Blog Archives | Page 6 of 7

Untitled 31 Mar 2023

No context post with no specific intent. Just practising my typing.

It’s 6 AM on a Friday. And the regular crowd shuffles in.

Today is the last day of the financial year and as someone that has built a life surrounded by work, I think this is a time to pause and reflect on how the year gone by was. And what would I want to do in the next.

PS: This is an exercise that I would typically want to do at the end of the calendar year (and I do – I make lofty goals (see this) and then I miss those by a large margin) but since the last few months have been like a whirlwind, I just did not get the time to sit, pause, think, reflect, act. So I am merely doing this after three months!

Wait. The post is not about the year gone by. Or the plan for the future. It’s about what I plan to do right now as I let my mind wander and I type out those wanderings.

Lets see what I end up writing. I will write for exactly 45 mins. It’s 6:10 now. And I will stop at 6:55 or post that.

1/ Oil pulling is not that bad.

I recently started with it. I am not a regular but as soon as I wake up, most days I wake up, pee, rinse my mouth and pull oil. I dont know why it’s called pulling cos all you do is take a spoonful of oil and swirl it around your mouth and then spit it out.

No, it’s not as yucky as it sounds.

Plus I’ve had bad teeth (I can’t eat from the right side of my jaw – cavities) and I dont like to go to the doctor. So, I am trying these desi nuskhas.

So that.

2/ Piano Man

Billy Joel’s masterpiece continues to be the track that I really wish I had written.

3/ Personal Branding

More I talk to people, more I think I need to help people build their personal brands. Heck, I want to build mine first.

While I know the tenets (I wrote this guide to personal branding before it was even a word), the inputs, I dont know what causes someone’s brand to blow up or not. I mean I’ve been doing everything that I would recommend to others (posting consistently, adding value, picking a niche (I have stayed away from this for the longest but I am now tending towards a few things), taking help from ghostwriters and all that).

But I haven’t been able to scale mine. Not sure how I would scale it for others.

Thoughts?

4/ Money / Financial duress

It’s payday and today is the first time when I would miss paying my people on time. I haven’t been able to because all my money is locked in some stupid project and I dont know what to do about it. I mean I will get it back sometime in May but it will make me miss the payments.

So, sad.

5/ WordPress

I need to find a way to get someone really cool that knows how to do magic on WordPress. I do have a friend that does my WordPress things for me but he’s no magician. He’s good. He gets things done. But he’s not someone that I could just say, “kar de” and magic happens.

In a creative business, you need to be able to write well, design well, code well (not a facebook kind of webapp but basic, simple pages) and communicate well. I think I’ve been able to achieve all these but code.

Writing I can do. I have C for that. Prak. Others. I am lucky that I can communicate fairly ok. With design, TBH, luckily I have been able to manage it with Canva, V, AK (please subscribe to her newsletter), some freelancers and others. But with code, I dont know.

Any help? Tips?

6/ Growing up

The other day I met a new friend who’s also a client. Let’s call him Z. So Z sees me at work and in life in general. And I’d like to believe that he knows me well.

The other day, he told me a few things that have literally shaken me. Lemme make a list of those. In no order.

Significant other – the world knows I dont have one significant other. I have close friends, business partners and my team. Z said that at the age of 40, it’s cool to be a vagabond and all that but as I grow old and I am no longer surrounded by people that I care for (they will have their own life eventually), I will not know what to do.
Entrepreneurship – ever since I can remember, I have wanted to blow my trumpet and row my boat (preferably a yacht and if not that, then a dinghy for sure). I think I’ve been doing that since 2014 now. Plus, freedom is the number 1 value I chase (thanks Ankesh for helping me reach this expression). Now, Z tells me that he does not see an entrepreneur in me. And I take his words seriously. He is after all a man who knows how to spot people!
Grooming – everyone knows my lack of attention and focus on how I dress and how I look. I remain unkept. I refuse to wear shoes. I am bad to a point that security often doesn’t let me into my own building complex! Z is of the opinion that I must be better.

He called me, “The most unorganised organised person in the world” and I think I agree. I need to remove this un-organization from life.

Anyhow.

The point is, in his eyes, at the age of 40, I am a failure. And while I may feel like that deep inside but I may not want to agree. I have been able to reach a point in life where I find enough work and money to survive. I am at a place where I choose how I spend my days. And while it may not be creating a far-reaching impact anywhere, I think I am at a great place in my head.

7/ Calendaring

I have 6 calendars that I manage on a day-to-day basis. And I am unable to manage all of those. There is no app that I can do a two-way sync with. Especially when they are on different platforms (Gsuite and Microsoft Teams). Any tips for that?

8/ Startup

I really really really really really… infinite times want to do and experience something that scales. To a billion people at least. If not more. You know, think Facebook. 4 BILLION people use it. Think Paytm. Almost a billion users. Think mobile phones. 4 billion. Modi. 1.4 billion. SRK. More than 1.4 billion. I can go on!

I have to have to have to think of something like that. I have no clue what it’s going to be. But I need to find something. I have been in this stage since I was a child. This discovery. I need to find a problem statement and move on.

And no, I dont want to do this because I will make money while I do that. I want to do this to be able to experience what it is like to manage that many people with that kind of width and move an entire company in one direction. I want to chase that experience of uncertainty, I want to know what it is like to lose sleep over lives of so many people. I want to know the bliss that you probably get once you’ve made that dent!

Come on, universe! Can you NOT see my desperation? And hunger? And the pain at the inability to do this? 🙁

—

Oh, its 6:55 and I think I’ve run out of steam.
Plus I need to get ready and get going.
More later.
Dunno when.

Over and out.

What the heck is C4E?

A braindump on how I think about life and work and what I am building at C4E.

Here’s a brain dump on how I think about C4E and who we are and what we do and where we want to be.

Disclaimers.

