Consistency vs Intensity

I write about my struggles with consistency. And I write about my ability to work with intensity.

Here’s a razor (I know what a razor is, thanks to a brilliant ebook by S – she has made it available for pay-what-you-like here) – As you know more, you know more about more things that you dont know anything about, let alone more.

Like a few nights ago, I was standing outside a hotel lobby waiting for an event setup to happen (ISTG I love this business of events and I wish I could do large format, large scale setups that need hundreds of people) and I realised (epiphany happened!) that I dont like to do things. And I have never liked it, ever since I was a child. More on this in subnote 1.

But then, I realised, I like to manage things. And managing things essentially means I need to manage the egos and fears and desires of the people whom I work with. And thankfully I am at a place in life where I dont have to “do” things no more. I can get by merely managing! And I think I am good when it comes to understanding people and all that. Let’s park this as A. We would come back to it.

The other thing that I’ve known for a while is that I am unable to do things that need a day-to-day grind and consistency. Things like writing every day (even though I wrote and published for 100-odd days straight while in lockdown), working out every day, running social media pages, staying on top of accounts and numbers (my father at the age of 68 can tell me outstanding balances of scores of suppliers that we work with at C4E and I have a hard time remembering how many people do I work with!) and other things that require consistent, daily grind.

I have really tried hard to maintain streaks and do things on a regular day-to-day basis, and yet, I have failed. I can blame it on my formative years at an events agency where most work was strictly on a project basis and once you were on a project, you could forget everything – you know marathons and sprints? And thus you didn’t have to work on things that needed daily rhythm / cadence. And after a project was over, you had so much downtime that I could write a damn book! Let’s call this B.

Now, if I club A and B (my inability to do things and my inability to do things on a day-to-day basis), I am staring at a very bleak future! I mean, the world nature rewards consistent work over long periods. Intensity gets you only so far. It’s consistent small efforts that compound into an avalanche of magnanimous results!

The funny thing is, I am aware of this. And yet I have not been able to stay consistent. I know I am getting old and health-wise it’s only downhill from here on and yet I don’t work out. I know that to grow my business and reach my ambition, I need to work on my personal brand and yet I refuse to create content every day. I know that I need to see my team do well and yet I am not consistent with my training.

In fact, I’ve gathered an entire folder of images that extol the virtues of consistency over intensity. And yet I am unable to move my ass on it. Here –

So yea. Despite the awareness that I need to over-index on consistency, I am unable to be consistent. Of course, I continue to be very good when it comes to being intensive about work and life and all that!

On consistency, I have tried everything – keeping trackers (that look like minefields with gaping holes in those), making large bets (that I’ve been losing since I was a child), taking help from accountability buddies (that have grown frustrated with me and have abandoned me), calendaring things (that I plainly skip) and what not.

And yet I haven’t been able to do this!

And there are some people that I know that are so good at showing up EVERYday that they are on 1000s of days of streaks of performing tasks. In this TED talk by Duolingo founder, I found that there are 3 million people that have a streak of more than 365 days!

3. MILLION.
365. Days.

Let that sink in.

EACH DAY of the year, some rain, shine, hail, storm, they have done their bit on Duolingo. An app.

WOW! And how!

So yeah that. My struggles with consistency.

Over and out.

PS: Subnote 1
While editing this piece, another epiphany happened.
That on my personal brand, I was doing it all wrong – I was talking about marketing, writing, startups and all that. However, that is not who I am! I am a tinkerer, a mover of things, an experimenter, a trier and all that. I like to do things – often without agendas and thus I need to create / share content about these trials and all that (rather than marketing). More on this in a few days. Meanwhile, over and out 🙂

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