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Wk 18-25 – Weekly Notes

Notes, thoughts and reflections from the 18th week of 2025.

9:38 AM,
May 3,
Starbucks, Versova

I am back to my spot at Starbucks. Most days I get this, cos I come at 8 AM. Listening to this as I write this. The one before this was this.

So, lets get going with it.

Before anything, a couple of things.

After I wrote the 16th week note, some people (notably, Pavithra) mentioned that they like that version compared to the structured one that I’ve been writing over the last few weeks.

Second, I want to retain the review. As much is this note for the world, it’s for me as well. So that.

So, this week on, I will do the unfiltered, stream of conscious thoughts first and then the review. Lemme know what you think.

💭 Highlights, reflections and notes from the week.

A/ Travel
Each time I go out to travel, I sort of get derailed. This is the reason why I decided that I will not travel at whims this year.

However, the moh of meeting M got the better of me (btw, it was her birthday on the 2nd). And even though I was with her for a week or so, after the trip, I have gone rogue. I am not working as much. I am not eating well. I am not keeping a schedule. I am not tracking things as well.

But then, I love being on the road.

So, I will have to find a way to manage work and travel. In fact as we go along and Meru picks speed, time will become even more critical. And that means I will have to find a balance.

Lets see how I do this.

B/ Snooker / Pool
The biggest epiphany of the week gone by was that I realized I could still play a sport at professional level. I just need to find a way and structure it.

For the uninitiated, one of the oldest secret dreams of mine has to been to play some sport at a professional level. And the other, win the WSOP ME.

So this epiphany gives me a hope that I could get to both those! Just that I wont be able to pick this up for some years, to be honest. At this time, the priority is something else. But I will keep this “dream” alive and get back to it.

Oh, reminds me – my Everest dream and billion dollars dream. Sigh!

C/ Course on Camera
I finally recorded a course on camera. For Meru.

I don’t like it, to be honest. I hate seeing myself on camera or on a screen. And I hate that you charge to give the gift of your knowledge.

But I know its important. And needed. And it will help people. Plus its for a larger cause. So that.

And now that I have broken my course virginity, I need to get better at it. I even reached out to Riya to help me better with my voice. She told that I will have to invest 30 odd minutes everyday. I know it will be tough. I will anyway try and get better at it.

If you’ve seen me on camera, please do give me feedback on how I can improve.

D/ Diet Coke!
I restarted with Diet Coke. And, I LOVE IT!

I had some Coke Zero at BKK but I didnt like it at all. This one, I love!

Since I restarted, I am averaging more than 4 a day. I know its a lot. I will bring it down to more acceptable levels. Let’s see when and how.

PS: This is temporary. I will quit it again. On June 1. Marking on my calendar.

E/ Weekly chat with my people
Instituted a weekly chat thing with my people where I will try and be a more active participant in their lives.

For me, most of these people are work people. I tried to do this with friends (stole this idea from Hareesh Sir) but none of my friends showed any interest.

PS: I know that most people like solid boundaries between work and personal life. I dont. And I know some of my people at work may want these boundaries. And I am ok.

F/ Shilpa Desai
Met Shilpa for a brunch.
And realized that I need to invest as much as I can in finding more incredible people like her that I can be around.

The intent with these is to learn from them.

While a meeting may not give me deep insights about work and life and all that, the way they conduct themselves teaches a lot. For example, Shilpa is ALWAYS ahead of time. She doesnt touch her phone when she’s with anyone. She doesnt take notes per se but she remember things.

So that. If I ever get to work on Party of 9, I will want her on the first one.

G/ SO
Made some progress on this.
Early days.
Lets see where this goes.

H/ Twitter
Ever since I took it “pro” only, my frequency of tweets has gone down.

Not a good thing. Twitter has been my number 1 expression medium and goto place for a long time now. I’ve met some of my closest friends there (Hello, Krishna)! And I dont like that my usage of it has reduced.

I will try and fix it.

Thing is, its tough for me to filter out my stream of thoughts. And thus when I publish on twitter now, am thinking about what to write. And by the time, I’ve thought of it, the moment is gone!