This is a brain dump.
This is how I think today. Now. 22 Mar. 19:51 PM.
Could change / evolve with time.
Not seen by anyone else yet.

So, among other things, I want to establish C4E as [1] a great business to [2] do great business with.

And a [3] collective of businesses, each with the same ethos, each a part of the cult, each tapping into the same resource pool. Each with an intent to be larger than C4E!

So three things.

[1] Great business – C4E has the greatest people.
[2] Do great business with – C4E does great work, if not the greatest.
[3] A collective.

Lemme talk about each of these.

Wait.

Before I take up these things, have to repeat what Naval Ravikant says: “Play long-term games with long-term people.”

We MUST be long-term people for each other at C4E. And for our clients. And we MUST play long-term games.

Coming back…

[1] Great business – is one that is made of great PEOPLE.

Where people trust, value, and respect each other. Where each person is treated like a person. And not like an object / a thing / OHR ID. The #culture must speak for itself.

At C4E each person MUST chase their respective bliss. Each with an opportunity to do great work in a safe space. Each paid as much as they’d like to be. Or enough to afford the lifestyle of the top 1%. Each with the freedom to work how they want, when they want, on what they want.

Each is a part owner. Each with their skin in the game. Each with ability to live their life the way they want to. Or as we call this in our culture book, each with the ability to choose their own adventure.

At C4E, each person must tap-dance to “work” each day. Each person must “want” to work harder than anyone else. Not because they are expected to. But because they want to. And of course, work smart. More importantly, each has a lot of fun while they work.

So, people first. ALWAYS.

If people at C4E are engaged, they are in the zone, they are inspired to do great things, we as a business would do well. Even if the times are hard and projects are tough.

You know #c4eCult

[2] Do great business with.

This is simple. We at C4E HAVE to a great business to work with (if not the greatest). While this great / greatness is tough to measure, I believe that a good metric could be…

repeat clients
referrals
number of heated conversations

While we may not be good / best / brilliant at what we do, HAVE to be the MOST relentless, resourceful, flexible, polite, honest, straightforward, hardworking, smart-working, jugaadu team.

PS: EACH word here has been used after a LOT of thought (which is unlike me).

And while we do all of the above, we HAVE to be the team that stands by clients through thick or thin. You know, like, friends in need. We want to be around our clients come hell or high water. Our clients often find us standing two steps behind. If not next to them.

We are your wartime consigliere. We are the ones that you can lean on. We will hold your flag high. We will give it all we have. In the words of Will Smith, we are not afraid to die on the treadmill. We will NOT be outworked. Especially when you need us.

PS: we are VERY VERY selective about whom we work with. Even though we are small and it’s tough to survive on a day-to-day basis, we are sure about not saying yes to anyone whom we dont get the right vibes from!

So that.
Happy people.
Better work.
It’s that simple.

[3] A collective.

I am VERY very sure about this. C4E may look like a marketing / communications agency right now, we are MUCH MUCH more than that. We are like a group of superheroes. A collective of people with the grandest brains, unbridled ambition and keeda to do more.

Always buzzing with energy, ideas and all that. Always willing to fire before we take aim. Always wanting to do more.

Each person at C4E HAS to be special. Each has to build a thriving business with C4E as its incubator. Each must use C4E as a sandbox. Each must take energy from each other and catapult each other higher than what each could individually do!

Right now, some of these that I can talk about are Purple Pencil Project, The Red Sparrow, The Podium, Decoding Draupadi, Titan CS, LHV and others. Right now, C4E is bigger than the sum of these. Some day, each of these HAS to be bigger than the whole of C4E. See this tweet by Elon Musk.

So that.

Recapping…

C4E has to be a great business to do great business with. And we are a group of tightly-knit, exceptional people, giving our best shot at solving tough problems. And while we do that, we are trying to chase our respective bliss!

If you think you want to be a part of this, come join us! We are really good people to work with!

Really.

16 Lessons from Tim Ferriss and Matt Mochary

Notes and lessons from a conversation between Tim Ferriss and Matt Mochary.

Hi! Context.

I saw this podcast where Tim Ferriss spoke to Matt Mochary about coaching and all that. I thought it was brilliant and I thought that the wider world must consume these. While I heard the talk, I took notes (as always) and here they are.

Before you read, here are some disclaimers…

These notes are my attempt to distil learnings into short sentences / lessons
The transmission loss (in their narrative and my understanding) must be attributed to me
The notes are coloured by my personal experiences and biases.
For the unfiltered notes, please see this thread I wrote while I heard the podcast.
If you like what you read, follow me on Twitter

If you want to see the podcast, here…

Lesson 1

Most people operate from fear and anger. And often the root of all fear / anger is your ego.

If you can eliminate fear and anger from your life, you could become more effective. Think of the last time you were not happy (or even ineffective). You can trace back the unhappiness to either fear or anger.

Lesson 2

The base of everything we do (love / business / one-time transactions) has to be trust.

Nothing else.
No contracts.
No paperwork.

Plain old trust.

You will get taken for a ride but think of those instances as the tax you need to pay to build a life of more abundance and more growth.

As you go along, try and make your reputation and word so strong that people dont even think about asking you to sign a paper. Think of how you talk to your spouse or best friend. That!

The beauty is this behaviour compounds. Once you become someone that people can trust, you will attract more people that would want to trust you and most of them will also operate from the lens of trusting you. Collectively, like a spiral goes up (thanks to Gokul from CynLr for this concept of the spiral), everyone collectively becomes better.

Lesson 3

As your stature becomes bigger in the public eye, you’d attract a lot of people with a lot of ulterior motives.

Contrast this with lesson 2 and you need to find a middle ground and a filtering system that detects behaviours from the other party

Lesson 4

Start to think a lot more in terms of likelihoods (odds / percentages etc). This doesn’t come across as natural to people even though they know about it.

What are the odds that a certain deal will convert?
What are the odds that the next flight you take will crash?
What are the odds that your business partner of today will remain a partner tomorrow?

