Wk 33-25 – Weekly Notes

SG’s weekly notes and updates. For the week 33 of 2025.

Hello!
1 PM, 17th Aug, 2025
Versova Starbucks.

The week gone by was a moderate one. It was a week with a lot of chuttis and thus there was less chaos on the roads (except the one caused by Dahi Handi). Plus, it was after a while that I was in Andheri West for three days on a trot.

I did some work (at Meru we shipped our first thing). I played some (Krishna was visiting). I had some brainwaves (thought hard about where I want to be in life) and all that.

Overall, an interesting week.
Will talk more about it in a bit.

Oh, I am listening to this as I write.

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Ok, let’s go.


💭 Highlights, reflections and notes from the past week

PS: As always, these are not in any order.

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A/ AI and the creative business
I can talk about this from three lenses – personal, Meru (as a brand owner) and C4E (as a partner to brands).

As Meru, as we scale the business, we need to be able to do more things and fast. Faster than I can say fast. And AI allows us to do that. I know there’s halluciantion, mistakes and all that but I need to imagine that as a brand owner, where do I want the penny to drop – at speed, at quality, as perfection. So that.

At C4E, the team has to adapt fast. Not because it will question the survival but because it will enable to do more.

On a personal level, I can now become hyperproductive. For example, we started to train Heygen on my face and words. Here are the first two outputs.

PS: All the work on this has been done by Vishal. I merely recorded it. I know this is not perfect but we will get to it with time.

Lemme know what you think.

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B/ Smart Folders on Apple Notes
Accidentally discovered Smart Folders on Apple Notes and I think my life will change!

For context, I use Apple Notes as my temp notepad (apart from a pen and paper based notepad) and each weekend, I clean my notes by adding things to my Roam. I also use Apple Notes to save recurring things for fast and easy access (I may not have my laptop with me all the time but I do have my phone).

So when I needed things, I would often rely on search and then waste time. With Smart Folders, I am able to sort of bookmark things that I need faster access to. And for someone like me who leans a lot on notes, bookmarks, tools and people for details, this was a godsend thing!

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C/ Notetaking workshop
Oh, and I took a notetaking workshop for a couple of young kids who’re gonna join college soon.

I didnt want to do this (I think that old methods of taking notes are no longer valid) but one of my seniors from MDI insisted and I couldnt say no to him.

While I did that session, I realised that I love to teach people. I just wish I was able to earn a lot of money doing that. I mean I can earn. I can charge a lot. But then my ethics dont allow me to charge from the ones who can’t pay. And the ones who can pay wont probably need me.

So that.

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D/ Krishna
Krishna was in Bom for a couple of days. Each time I meet him, I am left inspired to do more. The guy literally went from being a cloth trader to a full-stack developer! A remidner that I must surround myself with more doers and people who want to stay with the times.

And I must become someone that a Krishna would like to hang out with.

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E/ Off Insta. And failure.
I had decided that I would be off insta for a few days.

I could stay away for all of 2 days.
The addiction is real!

To solve for it, I’ve asked AK to loan me the spare iphone that we have at C4E. Let’s see how it goes.

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F/ Meditation before a meeting / Grounding 
In one of my coaching sessions with FOXO, the person asked me to do a one-minute grouding exercise to get into the mindset for the meeting. I find it funny cos when I come into a meeting, I come with 100% intention.

But then, Hemant recommends this as well. And I want to follow each thing that Hemant says. So, thanks to reinfrocement by the session, I will start doing this. A one minute breathing / grounding exercise before each meeting.

Lets see how the experiment goes.

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G/ Punjabi MC
Listening to this as I write.

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I really want to posture that Punjabi MC has to be one of the greatest artists of our time. Each time I need some energy, I put on something from Punjabi MC. Shinda, Mundeya tu bach rahi, Punjaban, Morni and many many more. I just wish I could dance alongside. But then I have two left feet.

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H/ SG’s Braintrust
I have this WA group where I only add people who I…

  • have personally met (IRL or online)
  • respect
  • want to stay in touch with
  • am inspired by
  • want to learn from

Right now, this group is admin only. Very little chatter. I mostly use it to share things to get inputs, seek connections, throw ideas to see what sticks and other such things. This group has people across ages and locations.

