Wk 13-25 – Weekly Notes

Notes and thoughts from Week 13, 2025

Morning!
At this time, its 9:05 AM and I am waiting for AK to finish reading highagency.com. And then she and I will record the next episode of Adulting Podcast. And then I have a bunch of things to do and then I have a lunch with Paras. And then I have some work. And I will find time in between all these to write this piece.

So, with that, let’s go!

🈺 The LARGE objective from the week gone by? And the next week!

I was to work on the 2025 plan and Book 2.

Like last week, I didnt make any progress on either. I do have a few reasons and excuses on why I couldnt. I will not get into those. I will acknowledge that I didnt work. And I will try and do better in the coming week. So that.

Moving on…

☑️ What did I get done this week?

I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health. I want to do 4 things here – eat better, sleep better, work on my muscles and generally by happy. In the week gone by, I did nothing. So -1 there.

Meru. A lot of action here. I cant talk about a lot of this. I even wore shoes 2 days in the week gone by! So yeah! But despite the action, am far from getting to the ideal state. So, I will give myself a 0.

C4E. Again, like Meru, I did a lot but nothing to show for. Luckily, Chandni is doing the heavy lifting on the revenue and everyone else is supporting her. On Labs, AK (and increasingly KP) are keeping the movement. I will give myself a 0.

Brand SG. I got a few emails as a result of work I had done in the previous weeks. So that was good. However I didnt take any action on it. So, a -1.

People. Did a few things. Got Bri some gifts. She knows about one. Doesnt know about the other. Plus, like last week, met a few people. Nothing large of consequence. So, a 0.

Book 2. No action. -1.

Shauk. No large action. Did catch the sunset. And thus, a 0.

So the overall score is -3 for this week. Same as last week.
Trends from the previous weeks: -3, -2, -1
The max I can get is 7 in a week. Let’s see when I get to it.

📊 The tracker from the last week

Here’s the tracker.

What do you notice?

For me, the highlights are…

  1. I’ve missed my daily twitter review. I need to try harder.
  2. I didn’t track money for a few days. This is largely because I had relatives over and with them I was loose with money.
  3. Sleep and recovery has largely been ok. I need to get more consistent though.
  4. I added a few rows (journals, OMAD etc). I plan to track those.

That’s it I think.

📷 Some Photos from the week gone by

Here are some photos from the week gone by.

Absolutely love some of these.
Do you want to guess which one?
Ping me on X.

📖 Interesting Reads from the last week

I bookmarked a lot. But I havent read a lot.
Nonetheless, I will capture those here.
At some time, I will have someone post these on larger platforms as well.

  1. What to do. By Paul Graham.
  2. This mile long essay on High Agency by George Mack. This is one of the most important pieces you will ever read.
  3. This essay from Anand never goes old. Do read it.
  4. Companionship Content by Anu Atluru. I love each thing she writes.
  5. Assorted links on how to get rich (thanks to AK for the prompt)
  6. Recurse Manual – This could actually be the future of SoG. And while you are at it, do read Late Checkout Story, Values at Bending Spoons, the Tiny Story, Lossfunk and other venture studios #currentThings
  7. Pradeep’s Note Taking Dilemma – here
  8. Made this list of tools I use – here
  9. Finshots on Ozempic in India – here
  10. Had to read about Frank Slootman but I did not.
  11. The Turner Diaries. Here.
  12. Gautam on how to capitalise a services compnay and reward people.

💭 Highlights, reflections and notes from the week.

Here are some from this week.

A/ AI
Faceless channel, content, code, design, creative services and dunno what all. A lot is on my mind, especially that one of my children is directly impacted by this. I will probably write a longer note some day. For the time being, AI remains at the top of my head. So that.

A.1/ Studio Ghibli
I hve to talk about this. I may not have an eloquent answer but for the first time in my life, since the AI revolution happened about us, I am feeling cheated. Enough said. May be I will do a solocast on this.

I also wrote this on my daily note on the 27th March…

The entire internet has gone bonkers over it. And I think it’s not a good thing. No, I am not resisting change. I am in-fact all for change. But I felt sad that the insane effort that all these artists at Ghibli put in to build art is now a commodity. On the internet, it will be a passing fad – people will make photos, try to look “cute”, make films and I dont know what all. But in the process, we will forget the hardwork that the artists would have put in.