And then work to maximise these odds

I still do it. But need to amp it up.

Lesson 5. Most Important.

Convert conversations into action items.

Create a bias for action.

And this means you need to write down action items.
Put deadlines.
And do.

And the cost of not doing must be you letting yourself down in the eyes of someone that you dont want to! Your parent, spouse, best friend, team, clients etc.

This is one of those things that MOST entrepreneurs lack. They dont add an action item. At least I dont. This is one change that I will bring in.

Lesson 5A

Accountability beats elaborate planning all the time. Enough said.

Lesson 6

You get angry or you are in pain when some personal boundary gets crossed.

You need to understand those boundaries and then communicate to self first and then to others.

When you talk to yourself, try and unravel – what boundary was crossed. And then when you talk to others, tell them that they’ve crossed a personal boundary.

Will make you more effective.

Lesson 7

Work becomes better / easier in the physical presence of others. MM pays people to just sit on a couch and read magazines while he works.

While this talk of remote and async work is great, there are people that may need an office environment.

On a personal level, as someone whose boundaries in terms of work and personal life blur a lot, I can vouch for this. On multiple levels.

a, I <3 offices!
b, I <3 coffee shops to work.
c, I love seeing others around me working on their dreams as I work on mine.

In fact, this works for others as well.

On the writing cohort that I run (#lfwc3), @adisave came up with the idea of #rozwrite where we log in with cameras on, and mics off and do our own writing. The ones that participate get a lot of writing done!

No wonder. We are after all social creatures.

Lesson 8

At any company, it’s a human you are optimising your work for!

Think of any business. They are in the end optimising for a human being. Could be customers / investors / employees / even the head of state! Even in your personal life, you are optimising for yourself!

Once this is internalised, decision-making changes. And so does the trajectory of your work!

Lesson 9. Second most important.

Separate decisions from implementation.

Remember how they say that you suffer more in imagination than in reality? That!

MM talks about how you fire someone. You are dreading the decision to fire because the implementation of that (the conversation with who you are going to fire) will be tough. Similarly, when you want to get fit, the decision to get fit is an easy one to take. You delay it because you are dreading those sweaty gym sessions and abstinence from your favourite food!

This coupled with converting conversations into actions should see you getting a lot more done!

Lesson 10

People have three pillars in life – the home they live at, their most significant relationship and their job.

If any of these three gets impacted, it creates a big trauma.

As a leader, your job is to help your people prevent these traumas. Often you would be able to control just one of the three. But can you expand your influence in other areas as well?

Lesson 11. Important.

Help people eliminate fear. Especially in a work setting.

Respect is great but fear is not. Your team must NOT be afraid of you.

One way to do this is to showcase to your people by setting an example through your conduct. Each time that team could be scared, you need to show to them that they dont need to. The best way to do this is by doing.

For example, you have to let go of someone. While one person is losing their job, others are also scared about theirs. So while you fire that one person, you tell that person that it’s not them that is the reason. And do whatever it takes to find that person a replacement. Treat that persona as a human and not as a number.

When you fire like that, the ones that are working with you see the humane side. They see that you have been kind and you have actually gone out of your way to get the outgoing person hired, they will not operate from a place of fear.

A good way to reflect could be by asking these questions…

Last time when you had to fire someone, how did you talk to the person you had to let go?
Last time when an irate customer yelled at you, how did you handle them?
When people dont agree with you fundamentally, how do you talk to them?

Lesson 12

Antisell the role / company when you are hiring.

This is counter-intuitive but works.

You paint the saddest scenario to the incoming talent. And if they are still willing to work with you, you know that they are aligned with the mission! And they are not in it for free catered food or whatever.

Lesson 13. Very important.

Do energy audits.

After each interaction, try and take note if that left you energized or drained. Over time, find patterns. And then double down on things that energize you. Stop doing things that drain you.

TF talk about how he gets drained (and angry) when he has to do legal paperwork.

What about you? Does a chat with your team energize you? Or drains you? What do people tell you? Do you energise them? Or do you drain them?

Lesson 14. Very important.

Good communication is a marriage of writing and talking.

It’s imperative that each person builds the muscle to write. And then talk.

Oh, and take notes!

So when you write, you get clarity of thought.
When you speak, you can add nuance.
When the two tango, you create magic.

Most great speakers and influential business people run on this secret combination.

Side note. I must offer coaching sessions like note-taking, writing, thinking, building teams, and speaking. To people that want to get more effective. No, I am not an expert on any of these but this is the only way I would learn and get better. Does anyone want to pay me for this?

Lesson 14A

Must give feedback in a sync mode and in person. As much as possible. Even though you could be the best writer / speaker / manager.

It’s ok to send long emails or texts but if it’s going to be an unpleasant conversation for either of you, please do NOT escape. Ask for a time when the two of you could sit together and chat and then bring it up. Take your notes. Let the other person bring notes as well!

Lesson 15

The secret superpower to effectiveness is to get an effective EA / CoS. No, not to get your grunt work done. But to shadow you and do things that only you can do. And give that person the freedom to run operations while you just think and use your brain.

This is similar to what Ali Abdaal calls sparring partners and what we at C4E call a chain of mentors.

That’s about it! Hope this helps.

3 Mar 2023 – Untitled

A braindump of thoughts that have been clouding my head for the last few days.

So, been a while since I did a brain dump on a public platform. And today morning seemed like a good idea to do so. So, here we are.

In this post, I will talk about…

The 2 months of 2023.
Tetherless living.
Craziness with work
Coming out with work
Twitter

Let’s go!

1/ The 2 months of 2023. The ones that have gone by in a blink.

So we are in March. I didn’t even realise when this happened. I mean it was yesterday when I was thinking I will do grand things in 2023 and the calendar tells me that it’s March already. Wow!

The lesson of course is that time flies. On a day-to-day basis, there is so much that sucks you in that you dont realise where you’re headed. You know, days are long.