I want to now expand this group. If you know me, lemme know and I will add you.

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So, this is it for this week.

I know there should be more. Like I said, this was an easy week but the action and words and updates don’t match. Will fix this as we go along!


📷 Some Photos from the week gone by

Here are some photos from week 33. The highlight photo has to be…

I dont know the source. This came on one of the whatsapp groups that I am a part of. And yes, I know this is technically not a photo.

Not too many pics to be honest.
Was one of the weeks where I just didn’t have enough to save or share.


🈺 The LARGE objective from the week gone by?

I had two large things when I started this year. Book 2 and a yearly plan (that I’ve been writing for a long time. This year I couldnt). Last week I added health.

Book 2 – no action.

Yearly Plan – I dropped it a few weeks ago.

Health – I had a fairly ok one on health, except yesterday when I fell off the radar. I track my health updates here, in case.

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☑️ So, what did I get done last week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health. I did ok on most departments except workout. Yesterday was bad. But I can ignore it. A 0.

Meru. We finally shipped the first iteration of the first product (of the many in the pipeline). It’s live at elevate.merulife.com. So a +1.

C4E. No action from my side. 0.

Brand SG. No large action. But like I mentioned, I did do some experiments with Heygen, thanks to Vishal. You can see here and here. So, a +1.

People. No action on this.
I’d say 0.

Book 2. Lol! -1

Shauk. No action. No time.
And I am not losing sleep over it. So a 0

So the overall score is 1.
Finally in positive after a while!

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📊 The tracker from the last week

Here is the tracker for the week gone by.

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What trends do you see?

To me, this looks like a regular week in the life of a regular man. Some good days, some bad days, some good food, some bad, some walks and some not so walks. Guess this is the point of life? No?

Random update. Listening to some Afro-Techno Mix. This one.

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🏃🏻‍♂️‍➡️ Health

I added Health as a key section some days ago. I am still discovering what to cover here. Let’s see how it goes.

I will start with updates on what am doing for health. I read somewhere that you need 4 things to live long – sleep, exercise, diet and community. I will track all four. And then some more variables that I feel are important to me. Let’s see what comes out.

So…

  1. Sleep
  2. Exercise
  3. Diet
  4. Community
  5. Crowdfunding my health.
  6. Movement (this should be part of exercise but I have a separate section)
  7. Meditation
  8. Some links: My food log, my daily health log channel.

Lets go…

1/ Sleep
The week gone by was fairly ok. I have realised that I get 6 to 7 hours of sleep and most days I wake up without an alarm. So that’s ok.

Plus, on a day-to-day basis, I want to make my sleeping environment better. I cant fix the noise (I literally live on the road) but I can manage other things. And thus I am iterating with those. I cleaned my humidifier yesterday. I may not need it as long as it’s raining. Will play with it over the next few days and see how it impacts sleep over the next few days.

2/ Exercise
I still can NOT work out.
I tried yoga but all I got was 1 Surya Namaskar before I decided to quit.
However I’ve been fairly consistent with the walks. See 6 below.

3/ Diet
I track each thing I eat on my food log.
I think I am eating better (except one or two off days – and I need to stop with these). But the funny thing is, my weight is not reducing!

I’ve been consistent with walks (and these are deliberate walks) and I eat in moderation (at least the last few weeks) but the weight is not changing. Sigh!

4/ Community
I seem to have found some friends and colleagues who I can hang out with whenever I want to and however I want to. I dont have any pressure of dressing up, drinking up, going to a certain kind of a place or doing whatever. I can be at my weirdest extreme and I am accepted.

No, I dont want to jinx it. Will work hard to preserve it.

5/ Crowdfunding health
Last week I said, I want my 1000 true fans to help me get healthy.

And I have two backers already. Both of them have committed 10K for 3 months, starting September, if I can show them that I can be under 90 KGs in this month. But, we are beyond the H1 of Aug and I am 92! Sigh!

6/ Movement
I am walking more than 8K steps everyday. Since the 6th of this month! See this…

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7/ Meditation
I want to restart on this.
Specifically after I got that lesson in grounding aLets see when I get to.

