Tag: Taste

Wk 10-25 – Weekly Notes

Notes from the 9th and the 10th week of 2025.

Hello hello!
I am back!
I missed week 9. I was unwell and thus I didn’t publish. I could have but it takes like a few hours of active thinking to get this going and I didn’t want to a shoddy job at it. No, I am not for perfection but I am definitely for putting in the effort and I know I was in no shape to put in the effort. So that.

The other thing, no one asked.
So much so for writing in public, and attempts to build an audience!

Anyhow. The point is, I am back to writing.

A lot seems to have happened in the last 2 weeks. And yet nothing seems to have moved. You know what I mean? Everything is happening at once and nothing is happening at all.

More in the next few paras…

🈺 What I was supposed to do in the week gone by. And my report on the same.

A/ 2025 plan.
This remains open. We are now officially in the third month of the year. I’ve never been this delayed with this plan. May be I will take a day off this week and do this?

B/ Health
I have a LOT to report in this department. I got myself kitchen things. After I think 7-8 years. The last time I had a semblance of a functioning kitchen was when Sonali and I lived together in Ghatkopar. Once she moved on, I haven’t had the kitchen things.

I am building it back. I don’t like it to be honest but I need to live long and be healthy while I live long.

I am also adding some more ingredients to what I eat – things like Protein, Oats, Almond Milk, Sattu, Turmeric, Chia Seeds, ACV etc. I’ve built a habit of blending a lot of these things in a grinder and eating / drinking what comes out of it.

Been doing it for 3 days now and so far it seems to be ok.

Oh, the trigger for this was the latest episode of food poisoning. I fell sick and missed a few events. And that’s when I decided I’ve had enough of this life. Oh, I have activated this channel where I will upload EACH thing that I eat. And do read this from my clone.

I just need to add a gym and workout and I think we would be ok.

☑️ What did I get done this week?

I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health – Started to set up the kitchen. Will try and get a cook. And like I said, will add some workouts. I’ll give myself +1 on this.

Meru – This is new. I am adding this on top of C4E. At the time, we are setting up the business and this means there’s a lot of work – team, processes etc. On this a lot is getting done, thanks to Hareesh Sir. I will give myself a 0 on it.

C4E – I am not very active on this any more. The only thing I do now on C4E is take care of my people (mentoring, coaching etc) and service long-term relationships (clients that are now friends and I am invested in their success). The other critical areas (running the kitchen etc) have been taken up by others.

Over time, I want to stop reporting on this. But I may not be able to. C4E is the only thing I’ve created and probably the only thing I am attached to. With or without my running it like a business. Think Berkshire and Warren. I will give myself 0.

Brand SG – Recorded many conversations. For C4E, for Adulting, and for Meru. The first guest for The Otpmist’s Manifesto is decided. So good overall. I will give myself +1.

Now, need to find a way to build distribution.

People – Did nothing. -1

Book 2 – No action. I just need to carve out time to send prompts to Cluade. So, -1

Shauk – Nothing on this. So, another -1

So the overall score is -1 for this week.

The max I can get is 7 in a week. Let’s see when I get to it.
Added this to my tracker too.

📊 The tracker from the last two weeks

Here’s the tracker.

You’d spot a lot of reds. And greens. Blame it on food poisoning. I mean I think it’s food poisoning. I didn’t really go to a doc to check. My aversion to doctors is a well-known thing!

The point is, I was unwell. And that left me with some down days. And that affected how I live and work.

📷 Some Photos from the week gone by

Here are some photos.

This one is a mix of app screenshots and photos that I took. Do check out some of the sunset pics and videos. Absolutely bombs.

📖 Interesting Reads from the last two weeks

I know there are more things I read and saved. But this is all I have to share at this time.

💭 Highlights, reflections and notes from the week.

A/ Starbucks
I am at a Starbucks as I write this. And I love that I am in the zone while I am here. I just need to build a space like this. At times I think I should start a coworking space. Other times I don’t want to. I may as well say, fuck it, let’s do it. And I may open it up. Anyone wants to partner up?

B/ Love
This is a big one. I think I am ready to find love. If I can find love. I mean I’ve been that romantic who believes that love just happens but it clearly hasn’t happened to me. I am unlucky like that (no am not crying about being unlucky – am VERY lucky otherwise).

Oh, and why do I want to find love?
Well cos apparently love is the fifth ingredient that you need in life to live long and thrive. Read this.

