Wk 33-25 – Weekly Notes

SG’s weekly notes and updates. For the week 33 of 2025.

Hello!
1 PM, 17th Aug, 2025
Versova Starbucks.

The week gone by was a moderate one. It was a week with a lot of chuttis and thus there was less chaos on the roads (except the one caused by Dahi Handi). Plus, it was after a while that I was in Andheri West for three days on a trot.

I did some work (at Meru we shipped our first thing). I played some (Krishna was visiting). I had some brainwaves (thought hard about where I want to be in life) and all that.

Overall, an interesting week.
Will talk more about it in a bit.

Oh, I am listening to this as I write.

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Ok, let’s go.


💭 Highlights, reflections and notes from the past week

PS: As always, these are not in any order.

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A/ AI and the creative business
I can talk about this from three lenses – personal, Meru (as a brand owner) and C4E (as a partner to brands).

As Meru, as we scale the business, we need to be able to do more things and fast. Faster than I can say fast. And AI allows us to do that. I know there’s halluciantion, mistakes and all that but I need to imagine that as a brand owner, where do I want the penny to drop – at speed, at quality, as perfection. So that.

At C4E, the team has to adapt fast. Not because it will question the survival but because it will enable to do more.

On a personal level, I can now become hyperproductive. For example, we started to train Heygen on my face and words. Here are the first two outputs.

PS: All the work on this has been done by Vishal. I merely recorded it. I know this is not perfect but we will get to it with time.

Lemme know what you think.

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B/ Smart Folders on Apple Notes
Accidentally discovered Smart Folders on Apple Notes and I think my life will change!

For context, I use Apple Notes as my temp notepad (apart from a pen and paper based notepad) and each weekend, I clean my notes by adding things to my Roam. I also use Apple Notes to save recurring things for fast and easy access (I may not have my laptop with me all the time but I do have my phone).

So when I needed things, I would often rely on search and then waste time. With Smart Folders, I am able to sort of bookmark things that I need faster access to. And for someone like me who leans a lot on notes, bookmarks, tools and people for details, this was a godsend thing!

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C/ Notetaking workshop
Oh, and I took a notetaking workshop for a couple of young kids who’re gonna join college soon.

I didnt want to do this (I think that old methods of taking notes are no longer valid) but one of my seniors from MDI insisted and I couldnt say no to him.

While I did that session, I realised that I love to teach people. I just wish I was able to earn a lot of money doing that. I mean I can earn. I can charge a lot. But then my ethics dont allow me to charge from the ones who can’t pay. And the ones who can pay wont probably need me.

So that.

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D/ Krishna
Krishna was in Bom for a couple of days. Each time I meet him, I am left inspired to do more. The guy literally went from being a cloth trader to a full-stack developer! A remidner that I must surround myself with more doers and people who want to stay with the times.

And I must become someone that a Krishna would like to hang out with.

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E/ Off Insta. And failure.
I had decided that I would be off insta for a few days.

I could stay away for all of 2 days.
The addiction is real!

To solve for it, I’ve asked AK to loan me the spare iphone that we have at C4E. Let’s see how it goes.

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F/ Meditation before a meeting / Grounding 
In one of my coaching sessions with FOXO, the person asked me to do a one-minute grouding exercise to get into the mindset for the meeting. I find it funny cos when I come into a meeting, I come with 100% intention.

But then, Hemant recommends this as well. And I want to follow each thing that Hemant says. So, thanks to reinfrocement by the session, I will start doing this. A one minute breathing / grounding exercise before each meeting.

Lets see how the experiment goes.

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G/ Punjabi MC
Listening to this as I write.

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I really want to posture that Punjabi MC has to be one of the greatest artists of our time. Each time I need some energy, I put on something from Punjabi MC. Shinda, Mundeya tu bach rahi, Punjaban, Morni and many many more. I just wish I could dance alongside. But then I have two left feet.

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H/ SG’s Braintrust
I have this WA group where I only add people who I…

  • have personally met (IRL or online)
  • respect
  • want to stay in touch with
  • am inspired by
  • want to learn from

Right now, this group is admin only. Very little chatter. I mostly use it to share things to get inputs, seek connections, throw ideas to see what sticks and other such things. This group has people across ages and locations.

I want to now expand this group. If you know me, lemme know and I will add you.