I/ Language
I have promised Seema (from Starbucks) that I will work on improving my language.

Blame it on my background in events and growing up in Jamna Paar, I use very rough language and I use a lot of cuss words and I want to change that. No, no one minds in this day and age. But I want to practice self-control.

The promise is that I will only use that language that I can use in front of my parents.

Next time you see me use coarse language, please point out.

J/ Water Fast for 48 hours
I am writing this on a Saturday. My plan is to only have water, coffee or Diet Coke today and tomorrow. Or maybe Kombucha. Let’s see how this goes.

Update from Sunday. I couldn’t do this on Saturday. Will try on Sunday (today). It’s 8:35 AM and I am yet to eat anything. I am sipping on to coffee with butter.

K/ Naptick
This is the labour of love of two people who I REALLY care for.
V is one.
The other is in stealth.

I’ve known about this since the idea came into being. And now they seem to be ready to ship to the world. And that’s incredible! Love when people I love do great things!

PS: On this, C4E was an early partner to the team. A large part of work was done by Pavithra and team at CoLab.

L/ Read Antler’s Next 100 Report
Got a lot of ideas.
Made my people read it.
Got them to spot ideas.
Will jam with them and see how it can help them.

M/ House
I think I am done with the current place I live at. Multiple reasons. The biggest one being unreasonable neighbors. My landlord is brilliant but the neighbors, meh!

I need to find a new one.
And I need to also figure the money situation for that. So that.

Related: I have some stress on the money front. The thing is, for the last 10 years, I have not been able to get out of this funk. And I dont know what to do. I will not lie here, it does take a toll. However I think I am lucky that I can manage. As Vanita says, I am a survivor. More on private notes.

N/ The Psychology of Human Misjudgment
This talk by Charlie is among the best that I’ve ever seen.

~~I want to initiate a project~~ C4E has rolled out a project where we invite someone to build this into a video (using AI tools) that is palatable for young people, in India.

C posted about this on linkedIn.
Any of you wants to take a shot?

O/ C4E started a new project with AD
AD and I have been partners at Podium. And when we decided that we want to not continue with it, we parted ways.

Ofc, we remained friends. If nothing, the friendship grew stronger!

So, when he came to me a few days ago seeking help for a project around personal branding, I had to jump in! Put him in touch with C and FV for it. Hope it works out!

That’s about it from the week.

📷 Some Photos from the week gone by

Here are some photos from the week gone by.

Lemme know which ones do you like.

🈺 The LARGE objective from the week gone by? And the next week!

2025 Plan and Book 2

Both seemed to have been derailed.

And I concede. I accept that I will probably skip plan for 2025.

I will however restart book2.
I will use Miro and a wall of my house to get it done.
Next week, you will see some action.
If you don’t, PLEASE hold me accountable.
cc Pradeep 😀

☑️ What did I get done this week?

I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

Health
Meru
C4E
Brand SG
People (Family, Friends, Strangers, etc)
Book2
Shauk (Music, Films, Poker etc)

Health. It has been a terrible few days with health. I will fix it from here on. Today’s fast could be the starting point.
So, -1 there.

Meru. Made some good progress, to be honest. I am not entirely happy but I like where we are. So thats good. However I will still give myself a 0.
So, a 0.

C4E. No action. In fact, I may stop tracking this altogether in a few weeks.
So, a 0.

Brand SG. No action on this either. I did record some podcasts with AK, but I am nowhere close to where I want to be. So, I will continue to be harsh on myself and give myself a -1.
-1.

People. I am tempted to give myself a +1 for choosing M and fam over work and other things. But I dont want to be “kissi ke itne pass” that I forget others. I can also give another +1 for burying an old hatchet. But again, I will be harsh.
So, a 0

Book 2. No action. For almost a month now. 🙁
-1

Shauk. No large action here either.
So, -1

So the overall score is -4 for this week.

Trends from the previous weeks: -5, -5, -3, -2, -1
The max I can get is 7 in a week. Let’s see when I get to it.