If I were to do a recap of how the last two months have been, I think I can not complain. I could travel (took 8 flights; was in Bangalore twice, was in Dubai, Chennai and a few more places), took my parents to a new country that they’ve been wanting to visit for a while, spent in-person time with C (who lives in a stupid city; read more about C in the monster part), got a lot of work done (acquired new clients, reinitiated work with ex-clients), paid back about 5% of the outstanding loan. And in general, have had an ok mental health streak (barring a few days). Moved forward on some projects. Slacked on a lot of those. So, life’s been good. Like I said, I can’t complain.

I need to of course get aggressive (aggressive is not the word I want to use but I guess you get the drift) about things and do more. Let’s see how that goes.

2/ Tetherless living

If you know me, you know this. But lemme recap.

I dont like the idea of owning things that end up owning me. I like the idea of having no attachments to anything material. I have no favourite foods, no favourite places to hang out, no favourite things to do and all that. I like to be free. I like to take decisions on how I am feeling at the moment. I want to believe I chase what Chris was chasing. But if I said that, I would be lying. I mean I dont know what I want and or what am chasing. But I know that I like that I dont report to no one and I control a large part of how I spend my time.

One of the tenets of this is my aversion to getting a house. Of course, it’s also a function of the lack of money but I can still get a decent enough place in a decent enough part of Mumbai for the kind of money I make. But I refuse to commit. I am happy to shack at a friend’s place. And when his place is not available, I am ok to spend money on cheap hotels and all.

Oh, and this works well in theory. And most times. But…

…there are times when I absolutely need my space, my privacy, my comfort and I dont have access to a place. This is when I get mindfucked beyond imagination. And this is when I start thinking about all the decisions I’ve made and the ones I could make and the ones I should’ve made. And all that.

No, I dont have a point. I am not trying to talk about anything specific. I am just reflecting that the last few days have been not so good and I wish I could do better.

That.

3/ Craziness with work

For me, life is not about enjoying or experiencing it in full or travelling or spending it with loved ones or chasing happiness or leaving it better for my kids or whatever.

It is about work.

And about making meaning. Enabling others. Being the shoulder. Creating opportunities. Being of help. Moving the needle. Building bridges. Letting others fly. Chasing my curiosity. Scratching the itch.

So, I dont know how people take rests on Sundays. I can’t comprehend when people say that they need a work-life balance. I’ve probably lucky that I am sane on most days (I could be wrong though, lol).

I am also lucky that I can make enough money to pay my bills (well, most days. And the days I can’t, I have family and friends that I can lean on for a loan or two). And this despite the market and situation I am in (recessionary market, average work, hypercompetitive, old-age et al).

And I know this only happens because I am willing to outwork (thanks, Will) others. And this means I can’t rest. The good part is, I dont want to rest in the first place anyway. So, I think the stars align!

Now, with that out of the way, I HAVE to say, the last few weeks have been extremely crazy with work. Last few days, I have probably worked 19 hours a day, 7 days a week. And no, I dont want this to sound like a rant but I want to acknowledge that I am working like this (I know others may not be able to) and in case I have been harsh or unkind while I was immersed in this, I apologise.

So that.

4/ Coming out with work

Recently, for one of the brand consulting projects, I collaborated with a designer that I have immense respect for. While working, she told me that what I do is good and I should put more of my work out.

Coming from her, it was very very gratifying and I for once felt that what I do must be good!

I mean I am insecure about what I do (for multiple reasons; to be talked about on a different day) and thus I have been extremely shy about telling the world what I do. To a point that my team can’t imagine why would I not talk about these things.

But with validation coming from AS, I think I want to get active on this. I am not sure how I’d go about this but I will change this as I go along.

5/ Twitter

It’s no secret that most great things in my life have come as an outcome of my public rants on Twitter (and some from my ability to write and publish). Lately, for some reason, my interactions on Twitter have faded away. To a point that my tweets are shown to very few people.

May be their internal algo has marked me as spam. Maybe they see me as more rant than value. Maybe I don’t spew negativity (which in the words of a client is the driving force for Twitter). Whatever it is. I know that Twitter is important to me. And I want to scale it. And I will make sure that happens.

So, here’s what I will do.

As of writing this, on 3 Mar 2023, I have 4165 followers. The intention is to scale to 5K by end of this month.
I will get more active and mindful with my posts on Twitter. This means fewer shitposts. More value.
I will try and post in one niche only. For March 2023, most of my posts would be about marketing. I will use #mktg101 as the hashtag.
I will engage with larger accounts and try and get their attention and thus their followers. While most of my content will be about marketing, when I interact with others, I will be broad-based.
I will seek help because I know I can’t do anything by myself. I need to stand on the top of the shoulders of giants.
I will create a support group of sorts where I would ask those people to engage (Share, RT, Like, Fav) with my Twitter content. I know this is not the best thing to do but why not?
What else can I do?

So this.

More on this over the next few days. Of course on my Twitter handle.

***

That’s about it for the time being.

More braindumps as and when I am so overwhelmed that I am compelled to share.

Till then, over and out.

Oh, and follow me on https://twitter.com/saurabh.

22 life lessons from 2022

A list of 22 life lessons that I learned in 2022. In 2023, I hope to leverage some of these to ensure that I do better.

So my fetish for making lists does not seem to be stopping. Here is another. And this time, I have 22 life lessons that 2022 has taught me.

In no order, let’s go and dive into the list of life lessons…

1/ The world does NOT owe you anything. While you need to keep the faith and keep trying, you need to know that you will HAVE to work hard.

2/ The world is a mere reflection of your true self. Depending on how you are, the world is an incredibly kind place. Or an unkind place. If you are kind, the world will be kind. If you are unkind, the world will be that. If you feel that the world doesn’t care for you, and leaves you lonely and miserable, in all probability it is you who’s not caring for others, who’s leaving others lonely.