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Apart from these, I will talk about what I am thinking specifically about health

A/ Streaks is a powerful thing
If I’ve walked approx 1.4 lakh steps since 6th Aug, it’s only because of my want to keep the streak going. I think if I can implement this streaks thing at more places in life, I would have a better one.

The other thing that has worked in my favour is that there is this community (almost all are strangers) who’re pushing each other to walk more. I see updates from others and I want to walk. And that’s insane!

B/ Papad
I need to find a way to stop having Papad 😀

C/ Proximity to Kachra
When I am at work at Meru, we are all snacking non-stop all the time.

Ok that was exaggeration but you get the drift. There are 10 people in the room and each person gets hungry at a different time; and since we are a small team, each time someone is hungry, they offer what they’re eating to everyone else. And thus, I find myself eating all the time. And since most of these are snacks we order via Qcom, these are chips and all. Even “healthy” chips are made with oil and all.

While at home, I dont stock any snacks anymore. I have infact some leftover protein bar that we made last week. So, I am snacking better when I am home.

I can clearly see environment in action. And I need to fix this. Let’s see how I do this.

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📖 Interesting Reads / Views from the last week

PS: I had added YT to my “reads”

Here’s a list of interesting things that caught my eye. TBH I’ve not read all of these (had a randomly busy week) and I’ve added these to my TRL. I am dividing this section into two – one where I’ve read those (I will add a context) and the ones that I havent.

So, I’ve read…

  1. This piece by Samarth Bansal. Very honest, very vulnerable. More than anything else, it makes me want to join TWT and work for them. Jokes apart, each “leader” must read this. Very very interesting. And very well written. Like I said on X, if there’s one thing you read this month, let it be this. PS: If you do read this, please share what you learn from this.
  2. This post by Sahil Bloom. My number 1 takeaway was that most people don’t know what they want.
  3. Bigotry of Low Expectations. Read here. Mihir told me about this in a meeting. When I heard it and thought more about is, I saw my mind bend!

Here are others that I’ve not consumed but have opened a tab for.

  1. Tim Urban’s Last 6 Years.
  2. Rahul’s tweet on how OTT is killing India’s ₹12,000 crore cinema industry
  3. Gurwinder on how social media shortens your life
  4. MFM on chasing a billionaire’s morning routine. Here.
  5. Harnidh’s piece on Taste. Here.
  6. Charlie’s 12 Rules of Life. Here.
  7. Impact of Internet on OCEAN. Here. PS: Take OCEAN, Big 5 Test for free here.
  8. Niraj’s list of things to do to reduce risk in India. Here.

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🧠 Reminders from last week

This section captures things that I want to not forget. I add those to SG’s Office. I will copy paste these week on week and track updates.

Again, skipping this. Will get back to it at an opportune time.


🥡 So, one thing that defines the past week?

Grind.

Oh and in the previous weeks, the one-word reviews have been… Blur, Stress, Numb, Blur, Fast, Uncool, Disappeared, Experience, Grind, Busy for Nothing, Regular, Getting back to action, Slack, Busyness, Action, Survive, Looking Up, Survival, Taste, Community, Respect, Money, People.


Phew!
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 0102030405060708, 09 (missed), 1011121314, 15 (missed), 16, 17 (missed), 18192021, 22 (missed), 23, 24 (missed), 25262728, 29, 30, 31, 32

PPS: Please do point typos.
Grammarly is not working well and I don’t have energy to cut paste edit this in some other spell check thing.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

Notes from my drafts folder – 11 Jan 2024

A random rant that I felt like publishing on my blog. Read if you’d like to.

I have this drafts folder in my notes that I update thru the day. I take note of things – some important, some random, some to be used temporarily, some to be sent into my permanent storage (Roam at this time). Most days as I end the day, I delete this note and move on.

However, yesterday I wrote a note and I realised if I made this public, it would probably nudge me to be a tad better. How? Well, it would make me journal what I think and how I think. I would make me live more in public. And it would help me become more conscious about how I live. Making it public would be a good method for me to ensure that my thoughts, actions and reality are in coherence.

