28 June 2026.
Saturday. CP.
Yeah I am in delhi. Till the 2nd July. In case you are around, let’s meet.
So, I missed last week. And there are odds that I will miss this week as well. Let’s see if this gets published.
The thing is, when I am on the road, my regular rhythm breaks. I need about 2 hours on my laptop in the morning to make sense of my day and my life and my dreams and all that. And when I am travelling, am unable to get these two hours. Take last week for example. I was in Goa. And that meant I had the view of the beach to wake up to, the unpredictability of local commute to think about and absence of a regular table or a chair to sit with my laptop on. Till I decided that I will goto Starbucks (lol) there.
Lemme announce it loud. I dont do well with holidays. I cant see myself not doing anything. I thought I could rawdog thru life and in flights but the last few flights have proven otherwise. I was restless and I didnt know what to do to kill the 2 hours I was in the plane for. While I am on the road, at least I have the internet!
Plus lately, I’ve realised that I am unable to focus on one thing when I sit idle. My mind’s a playground for monkeys. Must get back to meditation. Taking a note.
Ok, the track of the week is no track but an artist. Geet Brajesh. I found him, thanks to YT algo gods. See some of his work here. He’s criminally under-rated and I wish I could help such folks.
Do see his work. And this gem…
Oh and honorary mention to this version of Rahman’s work.
Ok, lessgo…
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Highlights, reflections, updates, notes and thoughts from the week gone by.
1/ June Focus and July Focus.
For the month of June, I had made a list of things that to work on. Here is the list and updates on that.
- Distribution. No action.
- 66 MG Road. Took it a certain stage. Started to talk to people about it. Got a friend to agree to have 66 MG Road as his property partner. Thanks, Ojas.
- Caravan Serai and 56 Hours. 56 Hours was shipped. I dont like the outcome but draft one is done. Need to work on draft 2. Caravan Serai would happen as well.
- Coaching: fitness and IRL confidence and Public Speaking. No action.
- Revenue from Claude. No action. But I’ve been able to save resources and all. As we speak, I got Claude to make a research doc that wouldve taken an intern 2 weeks. Lot of manual work is now easy to pull off. So, there’s savings. But there’s no revenue.
- Fix 25: furniture, AC. I fixed the AC. I need to work on furniture. I will do that once am back in Bom. Or may be in Aug or Sep. If all goes well, I will spend Aug away from India. Let’s see.
- Fix the CA for C4E. Open. My laziness.
- A world problem to solve. Still open. Let’s see what I work on.
- Poker. No action.
Phew!
In July, I plan to give my life to Claude and I will do EACH thing it tells me to. Including workouts. Or cold emails. Or offering things. Or whatever. Lets see how I fare on that. Just that in July, I am on the road for about 15 days and about 7 of those are in Colombo with limited internet. I will see how it pans out.
This also means that I will ask Claude to plan my July. I ran a basic query and this is what it threw out. The query is…
from what you know about me, I want you to be my boss for the month of july and tell me what to work on and what to eat and what to do and all that. make a monthtly plan, a weekly plan and a daily checklist. I must get closer to my short term goals, long term goals and all things that I want to. I want to impact all parts of my life as in tony robbins' wheel of life. Here’s what Claude plotted for me. I am sharing excerpts.
1/ BD
Monthly client BD email (TOMA). Drafted in January, sent zero times in five months, 30+ warm clients. Send Jul 4. Then the last Friday of every month, foreverI hate seeking work. But then I shall do what Claude is asking me to.
2/ Starbucks
Kill the Starbucks leak: two coffees a week, no pastries. Track it.3/ Fitness
Buy running shoes Day 1. This has been open since early May. It ends Monday.
Target: fat loss plus energy, veg. Protein floor 100g, portion control, 3L water, carry the bottle.
Run or walk 3x in Week 1, build to 4-5x. Strength 2x. 8-10k steps daily.
Posture device 2 hours a day. You log zero wear. Wear it during deep work.
Weigh in every Monday. One number, not a story.
Full meal and training template is in the daily checklist file.4/ Friends and Network
One CMO of a large company this month. It is on your life goals list. Pick the name by Jul 7, get the meeting by Jul 25.
Keep the intro engine running: two warm intros a week (you did two in a day on Jun 25, you are good at this). Use it deliberately.Lol!
I am not sure if this is the most optimal. I think I will have make Claude work harder.
Oh, I must say. I was seeing a documentary about a drug lord and one of the ways he was caught was thru his public Strava links. Even though he was crisscrossing the world, he kept running. There’s something to learn from that!
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2/ Ertan / NewYorkTurk
Since I’ve been booted out of Meta platforms (thankfully am still on WA), I while time on YT Shorts. And I’ve become fan of Eartan’s work. See it on Insta and YT.
