Brands and Target Audience
Posted on October 05th, 2008 in Brand Planning
Just got struck with this flash of insight.
Brands know that they talk to a particular kind of a customer (often called target audience) with branding messages and communication. But do these customers know that the brand is talking to them? Exclusively to them?
What do you think?
This post has one comment
October 10th, 2008
I guess if you have your finger on the TG’s pulse, then the audience tends to say “Ah! this product if for people LIKE ME.” Then they might believe the brand is talking to people ONLY like them.
Add a comment