Here’s the post (very very lightly edited to remove personal details of others)…

1/ Its 4. Jsut woke up. Havent slept well in last 3 days. Random XXX crisis – it sucks energy but I am hopeful that it will be better now that there’s a change at the top

2/ “co work” is good but actual productivity is lot less. At least for me. I get more things done when am with strangers at a coffee shop than my loved ones anywhere. so I will limit my trips to starbucks when others are around 

3/ beach at 545 everyday – I will do more of this. I am thinking of starting a tradition – each day when am there, we will talk about a lesson from life and generally talk and take it from there. not gyaan but how it is pertinent. I will try to invite people there. this is our version of party of 9. 

4/ am getting sucked in day to day things at C4E and thus havent thought about sog book, sog 2024, growth with c4e, dubai, BD etc. I need to be out of it 100%. I am 90% out to be honest. But I still do those things. 

5/ not working on health. need to action. Lemme do 5 knee push-ups and come back.

6/ back. did 10 knee-pushups

7/ I do my best work at morning. I need to probably end my days right after the walk at beach and a workout post that and readin. So, say beach by 630 – workout from 630 to 730 and then wind down. And wake up at 4 AM or whatever and work from home till 8 and move. 

This means I will have lesser metings that I would want to. And thats ok? I have people that I trust now that can take things forward 

8/ Need to work on personal brand. 

9/ Lot of parked ideas. Here’s a list…

  • Freelancer Creatives Agency – this is also an idea that XXX had told me last year – C may recall 
  • Third world hiring
  • Women hiring 
  • Some startup 

10/ read https://en.wikipedia.org/wiki/Hemline_index and was fascinated.

11/ when someone I love talks to me rudely for no reason and piles on me, I lose it. Brain stops braining. I don’t know what to do about this. I have to be in touch and I cant cut off. Some people understand. Some don’t. So that. 

12/ need to “hang out” less often. 


So that. The drafts folder. Lemme know what you think.

PS: I tried this when I lived in Goa during the pandemic. Here I am, again with it!

090321 – Morning Pages

Yet another update on how I spent yesterday. No large revelations, discourses etc. Read if you want to.

08:19. Starbucks, Borivali. Here to meet a friend / mentee / client / supplier and everything else rolled into one.

So, while I wait for the meeting to start at 1:15 PM (yeah yeah, I tend to travel at ungodly hours to save time and money and park myself at Starbucks), here’s the morning pages. Have a few things to talk about but time is also of essence. So let’s see how it goes.

Actually lemme make a list.

  1. Return to a plain old pen and paper notepad
  2. Fitness – OMAD – check; 10K Steps – check!
  3. Misc rants

3/ Lemme go in the reverse order and start with misc rants.

Here’s one on Women’s Day.
So, just after a day, the world seems to be over the tokenism around women’s day. A million companies released a billion videos around that when on every other day they dont seem to care about what’s happening around them. It’s plain sad. Plus, as a marketer, while I try to push the envelope, there’s a limit to what I can move the needle on. The cynic in me just dies. I mean there’s a limit to tokenism and I dont know what to do about it 🙁

While people like me may scorn on it, I think it is needed. The ones like you and me that have access to the Internet are still ok when it comes to treating women but the ones that are not here, I cant imagine the horrors that must be inflicted on women. These initiatives, if communicated strongly about, tend to work. Look at Swachh Bharat. We are far far cleaner, at least the trains and stations that I have been to lately (Dadar, Thivim) have been super super clean. Thats another matter altogether that right outside the station, there’s filth all around. The point is, tokenism is helpful. Especially if it comes from right places. And the right noise is made.

Another rant on Goa
I miss Goa. The simple life where you have no pressure to do anything, where people want to take it east, where things move at their own pace. Sigh.

Clubhouse Session
On insistence of Daksh, I was a panelist at a CH session yesterday. It was fun to be honest to hear people speak. While it may not sustain but it was interesting for sure. It’s exactly like the early days of twitter where interesting people would talk random things and connect with each other.

I think I will get more active on it with time. Instead of listening to music, I will play it as background noise and see what I pick. Plus since Clubhouse happened, I am consuming less and less of podcasts. So that!

Track of the day?
This is not a rant per se but I did not know where else to include this.

