Saurabh Garg on The New New Thing

If this is your first visit here, you may want to subscribe to my RSS feed. I talk about India, Entrepreneurship, Marketing and the New New Thing. Thanks.

There was I time when I would boot my blog editor on Blogger and post about every small leaf moving with every strand of wind. And then there came a time when I would post things that are truly monumental.

As we increasingly live in a digital world where every bit of data and information you put anywhere on the Internet can be searched and indexed and retrieved easily. And moving with the times, I need to change the way I blog.

I will no longer create a new post on every small update. Now its about one place for everything related to a particular topic.

• This might mean several edits on the same post.
• This would mean trouble for people reading my blog from RSS readers.
• This would also mean comments going out of context. This would mean more trouble.

But I think the trouble is worth it. A post would no longer remain a small rant on things. It will, over a period of time, become a long page with lots of details on a particular topic. It will become Saurabh’s personal Wikipedia. In fact I had realized this long back and hence the pbWiki.

Also I have realized that juggling multiple blogs is very difficult. Apart from contributions to mutiny.in, pluggd.in, venturewoods, I manage quite a few blogs. My photoblog, personal blog, new new thing, Friends from Creativeland, value investing and probably a lot more blogs that I am forgetting (yes unofficial MDI blog, MML blog etc.). It is very difficult to juggle between all these. You tend to put a lot of effort on creating one and promoting it and as a result you ignore the other ones to die their natural, slow and painful death.

What do you think? Should I post on every small think? Or one large post with lots of data and information works?

I have been blogging for quite some time now (infact I started writing in 2004) and tons of people have asked me this question. I think its about time I answered this one honestly. On a public forum.

So why do I blog?

1. Blogging is thinking out loud. When I write/blog, I actually put pen to paper and I think before I dare make my thoughts public. And hence when I write, it helps me think. Helps in ideating.
2. Blogging helps create an archive of thoughts. I have always made notes on notebooks of all shapes and sizes. A blog gives me a permanent place to archive them. I can now look at what I was thinking, what I was like way back in 2004 etc.
3. Blogging helps me connect to more people. Since the web is permanent, anyone, anywhere in the world can read my blog (with a bit of luck obviously) and can give me feedback on what I am thinking. This is simply impossible in a real world. My immediate circle of friends can only be limited and there is no guarantee that they would be interested in what I am saying.
4. Blogging Opens up minds. Before I was blogging, I was an arrogant and a mediocre person who lived in his own self created world. I thought I knew everything and I was above all. Moment I started writing, I realized that I need to learn a lot more and there are more people who can teach me things. I am still a self-claimed mediocre but no longer an arrogant one.
5. Blogging is fun. As simple as that. :)

I am often asked why do I copy-paste my posts on plugdd.in, venturewoods.org, mutiny.in etc. Again the answer remains the same.

1. Platforms like these give me a larger audience to express my thoughts to and more importantly get feedback from.
2. Writing is about reaching out and meeting more people. Independently, I can never reach the kind of audience these platforms can give me (and have given me).
3. Finally It is also about connecting to the people who share the same ethos and ideas. Wonderful things can happen when people talk. And blogging at these platform enables conversations.

In one line, blogging for me is that constant pursuit of learning and exploration. Why do YOU blog? Is it money? fame? connections? timepass? what?

I have been blogging for over 4 years now. I have been asked why I blog numerous times. And obviously I have give piece of mind to all those people. I have also met and interacted with a lot of fellow bloggers and I have realized that there are basically 4 kinds of bloggers.

1. Conscious Bloggers: People who really want to make a difference – not only in societal context but also in terms of business, way people use technology and other things. They are very focused in their approach and make sure they are attuned with the latest in their respective industries. More often than not, they end up becoming an influential voices in their respective fields.
2. Copy Cats: Because having a blog is cool, there are people who want to be cool and who would want to follow fads, they blog. Most of these blogs are abandoned within a short span and end up contributing to the Internet Junk. The lesser said about these people, better it is. Saves times and energy and content on Internet
3. Money Mongers: People who want to make money using their blogs (inspired by TechCrunch and other such blogs). They would start by posting everything and anything under the sun. They would blatantly copy things from other popular bloggers and will submit their blogs to search engines and aggregators at a feverish pace. It is very unlikely that they would ever make money with their blogs and will end up frustrating themselves. Some who are smarter, would on the course realize that blogging with an objective of making money would not work and they change course and obviously end up successful.
4. Confused Souls: People who don’t know why they blog but they anyways do it. The idea is not to make money or to get famous. The idea is to find an audience for their thoughts. Only gratification comes in the way of comments from their friends and other random visitors that have stumbled onto these blogs. They often have interesting things to say but due to the lack of recognition, they are lost in the noise. They are like the needles in the haystack that if identified could be put to good use.

What kind of blogger are you?

Third in series after Popular vs Pertinent, Expert vs Employee.

Excellence vs Mediocrity

You can either pursue excellence or remain a mediocre.

A mediocre by definition is someone engaging in an act where objective is to finish the task rather than to complete it with best of abilities. Often, shortcuts are used and outcomes are ordinary. Borrowed wisdom is put to work and original thought process takes a back seat.

Excellence is where the objective is to compete with oneself. Idea is to create something out of the world even though the objective is well defined. Excellence could be in way you work, in way you opine of things or even the way you execute. People who pursue excellence sleep easy and tight.

Mediocrity vs Excellence in one line: The pursuit of excellence creates original thoughts that a mediocre person would put to use.

Both these are more about an attitude rather than expertise or availability of resources. And once you start the pursuit of excellence, its very easy to fall in the trap and move back to mediocrity. By definition, most of the human population falls in the mediocre category and funny thing is that they dont even realize it.

You can pursue only one at a time. You could be mediocre or you could be excellent. What are you?