3/ People are lazy. People typically will revert to mean to their general level of laziness. You know, entropy.

4/ People are incredible. While there are lazy people, some are incredibly good! And your job is to identify those people.

5/ Ethos is everything. This year I picked up a project that paid me ok but made me work closely with people that had very different ethos from mine. If I were a mere contractor delivering things to them against a predecided structure, I would have done well. But I was expected to do more and I failed. So, when working on long-term, fluid projects, always check for alignment of ethos.

6/ Sunk Cost Fallacy is a real thing. I am still unable to come to terms with this. I need to work on this #in2023.

7/ Show people the vastness of the sea. If you manage a team, the whole drumming up and showing them the vastness of the sea works wonders. The team at C4E is a testimony.

8/ Start writing. For writing opens doors that you did not even know existed. Thanks to my writing, I could meet two dollar-billionaires this year (one IRL and one online). And another that manages a fund of more than a billion.

9/ Youth will surprise you. Even though am a big believer in “if youth knew and if age could”, my interactions with numerous 20-something-year-olds have left me spellbound. Each has surprised me beyond belief and I know the world is in better hands.

The old ones that dismiss these young ones as frivolous, inexperienced, unaware, are in for a rude shock. Even Steve famously said…

No one wants to die. Even people who want to go to heaven don’t want to die to get there. Yet, death is the destination we all share. No one has ever escaped it, and that is as it should be because death is very likely the single best invention of life.

It’s life’s change agent. It clears out the old to make way for the new. Right now, the new is you, but someday not too long from now, you will gradually become the old and be cleared away.
Steve Jobs, link

10/ There are wartime people and peacetime people. You need to understand who is who and surround yourself with the right ones. This is inspired by Ben Horowitz‘s Wartime CEO and Peacetime CEO riff. Read it here. See it here.

Also, this life lesson is probably the most important as it will allow you to not choose the wrong shoulder to lean on when you need to lean. I made the mistake of considering a good friend as a wartime one but then he was clearly a peacetime one and because I relied on him, it caused me a lot of pain.

11/ Your heroes WILL fall. So rather than blind adulation of your heroes (aka Hero worship), learn the art of abstracting the Heros from their heroics. What you find enthralling in a Hero could merely be the act.

12/ The life of constant hustle is NOT for everyone. If you are someone that believes that you are not “feeling” it while you grind away, it’s okay to go back to a 9-to-5 and enjoy a stable salary.

On the other hand, I need to not judge people for the lack of it.

13/ The ability to design has to be the SINGLE most important skill that a person can acquire in this day and age. This may sound counter-intuitive when there are apparent high-value skills like coding, writing (copywriting), coaching, speaking, sales, presenting et al.

Thing is, the world we live in will increasingly become more and more “visual”. Text will become commonplace and tools like chatGPT would make it easier. No code will make it easy to do pilots. Sales team would be easy to hire in remote locations. But the ability to doodle well enough to communicate an idea would remain in short supply. And it will become the single largest differentiating factor.

I wish I was not 40. If I wasn’t, I would drop everything and learn how to do basic design. And no, what you do on Canva is NOT design.

14/ The iPhone 14 Pro’s screen is NOT unscratchable. Sigh!

15/ Remote work is a farce. Nothing replaces a handshake. Or a pat on the back.

In fact, you need to live at the very epicentre of activity for the profession of your choosing.

You may argue that there are people that have found freedom of location and are travelling. They are exceptions, edge cases. And most of us aren’t that. So, to maximise the odds of success, satisfaction, life expectancy, opportunities and all that, we need to live at the epicentre. If you want to do a startup, be in Bangalore. If you want to make films, Mumbai. A chef? Paris. Dont have the money to make the move? Hustle!

16/ Live music is the best form of music.

17/ Ready, Fire, Aim is the best DAMN strategy to get things done. Most great things that happened to me in 2022 happened as an outcome of this. In fact, if there was one life lesson that I would want you to take away from this list, it would be this.

Lemme repeat.

Ready. Fire. Aim.

18/ Mimetic Theory is a great place to start if you want to understand people. Even though a lot hasn’t been said about it outside the startup circles, it is probably the single most important thing you can learn if you want to understand what moves the world.

While mimesis has been discussed a lot in philosophy, from whatever little I’ve read, I like what Girard has to say about it. I may be merely recommending him because he reaffirms my worldview. Nonetheless, this is a brilliant video if you want a primer.

19/ Your body can be trained to do whatever you want to. This year I was able to do a 40+ hour fast without putting in any specific training / preparation. I want to be able to do a 12-day fast at some point in time in my life. Let’s see when.

20/ People that are not in your boat will never be able to empathise with you. You are the only man in the arena and you are there by yourself. So when you share things with others, even if they are your best friends, they will not be able to relate to the pain you are going thru.

In 2022, I’ve learnt that a good way to get over the disappointment of your close one’s inability to get your grief is to journal. In private.

21/ Action speaks louder than words. Nothing new in this. Found this truer in 2022. With friends, clients, team, strangers and everyone else.

22/ This too shall pass. Each of my list starts and ends with this. Good times dont last. Bad times dont last.

And this brings me to the end of the list. Of 22 life lessons that 2022 taught me. Of course, I learnt these the hard way. The intent of capturing these here is to save you the pain and the grief. How benevolent, Mr Garg!

What are some lessons you learnt in 2022 that you’d like to share widely?

PS: Like I said in the beginning, I love making lists. Other lists that I have published here are…

PPS: Here’s a few disclaimers…

These come from the personal experiences that I gathered over the last year.
Some of these may have been with me for a while but they sort of solidified over the last year.
I have obfuscated some facts and events for obvious reasons.

I failed.

A note on how I failed Viny (C4E’s CCO) and myself by not being able to ship a printable draft of book2.

Towards the end of Ocotber (or may be early Novemeber), I made a promise to Viny (and myself) that I would have a printable first draft of book2 (of at least 80K words) by end of Nov 30, 2022.