So, the track is Jagjit Singh’s Hazaaron Khwaishein Aisi. To be honest, this is not just the track for the day but also the theme for my life. I have a million things that I want to do in life and there’s no way I can find time, energy, resources to do all of those. I know I will die a deeply unhappy man. I just hope that by the time it’s my time to die, people find a solution to morality. Amen.

Here’s the track…

2/ Fitness. Lol!

So, yesterday I decided that I would try and do OMAD. Ladies and gents, I am happy to report that I managed it. I ate at 1:30 PM and then at 2:30 PM and then nothing else. And no, I did not have any coffee. Or cola. Or anything that may have carbs. I did consume a lot of soda though.

I also walked 10K+ steps.

I think the trick is simple. Slot all non-important / non-urgent calls post 9 and then walk around as you take those calls. Simple. You no longer have to take out time to walk. I did that yesterday. I will probably try it again today.

Let’s see how it goes.

The thing is, when all goes well, I am more or less able to manage things when things go well. But when shit starts to hit the roof, I am unable to cope up. I have realised that I need to have access to finer things to even breathe in peace. Like they said, nawabon wale shauk!

1/ Return to a notepad

Yesterday, after I don’t know how many months, I went back to a physical notepad and a pencil. And I have to say it was liberating! I did not really get a lot done but I definitely felt lot more in control of my tasks and life. Today on, I am moving back to it. I dont care if I look like a stupid fuck with a notepad and a pencil in my hand as I move around.

I like the idea of capturing thoughts and ideas as they come in. I like to refer back to those. I know I am not good at remembering things. Whatever capability I had to remember things, I have killed that faculty by relying more and more on notes. Plus when I was actively reading about notes and productivity (and when I launched notesForGrowth.com), I think I was doing very well in terms of managing all the projects and things.

I need to get back to it.

So that.

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Guess this is about it. Had a busy day yesterday with I dont know how many calls. And I am staring at a busy day today as well. With multiple calls and meetings. As long as things are moving, I am ok 🙂

Time to get on with the day and get some work done.

Till tomorrow, over and out.

Note Taking 101 for 2020 and beyond

A 3000-word guide on how to take notes that work for you!

Context. A couple of days, a friend asked me how I take notes and while I was giving him gyaan on that, I realized, I could write a piece on it! So, here we are.

PS: In SoG 40, sent in Dec 2018, I wrote about how I take notes for the first time. And 18 months on, most of the process has remained the same! Except that Evernote has been replaced by Roam. And that one tool has allowed me to streamline my process far better. Let’s dig in!

So, how to take notes that actually work!
I am dividing this piece into various parts. These are the philosophy, tools required, the actual process of taking notes, and more.

Read on.

A. My philosophy of taking notes

This is going to be the longest part!
Lemme start with a simple question.
So, why do you take notes?
Easy peasy.
Note-taking aids in learning better. See this free course and do it if you haven’t.

Thing is, the act of storing information helps create neural networks in the head that moves things from your temporary memory to long-term memory. Plus, I have observed that if I write things in my handwriting, the brain tends to make stronger associations and I can remember things for longer.

And of course, you want to save information and data and notes and tidbits and all that, that you think can come in handy as you go along! You know, sometime in the future?

Lemme give an example.

Imagine you and I worked on a start-up idea 2 years ago and we made elaborate notes on it, including sketches and all that. Now, after 2 years, suddenly, somehow, for an important work presentation, you need to refer to some charts from that idea. Of course, you remember making some notes! But for your life, you can’t find the piece of paper (or the notepad) that you took those notes on! You see, back then you spent hours on those notes, and now that you cant find em, they are worthless!

So, the notes you take must be taken in a way that allows you to retrieve those notes FAST.
THIS IS THE CORE OF HOW I TAKE NOTES and you must too!
Repeat. I MUST BE ABLE TO RETRIEVE NOTES.

And the process of retrieval MUST allow for serendipitous connections to happen. This serendipity is what makes us humans better than other living things. You know, how you often get some of your best ideas when you are thinking of something different altogether! It happens because deep down at the synapse level, your brain has made some connection between those things!

Lemme give another example, to give gyaan to my friend when I was looking for my notes on #noteTaking, I realized that I had actually written an entire SoG on #noteTaking and this could be a good time to do a redux. And thus, this SoG! I also “remembered” the Coursera course on learning that I have linked above. It also made me stumble upon the painful memories of how my ex-girlfriend managed her closet (will talk about it in a bit).

