Saurabh Garg on The New New Thing

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In one of my email conversations on mental masturbation with a very interesting gentleman, he said

I call my approach - meditating about an issue,
as opposed to thinking about an issue.
Thinking requires knowledge and a time target,
meditation does not require either.
But meditation enables one to come up with unique solutions that thinking cannot.

I absolutely loved the idea. Thinking is about coming up with perspectives on a certain topic from your previous knowledge or acquired knowledge within a time frame and with specific results as the targets.

Meditation on the other hand is contemplating what can be. Meditation is breaking all the conventions. Its like being virgin. Its a fresh start - all the time. When you are meditating you are no longer logical and pragmatic. You become evolved in the way you think. You go beyond the obvious.

What do you do? Think? Meditate? Personally, I think I think and I need to meditate more.

Other 1v1s
- 1v1: Whether vs When
- Analyze vs Act
- 1v1: Excellence vs Mediocrity
- 1v1: Expert vs Employee
- 1v1: Popular vs Pertinent

William Henry Gates 3, better known as Bill Gates is retiring from active duty at Microsoft today. This marks an end of an era. An era where a seemingly new line of business was created by Bill Gates and Microsoft. An era that symbolized new generation entrepreneurs taking over the world of business. An era that gave hope to millions of small time businessesmen, dreamers that its actually right to dream and chase them. An era when two young men can produce something that can rule the world some day. An era that envisioned a computer on every desktop. An era that changed the way we work and think. An era that made sure the world is on a rapid path to development.

For me, a computer is probably the most important invention after light bulb and telephone. It made tedious tasks lot easier, faster and fun. This is where Bill Gates played an important role. Gates made sure that a computer is accessible by even an ordinary man. He was the first person to have created an operating system that makes a computer easy to use as a personal tool. And rest as they say, is history.

From a humble beginning, Microsoft went on to become a huge giant in software space. They have an entire suite of productivity and office products. Its fantastic that a company commands a valuation of more than USD 250 bn and most of their revenues come from something that is non-tangible. Compare this with other businesses where at major chunk of valuation comes from tangible and fixed assets. For me, Microsoft is truly the first company that created an empire just on the pillars of information and productivity.

Obviously Bill Gates couldn’t have worked forever at Microsoft and he had to go at some point in time. What’s good about them is that he is leaving at a time when businesses are doing fairly well, obviously there are lots of challenges. Then they have been planning a succession for almost 2 years.

Now that Bill Gates is gone, what happens to Microsoft? I think they already see the company in uints like software, services, gaming and Internet. If at all I was at Microsoft, I would look it as a company that enables people to be more productive (Windows, Office), enables people to connect (FB, Internet, MSN), enables people to entertain themselves (xBox and gaming division) and enables companies to work better (developer applications, programming languages etc.). Moment you start thinking on these lines, there is so much more than your company can be rather than just another software company. You suddenly are playing on a different level altogether.

For a lot of people Bill Gates stands for control, closed-systems, authority and monopoly. Everyone is free to have opinions and if I could defend Mr. Gates, I will use only one line. That Bill Gates is trying to run a business. Everything that he has done was to make sure that his business grows. For me, Bill Gates stands for Entrepreneurship, Business Acumen, Vision, Execution and a Great Mind. Would love to pick his brain some day.

Bill, you will be missed.

Image Credits: Flickr

Communication at the very core is one to one interaction. Typically interactions happen over one medium and are typically synchronous. For example two people could be talking and exchanging ideas or two people could be writing letters to each other to keep in touch. A lot of back and forth happens around a particular subject.

With advent of instant modes of communication (emails, phones, sms etc.), these conversations have became asynchronous. This is counter-intuitive. Conventional wisdom says that if we can talk instantaneously, the conversation can be closed right there. The outcome however is exactly opposite.

You receive a message over one of these many devices. You take time to deliberate and think. And then you reply over one of the devices. The conversation could have started on the phone and you could be adding onto the conversation using IM, SMS, email etc. And all of this is perfectly valid. This is where the shift has happened. Instead of using one device, we are open to using more devices. Services like BlackBerry are further enabling the process by synchronizing IM and emails.