Today is the 29th. And I dont have that.

I failed.

Even though a lot was riding on it. Lot was Viny’s complete loyalty and the first right to get her to work with me once she passes out of college. I can’t stress enough how much I need someone like her around me at C4E. And yet, I failed.

This post is an attempt at reflecting on what I did to create an environment around me that would ensure that I dont fail. I will talk about habits I stacked to ensure that I dont fail. Of course all these are meaningless – after all, I failed! Maybe lessons for the next time?

Here we go…

Four things.

A/ I was off Social Media.
Like really.
I removed all apps from my phone and the only time I would check twitter / linkedin etc was to check on something for work. I was even able to reduce my screentime to about 4 hours a day. This meant I had more time than I could’ve ever asked for.

B/ I was travelling.
Wait.
This is an excuse.
People that travel write books all the time. Look at them travel bloggers. They are literally on the road all the time and yet they are firehoses of content. I did travel but it does not mean I couldn’t write. All I had to do was write 3K words a day. Which, btw, is NOT a big deal for me.

In fact, truth be told, I “found” 75K words for book2 written over various drafts. I compiled all those into Scrivener and I could’ve “cheated” to write the balance 5K and declare the draft ready. I mean the very thought is making me puke. Why would I cheat? Especially to my own people?

The point is, I could not write.

3/ I was snafu’d at work.
True there’s a lot going on with work. I am struggling. And I am thriving. And I am somewhere in the middle. As a small business owner / manager, you are always somewhere in the middle of these three. As a small business owner you have to try to do multiple things while paying your people fair and square. As a small business owner time is not a commodity that you can control.

The point is, I should’ve known these before I made the promise. So, this one doesn’t hold. This is an excuse.

4/ I controlled my “desires”.
Lol. Sounds fancy.
Lemme talk about it with little more rationality. So, most of November, I did not have coffee. Or coke. Or any random snacks that I keep munching on all the time. I wanted complete abstinence from anything and everything that may distract me. I managed to stay away for a large part to be honest. But it did not help concentrate.

What could I have done different?

A, I could’ve been a tad more pragmatic. I could have taken a long time hozion to work on the draft. Instead of a month, may be two, three. Or whatever. Just that pragmatism is not my cup of tea.

B, I could have made and followed a routine that’s non-negotiable. That I would sit at a Starbucks everyday at 7 AM and do nothing but write for 2 hours. I know that I am extremely good at this (getting up early and reaching a starbucks and sitting with my laptop open). There is nothing that stops me from this. I guess I got lazy 🙁

C, I could have found a writing buddy to write this with. In my experience, it always helps. If not that, I could’ve found an accountability partner if nothing else. Again, I did have Viny to reach out. But for some reason, I was unable to get her help.

D, I could have reminded that age old adage – Real Artists Ship. In fact, if there is one takeaway that I want from this, it would be this. While writing this, I made this wallpaper that I would use on my desktop. Till I get another slap on my face next time. PS: Other things that have made to my desktop wallpapers are Mememto Mori and This Too Shall Pass. Will make these wallpapers as well.

Guess this is about it. I know I failed. And it’s not a good feeling to have.

And, in the end, Viny, I am sorry. I let you down. I’ll try harder. If you want to give me another chance. Do lemme know.

The MDI Gurgaon Impact on Saurabh Garg’s life

So, I met a couple of friends from MDI for dinner over the weekend. While bantering, one of them said that the time at MDI was not the best phase of her life.

To me, this came as a shocker. For multiple reasons.

For starters, I couldn’t relate to what she said. I mean at least for me, I sincerely believe that the most glorious period of my life was at MDI. I had a ball while I was there. My worldview expanded. I found the teachers that I never had before MDI. I made friends that hopefully would last me a lifetime. I learnt that I was capable of more. The ambitious young boy in me turned into a man that wanted to win the world (yet to do so, tbh).

In fact, the best things in my life came from MDI. Every milestone in my life can be traced back to an event, a thing at MDI.

Here are some. My first real job came from MDI (campus placement of course). The job that changed my life (made me travel the world) came to me because of the MDI alumni network (Suvi, Gravity). The only book I wrote happened because the publisher is from MDI. My first short film (as a producer) could happen because a friend from MDI connected me with the director (Anshul). Heck, my company is called C4E and the name came from the game I played at all hours at MDI (Counter-Strike). The house I live in (and dont pay the rent of) is of a friend I made at MDI. The top 5 3 people I will call when in trouble are from MDI. My agony aunt (and mentor and client and all that) is from MDI. The work I do, a lot of it comes to me because of connections I made at MDI. A couple of business partners (most notably the Podium) came from MDI. The investment vehicle I want to create is with friends from MDI. I went to the Everest Base Camp only because a friend from MDI egged me on and lead me there. The only child I am emotionally close to is an MDI friend’s daughter (who painfully is growing fast and discovering her own world, which I may or may not be a part of).

I can continue to write about other insignificant things but I can not ignore the MDI connection. The impact that MDI Gurgoan has had on my life is immeasurable. If not for MDI, I would be a far different person (not sure if I would have been worse or better) but you simply can’t take away MDI from my life.

While I do understand that she may not feel as strongly for MDI as she has a lot going for her – professional success, a family of her own, holidays and all that. In comparison, I have built a single thing that is larger than the MDI stamp on my CV. If I were to die tomorrow, my epitaph would be painfully empty and the historians would find nothing on my CV that’s worth talking about. But a diploma from MDI. And that speaks a lot. And probably this explains the stark difference in our (her and mine) perspectives towards MDI.

I do understand that she may be talking about the two years that we spent on campus. Even on that count, on a day-to-day basis, living at the MDI hostel was among the best of times. We did not have the comforts that we seek, especially at the age of 40, but we did have hope. We had camaraderie. Not one day was drab!