So, repeat. A great note-taking system MUST allow for serendipity!

A1 – Your notes as your wardrobe!
Think of taking notes as your wardrobe. While wardrobes and the management are personal to people, I think there are the following approaches that most people can be slotted into…

A1.1 My ex-girlfriends’ method.
She would dump all her clothes in a pile in the almirah. In no order. To make matters worse, she had three different almirahs at three different places in the house where she would store clothes. Which to her worked because, in her head, she had all her clothes in one of the three predictable, known places.

But when we had to go to a party, she would have a hard time finding her party dress (yeah, she had one favorite dress). And to find that dress, she will empty all the three almirahs. And more often than not, she wouldn’t be able to find her dress and make do with something that is easily accessible.

Most people take notes like this. They save things in an un-orderly manner. At multiple places. With multiple methodologies. With no means to retrieve. And when they need to revisit those, they do not know how to find the notes they want!

Plus, because they are looking for a specific dress (aka note), they ignore other great dresses (or notes) that could prove to be better at that time! You know, serendipity?

So, notes must allow for the retrieval and help bring to surface seemingly unrelated connections!

A1.2 A shopkeeper’s method.
Imagine walking to a store that sells clothes. You tell him that you want a shirt in Salmon Pink color. He’d ask you your size and in less than 1 second he’d pull out a piece of the exact color and size that you asked for. If you then told him that you wanted a Baby Pink or a Rose Pink or a Blush Pink or some other minor variant of Pink, he’d find it as fast as you can rattle of the color name. Aren’t you amazed at their speed / system etc? They organize things so neatly that you can use their shelves for ASMR meditation! Imagine ASMR and notetaking in one piece! Serendipity!

So, how do they do it?
Well, every time they get new stock, they either stack the inventory neatly (which takes a lot of time) but makes the retrieval fast and easy. After all, you need to serve the customer fast!

Some people take notes like that and it is super! Except, all the time you invest in taking notes is essentially sunk, and more often than not, you do not need all notes that you take!

Lesson? Note-taking must be reasonably quick!

A1.3 The Sheldon method.
You know Sheldon Cooper? He is so predictable and so orderly that there is no room for adding newer things. I mean his closet would probably be arranged by days or color or even by superheroes. It works great for him but may not work for you and me. Look at him arranging Howard’s closet!

Plus, it would leave no room for serendipity!

A1.4. My best friend’s method.
So, he is somewhat like Sheldon and somewhat like a shopkeeper. So, he has these 4 different closets, each with multiple shelves. In one he puts all his shirts, in other, he puts all the tees, and then in yet another, he puts his pants. So across these 25 shelves in those 4 almirahs, he’s spread his clothes methodically.

This is great but when he has to dress up, he needs to go to each closet and each shelf and then decide. This does two things. He misses some great combinations that he can wear if he could see all his wardrobe at the same place at the same time. Plus he takes time!

This walled-garden worked well for boring people that wear predictable patterns and combinations. But if you want to get crazy and do new things, this may not work.

Think of how you organize your files in folders and sub-folders and then further nested folders. You bury the files so deep that it’s literally impossible to look at multiple files at the same time. The method worked great to hide porn when we were kids. But now that life has little more meaning, this nested folder approach just won’t cut. No?

So, you need to be able to see your notes in toto and they can’t be buried under structures and all that.

Here’s a quick / dirty way of visualizing these…

So, like closets are personal, note-taking is personal. And you need to find the approach that you like. Just that you need to stick to the five principles. Your notes…

  • must allow you to remember (aka retain) better
  • must be reasonably fast to take
  • must be easy and fast to retrieve
  • must allow for serendipitous connections
  • must make zoom-in and zoom-out possible with reasonable speed

B. Tools that I use to take notes

So, now that we have established the philosophy and principles, here are tools that I use to take notes…

B1. I use a physical, old-school notepad to record everything that I come across. Nothing is missed. Even the pauses that people take while talking gets into my notepad!

B2. I use Roam (been on it for about 3 months) where I transcribe everything that I initially put on the notepad. Before I had access to Roam, I used a combination of things like Evernote, Asana, The Brain, Google Sheet, and even my EA for that matter!