C/ From C4E to Meru
A large part of my time will now be spent on building Meru. While I do that, C4E will be run independently by Chandni, Anshika, Fareen, Kaushik and others. And they will be helped by our friends, colleagues, partners and well-wishers. I need to write a separate post on this someday. Not for others. But for self.

Oh, the other thing that has happened is that I now open Meru’s email before I open C4E’s. If this is not moving on, I don’t know what is.

D/ Spiritual SG
Lately, I have found myself to be very very spiritual. I find deeper meaning in the music I listen to, the actions I take, the people I meet and the decisions I make. I don’t know what this means or where I am going but this is new to me. I’ve been a transactional person all my life. I look at things from a problem-solution lens. And then I move on. Once I add spirituality to things, things change. So that.

I’ve been reading a lot of Kabir, Baba Farid, Buleh Shah, Rumi etc. I am not sure what school of devotion, spirituality, bhakti etc they belong to. But I like what I am reading.

E/ This tweet
I saw a couple of people I love get what they want. And that was incredible! This was easily the highlight of the week gone by. Do read it. Please 😀

F/ Films
While I was unwell, I saw a lot of films. Jack Reacher. The Runaway Jury. I don’t even recall the name of, or the story of the other 8-part series that I saw!

While vegetation is ok for a few days, I remembered that I wanted to make films. I will get back to it. I am not sure when I will find the time with all that’s happening but I will add this to the shauq column and get going.

G/ Mumbai
Here’s a thing. If you are young, ambitious and want to grow, you HAVE to be in Mumbai or Bangalore. No Delhi. No Pune. No Goa. No remote. While on this, read these two by Paul Graham – Ambition and Cities and Hubs. Of course, if you can go beyond India, look at places like Dubai, NY, SFO, Singapore and such places.

I know the world we live in is very connected and all that. But there’s some magic that happens when you shake hands and look at someone in their eyes. Hubs create magic that nothing else can replace.

Oh, this trigger came to my head because in the last few days, I’ve spoken to two really sharp young women who’ve expressed their desire to move from their cocoons to large hubs. In fact, I saw one really smart person move to Pune to join some startup that sells cheap Chinese knock-offs and it broke my heart. It could be a great career move but its life harakiri.

You will get limited as a person if you goto a place like Pune, Nasik, Kochi, Chandigarh, Indore, Jaipur, Ahmedabad (C4E Labs is based out of Ahd, btw) and all that.

Of course, if you are not ambitious, you can continue to “enjoy” the “quality” of life in these second-rate cities. But if you are ambitious and want to make something from your life, consider moving to a hub. Move to epicentres of action and not pine for the relaxed, remote life. You can relax when you’ve done what you’ve been sent here to do. And while the remote things may work for a few exceptional people, in general, for average folks, remote life is not worth it.

And I say this with all my disclaimers (edge cases, exceptions, strong opinions, power of youth, opportunity, privilege, life conditions, family etc etc).

And yes, the fuckery that “hubs” impose on you (bad infra, pollution, “fast” life, “struggle”) is 100% worth it.

H/ Space. Trust.
I realised that I want to have a large space for self. And then some space for my friends and family. You know, sai itna dijiye?

And thus I need more money. To be able to have a large space. And no, not on rent. But own. India sucks like that. Pesky neighbours look down upon you and question if someone is staying the night with you. I don’t know why we are such a low-trust society. And here I am – I put my faith and trust in even strangers.

So I need that. I will work towards that.

I/ Impermanence. Of loss.
Something happened at C4E that made us lose money (about 3 lakhs) and our reputation. As a team, we could’ve done better. We’ve taken our lessons. The largest for me is that I need to listen more to my gut and not give into emotions.

The biggest thing for me from this experience? Ensure that people directly involved are ok. And I second, do not add random processes so avoid such things from happening in the future.

No, I don’t want to get into too much detail. But the last word on this is, this too shall pass.

J/ Other things that I want to capture but I may not spill too many words…

  1. Looking forward to the workshop on Taste. On the 22nd. More here.
  2. The fact that I live away from my parents continues to eat at me. I don’t know what to do about it.
  3. Loved the connection between Baba Farid and me.
  4. Met a friend and gave him gyaan on how to manage life. I wish I could do more such sessions. Anyone else needs to put a structure to their lives?
  5. Plants remind me of Sonam. Starbucks reminds people of me. What else can one be reminded of? reminded by?
  6. I put this tweet offering help. Spoke to a few people. Must do this more often.
  7. cerebralquotient.com is gonna be live soon!

