Marketers are dream merchants.

Posted on March 18th, 2008 in Advertising, Communication

Every marketer sells dreams. If a customer can conjure up an old dream after using your brand, your brand gets a new fan.

P.S.: miniThoughts - thoughts expressed in less than 200 words.

Tags: Brands, Customer Behaviour, Marketing, miniThoughts, Psychology

About The New New Thing

The New New Thing is a narrative by Saurabh Garg on businesses, marketing and technology in exciting times when experimentation is allowed, society and cultures are open and people tolerant.

Via this blog, Saurabh aims to find audience for his random ramblings, enagage people in interesting conversations and finally understand the impact of technology and innovation on people, cultures and businesses.

More details about him and his work is available here.

Currently, taking a stand against popular opinon, he believes that Social Media business is The New New Thing in India and he is inviting thoughts and opinions on it. Please contact if you think we should talk.
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