Wk 10-25 – Weekly Notes

Notes from the 9th and the 10th week of 2025.

Hello hello!
I am back!
I missed week 9. I was unwell and thus I didn’t publish. I could have but it takes like a few hours of active thinking to get this going and I didn’t want to a shoddy job at it. No, I am not for perfection but I am definitely for putting in the effort and I know I was in no shape to put in the effort. So that.

The other thing, no one asked.
So much so for writing in public, and attempts to build an audience!

Anyhow. The point is, I am back to writing.

A lot seems to have happened in the last 2 weeks. And yet nothing seems to have moved. You know what I mean? Everything is happening at once and nothing is happening at all.

More in the next few paras…

🈺 What I was supposed to do in the week gone by. And my report on the same.

A/ 2025 plan.
This remains open. We are now officially in the third month of the year. I’ve never been this delayed with this plan. May be I will take a day off this week and do this?

B/ Health
I have a LOT to report in this department. I got myself kitchen things. After I think 7-8 years. The last time I had a semblance of a functioning kitchen was when Sonali and I lived together in Ghatkopar. Once she moved on, I haven’t had the kitchen things.

I am building it back. I don’t like it to be honest but I need to live long and be healthy while I live long.

I am also adding some more ingredients to what I eat – things like Protein, Oats, Almond Milk, Sattu, Turmeric, Chia Seeds, ACV etc. I’ve built a habit of blending a lot of these things in a grinder and eating / drinking what comes out of it.

Been doing it for 3 days now and so far it seems to be ok.

Oh, the trigger for this was the latest episode of food poisoning. I fell sick and missed a few events. And that’s when I decided I’ve had enough of this life. Oh, I have activated this channel where I will upload EACH thing that I eat. And do read this from my clone.

I just need to add a gym and workout and I think we would be ok.

☑️ What did I get done this week?

I will give a one-line report on things I got done on various things that are important to me. I will only talk about things that I got done. Shipped. Not WIP.

At this point, the following things are important to me (I know too many but…) and these are IN ORDER.

  1. Health
  2. Meru
  3. C4E
  4. Brand SG
  5. People (Family, Friends, Strangers, etc)
  6. Book2
  7. Shauk (Music, Films, Poker etc)

Health – Started to set up the kitchen. Will try and get a cook. And like I said, will add some workouts. I’ll give myself +1 on this.

Meru – This is new. I am adding this on top of C4E. At the time, we are setting up the business and this means there’s a lot of work – team, processes etc. On this a lot is getting done, thanks to Hareesh Sir. I will give myself a 0 on it.

C4E – I am not very active on this any more. The only thing I do now on C4E is take care of my people (mentoring, coaching etc) and service long-term relationships (clients that are now friends and I am invested in their success). The other critical areas (running the kitchen etc) have been taken up by others.

Over time, I want to stop reporting on this. But I may not be able to. C4E is the only thing I’ve created and probably the only thing I am attached to. With or without my running it like a business. Think Berkshire and Warren. I will give myself 0.

Brand SG – Recorded many conversations. For C4E, for Adulting, and for Meru. The first guest for The Otpmist’s Manifesto is decided. So good overall. I will give myself +1.

Now, need to find a way to build distribution.

People – Did nothing. -1

Book 2 – No action. I just need to carve out time to send prompts to Cluade. So, -1

Shauk – Nothing on this. So, another -1

So the overall score is -1 for this week.

The max I can get is 7 in a week. Let’s see when I get to it.
Added this to my tracker too.

📊 The tracker from the last two weeks

Here’s the tracker.

You’d spot a lot of reds. And greens. Blame it on food poisoning. I mean I think it’s food poisoning. I didn’t really go to a doc to check. My aversion to doctors is a well-known thing!

The point is, I was unwell. And that left me with some down days. And that affected how I live and work.

📷 Some Photos from the week gone by

Here are some photos.

This one is a mix of app screenshots and photos that I took. Do check out some of the sunset pics and videos. Absolutely bombs.

📖 Interesting Reads from the last two weeks

I know there are more things I read and saved. But this is all I have to share at this time.

💭 Highlights, reflections and notes from the week.

A/ Starbucks
I am at a Starbucks as I write this. And I love that I am in the zone while I am here. I just need to build a space like this. At times I think I should start a coworking space. Other times I don’t want to. I may as well say, fuck it, let’s do it. And I may open it up. Anyone wants to partner up?

B/ Love
This is a big one. I think I am ready to find love. If I can find love. I mean I’ve been that romantic who believes that love just happens but it clearly hasn’t happened to me. I am unlucky like that (no am not crying about being unlucky – am VERY lucky otherwise).

Oh, and why do I want to find love?
Well cos apparently love is the fifth ingredient that you need in life to live long and thrive. Read this.

