another corollary of the same problem. When I work on a project, I have a limited context window for myself. This could mean features, people, tasks, things or whatever. And once I switch the session or move onto something else, I am unable to find a way to recall all things. I’ve started to maintain a tiny readme on each project now but it’s still not a replacement for my brain. Any folks here have been able to grow their brain?

May be I need to re-read this piece by Ryan?

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7/ I think when I talk.

No large thoughts on this one. Simple. That my best ideas and interactions and brainwaves come in when I am talking. And thus I need more listeners. And confidants that I can talk to. And more people who will give honest feedback and not mince words.

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8/ Other Notes and Links

Starting this week, I want to put some effort on this piece. I will try to write a line or two about things that caught my eye in the week gone by. Think of it as a news round up. And I will also share this with folks on my TIL group.

a. iPhone Duo
Apple released their new iPhone, and I love it. I am not the kind to have foldable phones, but this one, I want! In case you want to gift one to me, lemme know.

b. Bending Spoons acquired Miro
I used to love Miro when I would start with a mindmap on each thing. But with time, I have stopped using. I wonder why. It’s a powerful tool, I enjoy working on the maps and Miro is one of the best tools available for that.

Bending Spoons is one of those companies that acquires good businesses, builds ruthless efficiency in those and makes money. I’ve always imagined having a company like that – multiple businesses, optimised, well paying, well earning and good life.

Of course I’ve heard in private conversations about them being “sharks” and exploitative but I think there’s some lessons there for sure.

c. The AI threat
After Jensen said AGI has arrived, this thread by an Anthropic engineer (Jacob) made the world spin. As on last reading, it has 170 MILLION impressions!

While we are on this, also see Anthropic’s Econ Scenarios. Best seen on a computer. Some stark takeaways. Especially if you are reading this. Cos, odds are, you would be a knowledge worker. At least I identify myself as a knowledge worker.

While this was happening, over the weekend, both Sam and Dario seemed to agreed that they need to control the advancement. Wow. I miss that I am not at the frontier of this conversation!

d. Dubai
I saw many Indian companies here and I was super proud! A small list is Maharaja Bhog (lol), Bisleri, Porter, Urban Company. Well done fellas!

Staying on this, since I am not surrounded by regular folks, the chats of AI are missing here. In fact, am yet to find my community and network here and thus I dont know what the city talks about!

e. This tweet from Aakrit about AI is fab!
Love the simple distillation of what I think is true but could never articulate.

f. Pocket FMs’ $500M
The internet melted over Pocket FM’s news about the $500M ARR. And they seem to have pivoted 11 times. Wow. And that they use AI to create content. And they are in the entertainment business. If they can, why can’t others?

See this tweet about how they reached here.

g. Writing things down – link
From Ben of Stratechery. Took a lot of notes. Especially about his comments on why he doesn’t like watermarking text on AI. I never imagined that could even be a thing!

h. PG’s note on powerful startups – link
TBH, I am yet to read this. But he’s written an essay and you better read it.

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PS: Do let me know what you think of this roundup.

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📸 Photos from the week gone by

Quite a few photos.

As always, available on request.

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📈 The trackers of life

No action on trackers.
I know that I am unable to track things when I am on the road. So, let’s wait for me to come back. Or settle down.

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Action on LARGE objectives for the year

In 2026, I plan to do three things.

  • Book2
  • Human Flag Pole
  • Save a million dollars

Book2 / Caravan Serai.
No movement again.

Human Flag Pole.
This is the best thing of the week. For three days, I did 15 push-ups on the trot. This is great improvement for me. I could only do like 2 and now I am upto 15. Even if I am dying after the 10th one. Let’s see when I reach 100. And then I will aim for pullups. And then we shall see where get.

Also, on a this, saw this from Dan Go and was left shocked.

Save a million dollars.
No action. I think I need a money coach ;P

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📌 So, what did I get done last few weeks? And what will I do next week?

A one-line report on what shipped. Not WIP.

  • Health. Sleep, food, movement. Nothing to report. I am walking a tad more and I am controlling what I eat. Rest, nothing to report.
  • C4E / Work. Same as last week. No large actions. Still shuttling between 66MGRoad and Atlas Fractional.
  • Brand SG / Distribution. Nothing large.
  • People. Talked to many people in Dubai. Yet to see how would it impact my life and brand.
  • Book2. Lol.
  • Shauk. Nothing tbh. Was busy with travel and all that.

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📅 One thing that defines the past week?

Uncertainty.

And I am surprising ok with that. I know a lot of people are unable to live with it. But I think I am ok with it.

The other words for this year have been: Busy, Skip, Routine, Routine, Getting Back, Freedom, People, Motion, Show, Flow, Excitement, Embarrassment, Blur, Whiling, Movement, Activity, Regular, Easy, Journey, Downtime, Same, Drift, Routine, Busy.

So that.

