Brands and Target Audience
If you like what you see, you may want to subscribe to my RSS feed. I talk about India, Entrepreneurship and the New New Thing. Thanks.
Just got struck with this flash of insight.
Brands know that they talk to a particular kind of a customer (often called target audience) with branding messages and communication. But do these customers know that the brand is talking to them? Exclusively to them?
What do you think?
Kapil:
I guess if you have your finger on the TG’s pulse, then the audience tends to say “Ah! this product if for people LIKE ME.” Then they might believe the brand is talking to people ONLY like them.
October 10, 2008, 12:31 pm