I think this is it. Was good to be back and writing! I really missed the joy this simple activity brings to me. Must do more of this.

🥡 So, one large takeaway from the week?

Survive. Survival. Surviving.

I think this is how I would summarise the last few days. This is what defines my week

In the previous weeks, it’s been Taste, Community, Respect, Money, People.

—

Ok!
This is it!
Lemme know what you think.
Gotta go.
See you around.

Oh, here are the previous editions: 01, 02, 03, 04, 05, 06, 07, 08, 09 (missed)

PS: This series of posts is inspired by Thej and his weekly notes.
PPS: Added emojis!

Wk 08-25 – Weekly Notes

Notes from the 8th week of 2025.

This one comes from Bangalore.
And I am listening to this as I write this.

So, I had decided that I will not take flights this year. But I took one. I have talked about why I did that. And oh boy, am I glad I took it! I missed that entire grind of cheap yet comfortable travel, seeing new things, meeting new people, and observing things. The curious cat old man in me is thrilled!

Must reconsider the decision to not take flights. The largest reason for not taking flights is that it fucks with the routine but at least I’ve been consistent with my daily tracker. And if I can be ok with that, I think I can add other things (food, yoga etc). Just that I will not be able to travel light. And that’s ok.

Ok moving on. Here’s my update.

What I was supposed to do in the week gone by. And my report on the same.

A/ 2025 plan.
This remains open. I will work on this someday 😀

Vivek often calls it the State of the Union. Lol!

B/ Health
I took my weight before I left for Bangalore (I was 89 KGs). I will measure it again once I am back. While I am here, I am being mindful about what I eat and how I eat and all that. I am also walking a lot more. It helps that I picked a guest house near the client’s office.

I am yet to fully assume the identity of a healthy person but it’s WIP. Last night I was craving for a pizza. But I replaced that with chips etc. Lol!

Like I said last week, my health will be my north star.

What did I get done this week?

I am adding this here from this week on.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. C4E
  3. Brand SG
  4. Startup (this may take up C4E’s place in the list)
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

I will give a one-line report on things I got done. Done. Shipped. Not WIP. As I go along, I will add more to this but today, one line update.

Health – Walked an average of 9K steps this week. Meditated twice this week. At some point, will add yoga and muscle-building things.

C4E – In Bangalore to meet a client. Put in the process for the team to work without me. So far, we seem to be ok with it. However, we’ve not been stress tested yet. C and F seem to be doing well with it. On the Labs piece, the website is live. AK is leading the team of BK, SJ, KA and others and shipping things. So that’s cool.

Brand SG – I am a lot more visible on the internet. Thanks to AK in large. I also kickstarted the Cockroach podcast. We call it The Optimists Manifesto. Read more about it here. The idea is to talk to people who’ve survived despite everything around them!

Startup – Helped team get ready for launch. There’ve been hiccups (new team and all that) but learning!

People – Did nothing.

Book 2 – “Wrote” a few chapters with the help of Claude. Shared some of those with the beat readers group (in case you want to help me, join this).

Shauk – Nothing on this.

I will also make a tracker on this.
Oh my love for forms and trackers ;P

The tracker from the week that went by.

Here’s the tracker from the week gone by.


Look at the averages column. Highlights…

I am incredibly stoked that I averaged 10K steps. Subendhu averaged almost 12K steps in the last year. On the YTD, I am at 8900 steps. I need to be able to beat him. Let’s see how it goes.

I also added meditation. I haven’t added for the 23rd (today).

Finally, sleep seems to be at a 6-hour average mark. I’ve tried everything but I am unable to get more than 6 on average, unless I am tired. Once I start with the workouts, this will probably go down. Let’s see.

Some Photos from the week gone by

Here are some photos.

This one is a mix of app screenshots and photos that I took.
Nothing special to be honest.
If you see something interesting, please let me know.

Interesting Reads

Here’s a list of things that I read / saw / consumed that left an impact on it. In some cases, I went and stirred up debate in my network.

Here’s a list. In no particular order.

  1. This video on Instagram – link. Hits you in the gut about how you let go of your life.
  2. Blume’s Annual Report – link – yet to read it. I typically take a print and read this. Yet to do so.
  3. Buffett’s annual letter is here. Again, yet to read.
  4. This tweet. I want to grow my account as well! Only for this reason (access)
  5. This thread on Reddit about how people in Nepal are building a video editing agency. Must replicate this in India for C4E.
  6. This post by Ankush Datar on legacy. And why it’s overrated.
  7. Ian Chappell retires from writing. Love such writing!