B3. Web-based clippers like Wordbrain Memex etc that automatically save all that I browse / see etc. This allows for a quick search on the pages that I may have visited but not found good enough to be saved.

B4. I have enabled all history on all websites that I use – things like Google, Twitter, location data, auto-completes, etc etc. Thing is, I am one of those that believes that privacy on the Internet is a myth. I may try whatever I wish to, someone out there would have access to my data and would target me with ads! So, stop trying!

Before we jump to the process, please allow me to submit that as long as you know what’s your note-taking philosophy and the reason why you take notes, tools are not important. Tools, like other things, will evolve with time and you can not become a slave to a tool!

C. The process I follow to take notes

The holy grail! The meat. The crux. The reason why you are here!

The process has largely remained the same since the original piece. The tools may have changed! So, the process is…

C1. Use tags extensively.
For EVERYTHING.
Every piece of data that you save (called a block in Roam) has to have a tag. Think of a tag like a connection to the world. A note without a tag will get lost. There is no way to navigate to it. And more tags a note has, better it is!

For example, if I am listening to a conversation between screenwriters, I would use tags like screenwriting, filmmaking, sgInterests, creativity, name 1, name 2, and so on and so forth. Often I have more tags than the actual piece of information.

Now imagine I am brushing my teeth with Colgate, that is endorsed by Sonam Kapoor that worked in a film scripted by a person that I saw the talk in the instance above unless I use tags and links, I would never be able to connect my daily chore to writing for films! Ok, shitty example. But I guess you get the drift!

Thing is, you have to make sure that the tags are consistent across all your tools! This is the linchpin on which great notetaking rests. Tags allow you to link notes to each other. Tags allow you to zoom-in and yet zoom out. Tags allow you to find meaningful and often, meaningless connections.

More on this in C3.

C2. Use your hands!
I take pen-paper notes as much as possible. If I am not sleeping, I have a notepad within an arms reach. Even if I am walking or something. And then I digitize these notes. Back then I wrote that if I am on a date, even then, I have a notepad on me. That has changed :D.

When I first wrote about taking notes, I wrote about how I write (bullets, index, etc). But after almost 18 months of sustained use, I have realized that I have stopped following any particular template. So, I’ll skip it.

For times when I can’t carry a notepad, I use blank visiting cards. I’ve also sort of spewed them all over my house. See this thread. If I am walking, I cant take a note per se. But I have these cards. If I am watching TV and the notepad is not around, these visiting cards are right next to me.

C3. When on a computer?
If I am on the computer, I use Google Chrome (even though its slow af) and use things like Pocket Web Clipper, Memex, Pinterest button, Feedly, Google’s Keep, and so on, and so forth. A quick glance at my extensions tells me that I have more than 50 active extensions on Chrome, most of those manage tabs or history! Most people would scoff at this but I really like to capture all that I can.

In my emails, I have tools like Hubspot active to archive those.

Plus when I am reading on the computer (or seeing videos or something), I keep Roam open in a tab and I keep dumping links, thoughts, etc in it.

And, on a day to day basis, in no order, I use the following tags in Roam to archive notes / information…

  • whatIRead – I keep a list of things I read. I add my notes on those, add links and tags. For example, for this Bloomberg story about Ambani’s, I have tagged it as Mukesh Ambani, #sg5stars (a tag I use for best of the things I come across). The things I read, I often write #sgTLDR – a short summary of what I read.
  • People – like a CRM, I take notes of calls made, things that I did, etc. Of course, I can’t capture everything but I try to get the most of it. For example, today I had 6 conversations that were worth saving for later. This does not include conversations with friends, family, etc. And neither do these include inane chats.
  • toDo – things that I need to do during the day. The ones I do, I mark them as #sgDone
  • sgThoughts – ideas, thoughts, and other things that I don’t have tags for. I often club this with #parkedIdeas, #toWrite, #currentThings etc.

There is more. But tagging is like wardrobing. You need to find a system that works for you.

C4. The phone is not an office tool!
Call me old-school but I do NOT consider the phone an office or a productivity tool. I do not check my mail on the phone. I do not read on the phone. I do not use the phone to learn by watching videos etc. The only thing I use it for is podcasts. I want to stop even the podcasts but I don’t know an answer right now.

