Tag: Personal Brand

Why take the 90-90-1 challenge?

Why would I take the 90-90-1 Challenge? What do I hope to get out of this?

So, why would I take 90-90-1?

For the uninitiated, today is day 2 of the 90-90-1 that Chandni and I are onto. My first post is here. This is the second. While yesterday I talked about marketing, today I want to talk about why I am taking this challenge in the first place. 

In the challenge, she and I have chosen one thing to work on for 90 minutes first thing in the morning for the next 90 days. In my case, it’s my personal brand and I will use the instrument of writing to work on it. I could have chosen to make videos, create podcasts, doodle, talk, think, daydream but I think like most things, I wanted to kill two birds with one stone – so build my personal brand and work on my writing muscle. Like other times I have taken challenges, I dont have a daily word-count goal. I merely want to work on it for 90 days and I want to create a visible body of work (not just a stream of thoughts).

Lemme also talk about why I am taking this challenge and what I hope to achieve out of this. 

A. I suck at consistency.
This could be a good way to beat that. Apparently, habits take 21 days to form (or may be 66). If I can do something for 90 days, each day, without rest, I hope I am able to build the muscle that allows me to do the large things that I want to do. 

B. Do more with whatever time I have left
I am realising that at 40, I am beyond my useful age and if I still have to make that dent, I need to be able to work harder than others and longer than others.

While life is not a zero-sum game, life definitely is a race. You can choose to make it a rat race. Or you can choose to make it one where you are inspired by ones you can see running to their own music and pace. Someone’s going fast, someone’s going slow, someone’s in circles, someone is merely on a treadmill.

You look at these people and you take inspiration from these people and sing your song. In my case, the song is of someone that’s out to make a dent. Whatever that dent is. While I dont know what that dent is, SoG looks like it. And to be able to be that inspirational father figure of sorts, I need to be better than most men these young kids would have seen. And within that closed circle, I may not be able to fix things (the way I dress, the hair I have, the shakal I have), but I am sure I can fix others (like, having a body of work that precedes my reputation)

C. The C4E Village
As the C4E village grows larger, as one of the early members of the settlement, I am aware of the responsibility on my shoulders. I need to be the provider till others mature and start looking beyond themselves and to the village.

Right now, most of the villagers think of themselves first and then of the village. I am hopeful that a time will come when the collective, the village will become larger than the self. Till that time, I need to make sacrifices and provide. I can’t just go buy those airpods that I know I can afford but I dont want them because I can use that money to hire one more person. I can’t go live in a fancy house because the rent I pay could be used to pay for dinner at a C4E Table. And so on and so forth.  And to be able to do all of this, I need to be someone that attracts work. And that will happen once I am a magnet of sorts that attracts potential clients, large deliverables, and money! 

D. The SG Personal Brand
Now the personal brand is one of those things that I can’t seem to put my finger on. On one side, I know it all. I even wrote a long piece about it that apparently a lot of people find useful. And on the other, I am unable to build it for myself. I think I know the answer to why I haven’t been able to build it. Three reasons actually.

  1. I refuse to accept a niche. Most personal brands are built at the intersection of niches. I am a man with a wide range of interests and I refuse to get siloed into one. And this has caused me a lot of anguish. 
  2. I refuse to create click-bait-y content. The lesser said about this, the better. 
  3. I am not consistent. This I am hoping to fix over the next 90 days. 89 now. 88 tomorrow. 

So personal brand.

Lemme talk more about it and see if I can make a decision today. If I can, it would be awesome. Read on to find out more. 

So, what do I want to be known for?

If I were to make a list from the top of my head, I would say the following (and these are probably in order because this is the order in which these phrases came to my head)… 

  • Poker
  • Writing
  • Films 
  • Travel 
  • Young People 
  • Longevity
  • Brands
  • Marketing 
  • Writing (I know this is a repeat but I dont want to stop)
  • Inspiring people 
  • Life coaching (lol)
  • Investing 
  • Teaching 

Wait.

That’s it?

I thought there would be more! Most of my thoughts seem to be swirling in these zones only. I had imagined my life is more diverse than this. Lol. Rude shock in the morning. 

Anyhow.

So, if I were to use the Ikigai thingy to evaluate and pinpoint what Id like to work on, I would have to make a chart. Lemme make it. But wait. Before that, I made a chart a few years ago. Lemme share that. 

Funny that from there on, not a lot has changed. In fact, nothing has changed! Talk of people not evolving. Sigh. 