Over and out.
Until next Friday.
—SG

PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 345678, 9, 10, 11 (missed these three), 12131415161718192021222324, 25 (missed), 26, 27, 28, 29 (missed these three), 303132, 33 (missed), 34, 35 (missed), 36

PPS: Please do point typos.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

Wk 12-25 – Weekly Notes

Notes and thoughts from Week 12, 2025

Here are notes from week 12 of 2025.

I am in Delhi. And unlike other Delhi trips, I was mostly homebound. I didn’t step out as much as I do on other trips. I did meet a few people. I went for a walk with Kunal. And then some. But more or less I was home.

Oh, and I took easy this week. I didnt invest too much time or effort in trying to meet people. I have this new found policy – I will match the effort you make to be around me. In case I REALLY need you, want you etc, I will make extra effort. But more often than not I’ve realised that I don’t need to go out of my way. For example, this person – I call her THE ABSOLUTE BEST hire for C4E that we will never be able to hire – I’ve been trying to meet her for 6 months. And each time I am in Delhi, she’s one of the first people I text. And each time, something or the other happens at her end and we dont meet. This time, I decided to not bother. I know my loss but ek nahi to koi aur sahi. I can’t spend my life waiting for one person to show up. And thus I am gonna choose people who choose me. Simple.

PS: Am I wrong? PLEASE do let me know.

And with that rant, moving onto the review.

🈺 The LARGE objective from the week gone by? And the next week!

I was to work on the 2025 plan and Book 2.

I didnt make any progress on either. No, I didnt not think about them – just that the laziness of being in Delhi and lot of action on the work front had the better of me.

And no, I am not giving up on either. I will revisit these at some time. Book 2 is easy. Thanks to Bri and Claude, I am ok on that. I spend enough time talking about it, thinking about it that I am confident that it would happen this year. I wanted to push the first draft by end of Mar. That may still happen if I can find time once I am back in Bom. If not that, then by 15th April for sure.

On the 2025 plan, I am not so confident. But I will make it happen eventually.

Moving on…

☑️ What did I get done this week?

I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health – I was home for the large part of the week. And that means I ate home cooked food. I still feel bloated and I get sleepy right after I eat but at least my sleep is better. Once I am back in Mumbai (on Monday), I will work towards building my kitchen. I am also gonna invest in health (gym etc). I wrote about it last week. I just need to action it. So yay!
I will give myself a 0 on this.

Meru – Regular work. Some products are close to seeing the MVP ready stage. We are moving with hiring. And some more action.
I will give myself a 0 on this.

C4E – Nothing much. Actually -1 on this. Reasons beyond this blog.
So -1

Brand SG – Nothing on this either.
Again, -1.

People – I loved the people I met while I was in Delhi. Plus thanks to Meru, I am meeting more people.
So, +1 on this.

Book 2 – Didnt write as much but I did move the needle.
However, I will give myself a 0.

Shauk – Nothing on this. The list of open projects is long – Madhushala, Aakanksha, Network School (:(), Poker, Optimist Manifesto and many many more.
Another -1

So the overall score is -3 for this week.
Trends from the pevious weeks: -2, -1

The max I can get is 7 in a week. Let’s see when I get to it.
Added this to my tracker too.

📊 The tracker from the last week

Here’s the tracker.

I love all the green on sleep hours and recovery.

I think the two of these things are good because I am eating better. Even though I am walking less than average, I am still ok. Guess its the food.

The other highlight is that I am unable to track money when I am home. Even though, this Delhi trip I stepped out far less than I would normally do, I did spend money and yet I didnt track it.

My emotions have been suprisingly in check. For all the hatred that I give to delhi, I am amazed that the things I track are actually, on track!

📷 Some Photos from the week gone by

Here are some photos from the week gone by.
Not too many. I told ya that whne I am in Delhi, my productivity goes for a toss.

Do lemme know which one you thought was the best.

📖 Interesting Reads from the last week

Not too many. Just one. Even though I have nothing, I dont want to remove this section.

  1. The Techno-Optimist Manifesto. Here.
  2. Self promotion – Wrote this. Also, updated the contact page.

💭 Highlights, reflections and notes from the week.

Here are some from this week.

A/ Ayush (from Notice)
Met Ayush. He’s the founder of Notice. He’s 24 and WHAT A GUY! I wish I had his brains and talent at that age. I want to do something with him. I dont know what. But parking it here.

B/ SoG 2025
I met a few bright people while I was in Delhi. I plan to bind them in a group or something. And I want to call it SoG 2025.

Unlike other SoG cohorts, I am trying this one to have “older” folks (people who are ~25) and push each of those to make 10X than what they make right now. For example, if I could help Ayush scale Notice 10X? Assuming, he’d want to work with me.

To be honest, I am little out of my depth here but what’s the point of life if we don’t try?

This is in continuation to what I wrote last week about how I want to spend my time and money here.