Of course you can compare that to the work of writers and painters and coders. And surprisingly, I was ok when those were “displaced”. So little conflicted on that.

Nothing has changed since I wrote that.

B/ Bhiwandi
On Tuesday, I went to Bhiwandi to see some warehouses. While I went to a few only, the visit was eye opening. The suprising efficiency with whch things were moving around was jaw-dropping. I have heard about those at CynLr, I’ve seen documentaries, I’ve experienced it (QC) but I saw the engine like a living and breathing thing for the first time.

I am not sure I am big fan of how that’s working but it’s incredible. Has to be a highlight of my week.

C/ Meri.health
I got this message on my WA group where a gent from the first batch of IIT Delhi (Ramesh Ji) wants to do a public health startup. And I am unable to help him (I have a lot going for me). I tried to find someone who can help them but I was unable to. My heart goes out. I wish I could help them.

In fact, if you are someone who can help these folks, I would love to connect and even volunteer for a bit with you.

D/ Attention Span
Multiple people have told me multiple conversations that I have ADHD and I need to do something about it. I will start with meditation.

On the beach today, I will not use my phone at all. And I will fix this. #currentThings

E/ Eco Mode
I am gonna live in the Eco Mode from 1 April. The only expenses I would make would be towards work and health. Nothing else. No more gifts, no more “quality of life” improvements, nothing else. The idea is to extend the runway for as long as I can.

F/ Rejection
A candidate rejected me at Meru.

Here’s some backstory. When I interview someone, my approach is to dissuade them from joining me. Some people try to show you the rosy picture and good things and all that. I try to show you the worst things and then, despite that, you are keen on working with me, I am all heart.

This person rejected me. And that was not cool. I felt bad. Need to not feel bad when such conversations happen. Oh, the funny thing is that I’ve been rejected by people in the past and each time that happened, I didnt really feed bad. This one felt personal and hurt more. Dunno why.

G/ Nails
My nails havent been clipped in a while. And I need to find a way to do that. I dont like them dirty and there isnt any time to do that. I may do it today.

H/ Travel
I had decided that this year I will travel less. That is already not happening. I am staring at an upcoming trip to Bangalore (for health) and a trip to Bangkok (to meet Vivek and kids). I want to not do either. But I will have to. So that.

I/ This tweet. And People.
I wrote this in fit of rage. I absolutely hate when my people dont trust me. I want to write more but I will leave at it. I will write on my Roam and in my ecochamber but its important to capture that my heart has been broken so bad that I dont know what to do about it. No, I am not ok. But dont ask me about it. I just want to pour things here and someday when (and if) I write a biopgraphy, purely to leave lessons for people, I will talk more on it.

J/ The Order
More about it is here. Saw this last night. Loved it. Oh, and the writer of The Order (Zach Baylin) is also the writer for King Richard!

I saw a film after a while and I totally loved it. I must find more films and see those.

K/ Started Journaling.
After I saw a tweet (it was by Namya Khan and I cant find the link (thanks to Pradeep for sharing the link)). And this has been inspired by Marcus Aurelius.

L/ Lucky Ali
He’s been dropping bangers one after another on his YT channel. See some here. so many emotions. Lemme make a list.

  1. Why am I not producing this? Why am I not after Rabbi Shergill to make documentary on his life?
  2. He’s aged and clearly unable to sing well. It’s not good to see him in pain. On the other side, its incredible to see him try so hard!
  3. Things like music never go old. One must create art, even in the day and age of AI

On, and staying on music, I cant stop seeing this by Maithali Thakur. May be have a dekho.

M/ Purpose
On C4E Village, the other day we were taling about purpose and while talking, happened to say something increbile (at least I think so). That the world is a mirror. If you are unhappy, the world would look unhappy to you. If you are happy, the world would look happy. I further said…

“…am 42, failure, but instead of that making me sore – it inspires me to do more. more than a 24 year old. and not to any end. but to burn. on both sides. in a way that meri aag ka tez, mera prakash at least mere aas paas ke logo ki duniya ko roshan kar de and unki raah me ek streetlight ban jaaye. raah pe chalna unka kaam hai, mera hai raah ko roshan karna”

And I said…

“we make meaning in life when we make meaning in other people’s lives. the most content, happy, people are the ones that are either reading Naval or doing charas or helping others.”