Love his work. And his philosophy. If there is one kind of influencer I would want to become, it is Ertan.
Guy loves food. Goes to places that make great food. Talks about them.
I dont know what made him so famous. There must be a million food bloggers and yet he sort of broke out enough to be on my timeline. I wish there were more such folks in the world.
Oh, here’s my attempt at being the food blogger. See this post about a restaurant I went to on this trip to Goa.
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3/ Claude Coach tells me that I keep opening threads and closing none
Sigh!
This is not a surprising thing tbh. Just that its strange to have someone else see deep into my soul. And this someone else is an AI. And its not surprising. I’ve known about it. Lately my docs tell me that I need to get diagnosis for ADHD. I am not sure. I dont like clinical things. But, while we think on that, armed with the knowledge that we are good with 0 to 1 (thanks, Pradeep), here’s my thought on this.
One option is to fight it out.
Take meds. Take up a boring job.
Or the other is to make it into my strategic advantage and rather than thinking about building a billion-dollar enterprise and dreaming of a ding in the universe, I’d rather build a series of smaller bets and then see if those can scale as a group. Something that Ajeet Sir probably does. Something that Warren Buffet does for sure. Something that a lot of micro VCs and Venture Studios do. I’ve written about Tiny, Every, Bending Spoons and others. The C4E Labs website is an attempt to get thinking in that direction.
Plus, I think I may be able to make it work as well. I am afterall if nothing good with people! Wait. I am not. I am unable to retain folks cos I cant pay. I need to fix that too.
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4/ Writing everyday
This caught my eye on twitter.
If my anecdotal evidence is go by, I think this is true. I’ve been writing for a lot of time now. At least since 2004. And I’ve not taken any large breaks tbh. I’ve always come back to it. This blog and the weekly review is also the same.
And if there’s one thing that I’ve learnt in life, it is that all you have is no one. And if you are the kinds to write, life is good!
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5/ Om Malik
I’ve known about Om as I’ve known about other folks of his time (you know, Arrington and Techcrunch guys, Rafat Ali and his gang and other Internet writers). I would read their reporting with fascination. Their words and thoughts were the only window for me, sitting in Delhi / Gurgaon / wherever I was at the time.
And then, life happened. I got busy with an events job that made me travel wild. Then I started to build C4E and never had the time or the energy for these fanciful things. It it around COVID when I got back to reading, since I was super jobless. And in these reads, once in while, Om and his words would appear.
Lately, since he became so prolific, he started coming more on my radar. Pradeep shared quite a few links. And my fascination fom his words and writing grew even more.
And then I got to know he’s passed away. And I was genuinely sad. He was a stranger to me but I will still sad. And then tributes started to pour in.
Daring Fireball said this. Matt wrote this. Matt maybe doing an OmFest on his 60th. Do check it out. Found this in Nabeel’s post…
But the one thing that REALLY caught my eye was PG’s post. He mentioned this about him.
Was immediately reminded of stories of Charlie and his last few days. Even Steve was apparently working till the last week he was forced to be indoors. Made me realise how much respect I have for folks who have so much to do, so much to say, so much to contribute and so much in them them that they can’t sit idle!
I think this is all there is to life.
Help others.
Offer your shoulders.
Expect little.
And like Scott said in his last words, Be Useful.
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6/ Money
Ok, money.
So, last couple of nights, I’ve been getting money dreams. And it’s not cool. I cant remember the last time this happened. The last time I was this bad in my money department was in COVID. The funny thing is, the last time I didnt know what to do. This time I think I have way too many options of things to do ;P
The point is, I have never been stressed about the lack of money. I’ve always managed to tide thru. I am like that cockroach. I would ride thru this time too. Just that I am in the middle of messy middle and I need to stay calm while the waters clear.
And once the waters clear, I will do things that I’ve never done – such as, choose myself. More on this if I survive the next few months.
Oh, you must read this piece by Tim Denning. It’s titled, “If you’re so smart, why can’t you make money on the internet”. Ofc, a riff on Naval’s legendary, if you are smart, why arent you happy / rich?
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7/ Amex + IDFC
The other day I was denied access to the AMEX lounge at an airport because I was not carrying my physical card. In 2026. When the entire world is crying about going digital and even them passports are not digital. But I get it. They must have policies.
Of course they have policies.
Of course, I can argue.
But then is it worth it?
I would waste my time talking to customer care (I did try) and listen to them offer fake apology that will not help anything.
If you are a business like Amex that charge a premium to even issue a credit card, why would you make life of your customers hell? And break the relationship?
