Please gimme your gtalk id. I can be reached at saurabh.garg AT gmail.com

Thanks,
SG

I made that statement because people would very soon start filtering out advertisement. Small example. You are watching TV and there is a commercial break. What do you do? You flip channels.

You read newspaper, you never read the bottom right corner. And hence the filtering.

Similarly all advertisement would be filtered. And hence the death.

Talking about the business you mentioned, that might be the future. Chirs Anderson says that in his interesting essay titled the Free Economy. I have my doubts. Lets see how it evolves.

Thanks for actually reading and sharing thoughts.

Regards,
SG

“Advertising as we know it, would be dead very soon.”

is quite a statement.

A whole lot of businesses giving away products and services for free (or atleast heavily subsidising the cost to end-user), bank on “advertising”. If it really comes to that, those business might come down like a house of cards.

May I ask, what is the basis of that statement ?

Much of bollywood woke up to this fact around 2002-3, but since then it’s been growing. Following URL sums it up nicely (http://www.glamsham.com/movies/features/07/feb/19_aishwarya_rai_vidya_balan_shah_rukh_khan.asp).

It is one of those things, which has been there for a while now, but in this age of hightened awareness and connectivity (such as me coming to this blogpost :) ), that regular folks (like me) have started understanding what is going on.

Interesting thought. This is done on some scale by large interactive media agencies. Remember, the Shah Rukh movie (forgetting the name) where one of the cola companies paid the producers for placement. Another one I remember is Topaz paying to be the back drop of a Mithun dance sequence in one of the movies.

Companies are taking it far with in-game “advertising” and finding more subtle ways of touching the consumer. Nike, last year commissioned a gym in Manhattan, where a trainer can help you figure out your body mechanics — all for free.

As the noise increases in traditional media outlet — smart advertisers are creating (or rather discovering) brand new channels of reaching the customer. I think there definitely is a void in that space!

Indus