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So, this is it for this week.

I know there should be more. Like I said, this was an easy week but the action and words and updates don’t match. Will fix this as we go along!


📷 Some Photos from the week gone by

Here are some photos from week 33. The highlight photo has to be…

I dont know the source. This came on one of the whatsapp groups that I am a part of. And yes, I know this is technically not a photo.

Not too many pics to be honest.
Was one of the weeks where I just didn’t have enough to save or share.


🈺 The LARGE objective from the week gone by?

I had two large things when I started this year. Book 2 and a yearly plan (that I’ve been writing for a long time. This year I couldnt). Last week I added health.

Book 2 – no action.

Yearly Plan – I dropped it a few weeks ago.

Health – I had a fairly ok one on health, except yesterday when I fell off the radar. I track my health updates here, in case.

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☑️ So, what did I get done last week?

This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health. I did ok on most departments except workout. Yesterday was bad. But I can ignore it. A 0.

Meru. We finally shipped the first iteration of the first product (of the many in the pipeline). It’s live at elevate.merulife.com. So a +1.

C4E. No action from my side. 0.

Brand SG. No large action. But like I mentioned, I did do some experiments with Heygen, thanks to Vishal. You can see here and here. So, a +1.

People. No action on this.
I’d say 0.

Book 2. Lol! -1

Shauk. No action. No time.
And I am not losing sleep over it. So a 0

So the overall score is 1.
Finally in positive after a while!

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📊 The tracker from the last week

Here is the tracker for the week gone by.

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What trends do you see?

To me, this looks like a regular week in the life of a regular man. Some good days, some bad days, some good food, some bad, some walks and some not so walks. Guess this is the point of life? No?

Random update. Listening to some Afro-Techno Mix. This one.

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🏃🏻‍♂️‍➡️ Health

I added Health as a key section some days ago. I am still discovering what to cover here. Let’s see how it goes.

I will start with updates on what am doing for health. I read somewhere that you need 4 things to live long – sleep, exercise, diet and community. I will track all four. And then some more variables that I feel are important to me. Let’s see what comes out.

So…

  1. Sleep
  2. Exercise
  3. Diet
  4. Community
  5. Crowdfunding my health.
  6. Movement (this should be part of exercise but I have a separate section)
  7. Meditation
  8. Some links: My food log, my daily health log channel.

Lets go…

1/ Sleep
The week gone by was fairly ok. I have realised that I get 6 to 7 hours of sleep and most days I wake up without an alarm. So that’s ok.

Plus, on a day-to-day basis, I want to make my sleeping environment better. I cant fix the noise (I literally live on the road) but I can manage other things. And thus I am iterating with those. I cleaned my humidifier yesterday. I may not need it as long as it’s raining. Will play with it over the next few days and see how it impacts sleep over the next few days.

2/ Exercise
I still can NOT work out.
I tried yoga but all I got was 1 Surya Namaskar before I decided to quit.
However I’ve been fairly consistent with the walks. See 6 below.

3/ Diet
I track each thing I eat on my food log.
I think I am eating better (except one or two off days – and I need to stop with these). But the funny thing is, my weight is not reducing!

I’ve been consistent with walks (and these are deliberate walks) and I eat in moderation (at least the last few weeks) but the weight is not changing. Sigh!

4/ Community
I seem to have found some friends and colleagues who I can hang out with whenever I want to and however I want to. I dont have any pressure of dressing up, drinking up, going to a certain kind of a place or doing whatever. I can be at my weirdest extreme and I am accepted.

No, I dont want to jinx it. Will work hard to preserve it.

5/ Crowdfunding health
Last week I said, I want my 1000 true fans to help me get healthy.

And I have two backers already. Both of them have committed 10K for 3 months, starting September, if I can show them that I can be under 90 KGs in this month. But, we are beyond the H1 of Aug and I am 92! Sigh!

6/ Movement
I am walking more than 8K steps everyday. Since the 6th of this month! See this…

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7/ Meditation
I want to restart on this.
Specifically after I got that lesson in grounding aLets see when I get to.

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Apart from these, I will talk about what I am thinking specifically about health

A/ Streaks is a powerful thing
If I’ve walked approx 1.4 lakh steps since 6th Aug, it’s only because of my want to keep the streak going. I think if I can implement this streaks thing at more places in life, I would have a better one.