C/ From C4E to Meru
A large part of my time will now be spent on building Meru. While I do that, C4E will be run independently by Chandni, Anshika, Fareen, Kaushik and others. And they will be helped by our friends, colleagues, partners and well-wishers. I need to write a separate post on this someday. Not for others. But for self.

Oh, the other thing that has happened is that I now open Meru’s email before I open C4E’s. If this is not moving on, I don’t know what is.

D/ Spiritual SG
Lately, I have found myself to be very very spiritual. I find deeper meaning in the music I listen to, the actions I take, the people I meet and the decisions I make. I don’t know what this means or where I am going but this is new to me. I’ve been a transactional person all my life. I look at things from a problem-solution lens. And then I move on. Once I add spirituality to things, things change. So that.

I’ve been reading a lot of Kabir, Baba Farid, Buleh Shah, Rumi etc. I am not sure what school of devotion, spirituality, bhakti etc they belong to. But I like what I am reading.

E/ This tweet
I saw a couple of people I love get what they want. And that was incredible! This was easily the highlight of the week gone by. Do read it. Please 😀

F/ Films
While I was unwell, I saw a lot of films. Jack Reacher. The Runaway Jury. I don’t even recall the name of, or the story of the other 8-part series that I saw!

While vegetation is ok for a few days, I remembered that I wanted to make films. I will get back to it. I am not sure when I will find the time with all that’s happening but I will add this to the shauq column and get going.

G/ Mumbai
Here’s a thing. If you are young, ambitious and want to grow, you HAVE to be in Mumbai or Bangalore. No Delhi. No Pune. No Goa. No remote. While on this, read these two by Paul Graham – Ambition and Cities and Hubs. Of course, if you can go beyond India, look at places like Dubai, NY, SFO, Singapore and such places.

I know the world we live in is very connected and all that. But there’s some magic that happens when you shake hands and look at someone in their eyes. Hubs create magic that nothing else can replace.

Oh, this trigger came to my head because in the last few days, I’ve spoken to two really sharp young women who’ve expressed their desire to move from their cocoons to large hubs. In fact, I saw one really smart person move to Pune to join some startup that sells cheap Chinese knock-offs and it broke my heart. It could be a great career move but its life harakiri.

You will get limited as a person if you goto a place like Pune, Nasik, Kochi, Chandigarh, Indore, Jaipur, Ahmedabad (C4E Labs is based out of Ahd, btw) and all that.

Of course, if you are not ambitious, you can continue to “enjoy” the “quality” of life in these second-rate cities. But if you are ambitious and want to make something from your life, consider moving to a hub. Move to epicentres of action and not pine for the relaxed, remote life. You can relax when you’ve done what you’ve been sent here to do. And while the remote things may work for a few exceptional people, in general, for average folks, remote life is not worth it.

And I say this with all my disclaimers (edge cases, exceptions, strong opinions, power of youth, opportunity, privilege, life conditions, family etc etc).

And yes, the fuckery that “hubs” impose on you (bad infra, pollution, “fast” life, “struggle”) is 100% worth it.

H/ Space. Trust.
I realised that I want to have a large space for self. And then some space for my friends and family. You know, sai itna dijiye?

And thus I need more money. To be able to have a large space. And no, not on rent. But own. India sucks like that. Pesky neighbours look down upon you and question if someone is staying the night with you. I don’t know why we are such a low-trust society. And here I am – I put my faith and trust in even strangers.

So I need that. I will work towards that.

I/ Impermanence. Of loss.
Something happened at C4E that made us lose money (about 3 lakhs) and our reputation. As a team, we could’ve done better. We’ve taken our lessons. The largest for me is that I need to listen more to my gut and not give into emotions.

The biggest thing for me from this experience? Ensure that people directly involved are ok. And I second, do not add random processes so avoid such things from happening in the future.

No, I don’t want to get into too much detail. But the last word on this is, this too shall pass.

J/ Other things that I want to capture but I may not spill too many words

  1. Looking forward to the workshop on Taste. On the 22nd. More here.
  2. The fact that I live away from my parents continues to eat at me. I don’t know what to do about it.
  3. Loved the connection between Baba Farid and me.
  4. Met a friend and gave him gyaan on how to manage life. I wish I could do more such sessions. Anyone else needs to put a structure to their lives?
  5. Plants remind me of Sonam. Starbucks reminds people of me. What else can one be reminded of? reminded by?
  6. I put this tweet offering help. Spoke to a few people. Must do this more often.
  7. cerebralquotient.com is gonna be live soon!

I think this is it. Was good to be back and writing! I really missed the joy this simple activity brings to me. Must do more of this.

🥡 So, one large takeaway from the week?

Survive. Survival. Surviving.