📊 The tracker from the last week

I havent been filling the tracker.
I got back to it properly on 1 May.
It wont have a lot but here’s a screenshot.

Please tell me what you notice.

Oh, I’ve made it private.
Why?
Well, I have started to add more context to it that I may not want to share in public. If you still want access to it, please let me know.

📖 Interesting Reads from the last week

I didn’t have a lot of time to read or reflect in the last week. So I will skip this.

🧠 Reminders from last week

This section captures things that I want to not forget. I will copy paste these week on week and track updates. I will also add these to SG’s Office.

Here are things from the past few weeks that I want to remember. And no, this may not be a comprehensive list. In categories.

Long term
- Professional pool / snooker / poker
Health
- Kitchen setup (incomplete)
- Gym membership (incomplete)
C4E things (I will stop tracking these things and have C do these)
- C4E Base
- Design
- Borderless agency
Shauk / Personal
- Better dressed
- Use of money to buy time
- Find love
- Demand more from life

In case you know me, lemme know if I have missed something.

🥡 So, one thing that defines the past week?

Getting back to action.

Like I said, each time I travel, I go down the slope of inaction. I am trying to get back to action.

In the previous weeks, it’s been Busyness, Action, Survive, Looking Up, Survival, Taste, Community, Respect, Money, People.

—

Phew!
I missed last week and it’s good to have written this.
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 01, 02, 03, 04, 05, 06, 07, 08, 09 (missed), 10, 11, 12, 13, 14, 15 (missed), 16, 17 (missed)

Wk 16-25 – Weekly Notes

Notes, thoughts and reflections from the 16th week of 2025.

Wrote this on my way from BKK to BOM. On board 6E1052.

This is the weekly review, after about 10 days. I missed the last week cos I was on the road. I could’ve written, to be honest, but I didn’t want to. Call it my laziness or procrastination but I did not write, even though I could have squeezed time to do so.

I was gonna miss this week too, cos, well, travelling again. But then I didn’t want to miss it two times in a row and thus here’s a note.

And no, this will not follow the regular review template that I had come to appreciate and build over the last few weeks. I can use that but I wanted to get back to freeform writing without any plan or thought and dump things!

So, over the last few days (since the 13th), I’ve read nothing, written nothing, saw no TED talks (not even Naval’s podcast). I worked very little (like 4 hours, maybe in the last week), slept little, and walked a bit (I averaged 10K steps (less than 13K planned). Oh, I ate a lot, and realised some things while I was at it. And I will talk about those here.

Let’s go!

A/ Am still a boy who loves boy games (like pool, poker etc.) and am not even good at it.

This epiphany happened to me while I was playing pool with VG at a posh-ish watering hole (The Sitting Room~~, or The Corner Cafe or something~~).

It was late in the evening and patrons were having their beers and chatting and all that. I was playing pool and out of nowhere, it dawned onto me that I love these boy games – you know, Poker, Pool, Counter Strike and all that. And no, I am not good at any of those. I am just about average on my best day and subpar on most. And yet I love those games. Am far from Dude Perfect but I would love to be one of those boys. Maybe I’d pick one of these things and go all-in on that? Maybe Poker? It has revenue opportunity too, if I become better. Just that I don’t have the talent or the mental discipline to play like a pro or even a pro-am. The only way I would do well would be deliberate practice and that will need money and time. So, at this time, maybe not. Maybe when I am “retired” 😀

But the epiphany was helpful to have. I knew it deep down but it was good to see its surface.

Oh, and no, I don’t like to watch sports. I am more interested in being an active participant. Maybe this is why folks invest in fantasy leagues?

B/ Coke

I had a LOT of Coke Zero.
Not Diet. Zero.
And I didnt like it. But I had a lot of it, in absence of anything else. I could have had coconut water but you can only have so much of it. And I didnt want to have beer or anything alcoholic.

BTW, this is worth mentioning because I hadn’t had a coke since Dec 2024. About 4 months. And I am the kind to shower in coke!

And here’s my resolve. I will not have soda while I am in India. Lol.

C/ I can’t take good photos.