The other thing that has worked in my favour is that there is this community (almost all are strangers) who’re pushing each other to walk more. I see updates from others and I want to walk. And that’s insane!

B/ Papad
I need to find a way to stop having Papad 😀

C/ Proximity to Kachra
When I am at work at Meru, we are all snacking non-stop all the time.

Ok that was exaggeration but you get the drift. There are 10 people in the room and each person gets hungry at a different time; and since we are a small team, each time someone is hungry, they offer what they’re eating to everyone else. And thus, I find myself eating all the time. And since most of these are snacks we order via Qcom, these are chips and all. Even “healthy” chips are made with oil and all.

While at home, I dont stock any snacks anymore. I have infact some leftover protein bar that we made last week. So, I am snacking better when I am home.

I can clearly see environment in action. And I need to fix this. Let’s see how I do this.

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📖 Interesting Reads / Views from the last week

PS: I had added YT to my “reads”

Here’s a list of interesting things that caught my eye. TBH I’ve not read all of these (had a randomly busy week) and I’ve added these to my TRL. I am dividing this section into two – one where I’ve read those (I will add a context) and the ones that I havent.

So, I’ve read…

  1. This piece by Samarth Bansal. Very honest, very vulnerable. More than anything else, it makes me want to join TWT and work for them. Jokes apart, each “leader” must read this. Very very interesting. And very well written. Like I said on X, if there’s one thing you read this month, let it be this. PS: If you do read this, please share what you learn from this.
  2. This post by Sahil Bloom. My number 1 takeaway was that most people don’t know what they want.
  3. Bigotry of Low Expectations. Read here. Mihir told me about this in a meeting. When I heard it and thought more about is, I saw my mind bend!

Here are others that I’ve not consumed but have opened a tab for.

  1. Tim Urban’s Last 6 Years.
  2. Rahul’s tweet on how OTT is killing India’s ₹12,000 crore cinema industry
  3. Gurwinder on how social media shortens your life
  4. MFM on chasing a billionaire’s morning routine. Here.
  5. Harnidh’s piece on Taste. Here.
  6. Charlie’s 12 Rules of Life. Here.
  7. Impact of Internet on OCEAN. Here. PS: Take OCEAN, Big 5 Test for free here.
  8. Niraj’s list of things to do to reduce risk in India. Here.

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🧠 Reminders from last week

This section captures things that I want to not forget. I add those to SG’s Office. I will copy paste these week on week and track updates.

Again, skipping this. Will get back to it at an opportune time.


🥡 So, one thing that defines the past week?

Grind.

Oh and in the previous weeks, the one-word reviews have been… Blur, Stress, Numb, Blur, Fast, Uncool, Disappeared, Experience, Grind, Busy for Nothing, Regular, Getting back to action, Slack, Busyness, Action, Survive, Looking Up, Survival, Taste, Community, Respect, Money, People.


Phew!
Lemme know what you think.
See you around.

Oh, and this too shall pass!

PS: This series of posts is inspired by Thej and his weekly notes. The previous editions are here: 0102030405060708, 09 (missed), 1011121314, 15 (missed), 16, 17 (missed), 18192021, 22 (missed), 23, 24 (missed), 25262728, 29, 30, 31, 32

PPS: Please do point typos.
Grammarly is not working well and I don’t have energy to cut paste edit this in some other spell check thing.

PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.

Wk 10-25 – Weekly Notes

Notes from the 9th and the 10th week of 2025.

Hello hello!
I am back!
I missed week 9. I was unwell and thus I didn’t publish. I could have but it takes like a few hours of active thinking to get this going and I didn’t want to a shoddy job at it. No, I am not for perfection but I am definitely for putting in the effort and I know I was in no shape to put in the effort. So that.

The other thing, no one asked.
So much so for writing in public, and attempts to build an audience!

Anyhow. The point is, I am back to writing.

A lot seems to have happened in the last 2 weeks. And yet nothing seems to have moved. You know what I mean? Everything is happening at once and nothing is happening at all.

More in the next few paras…

🈺 What I was supposed to do in the week gone by. And my report on the same.

A/ 2025 plan.
This remains open. We are now officially in the third month of the year. I’ve never been this delayed with this plan. May be I will take a day off this week and do this?

