Saurabh Garg on The New New Thing

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Next in the 1v1 series. Whether vs When.

Today I will talk about Whether and When. Most of the times when you want to take a decision, there is often a debate between whether and when. You argue on things like “Whether you will do or not”, “When will you do it” etc..

I think the use of these words greatly affects the decision.

The WHETHER questions by its very nature brings along uncertainty and with it a possibility of not doing it. You might do it. You might not. You will ask more people about it. You will seek more approval for the idea. And in the end you might or might not do it.

Moment you start asking WHEN question, the whole paradigm changes. You have already made the decision. You are going to do it. If not now, later. But you will do it. And this decision makes all the difference.

What do you think you will choose when making decisions? Whether or When?

Yesterday I was reading The Ambler Warning by Robert Ludlum and he talks about this interesting 1v1 dilemma. Act vs Analyze.

There are basically two kinds of people. People who analyze and people who act.

The ones who analyze things are in great demand. Most of managers, consultants, experts are generally the ones who analyze. They look at any situation with an analyzing mind, often use decision trees, rely on expertise and use tools to find solutions to the problems they are facing. Their motivation is to make a rational decision and they need an anchor to base their decision on. Ambiguity does not have any place in these decisions. They have created and live by terms like water-tight, rational decisions etc.

And then there is a second breed of people. People who act. They do. They are the ones who don’t really understand, cant really explain and don’t believe in analysis, research and other frivolities around decision-making. They claim that they just know when a thing is correct and when something is missing. They use words like gut feel, guess work, spur-of-the-moment, knew-it-all-along etc. These people are more likely to be sportsmen, entrepreneurs etc. who rather live on the edge than to wait in the conference rooms or meeting halls.

You could be someone who either acts or analyzes. There is nothing wrong on picking either. Its all about personal comfort (and breaking away from it).

Me, I have relied all my life on analysis. I think its about time I move on to action (wow a discovery… Action comes from Act).

Related list of 1v1s
- 1v1: Excellence vs Mediocrity
- 1v1: Expert vs Employee
- 1v1: Popular vs Pertinent

The Art of Looking Sideways is an awesome book by Alan Fletcher. I just bought a copy.

I had blogged about it earlier also on SaurabhGarg.com (on 13th Jan 2008).

This book should help me with a lot of inspiration about design, advertising, creativity, decision making and thinking. Looking forward to reading it.

And now this book becomes the second most expensive book that I have purchased after Still Reading SRK.

Other links
A vid on Youtube where Alan Fletcher talks about it.