I think this is how I would summarise the last few days. This is what defines my week

In the previous weeks, it’s been Taste, Community, Respect, Money, People.

Ok!
This is it!
Lemme know what you think.
Gotta go.
See you around.

Oh, here are the previous editions: 01020304050607, 08, 09 (missed)

PS: This series of posts is inspired by Thej and his weekly notes.
PPS: Added emojis!

100621 – Morning Pages

Quick post on a lazy day about things at the top of my head. Lot of transactional stuff. You may skip reading this.

8:58. Woke up a few minutes ago. Slept at I think 1 or so but I did have an Americano at around 8 last night. Guess that’s why I had a fitful night. So on with today’s post. Like yesterday, I will try to not context switch. The music is set. I made a list of what I want to write about. I don’t have a lot of time – I know I am late today and I need to start the day and all that but I don’t have any pressing engagements today so I can take it easy. I may even go to a Starbucks. I did not enjoy, to be honest, that I worked from the home house last night.

Here we go. Will use bullets…

A. So, I restarted on an old project yesterday where I am helping a senior from the IT industry with his biography. It is very very interesting and exciting and I really enjoy the grind when I work on it. In fact, in life, if I can get more projects like that, I would be really happy. Of course, this means that the next few days weeks would be crazy but that’s ok. It’s the kind of craziness that I like 🙂

B. Saw this video yesterday where someone has summarised James Clear’s Atomic Habits. One of the things that stayed with me is Warren Buffett’s advice on the 5/25 rule. In one line, it says that you must make a list of 25 of your long-term goals and focus on the top 5 and put the other 20 in the do NOT do / focus list. I think I must make such a list soon! I also have a fairly limited number of years left and I am craving for some success and all that. Must think about this over the next few days. So that.

C. I plan to get back to life and the world from today on. I am of course out there and working and all that but I have kept a low profile. As low as someone like me possibly can. I mean I am off Twitter, Insta, and all that. I know that I need to be out there and working and all that and it’s important for both personal and professional growth. Most of my opportunities have come to me just because I was on these platforms constantly. And I know that the doors I open today get me opportunities after literally decades!

D. I am also recording a podcast after a few weeks today. Let’s see how it goes. I can’t say I am fully prepared but I enjoy talking to people and podcasts are an important step towards that.

E. LHV is finding it tough. More on this some other day.

F. Thanks to the rain and all that yesterday, the second meal of the day did not arrive at all. I could’ve not had food after that but all the coffee I had made me jittery and I had to order something to get over. Ordered myself a Peanut Butter Mousse. Dying with guilt. There’s no way I’ll lose weight or climb Mt. Everest. I clearly can’t work out. The arm is still shaky after the vaccine last Saturday, so no Yoga. I can’t control what I eat. Grrrr…

Ok, I plan to try and fast today. At least not order anything for as long as I can control. Let’s see how it goes.

G. I am lagging on Write Your First Novel. I plan to take it up today. I am late on Mare’s review. I started the post but I couldn’t find the inspiration, even though I really want to do it. I think I must clearly slot these into weekends or after work hours. As life gets busier, I need to find a way to get more strict with time. I mean I am as strict as they come but I need to go another step now. I must not not do a single thing that is not on my calendar and if I miss something, I miss it. I will not try to fit it in during the day.

So that’s about it for day. Kaafi transactional details but that’s what is on the top of my head.

Wait. While writing this, an epiphany happened. None of these talk about my work as a marketer. And that means a good thing and a bad thing. Good in the sense that work to me is a problem to be solved, a thing to be done, a transaction that I dont care about. Bad in the sense that if I dont write about it, people I work with dont know about it and thus I remain away from opportunities. I mean I know that what I do is not really a long-term thing that I want to do. I’d rather build something that scales and impacts the world but the path to that seems to be missing. I think I am not even sure if I will ever be on that path – I am way too old and the world is way too complex now. Ok, I am getting in the rant zone. Lemme stay away from that.

Here’s the streaks.

  • Morning Pages / Meditations – 179
  • #aPicADay – 0
  • 10K steps a day – 0
  • OMAD – 0
  • #noCoffee – 0
  • #noCoke – 91
  • 10 mins of meditation – 0
  • #book2 – 0
  • Killer Boogie – 0
  • Surya Namaskar – 0

271220 – Morning Pages

I talk about, well, morning pages. And I talk about music, films, people, ideas and more. In a nutshell, just another day 🙂

8:51 AM

Another day when I woke up late.

That’s cool. I am finally in the Goa state of mind, you know, not worried about work or money. For a change. Guess the hippi-isation of me is complete.

So morning pages for the day. Since I started asking people about this, am getting great feedback. Note2Self. Stop using “great” a lot. The word has been sort of patented by someone greater that is hoping to make his country great again. I love how you create such slogans. I wish I could!