And finally, my advice was…

“bina apne matlab ki duniya ki madad karo, kaafi swad aaega”

N/ Naman hit a personal money milestone.
Super happy about it!
More on it on my echochamber

M/ Other things that I want to capture but I may not spill too many words…
Not too many things to be honest. I have actually covered most of those in the text above!

Phew that was a lot for the week.

🧠 Reminders from last week

I am adding this section. To capture things that I want to not forget. I will copy paste these week on week and track updates.

Here are things from the past weeks that I want to remember. And no, this may not be a comprehensive list. In categories.

  1. Health
    • Kitchen setup
    • Gym membership
  2. C4E
    • C4E Base
    • Design
    • Borderless agency / Upwork
  3. Shauk / Personal
    • Poker
    • Better dressed SG
    • Use of money / time
    • Love
    • Demand more from life

In case you know me, lemme know if I have missed something.

🥡 So, one thing that defines the past week?

Action.

In the previous weeks, it’s been Survive, Looking Up, Survival, Taste, Community, Respect, Money, People.

Ok!
This is it for the week gone by. Late by a day. But it’s here. Yay!
Lemme know what you think.
See you around.

PS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 0102030405060708, 09 (missed), 1011, 12

PPS: This week, thankfully, I maintained a note where I would keep dumping things that I want to capture in my weekly note. I loved being mindful about this habit. I will continue with it.

Wk 05-25 – Weekly Notes

Notes from Week 5 of 2025. I talk about things I did, things I learnt and things I am thinking about.

6:47 PM, 2 Feb
Jamjar, Versova

I should be at CSS.
But I am sitting this one out. I have multiple reasons. Here’s a list.

A/ I want to write this before the day ends. I started late and then I had to be at places and thus I didn’t get time. This is my pursuit and I am responsible and I have to get this done. CSS is C4E’s pursuit and I have it in very capable hands of AK.

B/ Also, I want AK (and other kids) to start taking independent ownership of things. I want them to start living with the idea that I will not be around. I also want to learn to not have the pleasure of seeing my kids in action. I want to give them the space to grow and I want to be absent from their lives. I want to be proud of them from a distance. Howsoever tiny it may be but it’s indeed a thing that I value a lot. More about CSS is here.

Ok two only 😀

Anyhow. Coming to the review of the week. Here’s a report.

What I was supposed to do in the week gone by.
And my report on the same.

A/ 2025 plan.
In one line, I haven’t been able to work on my plan for the year. I think now that one month of 2025 is gone, I may never get around to doing it. May be I will still do it during the next week. Let’s see.

The tracker from the week that went by.

The tracker from the last week is here.

As you can see, I have started to miss some days. I need to get stricter about it. And now that I’ve done this for a month, there’s no reason why I shouldn’t do this everyday.

What do you see in this tracker?

Photos from the week

Here are some pics from the week gone by. Here is the link for the week.
As you will see, it was quite a week!

And this brings me to highlights, reflections and notes from the week.

Highlights from the week gone by…

In no order…

A / Unidimensional personality
I’ve realised that I have a very unidimensional personality. I was dinnering with a friend of 20 years last night and I did not know what to talk to her about. Each time she would talk about current affairs, friends, etc etc, I would bring it back to work.

While its ok for me at this stage of my life, I think I will have to find a way to change this. Oh, I do want to change this. While work is interesting, what I do today is not world-changing. Aisa bhi kuch khaas nahi kar raha main!

B/ AI FOMO
I have this HUGE FOMO about my lack of participation in the AI rush. While we at C4E have a client who works at the forefront of AI, I am still a silent observer. I feel like that person sitting on the sidelines while life is passing him by!

I don’t know what to do about it.

I do have a friend and collaborator in Krishna. I do have that not-so-secret startup that I am building with a few friends. Both are on the fringes of AI but I would like to have a more mainstream participation. I don’t know how. Any ideas anyone?

C/ AK at Hyd
AK is going to Hyd in the next week. I am INCREDIBLY proud of it. I know she will read this. And I want her to know that I love her!

D/ Processes over people
Each day I am reminded that if I want to scale, I need to think beyond my love for people. You know, I REALLY wanted to prove to the world that I can create a billion-dollar company with great people at the helm and all that. But each passing day I think its getting difficult.