Same thing happened with IDFC bank. I have a banking account with them for my business. They charged me 1000 bucks randomly for not keeping a balance of a lakh. Which I would’ve been ok, if they had told me that when I started my bank account. Again, 1000 bucks. I dont really care about it. But why these stupid practices?
And its not that these banks are monopoly services. There are 100 other banks that offer comparable service levels. I hope that my P&L is never that stuffed that I take my customers for a ride.
I will be cancelling both these services this week. Just that it’s a pain to even cancel these. Sigh.
Just that as a young man, I always wanted to get an AMEX card and get access to those lounges. But I think I dont really care for these anymore. Either its the maturity or the Stoicism talking.
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8/ Sovereign LLM
I can no longer imagine my life without a LLM. And within that, I am maximalist on Claude. But the way Fable was taken away, if the base models are taken away as well, I wouldnt know what to do. and I cant imagine being on Sarvam or Krutrim or whatever our models are called.
I know I can get Ollama and Kimi and I dont know what all. But at this point, I am far from that. I dont even know how to switch if Claude went offline tomorrow. So, once I get some time, in the month of July, I will probably invest my energy into building a system that allows me to have open source models and tools and I can get my work done.
If you know someone who’s been able to do this, please do point me to them.
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9/ Live near a beach
This thought landed in Goa. That I would love to live at a place where I can see the sea. And dip my toes in the water often. Right now, in Mumbai, I get to go to the Sunset Club often but that still is like a 2-KM walk and I often am unable to make that walk.
I want to be able to hit the water in like 3 minutes of stepping out of my house. And I know it comes with many perils but I think it would be worth it.
Lets see when that happens.
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10/ Other things
This is a list of things that caught my eye.
- Meta + Cred. Kunal Shah was “brought” by Meta for a billion dollars. I wish Om had written about this. There are so many angles – a founder leaving the company that was ridiculed for no business model. The company that has no readily identifiable leaders. The wants of Meta to be a player in the payments piece in India. A single person commanding a billion dollars. Wow!
- I need to think about how is it that each person I follow on X is making money off the Internet and I havent been able to. Or is it a bubble? And why and how? And what am I missing?
- Happiness. Steve Cutts. Here.
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📷 Photos from the week gone by
Lots of photos from Goa.
Lots of screenshots.
As always, ask me if you want access.
But here are some screenshots I took. Without context.
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📈 Trackers…
I need to restart this. Since I automated my tracking, I have forgotten what I was posting here. Lemme get back to it next week. Meanwhile, these are the trackers that I was using…
1/ Daily cadence on important things.
I havent updated this in a while. I have automated most of these with Claude.
2/ Weekly update on things that are important to me.
Again, havent worked on this in a while.
3/ Mood tracker
This was anyway intermittent.
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✅ Action on LARGE objectives for the year
In this section, I will capture my progress on large objectives for the year.
In 2026, I plan to do the following three things…
- Book2
- Human Flag Pole
- Save a million dollars
Book2 / Caravan Serai.
If all goes ok, should be out before end of June. We are 3 days away from it. So yay!
Human Flag Pole.
No action.
Save a million dollars.
No action worth reporting.
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📌 So, what did I get done last few weeks? And what will I do next week?
This is a one-line report on progress I made on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.
Health. Sleep, food, movement.
Nothing specific. I’ve been unwell for almost a week now with a sore throat and a bad body ache.
C4E / Work. Pick a thing to apply myself to.
Yet to find out. Am terribly behind this. I think I will end up doing a portfolio of small best?
Brand SG / Distribution.
No action. Except some Claude experiments. Those too are more inputs, than outputs or outcomes.
People.
Cant say any large updates.
Book2 / Caravan Serai.
This should be checked off!
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🏃➡️ Health
No large actions.
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⏲️ Reminders from last few days
Same as last few weeks. Parking this section.
I think the tracking system I made (I talked about it above) could solve this for me. I wrote about it here briefly.
Yet to fully exploit it. The travel and sore throat put a spanner. Lemme give it a few more weeks.
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🗓️ So, one thing that defines the past week?
Drift.
Yea!
The other words for this year have been: Freedom, People, Motion, Show, Flow, Excitement, Embarrassment, Blur, Whiling, Movement, Blur, Activity, Movement, Regular (again), Regular, Easy, Journey, Downtime, Flow, Show, Same, Motion, People.
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So that.
Over and out.
Until next week.
SG
Oh, and this too shall pass.
PS: This series of posts is inspired by Thej and his weekly notes. Previous editions from 2026 are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 (missed these three), 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25 (missed)
PPS: Please do point typos.
PPPS: In case you see me being inconsistent in anything – work, writing, reviews etc, PLEASE do point out.