JWT wins first ever Cannes Lions Grand Prix and Integrated for India
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Today India won their first ever Grand Prix Lion at the Cannes Lions. JWT won the award for their work on Lead India campaign for The Times of India Group. The idea was simple yet effective. JWT created a reality TV show to choose an Indian that can become a political leader in times to come. This campaign was executed on print, tv, radio, BTL, Internet, on-ground and almost all the platforms available to reach the consumer.
This Grand Prix is important because it marks the arrival of Indian Advertising on the global scene. Indian advertisers have now proved that they are at par with (if not better than) their counterparts from other markets. It is also important because Lead India was a very visible campaign (compared to other winning ideas that are hardly seen in main stream media).
Congrats to JWT and winning team. Hope this would give inspiration to everyone else in the Indian creative community to create more commercial good work.
UPDATE: JWT also won the Integrated Lion 2008 for the campaign. Two big wins for India in one year. Kudos.
