5:40 AM, May the 13th.
Tuesday. This is that weekly review that never went out.
If not for AA. Thanks, AA. I am grateful that I have folks like here that push me towards consistency.
Thing is, like most weeks, I started writing this on a Saturday, I wrote some and then I thought I would write the rest on a Sunday. And then I had to spend the day with someone, solving their crisis and Sunday went in a jiffy. I then pushed this for a Monday morning. But then that never happened. Cos Monday Monday’d with a million calls.
But here I am.
With the review.
Lets see where we go.
💭 Highlights, reflections and notes from the week.
1/ Looking for an EA / Helper / Business Analyst / Whatever you may want to call it.
At Meru, I am looking for someone to work very closely with me and make things happen. At C4E, many people have played that role – from SJ2 to SJ to CM to AK to Bri and many more in the middle. Each of these people has hopefully learnt a lot from me. In exchange, I paid them whatever I could. And then I took their help in getting things done.
At Meru, I need someone like that. I would like to run faster and thus I need this person. If you know someone who’s ok with an 8 lakh kind of CTC, is in Mumbai and is willing to wrk with me closely, please recommend.
Do read this post as well.
PS: While UTMs are great for marketers, I hate them!
2/ The India-Pakistan War
I wish I had more time to write on this. But I have to write this…
In one line, despite WHATEVER happens, am not on the side of war. Or on the side of nationalist boundaries. I know a lot of close friends and connections are cheering and rooting for military action that India took. I know there are rational reasons for that. I know we shouldn’t be aggressed up on. I know innocent lives were lost and they have to be avenged. I know I am a great fan of Mahabharata, that literally is about the greatest war of all times.
I also know that I am not the greatest fan of MK and yet I love his lesson on non-violence.
And yet I am not for war.
I wish I had the words to talk about why the war is a bad idea for everyone, everything. I wish more folks exercised restraint. I wish there was dialogue.
I would park this by sharing this.
3/ Kids in Mumbai
NG and VM are here for a few days. Krishna was here for a couple of days. And I am trying to spend time with them. And as a result, I am wasting time. I am being irregular with my updates. I am spending more time outdoors. I am not doing these reviews. I am scrambling at the last minute to get things done.
I need to learn how to manage time better.
The other good thing that am loving is that I have two young boys willing to listen to me. Wait, I have an idea! How about I give them my letters and have them discuss?
Point aside, I need to find a way to become better with my time.
3.1/ Hosted a Mini CSS
While people were / are here, AK hosted an evening full of music and conversations.
I have two videos from there. I am not uploading them here. But I am willing to share with whoever asks. Here’s the link.
4/ Voice Training
I talked about how I want to be better spoken. I chatted with Riya. And now, I have got Sonu Sir to give me some homework. And it’s similar to what Riya told me. And I know that I wont be able to do it. Sigh!
Apart from this, I saw a DastanGoi performance by Sikander Khan. It was good and could’ve been better. I am super inspired to do more to support more artists.
5/ Got Paras Chopra’s Book
Yet to read it fully but love his work and I am excited that he’s poured his ideas in a book. Also see this deck.
If you point out three mistakes in this post, I will gift you a copy ;P
6/ “The world was made by people who gave a shit”
I dont know where I read this first (I suspect, some tweet by Toby) but I have been thinking a lot about this. At work. At personal life. At everything else. I really want to be the person who gives a shit.
Contrast this to how we are trained and taught at India. Jugaad. Chalta hai. Need to fix this!
Next time you see me saying “koi baat nahi”, please tell me about it and I will fix it.
7/ Antler Next 100
Like I spoke last week, Antler released their Next 100 report. We at C4E got together and chatted on it. Lots of lessons for me. Need to convert those into action. AK, if you are reading this – do your thing.
8/ AI Experiments
I have been thinking if I should go do somethings with AI by myself. In the last few years I have not done anything by myself. I have only got things done. Which has served me well, TBH. I learnt the art of delegating, I groomed some folks and overall we are at a net positive.
However with AI, I have this FOMO like I had with Crypto and Web 3. So, I want to give in and do something by myself. Just that I dont know if I have the time to do this. I mean there are more urgent battles to fight – Meru, C4E. And there are other Shauqs (of book2, poker, pool, films etc.).
Or may be I can take one of the battles and use AI to ship something?
TBH, I dont know what I would do. Let’s see.
9/ Brain Games
I’ve been playing Peak, Lumosity and Elevate lately.