B/ Health
I have a LOT to report in this department. I got myself kitchen things. After I think 7-8 years. The last time I had a semblance of a functioning kitchen was when Sonali and I lived together in Ghatkopar. Once she moved on, I haven’t had the kitchen things.

I am building it back. I don’t like it to be honest but I need to live long and be healthy while I live long.

I am also adding some more ingredients to what I eat – things like Protein, Oats, Almond Milk, Sattu, Turmeric, Chia Seeds, ACV etc. I’ve built a habit of blending a lot of these things in a grinder and eating / drinking what comes out of it.

Been doing it for 3 days now and so far it seems to be ok.

Oh, the trigger for this was the latest episode of food poisoning. I fell sick and missed a few events. And that’s when I decided I’ve had enough of this life. Oh, I have activated this channel where I will upload EACH thing that I eat. And do read this from my clone.

I just need to add a gym and workout and I think we would be ok.

☑️ What did I get done this week?

I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health – Started to set up the kitchen. Will try and get a cook. And like I said, will add some workouts. I’ll give myself +1 on this.

Meru – This is new. I am adding this on top of C4E. At the time, we are setting up the business and this means there’s a lot of work – team, processes etc. On this a lot is getting done, thanks to Hareesh Sir. I will give myself a 0 on it.

C4E – I am not very active on this any more. The only thing I do now on C4E is take care of my people (mentoring, coaching etc) and service long-term relationships (clients that are now friends and I am invested in their success). The other critical areas (running the kitchen etc) have been taken up by others.

Over time, I want to stop reporting on this. But I may not be able to. C4E is the only thing I’ve created and probably the only thing I am attached to. With or without my running it like a business. Think Berkshire and Warren. I will give myself 0.

Brand SG – Recorded many conversations. For C4E, for Adulting, and for Meru. The first guest for The Otpmist’s Manifesto is decided. So good overall. I will give myself +1.

Now, need to find a way to build distribution.

People – Did nothing. -1

Book 2 – No action. I just need to carve out time to send prompts to Cluade. So, -1

Shauk – Nothing on this. So, another -1

So the overall score is -1 for this week.

The max I can get is 7 in a week. Let’s see when I get to it.
Added this to my tracker too.

📊 The tracker from the last two weeks

Here’s the tracker.

You’d spot a lot of reds. And greens. Blame it on food poisoning. I mean I think it’s food poisoning. I didn’t really go to a doc to check. My aversion to doctors is a well-known thing!

The point is, I was unwell. And that left me with some down days. And that affected how I live and work.

📷 Some Photos from the week gone by

Here are some photos.

This one is a mix of app screenshots and photos that I took. Do check out some of the sunset pics and videos. Absolutely bombs.

📖 Interesting Reads from the last two weeks

I know there are more things I read and saved. But this is all I have to share at this time.

💭 Highlights, reflections and notes from the week.

A/ Starbucks
I am at a Starbucks as I write this. And I love that I am in the zone while I am here. I just need to build a space like this. At times I think I should start a coworking space. Other times I don’t want to. I may as well say, fuck it, let’s do it. And I may open it up. Anyone wants to partner up?

B/ Love
This is a big one. I think I am ready to find love. If I can find love. I mean I’ve been that romantic who believes that love just happens but it clearly hasn’t happened to me. I am unlucky like that (no am not crying about being unlucky – am VERY lucky otherwise).

Oh, and why do I want to find love?
Well cos apparently love is the fifth ingredient that you need in life to live long and thrive. Read this.

C/ From C4E to Meru
A large part of my time will now be spent on building Meru. While I do that, C4E will be run independently by Chandni, Anshika, Fareen, Kaushik and others. And they will be helped by our friends, colleagues, partners and well-wishers. I need to write a separate post on this someday. Not for others. But for self.

Oh, the other thing that has happened is that I now open Meru’s email before I open C4E’s. If this is not moving on, I don’t know what is.

D/ Spiritual SG
Lately, I have found myself to be very very spiritual. I find deeper meaning in the music I listen to, the actions I take, the people I meet and the decisions I make. I don’t know what this means or where I am going but this is new to me. I’ve been a transactional person all my life. I look at things from a problem-solution lens. And then I move on. Once I add spirituality to things, things change. So that.