Ok, we shall not beat ourselves about it. 

Coming back to personal brand and the 90-90-1 thingy, I will get back to the reasons I listed above and marry those with things I want to stand for. I am looking at an intersection of the following…

  • the need of running the kitchen at C4E
  • the want of making a dent
  • the things I want to be known for that allows the two of the above. 

To me, the answer seems clear like the day – that I need to write about marketing over the next 90 88 days.

While the way you market and where your audience hangs out has changed (see my piece from yesterday), a few fundamental things haven’t changed. People are still people and we are all an outcome of millions of years of evolution. There is no way that would change in a few hundred years of modern-day life. And thus I continue to believe that they want to survive and procreate. And thus the basics of marketing before the world became digital will continue to stay relevant. With a few changes. Such as… 

  1. The newer delivery vehicles that digital has unleashed (always-on, all the time, connected despite physical distances)
  2. The evolving habits, cultures, opinions, mindsets of digital-first people
  3. The physiological shift in the way people live and think and behave and operate because of how digital meddles with our brains (more loneliness, more screens, more need of “me” time, more individuality, more of more!)
  4. The neverending hedonic treadmill that the entire world seems to be riding on, all the time

And I think this lens of traditional marketing in a world in flux is an interesting lens to be writing on. Just that I need to sharpen the niche. Maybe write about just a discipline. Or a cohort. Or a line of products. Or for a certain TG. 

I may not be able to decide today. Hopefully, we will do so as we go along. Over the next few days, I will find a lens within marketing that allows me to take a unique position per se. You have any ideas?

So that’s for the day.

Over and out! 

PS: As I write these over the next 3 months or so, I plan to share early drafts with some people. If you want to get those, give me feedback before I publish, lemme me know and I will add you to a WA group. Lol, I love these groups ;P 

PPS: I realise that this has become a subconscious stream of thoughts that Julia Cameron often talks about. I love such coincidences!

Index: 90-90-1 Project. Day 1, 2

180721 – Morning Pages

A braindump of a thousand things that’ve been on the top of my head. Little ranty. Read with caution.

8:15. Woke up a few minutes ago. Have a lot on the top of my head. Let’s see how much of that gets translated onto the post. I am speculating that this would have 1200 odd words. Let’s see how many words I need to dump things here. Since most things are unrelated, I will use sections.

A. Health
If you know me, you will know that I’ve always kept my health the last in the list of priorities. To date, the order of priority has been work > family (including SG2, M, Team SG) > money > friends > writing > hedonism. And then if I was left with time, I’d think about health.

Starting tomorrow, I will change this. I will put health even above work. This means that I will not start my day till I have done some sort of workout – walk, run, yoga, push-ups, etc. I know it’s important for me to start the day early. At a Starbucks. With this brain dump. My best ideas come to me early in the morning. But I will let go of those for the next 2 months. I think I can survive that.

I will also have to sleep well. So that means, no late nights. Nothing after 9:30. Again, thoda tough. But let’s see how it goes.

Oh, related.
I’ve been noticing that the last few days the right eye is losing its sight. When I close my left eye, the right one is unable to focus on things in front of me. Plus I need to squint my eyes to look at things. Especially on the phone.

Brings to another related thing…

B. Social Media.
I am torn between growing my audience and reach on various SM platforms (you know, Twitter, Linkedin, Instagram, blog, etc.) and spending limited time with these distracting things.

Building a following, credibility, and reach takes a lot of effort, energy, thought, and time. Especially if you are like me. You know, with limited talent and a very limited understanding of human nature.

As I try hard to find things that I am interested in and are things that people may resonate with, I end up investing wasting a lot of time on these apps. Like any other sucker for a dopamine hit, I keep scrolling the infinite feed. And before I know it, I have wasted some 2 hours on these apps.

So I don’t know what to do about that.

In the long run, SM is important. Very important to build a personal brand and attract opportunities. Especially for people like me. But then I don’t know how to use it in moderation. On a whim, a couple of days back, I uninstalled Instagram. But then installed it back last night. And I just deleted it again. As I write this.

Lol, hate this love-hate relationship.

Ok. I have an idea. What if I install all these distracting apps on a different phone and use those once in a while?

Wait.

I am trying to reduce things that I have. This will add one more phone and one more charger.

Hmmm.