Coming back.

I made a post on twitter / linkedin asking people to nominate themselves. I’ve got a few replies. Let’s see what I do with it.

Oh, and if you are reading this and you have folks to recommend, please lemme know. I really can make a LOT of difference to lives of people.

C/ What did you get done in last week?
Since the Elon tweet and now with Meru, I am learning an incredible lesson. That things need to move week on week. And they need to be tangible. And we need to be high-agency AF.

And thus I am implementing this across my life. And I will implement this across all the things I do. If you are not high-agency, I dont want you around me. Simple.

D/ Ek Aur Panna
I decided to write off one more friend from my life. I wont talk more about it here but I am unable to operate when I am not treated with kindness. And this is when I’ve invested time, energy and effort into helping you build you life. Pavithra taught my recently that I shouldnt look at things in terms of a transaction but I dont want to be in rooms where I am not respected.

I will choose to be kind, polite, supportive and all that but if you cant treat me well, you could be whoever, I am out.

Also, I need to think – if I am the one who’s writing off people at this speed, will I ever have friends and family left when I am old?

Also, if you are reading this, is this my Ego at play? Help please!

E/ Home
I have made a decision that each month I will come home for a week.

It will mess with work and health and money and all that but I will. In fact, I will book tickets in advance (I cant book them right now – haath thoda tang hai) but I will book these. Till I have enough money to get my parents to move to Mumbai.

F/ Founder Brand
Met this young founder who thinks that building a founder brand will sell his products. I had to tell him to not ape others blindly. While founder brand is an important thing, it can’t be THE only thing! May be I will record a podcast on this. CC AK. Idea for the next episode.

G/ The head in the ass behaviour of someone I respect
Again, related to D above, yet another gent seems to have gotten so big that he’s got his head up his backside. This one is from MDI and is a self-appointed leader of a random group. I dont know what happens to people when they grow big!

Also, my decision on D above, is it because I have my head in my ass?

H/ SG Helps on Marketing
Thanks to this tweet, a couple of people filled in the form. And I spoke to one of those. And again, I was blown by the talent of that person. I think I have stumbled on to something interesting with it. Must find a way to scale it.

I / Dubai
I seem to have trained the algo on Insta on Dubai.

And I know that at least for the foreseeable future, Dubai is not happening. So I need to retrain my algo. Having said that, I want C to continue to focus on building C4E to be a borderless business (even though the world we live in seems to closing with each passing day). Dunno what she wants. I will not push her and let things take their course.

J/ C4E
…is closing the year with a flat line compared to last year (no growth, no degrowth) in terms of topline and profits.

Not a good news. I was supposed to do 40 crores of topline this year. TBH, we would have been 2X last year if not for the bad last few months.

Again, on this, I want Chandni to write an annual report for all our stakeholders. Again, her wish if she wants to.

K/ Workshop on Taste.
Manas would’ve taken the workshop on Saturday. I was unable to attend (cos am in Delhi). Hope people would have had fun!

To be honest, I am not sure if I like that I am missing all these bombs that we are planting at C4E. I do these becuase I like to do things but if I am not there, then what? But I jknow that I need to focus on buliding Meru to be able to have more.

Sigh!

L/ Other things that I want to capture but I may not spill too many words

  1. Lesson on tipping from HT. I will ensure that I will tip EACH place I am at. I know I dont have enough but I will ensure that whatever I have gets distributed well.
  2. Wall of Portfolios is an incredible idea that I wish I had built! I will reach out to each person on that wall and try to make friends.
  3. Booked a wrong flight. I typically don’t make mistakes with these things but I did. And thus this needs to be captured. 
  4. Worked from a McD for three days last week. My soul is crying. 😀 
  5. Had Wai Wai Sadako at Yeti. Loved it. Been in love with it since I went to EBC.
  6. Met friends from childhood – Monu, Kunal. I wish I could live around them. But life has happened. I was reading something that says more than 95% people still live in / around the same pincode where they were born! 

🧠 Reminders from last week

I am adding this section. To capture things that I want to not forget. I will copy paste these week on week and track updates.

Here are things from the past weeks that I want to remember. And no, this may not be a comprehensive list. In categories.

  1. Health
    • Kitchen setup
    • Gym membership
  2. C4E
    • C4E Base
    • Design
    • Borderless agency / Upwork
  3. Shauk / Personal
    • Poker
    • Better dressed SG
    • Use of money / time
    • Love
    • Demand more from life

In case you know me, lemme know if I have missed something.

🥡 So, one thing that defines the past week?

Survive.

No large, deep thoughts. Just plain old being.

In the previous weeks, it’s been Looking Up, Survival, Taste, Community, Respect, Money, People.

Ok!
This is it for the week gone by. Late by a day. But it’s here. Yay!
Lemme know what you think.
See you around.

PPS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 01020304050607, 08, 09 (missed), 10, 11