I’ve been reading a lot of Kabir, Baba Farid, Buleh Shah, Rumi etc. I am not sure what school of devotion, spirituality, bhakti etc they belong to. But I like what I am reading.

E/ This tweet
I saw a couple of people I love get what they want. And that was incredible! This was easily the highlight of the week gone by. Do read it. Please 😀

F/ Films
While I was unwell, I saw a lot of films. Jack Reacher. The Runaway Jury. I don’t even recall the name of, or the story of the other 8-part series that I saw!

While vegetation is ok for a few days, I remembered that I wanted to make films. I will get back to it. I am not sure when I will find the time with all that’s happening but I will add this to the shauq column and get going.

G/ Mumbai
Here’s a thing. If you are young, ambitious and want to grow, you HAVE to be in Mumbai or Bangalore. No Delhi. No Pune. No Goa. No remote. While on this, read these two by Paul Graham – Ambition and Cities and Hubs. Of course, if you can go beyond India, look at places like Dubai, NY, SFO, Singapore and such places.

I know the world we live in is very connected and all that. But there’s some magic that happens when you shake hands and look at someone in their eyes. Hubs create magic that nothing else can replace.

Oh, this trigger came to my head because in the last few days, I’ve spoken to two really sharp young women who’ve expressed their desire to move from their cocoons to large hubs. In fact, I saw one really smart person move to Pune to join some startup that sells cheap Chinese knock-offs and it broke my heart. It could be a great career move but its life harakiri.

You will get limited as a person if you goto a place like Pune, Nasik, Kochi, Chandigarh, Indore, Jaipur, Ahmedabad (C4E Labs is based out of Ahd, btw) and all that.

Of course, if you are not ambitious, you can continue to “enjoy” the “quality” of life in these second-rate cities. But if you are ambitious and want to make something from your life, consider moving to a hub. Move to epicentres of action and not pine for the relaxed, remote life. You can relax when you’ve done what you’ve been sent here to do. And while the remote things may work for a few exceptional people, in general, for average folks, remote life is not worth it.

And I say this with all my disclaimers (edge cases, exceptions, strong opinions, power of youth, opportunity, privilege, life conditions, family etc etc).

And yes, the fuckery that “hubs” impose on you (bad infra, pollution, “fast” life, “struggle”) is 100% worth it.

H/ Space. Trust.
I realised that I want to have a large space for self. And then some space for my friends and family. You know, sai itna dijiye?

And thus I need more money. To be able to have a large space. And no, not on rent. But own. India sucks like that. Pesky neighbours look down upon you and question if someone is staying the night with you. I don’t know why we are such a low-trust society. And here I am – I put my faith and trust in even strangers.

So I need that. I will work towards that.

I/ Impermanence. Of loss.
Something happened at C4E that made us lose money (about 3 lakhs) and our reputation. As a team, we could’ve done better. We’ve taken our lessons. The largest for me is that I need to listen more to my gut and not give into emotions.

The biggest thing for me from this experience? Ensure that people directly involved are ok. And I second, do not add random processes so avoid such things from happening in the future.

No, I don’t want to get into too much detail. But the last word on this is, this too shall pass.

J/ Other things that I want to capture but I may not spill too many words

  1. Looking forward to the workshop on Taste. On the 22nd. More here.
  2. The fact that I live away from my parents continues to eat at me. I don’t know what to do about it.
  3. Loved the connection between Baba Farid and me.
  4. Met a friend and gave him gyaan on how to manage life. I wish I could do more such sessions. Anyone else needs to put a structure to their lives?
  5. Plants remind me of Sonam. Starbucks reminds people of me. What else can one be reminded of? reminded by?
  6. I put this tweet offering help. Spoke to a few people. Must do this more often.
  7. cerebralquotient.com is gonna be live soon!

I think this is it. Was good to be back and writing! I really missed the joy this simple activity brings to me. Must do more of this.

🥡 So, one large takeaway from the week?

Survive. Survival. Surviving.

I think this is how I would summarise the last few days. This is what defines my week

In the previous weeks, it’s been Taste, Community, Respect, Money, People.

Ok!
This is it!
Lemme know what you think.
Gotta go.
See you around.

Oh, here are the previous editions: 01020304050607, 08, 09 (missed)

PS: This series of posts is inspired by Thej and his weekly notes.
PPS: Added emojis!