I dont know if these make a difference to anyone’s life but I do play these. I like the idea of challenging myself.
I used to play these long ago and it’s interesting to see that I am not doing as well as I did 3-4 years ago. Maybe I will get used to those games and become better? Or maybe these games actually work? Who knows!
Anyone has any experience here?
10/ Clean My Notes
I take a lot of notes. And in the last 2-3 weeks I have not organized those. I need to work on that. So I will do a time block and do that. #sgtodo
So that was from the week!
Phew!
📷 Some Photos from the week gone by
Here are some photos from the week gone by.
I loved that I was at the beach almost everyday this past week!
🈺 The LARGE objective from the week gone by? And the next week!
2025 Plan and Book 2
Both haven’t happened. I will drop the 2025 plan.
On book 2, I have hit a random roadblock. I will unclog it. You will hear about the next steps on the update for Week 20.
☑️ What did I get done this week?
I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.
At this point, the following things are important to me (I know too many but…) and these are IN ORDER.
- Health
- Meru
- C4E
- Brand SG
- People (Family, Friends, Strangers, etc)
- Book2
- Shauk (Music, Films, Poker etc)
Health. Last week was a tad better. I ate better. I still need to go to a skin doctor and the Foxo thing. But I was better. I will give myself a 0.
So, 0 there.
Meru. Good week. My co-founder was traveling and I had the baton. I think we moved the needle on most things. So that’s cool. A 0, tbh. I will give a 1 when we see progress.
So, a 1.
C4E. Some action. Again, I dont want to track this. Letting C handle the kitchen.
So, a 0.
Brand SG. AK has been releasing some of our conversations. I am sure it’s helping in some way. So, this is not really -1 this week. And no, it’s not even a +1 either. So, 0.
0.
People. I think +1. I was surrounded by friends and strangers and love and inspiration and all that.
So, a 1
Book 2. No action. For almost a month now!
-1
Shauk. Apart from mini CSS, no action on this. I didnt play pool, I didnt play poker. I didnt travel. Etc etc.
So, -1
So the overall score is 0 for this week.
Trends from the previous weeks: -4, -5, -5, -3, -2, -1
The max I can get is 7 in a week. Let’s see when I get to it.
📊 The tracker from the last week
I havent been filling the tracker properly.
Nevertheless, here’s it.

Lemme know what you see.
📖 Interesting Reads from the last week
I didn’t have a lot of time to read or reflect in the last week. But of the few things I read, here are some links…
- Paras Chopra’s slide deck. Link
- Shaan VP on Taste. Link. Staying on taste, I have bookmarked this by Utsav but yet to read. Taste has infact become a recurring conversation in my head.
- Shaan VP on Creativity. Link
- AK on her graduation. Link
I know I should read more, reflect more and write more!
🧠 Reminders from last week
This section captures things that I want to not forget. I will copy paste these week on week and track updates. I will also add these to SG’s Office.
Here are things from the past few weeks that I want to remember. And no, this may not be a comprehensive list. In categories.
- Long term
- Professional pool / snooker / poker – no action.
- Health
- Kitchen setup (incomplete)
- Gym membership (incomplete)
- C4E things (I will stop tracking these things and have C do these)
- C4E Base
- Design
- Borderless agency
- Shauk / Personal
- Better dressed – lol
- Use of money to buy time – on this!
- Find love – lol!
- Demand more from life
- Adding this – speak better!
In case you know me, lemme know if I have missed something.
🥡 So, one thing that defines the past week?
Slack.
I am taking it easy. I need to do more. I need to remind myself that the day I dont work, I dont eat that day. Need someone or something to push me more to make me work harder and smarter. I am merely leaning on my people and I know they are working for themselves and at best, for us. But not for me. So I need to move my ass.
Come on, universe.
Oh and in the previous weeks, it’s been Getting back to action. Busyness, Action, Survive, Looking Up, Survival, Taste, Community, Respect, Money, People.
—
Phew!
Lemme know what you think.
See you around.
Oh, and this too shall pass!
PS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 01, 02, 03, 04, 05, 06, 07, 08, 09 (missed), 10, 11, 12, 13, 14, 15 (missed), 16, 17 (missed), 18
PPS: Please do point typos. Grammarly is not working well and I don’t have energy to cut paste edit this in some other spell check thing.
PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.
PPPPS: I had almost skipped this. But thanks to AA, I wrote this. I am glad. I need more cheerleaders like her in my life. Will try and find them!