Today I met AK Sir (not my AK but AK sir) and reiterated that if I want C4E to go beyond where we are, I will have to think more about processes than people.

So that.

I know, I know. Sad and disappointing. But this is how it is. I swear that the world is unkind, unfair. And at the same time, it is good, nice and all those warm things. I think its fair to say that the world is indeed a reflection of who you are!

ISTG, I am full of hope on most days. In fact, as I write this, I am staring at the first loss-making year for C4E since COVId-19. And I remain hopeful that we will do well.

Time shall tell.

E/ Took a laptop back from a C4E alum
One of the people at C4E moved out abruptly. Many things lead to this. We weren’t able to challenge the person enough. We couldn’t pay her well enough to help her retain her lifestyle. We didn’t have enough work to keep them meaningfully employed. And then some more.

Each time someone moves on from C4E, I feel sad. In most cases, I justify my sadness with the knowledge that whoever goes away, has gone to a better place. And that’s ok.

In most cases when people go, they go with the gifts that C4E had showered them with – most of these are intangible. In some cases it’s tangible. This person when she moved, C and I decided that we would ask for the laptop that we had got for them. This is very unlike us. I have promised people that I will take care of them for as long as I can. And in most cases, I do. Even after they move on from our life.

But for some reason, this one seemed personal. And I hate it. HATE IT.

But I had to do it. You know, a man’s gotta do. I am also justifying this one as the first in many steps that I will have to take to make C4E bigger and better. So that.

Oh, in the same bullet, I want to write about a tough separation with someone who we were trying to get at C4E. But I shall skip the gory details. All of us at C4E failed with that. Our culture failed. I wish we didn’t. But lesson learnt.

F/ Private Twitter
On the counsel of AP, I’ve made my Twitter private.

I will continue to be on @saurabh and I will build that into a large distribution page (despite the flag and shadow ban). But all personal updates will move on @altsg. Go follow that.

G/ Met Prof Kavi Arya
What a guy!

This meeting was probably the highlight of the week. He runs e Yantra. I heard his journey and I was inspired to do more with SoG.

Meeting him again on Tuesday the 4th. Looking forward to that!

H/ Met Murtaza.
Again, what A GUY!

Again, the second highlight of the week. Murtaza is all of 33 and wise beyond his years. I wish I could be like him. I wish I could create the kind of impact and wealth he’s been able to create.

I/ MDI Network
For the startup, I have been asking for help from people. The set of people who came forward the most is from MDI! I even made a post on LinkedIn about it.

I can’t express in words how much the help means to me. I would’ve spoken to 10 odd people and EACH person gave out advice, inputs, connections and more. I am so so floored by the generosity of these people.

I aspire to be like that. I want to be that person in deed when someone comes to me in their time of need. Come on, universe!

J/ Other things worth noting
I am adding this section for things that I want to take note of, but don’t have large comments to make. This doesn’t mean that these are small things. Just that I’ve either spoken about them elsewhere or I want to keep those private. Here they are, in bullets…

  1. Sachin told me to stop with self-deprecating humor. Wrote more about it here.
  2. Vinny told me about the secrets of the restaurant business. It’s no longer a case but there was a time when I wanted to run a restaurant (I still want a cafe / co-working space etc).
  3. Pradeep did a KICKASS job on Towards Eternity! It is a weekly newsletter that curates and brings together insights from the world of healthtech. Aimed at health enthusiasts, startups and investors, Pradeep cranks out a kickass letter week on week. Do subscribe!
  4. I failed as a leader at C4E. I failed to instil camaraderie. I failed to inspire a sense of urgency in my people. I failed to have us at a team seek higher standards. More is on my roam.
  5. Decided that at C4E, we will stop with low-value work. More on this in some subsequent post. Maybe Chandni will write this.
  6. Read about Bardo. Loved it!
  7. Was reminded that I need to learn the art of sales. I suck at it and I will make a deliberate effort to learn. Thanks, Ramanuj.

Ok that.
Phew

One large takeaway from the week?

In one word.
People.
Simple.

In the week gone by I must have spoken to some 20 people and each was an intense, long chat to learn more, share more, connect more and all that. And I want more! Lol!


Ok!
This is it!
Lemme know what you think.
Gotta go.
See you around.

Oh, here are the previous editions: Wk 01, Wk 02, Wk 03, 04

PS: This series of posts is inspired by Thej and his weekly notes.