And no, I am not dissing all the things I’ve had or done. Just that none of those has had an impact closer to what MDI has had on me. And I suspect a lot of others.

So yeah. That’s it.

When my friend told me that MDI wasn’t the best time for her, I was surprised. I simply assumed that everyone from MDI would rate their time at MDI as the grandest and largest.

And with that, over and out!

Perils of being the Creatures of Comfort

A rant on what comfort does to perennial hustlers. And how creatures of comfort are often unable to do what they’re destined to.

Hola! Ranting after a while. Let’s see how it goes.

I started writing this from the hall of a 2.5 BHK house in which I live. It’s a very comfortable place and now that I have lived here for a few days, I know that this is not a good place to be at (or the situation to be in). The rest of the post is about why it’s a bad idea to be in a comfortable place. Especially for people like me.

The thing with a comfortable place is that it gives you the solace you need after a long, hard day of work. But it also makes you lazy for no reason at all. Here are my thoughts on it. And no, not in any order.

A. You tend to get lazy.
You tend to get complacent. You tend to stop hustling. You tend to start to live a comfortable life and then you start questioning the entire idea of even trying to work hard. Leave alone actual hard work. And this is the start of the downfall.

B. This life of comfort is addictive.
Like cocaine. Sugar. Carbs. AC. Monthly Salary.

C. You know entropy?
That happens. Left to yourself, you degrade to a state of non-functioning. And once you are not functioning, you stop moving. Once you’ve stopped, there is inertia and there is a problem in starting. You catch rust. Worse, you start to atrophy.

All these together contribute to making you a weak man. And anyway, someone said these golden words – “easy times create weak men”.

That!

D. There is no opportunity for riyaaz.
And riyaaz as well all know is the stone on which altars of the grandest churches are built atop. In fact, if you dont do riyaaz, you could be the greatest talent in the world with the best damn gift by the lord himself and yet you would be unable to perform when the time comes to do so.

The comfortable places hold you in deep clutches and dont want you to step out of it.

E. The cloistered cocoon.
When you are in a comfortable cocoon, you stop looking outside the walls that you are cloistered into. You stop looking for opportunities. And life just passes by you when you are admiring the pretty pictures that you put up on your walls to create this comfortable cocoon. You know, ivory tower? You have the grandest views of the most lavish expanses that us humans have created. While in theory, you could enjoy those, you are no longer that. You are the man trapped in the matrix. You are not in the arena. You have not lived. You have not fulfilled your destiny.

F. The death of Sisyphus.
When you are comfortable, the Sisyphus in you is no longer pushing the boulder up the mountain. He’s being a couch potato, staring at the boulder. And Imagine the time when he could be back on the mountain and is toiling with it. Imagine a Tom without a Jerry to chase. Imagine a Batman without a Joker. Imagine a Hero without an adversary. The damn joy that you get from your very existence is sucked away.

So that.
That’s the rant.
About comfort and the creatures that are on the fast and slippery road downhill.

Oh, as I end this, I have some disclaimers to make.

The definition of comfort is different for different people. One man’s rubbish is another man’s gold.
These are my thoughts and not my employer’s
What applies to me may not apply to you. So please read with caution and standard disclaimers.
Good to be back to writing. I missed these rants!
I know this is not the best of my writing. But now that I am back at these longish pieces, I hope to continue with these.

PS: Follow me on Twitter at https://twitter.com/saurabh.

40 things for the 40s

A list of 40 things that I would like to do in my 40s.

So, I ~~am turning~~ turned 40 this year and here is a list of things that I will do in my 40s.

By this age, I was supposed to be financially free and contribute to making a dent in this world. I am of course very very far from any of those goals that I had for myself, I do believe that I have a deeper appreciation for life and work and other things. And in this decade, since I am not sure if I am getting closer to dent, I will for sure do things that I have always wanted to!

And thus, here is a list of things that I will do in the next decade. In no order (but bifurcated into sections)…

PS: I know some of the following are goals, some are systems, some are one-time activities and some are all.

Health

Eat better. This is not a tangible or measurable goal but I want to make a conscious effort. So I will use shortcuts. I will eat natural, organic, and unprocessed food. I will eat fewer carbs. I will not eat anything that may not be edible at room temperature (no ice-creams). I will be mindful of what and how I eat.
Fix Hernia. Get operated upon if required.
Run 10 full marathons. Each in under 5 hours.
Do the Killer Boogie in 3 mins.
Get 6-pack abs.
Take a shot at Everest. My deadline to do this is Jan 1, 2026. Also, after I went to the base camp last year, I am on the fence about even trying. But let’s see. And if not Everest, do a serious amateur hike every year. The experience is very very humbling and one must do treks often.
Make sleep a priority. As I grow older, I am unable to function if I haven’t had good sleep the previous night. I will be 8 hours in bed without devices. No screen. Not even TV. 8 might be overkill. The point is, I dont want to be tired when I wake up. And if that means I need to say no to work and say no to money opportunities, I will say no. Sleep will become a priority.

Family / Friends / Relationships

Make parents a priority. Move them to the same city as I. I know I plan to be a nomad per se and it may not pan out but I will try.
Make parents travel to one new place EVERY year. And do this in relative comfort and luxury. I mean I may not be able to fly them in business class but I will not put them in a bad taxi. And thus I need money. For the money, I dont have an upper limit per se but it has to be at least 5 lakhs a year. And most important, accompany them as much as possible.
Find love. I am not sure if I am capable of being loved – I am way too rational when it comes to real life (and a dreamer on the other end when it comes to work). And I say this with all sincerity.

Work

Stop active work. This means I will not be responsible for day-to-day operations.
Teach a full-time course.
Prevent my mornings from others at all costs. See this.
Become very very active with #BrandSG. To a point that before I walk into a room, people know who I am. As part of this, I will make a brand manifesto that will have tenets that are dear to me (say, Zubaan Ki Keemat).
I will NOT rent my time! Thanks, Naval!