Highlights, reflections and notes from the week.

In no order…

A/ People Business
It became evident that at C4E, we are not an agency. We are in the people business! Over the week, met multiple people and held multiple conversations where this was reaffirmed. What we do at C4E is communication but we are in the people business. As Pradeep San often said about Gravity – we are in the business of saving jobs. That’s a separate story for another day. But at this time, we are in people business and we need to reorient ourselves to that.

B/ Hemant and Gokul
The two of them are different as chalk and cheese. And yet both of them are very very intriguing and inspiring. Each time I spend time with either, I am amazed at the capacity of a human mind to think that much. The other thing that is common to both, is, that their ideas are dense and the depth of their thoughts makes it tough for an average Aman (like me) to comprehend their ideas. I wish I could find a way to make their thoughts more accessible to the world!

Wait.
Who’s permission do I need? A lot of their inputs are in the public domain. Why can’t I start repurposing and talk about that in my words, on my blogs. What say? And, any volunteers?

C/ Sur
This dawned onto on Saturday. I am seeing C now run the business. I have played a tiny part in her life and now I need to find a way to not get into her way. More on this on my roam. But had to be captured.

Why Sur? Well, read this to find out.

D/ Poker + Writing + Teaching
One of my lifegoals is to be on the road, meet people and never worry about money. Sometime in the past I had imagined that I would be able to become a professional poker player (touring the world, playing in tourneys), teach at various colleges (while I am on the road) and write about my experiences while I do first two.

It’s great on paper. Except that I don’t have poker skills. And I have tried to learn and yet I am not good. Something in the week gone by reminded me of this goal. May be I will put a deadline on my life experiments and pick this up. May be when my parents are gone, I will become a full-time hippie traveller. A bald hippie.

And no, it’s not easy to imagine a life where my parents are not around.

E/ Ego in action
I saw my Ego in action. On at least two occasions. One with an old client. One with a potential client.

Must prevent this.

I don’t want to get into too many details (clients or whatever) but what I did was wrong and I shouldn’t have been told by my team to not do this. I know that some time this will come and bite me in the back but I must check this.

PS: I also saw my humility in action 😀
I will not talk about this.

F/ Manas Ayare (linkedin)
Met this boy at a Starbucks. Spotted some crazy stickers on his laptop. Got talking. And then from there on, one thing led to another. Now, his company and C4E are offering a workshop!

AK is leading this from C4E. Here are the details.

G/ Nakul Kumar (Cashify)
Met Nakul for dinner. And it was incredible. Each time I meet him, its incredible. Got so many lessons. The biggest one is that I need to build a process-first company. So far we are not. There’s more. On my Roam.

Oh while I was there, I bumped into a classmate from MDI. Each time I meet him, its at a lounge, a restaurant etc. Love these serendipitous meetings.

H/ Other things that I want to capture but I may not spill too many words on those.

  1. Must build media! The new podcast may be helpful.
  2. Must invest more in young people.
  3. Gave a 10K INR grant to a 16-year-old. SoG in action!
  4. Saw this news about Tyreplex. Reminded me of xTyres.
  5. This one by Bri is nice. I wish I had this clarity at the age of 19. Or whatever her age is.
  6. Talked to Dr Malpani. Inspired to do more. Especially his idea of building an ecosystem of startups in India.
  7. Got access to NeoSapien. Playing with it. Let’s see where we get with it.
  8. I love eggs!
  9. I cleaned by followers / following list on X, Insta and other places. I am getting more mindful about how I curate my conversations.
  10. Removed the cover from the new phone. TBH, I don’t like it much. But now that I have bought it, I am with it for a year at least. And then we shall see what to do with it.

Guess this is it.

So, one large takeaway from the week?

In one word?
Taste.

I’ve read, thought, and talked about it so much that it’s funny. In fact it has spilled from various conversations over the last week as well. But taste it is.

The close second is community. But at this time, I will stick with taste. I even recorded a podcast on it. Here.

For context, last week, it was Respect. And it was Money and People before that.

—

Ok!
This is it!
Lemme know what you think.
Gotta go.
See you around.

Oh, here are the previous editions: 01, 02, 03, 04, 05, 06, 07

PS: This series of posts is inspired by Thej and his weekly notes.