Here are some that I would like to flaunt.

But I wish they were better. Maybe I need to hire someone to teach me how to take better photos. Or maybe I should find an editor and get that person to edit whatever I click.

Any thoughts on this?

D/ I need to work on my health.

I was at this market night with some 15 people and some kids. They took a photo of the group (I am not in it – I escaped ;)).

When I saw the photo, I realised that the only person closest to being healthy in that group was Vivek. And to be honest, he too needs some work around the edges. And it was scary and eye-opening.

Not that the eye hasn’t opened in the past. Not that I haven’t had these health epiphanies. But the thing is, it’s high time. I am 42 and I can see old age screwing up with me. Plus, my skin seems to be giving in and I need to cure it, lest it fucks with my already tiny self esteem. So that.

Oh, I spotted an incident in the flight and realised how inadequate we are to handle anything medical while in flight. So, I will also take a first aid course and carry the basics with me in the flight. #sgTodo

E/ The resolve to make more money is more stronger.

Enough said.

I need to do whatever I can to make money. Of course I want to stay within the boundaries of my ethos, values and principles.

I also need to work hard to get another passport. And I need to be able to have money in various countries. With Meru, this plan would probably get pushed by a few years but I have to find a way to live out of the country for a few years, if not for good.

Oh, its funny that what I’ve wanted from life has not changed since I was a child – money, health, experiences etc etc

F/ Was off Social Media

I was only on email, slack and linkedin. And that too as less as I could.

I was not on the news, twitter, instagram or anything else. I am glad to report that I was mostly successful at it.

To be honest, I did see some posts when some work required me to (but I was logged off). But that was that. I think that’s one #win from the trip.

Now that I am gonna be back on social, I will make the shift and use it only for work. Made the announcement already. And I will not have social apps on my primary phone. I will get a new phone where I will have these apps.

G/ Garmi

I just can’t do garmi.

I can stay hungry. I can walk a lot. I can tolerate any shit you throw at me. But I can’t do garmi. I know this is a first world problem and I saw almost everyone be ok with the weather – from kids to oldies to everyone. But I wasn’t able to think straight most of the time.

Made me think – how do I survive in Mumbai. The thing is, I don’t, on most days. Most times I am ranting about the heat and humidity. And then when I am not, I have spotted ACs and places that allow me AC. That reminds me, I need to talk to folks at Rentomojo to fix ACs at home. #todo

H/ Family thing

I had a few chats at home and they weren’t the best. And I can see my parents sinking. And I don’t know the solution. I will probably move them to Mumbai or I will move to Delhi. Let’s see.

It really sucks that you live all your life with your folks, see them as the source of strength that you take pride in, and then at a point in time, you are forced to accept that they will wither away.

I know I can’t do anything about it. I know this is acceptance that we need in life. I know this too shall pass.

Oh, coming to my life per se, I wouldn’t want to be seen as frail, unwell, drifting away to anyone.

To be honest, no one cares. And anyway I don’t care about anyone but Sonali or Myra. I can hide myself from them. To be honest, even Myra wouldn’t care for that matter. Kids are a malleable bunch and they move on fast. Maybe some kids from Village would stay around. Maybe I would want them to stay around. But, again with them, my past has taught me that folks from work tend to move on faster than you imagine. I don’t want to keep repeating sorry tales of my experience with people but it’s something that I need to think about for sure.

I/ Space

I’ve realised yet again that I need my personal space. I may not use it a lot but I love the idea of having space. I want to ensure that I have my bed, my room, my whatever at each place I go to. Something that only I have access to. Like a secret room or something 😀

I don’t know why or how this want has happened to me. I didn’t grow up in a place with a lot of space. I’ve never had a fancy house (apart from that 2-year window when my income to mehangai ratio was tenable and that short window when I lived in Vivek’s house). Plus, most times I’ve travelled, I have had to share rooms. Plus, lately, I’ve had to give a lot to keep people from the village happy and close.

So, I don’t know how or where this want and need for space happened to me.

Maybe worth meditating more over.