Money / Wealth

I will become financially free. This means that I will have enough that I dont need to worry about money and yet I can support everyone around me. You know, “Saain itna dijiye, jaame kutumb samaay, main bhookha naa rahoon, sadhu na bhookha jaaye“. Some people call it FU Money (I mean not really, but the same zone). Right now, the number is 10 crores. Each year that I dont get to this, I will add 25% inflation. And once I get to it, from there on, become a billionaire. And then the richest man in the world. I know that this pursuit of THE richest may not bear fruit. But I want to try. And get there.
Get a membership at MCA. I challenge that I’ve been on since 2019.

Yeah! That’s all I want. Not more. Not less.

Impact / Contribution / Spirituality

Teach writing to 100 people a year. And in 10 years, 1000 people.
Get mentioned in thank you of 100 books. Right now, the number is 2 or 3.
Get mentioned in the Oscar acceptance speech 100 times. Right now, the most thanked person at the Oscars is Spielberg (some 42 times).
Expand SoG network (and alumni) into a million young people. Right now, we are in the low two digits. I have no clue how to do this. But I want to make this my life’s work.
Build SoG Grant into a gateway for young people to explore their interests. And expand the network of recipients to a thousand people!
Build LHV into a substantial venture investment vehicle.
Take C4E or one of our ideas to a point where our impact reaches a few million people. So far we are in the hundreds. PS: I like how I talk about C4E as a collective already. #win
Each year, do at least 10 days of no-connection to existing people kind of trip (Vipassana, gumnaam sheher me anjaan insaan, treks etc.)
Become a pillar of support to people around me. This will happen if I am able to do all the ones I’ve listed above.

Hobbies

Play a musical instrument on a stage with more than 1000 people in the audience. I got myself a Uke. VG gifted me a guitar long ago. Krishna got me a Uke as well. So despite all these divine interventions, I’ve not been able to get to it. Let’s see what happens this time.
Travel to 100+ countries. So far I’ve done 40 odd. This seems like an easy one to do!
Move to a different country and live there for a few years. This I want to do within the next 2 years. #in2025
Publish at least 3 books. Lol!
Make 1 feature film. This one looks the most plausible.
Get a WSOP bracelet.

Social

Get to know 10 billionaires on a first-name basis. Right now I know none.
Be more active on social media and chase vanity metrics. 100K on Twitter, 100K on Instagram and 100K on YT. Or any other platform that is large at the time.

Misc

Get consistent. Do EVERYthing I say I will do. This will be HARD!
Move to an iPad and quit using a laptop. This should be easy!
Ensure that people that have put their faith in me get closer to their life goals. This is what I want to live for!
Release 100 Youtube videos where I am talking to random people that I want to talk to. So, for example, I should release a YT conversation with my favourite musician.

So that!

And as I end this, here are some footnotes…

This is NOT a comprehensive list. As of 24 Sep, these are 38. I need to figure out 2 more.
This is an add-on to my #lifeGoals lists. They are here (bucket list, wish list, lifeGoals).
More notes are on this Doc. I will try and update the progress there.
This post has been inspired by this.
And, as always, open to inputs, feedback, thoughts and more! You know where to reach me.

Thank you!
And wish me luck!

[Rant] Action. Inaction. Keeping at it.

A quick note about life, sleep, Kabir, meaning, action and inaction.

I dont know what to write. I just feel like writing. So, I am going to randomly type and see what I end up creating.

Also, this has come out as a rant. You may not want to read this.

I started writing this at 9 PM last night. While thinking about what to write, I dozed off. I think it is because I hadn’t slept well the previous night. At the age I am at, I need my 8 hours of sleep at night. And I need 2 hours during the day. I think this is one of those side effects of age that I need to probably undo.

Anyhow. So, I am at the airport, waiting for a flight to go to Mumbai. From Delhi. Since August of last year, I have been spending time between Delhi and other places. However, my work, my heart, my soul is in Mumbai. Or maybe Goa. Or maybe at airports. But definitely not in Delhi. Even though Delhi is home, Delhi is where I grew up and I am still unable to take Delhi out of me. I mean the way I am sitting sprawling at a chair in the waiting area, I could only be from Delhi!

While in Mumbai, among other things, I hope to meet a few people. The top of that list is V, my agony aunt, mentor, friend, and I dont know what all. She has been a pillar of support since I can remember (actually since 2009). I wish I had more access to her. But then the good part is that I meet her after long gaps and she can point to me if I have changed – you know, put weight, got better with thinking, or if I am taking action.

Talking about action, here is a video (about inaction) that I just saw and it gave me goosebumps! You HAVE to see this. Here…

I think with each passing day I am getting clearer about how I want to spend my life. I am unable to articulate it well but it would be something like…

1. Do great things. You know, climb Mt. Everest, chase a billion dollars etc.

2. While doing those things, live with the highest level of integrity, action, kindness, gratitude, ambition, effort and more.

3. When I think I have reached a place where what I’ve done is inspiring for the world at large, go inspire others to chase their respective bliss. Whatever that may be.

So that.

Of course, along the way, I will have to figure out work (that pays me enough, allows me to pay my team enough, contribute to causes, like the Kabir‘s life and all that), deliver consistently (if we are not consistent, what are we even?) and keep at it. I mean some days are hard. H A R D. You are left questioning the very why of your existence. And you are this close to giving up that it’s a miracle that you are even breathing the next instant.

I think I am lucky that somehow I have not fallen down the Rabbit’s hole of inaction. Probably I have surrounded myself with people and media that move me and push me. And I have chosen to cut off from people that ask me to take it easy. And thus I am able to even get out of the bed!

Ok, I am getting ranty.

Moving on.

The point of this piece was, well, nothing. I just felt like writing. And I started this piece last night. And now that I had the time (as I waited for the flight), I thought I will finish writing it!

With this, over and out.

See you guys next time!

First published here.