No, I don’t want to. I will keep things on the primary phone. I will test my self-control and see how long do I take before I install Instagram again and waste time on it. I plan to not use it till October. Let’s see.

Next.

C. Coffee.
I had coffee yesterday. After 17 days. No, I was not craving it. No, I was not sleepy. No, I was not bored. I just had it on a whim. You know, for no reason.

May I liked the aroma of coffee and Hazelnut flavor that Pooja had when I met her.

And no, after I had it, I did not feel any great or moved or energized. Even the tinge of Hazelnut on Americano wasn’t as tasty as I thought it would be!

D. Starbucks
The aforementioned coffee? I had it at a Starbucks. That was open on a Saturday. And will be open on a Sunday as well. Yay! In case you are curious, it’s the one at the arrival area at T2. It’s open from 7 AM till about 10 PM. And they have a private loo. So, for the weekends, I am sorted. Just that there’s no internet. So in case you choose to work from there, please ensure that you carry a charger and have a mobile connection that works. And they only have 2-3 charging points, so you need to go there early enough.

So, life is sort. Weekends are made. I plan to go there again today in a while. In case you want to meet me, you’re welcome 🙂

The best part? It’s at the airport. While I am not transiting anywhere but the feel of an airport is what I crave for!

E. The iPhone troubles
The iPhone charging cable went kaput. And that means I will have to buy another one. I think I would have spent more money on iPhone cables and changing screens than I would’ve spent on the damn phones.

F. The Bombay Bhai
This is what I was waiting to write. Last night, on my way back from the airport, I stopped at a chemist to buy snacks and all. And while I was in there, a gentleman, not more than 30 walked in. Following him was a secretary kind of person. And a beefy bodyguard. The dude was dressed in white and gold. You know, gold bracelets, rings, chains, earrings, etc. Even the chappal he wore had golden straps. The secretary carried two phones. The bodyguard has a gun holstered. Really. No masks though.

And I regret to say this, I was intimidated. The guy was drunk and was making misogynist jokes. To give him credit, he was joking around within the group and not disturbing anyone else. But he was very loud. And very drunk. And very scary. No, I don’t get scared easily. But yesterday was something else.

After I bought my things, as I stepped out, I saw a Mercedes parked in a way that had blocked half the road. Clearly, the guy was used to such pitstops at night. I’d pit him as the son of a local politician. Or a builder. Or he could be a self-made man as well. You know, he could have had a startup that he sold to investors for billions? Or got IPOd?

Anyhow. So I was intimidated at that time. But as I write this, I think I was more jealous than afraid. I mean the guy had everything that I want in life. Money. People that he trusted. A good life. I on the other hand have just this blog and rants. The worse part is that I don’t even know if I ever will make it to be able to afford a good life. I mean I am almost 40. I am way past an age where you are useful. I don’t even have a thing that could potentially become big tomorrow. By the time you are 40, you’ve either made it. Or accepted that you will never make it. I am neither. I am a mere dreamer that can only rant.

In fact, I read this thread last night. I have been thinking about it since. I fucking want to be that elite. Not because I care for signals or trophies. But each duel, each attempt at bettering others can shape me. And allow me to deliver more impact. See this tweet as well. I want to do this at scale!

Ok, deep breath.

Back to the blog. Last thing that I want to write.

G. Rap Music.
I don’t know how but I stumbled onto music from Gully Boy. I heard Ranveer Singh, the actor rap. Is there a thing he can’t do?

I then moved to Divine.
And then to Ikka Singh.
And more.
And I am hooked.

I know these artists may be very commercial and may not be the best or whatever. But I think I am initiated in the rap music scene. I will explore more over the next few days. Let’s see where I end.

Oh, I have to mention that Ikka’s slur around Jamna Paar? It resonated so hard! So so hard! I don’t think it’s as ghettoized as Dharavi is but it was a slur nonetheless and growing up, it did feel strange when people from other parts of Delhi frowned at Jamna Paar.

So that.

Guess this is about it for the day.

Here’s streaks…

  • OMAD – 0
  • #book2 – 0
  • #noCoke – 129
  • #noCoffee – 0. Had an Americano yesterday
  • #aPicADay – 0
  • Killer Boogie – 0
  • 10K steps a day – 0
  • Surya Namaskar – 0
  • 10 mins of meditation – 0
  • Minimaslism Counter – -1
  • Morning Pages / Meditations – 219

Oh, and I had speculated, this would be a 1200 word piece. This is 1460 something. Not bad, Mr. G!