But the point is, I like space. And I can’t do well when things are crowded. So, this rules out public transport (apart from flights (I am writing this from a cramped seat of a plane), hostels and other such things.

J/ When I travel…

Continuing on the space thing, in this 7 day trip, I slept on 4 different beds. This means I have packed and unpacked at least 5 times.

And I hate this feeling of being a nomad when I am on a chutti. I am a nomad enough in real life and I want to not have the same feeling when I am traveling for leisure.

Ofc, while I am travelling for work, I know I have to do this. But when I am on a chutti, I want to take it easy and not run by the clocks of hotel check-in and check-out.

Next time on, I will ensure that either I am on a road trip where I am living the camper life or I stay put in one hotel / location.

I know this extreme thinking may not be ideal if I want to see the world (imagine going for a Euro Trip – covering 10 countries in 15 days). So, I am ok to miss on things. Fuck the FOMO! I will only do this pack-unpack-pack-move routine in rare conditions.

Ofc, some people enjoy this moving around like a sport. I don’t.

Ofc, this is a very first world issue. But I am now a first-world resident and I better live with the reality.

K/ People

I love people. And I love to help them. I was telling Farheen that my love language is your success. Your = people I love.

And I need to find a way to enable more people around me to do more. Maybe I should carve out time for specific things? Maybe break them into tiers and funnels. Lol. Will think more on this.

Oh, I also removed a lot of people from calendars and other places where I tend to save things at. This means that I am removing some people from my life.

L/ Bored of not working

I think on the 5th day of the trip (friday I think), I was at a point where I was bored out of my wits of not working. And I craved to get back to work.

I don’t know how people tend to retire. Maybe they reach a point where they want to do something meaningful without the hassle that comes along with work.

Would be useful to think about. Especially in wake of the Meru and H above.

M/ Flight snafu

I am on a 5 hour flight and I think I need to fly better airlines. I miss Vistara 🙁

I dont want to get into too many details but I was on a narrow body aircraft of a low-cost carrier (Indigo) for a 5-hour flight and it was hell. Passengers were rude, drunk, bickering over small things. Air Hostesses were inept at handling 180 people for 5 hours. Service was shit.

The person next to me complained of chest pain and he was visibly in distress. The air hostess gave her an apple and a paracetamol!

I mean, really?

What about talking to the captain to ground the aircraft? What about emergency landing? Someone’s life was at stake!

Anyhow. Not my monkey. Not my circus. And again, first-world problem ;p

N/ High-trust society

I’ve spoken about this a lot in the past that once you eliminate reasons for mistrust, life becomes better. This has been a guiding philosophy lately. And I saw that in action in Bangkok. And in the flight (the snafu I mentioned above).

Once you are in a high-trust place, you automatically do more. You automatically start to do more things.

Oh, same with AC. If you are in a place with AC, your productivity goes up. Lol.

I must build high-trust environments. And I know there would be some agents who would try to game these and it’s ok to build these despite this. You know, tax. But I will index on this. At least at C4E, we eliminated this challenge by overcommunicating and offering favorable payment terms to our collaborators (two sources of mistrust).

As I scale and do more, let’s see how I build this.

O/ Other things from my notes that I wanted to talk about

On the 15th of April, some years ago, I got myself sgElectra. Till a point in time, I celebrated the birthday with great fervor. But not anymore.
In continuation with J above, I have taken this note on my notes that “ 1/ Need to be less sore. There are many things to do as I look forward. The past is gone. And I need to move to the next”. On this, most times I am not sore, to be honest, but there are times when I feel I need to practise equanimity even more.
Parenting is not for me. I saw Shilpa in action and I realised that I am glad that I get to parent Myra and Mira from far!

I think this is it. I am sure there must be more notes. Maybe at a later time.

—

So, yeah.
This is it.

I am back to regular programming from tomorrow. And that means, more reviews.

Lemme know what you think.
See you around.

Oh, and this too shall pass 🙂

PS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 01, 02, 03, 04, 05, 06, 07, 08, 09 (missed), 10, 11, 12, 13, 14, 15 (missed).