Phone to me is communication, entertainment, navigation, and payments device.

If there is something that I see on the phone that needs saving, I send it to myself on a WhatsApp group that has just me on it. And then I log in to a computer and then copy-paste it in the right place. If its a tweet, I “like” it and it gets saved in my Pocket. If its a LinkedIn update, I “share” it on the WhatsApp group that I have with myself. Ditto for videos. I tried taking notes on Notepad in the phone but I kept forgetting about those – like I said, unless I write things with hand or put tags onto them, I don’t consider those as “notes”.

C5. Digitize all hand-written notes and compile them in one place!
I compile all information from all sources and dump it on Roam. Like I said, I do not dump anything without the tags that I spoke about earlier. Repeat. Tagging is the cornerstone of great notes. Plus the double-linking in Roam allows me to find connections between things that I did not know existed!

So, I digitize things that are not automatically in Roam.

The sifting and sorting of things from digital sources is easy (copy-paste and some manual processing using Google Sheets). People like Tiago recommend that we use automation looks like Zapier and IFTTT etc to get things into one common repository. I like the idea but I can’t afford the monthly, recurring payments for those tools as yet. You may want to try. And you MUST read this piece by Tiago on note-taking and listen to this conversation between him and Perrell. Both are long but both are good!

The tougher part is digitizing notes that I have scribbled with my terrible handwriting!

When I got started on this PKM journey, I’d do it every day but now I do it once a week. This does two things. When I revisit things after, say, 3 days, I am reminded of things that I would otherwise forget. And second, once I set time away for this information management, I get to do deep work with on it. You know, without distractions.

Oh, I still use help from my EA on transcribing some of the notes. Though I am trying to do less and less of it. I have realized that the act of transcribing helps with retention and serendipity.

C6. Assign tasks to action items.
Everything needs to be actioned goes into Asana. Again, I maintain those tags that I have used on my Roam.

That’s it.

D. How do my notes help?

So, I had to write this piece on note-taking. I ran a quick search in my Roam (and nowhere else). I found that I’ve written about note-taking a bit and the search throws references to Tiago Forte (have included already), Andy Matuschak (skipping it for the time being), Zettelkasten (the principle on which Roam is based), and the fact that I wish to be a super-connector and a quote from Bill Gates about notes. And other things things that I don’t want to publish here. Without the notes, I wouldn’t have known that all these are connected. So, there is serendipity for sure.

Here is how my notes look like. The faint blue lines are things that are connected to #noteTaking in my Roam!

Second, this act of writing this piece (about 3500 words) took me less than 2 hours. I wrote the entire piece with the help of just the Roam. I did not have to open another webpage (except for referring to the old SoG, making the cover image for the post and finding a youtube link for Sheldon’s sorting thing). So, there is the ease of retrieval for sure. And it’s fast!

Third, since I have started to use Roam, I now have a large repository of notes. This is growing larger by the day! This means that every time I have to refer to something (for a meeting, a project, or something), I just glance at my notes and I am ready. Yay!

Finally, I must say, a note-taking system is as good as the number of notes in it and the tacit connections that you can draw from that. This is the second linchpin of the note-taking system (apart from tags). You need to thus spend time on it. There is a learning curve but once you are over it, you will NOT go back. In fact, there is this entire school of thought emerging in the PKM circles where they compare taking (and maintaining) notes to digital gardening (you know how gardening requires a lot of work initially and then it gives you this beautiful garden that requires tad less maintenance? That! See tweets from my list of digital gardening geeks!

E. Finally, a word of caution

Do NOT let these notes become the end goal in itself. Notes and note-taking is your slave that you must use to become better. Not the other way around.

A great note-taking system can be one of the differences between you reaching the peak, vs you almost reaching there! If you do not have one, may be its time to start implementing one!

And here’s an offer. If you want to put in place a note-taking system for youself, I would love to help. Lemme know and let’s do this 🙂

That’s about it for the time being. Over and out.


Wrote this originally for SOG (original at SoGv4-10). Should you want to receive the weekly SoG’s in your mailbox, sign up here.