On the morning pages, BG told me that these are not meant to rant and then seek feedback. I agree with her and while I may rant, the intention is not at all to seek feedback. Ranting and being critical is my nature. I like being ultra harsh on myself and others around me. I have had people drift away from me cos of this. And you know what, it has worked well for me so far. So I am ok. Maybe once I stop being harsh, I will know if the harshness was actually working!

So despite BG’s input, I will continue with the morning pages in the same manner that I have been going in. Though I would take Krishna’s input on making these more about ideas and less about reflection and future-gazing.

Lemme start with a few ideas.

Remember that caretaker-hustler that I talked about a few day ago that is trying to sell me a disputed property? He’s back. This time he has a 4 bedroom place that he wants to sell for a crore and a half. I am not sure how he’s getting these fancy notions about me. Poor thing doesn’t know that am not known to have a penchant for real-estate deals.

Yesterday was a particularly useful day for ideas. Spoke to two Nikhils and talked about two different ideas. One related to events. Other related to content. The two things that I think I know well. Not sure which one of these would work but I realized that I need to be able to sit across the table to crack such conversations. I am not being able to do these virtual meetings and conversations well. Guess I am too old. Wait. Why do I want to abuse the older generation? Most seem to have taken it well. It’s me who’s an anomaly.

The thinking that I did on book2 in the first few days of moving here? That seems to have taken a back seat. That’s the thing about creative projects. If you stop working on those, work stops! So need to get going on that.

Oh, while I am writing, I am tripping on music from Dangal. Here.

Back to morning pages.

So ideas.

While talking to NA yesterday, I realized that I am more of an idea man than anything else. The trouble is that there are way too many idea-men around me. And everyone has learned that adage that ideas are a dime-a-dozen and execution is what matters. So, my value is diminished per se. That probably needs changing. Either, the ideas get so superlative that you can’t ignore. Or you find a partner that is as cool with execution. Like a Shikha. Or Prakruti. Or Akshay.

Wait. Rather than talking about ideas, lemme talk of an idea.

So, today I am supposed to go watch a filmscreening at the Museum of Goa. It is followed by a talk with the writer and the actors. There are some big names here. What if I put the film festival in motion at this venue? The guy clearly has a screening space for films. I have had this idea to do a screening festival for at least 2 years, if not forever. So, why not?

Here’s another idea

Get a house in Goa and convert that into a BnB. That challenges obviously is to manage guests in the times of COVID. But from what I am seeing, there are people that have moved here lock, stock and barrel. And there are people that are moving in for a few weeks, few months to work from here. If nothing else, it is solid passive income. Need someone to throw in the money though.

That’s the thing. Money gets money. Even WEB had access to money when he started his partnerships.

In absence of that, like Naval says, you need a network to create opportunities. And that will probably be the trip for me in 2021. I have stayed away from creating networks and time and again I have seen people reach places they don’t deserve just because they can network their way in. No, I am not sore at those people. I am surprised that I missed this simple fact. If there is one lesson that I can pass on to the next generation, I would say they ought to go to the fanciest schools, colleges, live in places that are above their means, get memberships at clubs, play golf and so on and so forth. These are the places where you get to meet interesting people. If there was a social network to get all these people online, I’d love to join that. ASmallWorld did that well in early 2000s. I don’t know where they are. Maybe create a platform for such people in Goa to interact with each other? What could this platform be built on top of? A Who’s Who guide in Goa? A magazine? Do people still read magazines? A physical club? Like Soho House? Again, do people frequent clubs anymore? And will people travel in Goa? Will have to think more. What do you think?

Ok, the last bit for the day.

Living in Public.

Everyone knows about building in public. A movement where start-up founders are creating businesses in public. They share what they are upto. They share the lessons. They talk about failures. They do small experiments to see what sticks. They pivot fast. Each pivot is public (far cry from the secrecy that typical startups are known for)

I think this living in public is going to be the future of life. It would make you more accountable, more accessible, more human, more authentic, more connected, more consistent. It would reveal your true nature. You know, like you are naked. If everything you did, even in the privacy of your bedroom were to be published on the front page of a newspaper, how would you change?

In one of the unpublished pieces I wrote for one of my books, I talk of a guy that dies in his bathtub. The guy outwardly is an Alpha, a macho. But he has these ducks floating in his bathtub. Imagine when the world finds that, how would it change your reputaiton? That!

So yeah. I want to talk more and more about this living in public. May be write a manifesto or something that encourages others to do so.

It beings immense peace when you know that you dont have to keep pretences!

With this, its over and out for the day.

See you guys on the other side.

953 AM

PS: Every time I publish these morning pages, I send these to a few friends on WhatsApp. In case you want to be added to the broadcast list, lemme know.