Evolving still further, we now have reached a stage where we assume that communication can take place over many devices and all these devices are inter-connected. Both the sender and recipient assume that the other party understands that communication can happen over many mediums and thus relies on the delivery.

This for me is a paradigm shift that has happened in the way we communicate. Many devices, any modes and many connection points. Any thoughts?

Ashish on Pluggdin writes

the Indian YouTube doesn’t seem to be about “You” (i.e. the user). It’s about ‘Them’ - the content players.

I think all the people who fall under “us” want to elevate themselves to the “them” category. People need a motivation for their actions and often gratification comes in shape of recognition. And moment you are recognized, you become a “them” from an “us”.

GoaFest 2008 is the annual conclave of the advertising industry in India. Although I did not attend the fest, I read about it on e4m and agencyfaqs and key takeaways for me would be ..

1. Clients expect advertising agency to move further from just advertising. They expect advertising agencies to understand their businesses, environments they operate in and act as a partner rather than a service provider.
2. Clients want agencies to be more accountable and agencies should take a proactive role rather than a passive one.
3. There is bit too much specialization and hence fragmentation happening in the industry. There are departments at agencies to take care of BTL campaigns for young adults in cateogry A cities going to the top 100 colleges in India and who have more than 10000 bucks to spend per month. This kind of depth is desirable by all but what about the larger picture? Business objectives rather than getting too creative? How about generating sales for a change?
4. At the cost of sounding like an old-schooler and offending a lot of creative people, I think that there is nothing more important than generating sales. A lot of creative people forget this and plunge into the art.
5. Internet as a medium is still in very nascent stages. It will be years before it gains acceptability. More thoughts on Internet as Advertising Medium in India on my wiki.

Finally, I liked D. Shivakumar’s session the best at the conclave. I wish I could meet him and pick his brains.

This can also be seen as a a fast summary of all the serious business that happened at GoaFest apart from all the parties, awards, discussions over drinks and regular glamor surrounding the event.

The Art of Looking Sideways is an awesome book by Alan Fletcher. I just bought a copy.

I had blogged about it earlier also on SaurabhGarg.com (on 13th Jan 2008).

This book should help me with a lot of inspiration about design, advertising, creativity, decision making and thinking. Looking forward to reading it.

And now this book becomes the second most expensive book that I have purchased after Still Reading SRK.

Other links
A vid on Youtube where Alan Fletcher talks about it.

Date: 29th March 2008
Loc: SJSOM, IIT Mumbai
Agenda: None :)

And this “none” agenda makes a barcamp an interesting place to go. I was there for Mumbai Barcamp 2 also and I met few good people there. Hope to bump into more people this time. Also, last time, I saw a lot of people and companies walking in herds and trying to create things without even knowing “the why” question. Hope things change this time around.

Register: http://barcampmumbai.org/BCM3_registrants

As of now 200 people have registered already. Keep watching this space for more.

Update: As on 26th March, more than 400 registrations. Looks promising.

This is second in the 1v1 series after Popular vs Pertinent

I was talking to Monica when I remembered something I had thought of about 5 months ago. Finally posting it.

Expert vs Employee.

You can be seen and known as either an expert or employee.

An employee is a “just another person”. He is competent and does his job well but that is all to him. There is no such thing as new ideas, innovation, bright sparks coming out of him. He is one amongst the crowd. No one expects anything from him.

Expert on the other hand is someone who is everything an employee is and then there is lot more to him. He is expected to change the way world moves, come up with brilliant yet simple ideas and should be as close to indispensable as someone can be. Expert belongs to the rare breed.

Expert vs Employee in one line: You would not want to meet an employee but would pay to see an expert.

And interesting thing is that the distinction between an expert and and employee is often an outcome of the way a person himself thinks and approaches things. Until you start projecting yourself as an expert, no one would consider you an expert.

What are you? Expert? Employee?